TerraTrue
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TerraTrue does
TerraTrue Inc. is a privately held, venture-backed software company founded in 2018 by Jad Boutros, the former first Chief Security Officer at Snap Inc., and headquartered in San Francisco, California. The company sells a unified workflow platform that automates privacy reviews, AI governance, and third-party risk management for product and engineering teams, with the explicit goal of "shifting" privacy and security left into the product development lifecycle rather than treating them as downstream checkpoints. The platform's core modules cover Enterprise Privacy (DPIAs, ROPAs, PII discovery), AI Risk & Governance (including EU AI Act-aligned controls), Third-Party Risk Management with procurement and identity stack integrations, Data Catalog & Discovery across 20+ data sources, and AppSec & Security Review triggered from Jira.
The technology layer is increasingly AI-driven: TerraTrue AI (GA since June 2024) provides AI Suggestions, an Ask TerraTrue AI chat assistant, AI Artifact Insights for document scanning, and Agentic Risk Intelligence delivered via an MCP Server that exposes the platform to external AI agents such as Claude, Gemini, and ChatGPT. The platform connects to roughly 200+ third-party tools (Okta, Slack, Jira, Notion, Databricks, Snowflake, Ironclad, Oracle, Google Cloud) so that reviews can be initiated where product work already happens. Notable customers include Elastic, Roku, Greenlight, Wish, Jam City, Lyft, Discogs, and OfferUp.
TerraTrue operates a hybrid go-to-market combining product-led self-serve for a Pro tier ($5,000/year), an inside-sales-served Business+ tier ($24,000/year), and enterprise field sales for the Enterprise tier (starting at $90,000/year with custom contracts and white-glove implementation). The company is supported by a consulting and integration partner network that includes BRG, Privacy Pros, Calif (AI red teaming), and several boutique privacy law and advisory firms. Total disclosed venture funding is approximately $19.5 million across a 2019 seed and a 2021 Series A led by 3L Capital.
TerraTrue firmographics
Firmographics- Name
- TerraTrue
- Legal name
- TerraTrue Inc.
- Website
- https://terratruehq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TerraTrue industry classification
Industry- Product category
- Privacy and AI Governance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Third-Party/Vendor Risk Management (TPRM/VRM) (HDADAIAE)
Keywords
Where TerraTrue is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraTrue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Pro Tier: Annual subscription at $5,000/year for 1 reviewer and 200 launches. Targets small teams and startups. Includes core privacy review features and basic integrations.
- SaaS Subscription - Business+ Tier: Annual subscription at $24,000/year for 3 reviewers and 500 launches. Mid-market tier with expanded features and support.
- SaaS Subscription - Enterprise Tier: Annual subscription starting at $90,000/year for 5 reviewers and 3,000 launches. Enterprise tier with unlimited features, dedicated support, and custom integrations.
- Professional Services: White-glove implementation, onboarding, and training services for enterprise customers requiring hands-on deployment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan: $5,000/year - 1 reviewer, 200 launches |
| Subscription | Annual | Business+ Plan: $24,000/year - 3 reviewers, 500 launches |
| Subscription | Annual | Enterprise Plan: Starting at $90,000/year - 5 reviewers, 3,000 launches |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TerraTrue product offering
Product offeringCore offering
TerraTrue is a unified SaaS platform that automates privacy, AI governance, and third-party risk management reviews from intake to approval. It integrates directly with the tools teams already use (Jira, Notion, Slack, Okta, Ironclad, Databricks, Snowflake) to embed risk reviews into the product development lifecycle. The platform is offered in three annual subscription tiers (Pro at $5,000/year, Business+ at $24,000/year, and Enterprise starting at $90,000/year) with optional professional services for white-glove implementation.
Product overview
TerraTrue is a unified privacy, AI, and third-party risk management platform that automates reviews from intake to approval. The core platform includes Enterprise Privacy (automating DPIAs, ROPAs, and PII discovery), AI Risk & Governance (for GenAI compliance including EU AI Act), Third-Party Risk Management (TPRM with vendor assessments), Data Catalog & Discovery (connecting to 20+ sources), AppSec & Security Review (Jira-triggered reviews), and Product Counseling. The TerraTrue AI product provides the AI layer with features including AI Suggestions, Ask TerraTrue AI (chat assistant), AI Artifact Insights, and Agentic Risk Intelligence via MCP Server. The platform is offered across three pricing tiers: Pro ($5,000/year), Business+ ($24,000/year), and Enterprise ($90,000/year), with add-ons for integrations like Rally and Notion.
Differentiator
Problem solved
Functional benefit
Products and services
- TerraTrue Platform A unified privacy, AI governance, and third-party risk management platform that automates reviews from intake to approval. The platform embeds risk reviews into the product development workflow by integrating directly with the tools teams already use, including Jira, Notion, Slack, Okta, Ironclad, Databricks, and Snowflake. It enables privacy reviews, AI impact assessments, DPIAs, ROPAs, PII discovery, vendor assessments, and security reviews within a single modular engine.
Quantifiable outcome
- 88% reduction in review time (33 to 4 days)
- +8 more outcomes
Companies that use TerraTrue
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
TerraTrue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature3 records
TerraTrue partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- DatabrickscoreTechnology partnership providing native integration with Databricks lakehouse platform for AI governance and data privacy operations.
- ElasticcoreTechnology partnership with native integration for search and analytics privacy operations.
- Google CloudcoreTechnology partnership with integration into Google Cloud Platform for authentication and cloud-native privacy operations.
- OraclecoreTechnology partnership integrating with Oracle cloud infrastructure and enterprise applications.
- IroncladcoreTechnology partnership with integration into Ironclad contract lifecycle management platform.
- OktacoreSecurity integration for single sign-on (SSO) and identity management with Okta platform.
- SlackcoreCollaboration integration for privacy review notifications and workflow management via Slack.
- JiracoreProject management integration for tracking privacy review tasks and issues in Jira.
- NotioncoreDocumentation and collaboration integration with Notion workspace.
- Gemini (Google)coreAgentic AI integration with Google Gemini for autonomous risk analysis and AI governance capabilities.
- GooglecoreAuthentication integration with Google Workspace for SSO and user management.
- BRG (Berkeley Research Group)coreSolutions partnership with BRG consulting for implementation and privacy operations consulting services.
- CalifcoreSolutions partnership providing AI red teaming and security engineering services for AI governance implementations.
- JL Sheridan LawminorLegal solutions partner providing privacy law expertise and consulting services.
- Privacy ProscoreAward-winning privacy consulting partner providing global AI governance and privacy expertise. #1 Privacy Pro in UK.
- PropellerminorSolutions partnership for privacy operations consulting and implementation services.
- Red Clover AdvisorsminorPrivacy consulting partner providing data privacy expertise and advisory services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
TerraTrue competitors and assessment
Company assessmentDirect peers
- OneTrust: The leading privacy, security, and governance platform offering consent management, DPIAs, vendor risk, and AI governance. Most direct competitor to TerraTrue across all three of its core pillars (privacy, AI governance, TPRM), and significantly larger in scale and customer base.
- BigID: Data intelligence platform for privacy, security, and governance — covering data discovery, classification, PII mapping, and AI governance. Closely overlaps TerraTrue's Data Catalog & Discovery and AI Risk & Governance modules, and competes in similar enterprise accounts.
- Securiti.ai: Unified data security and privacy platform with strong AI governance and automation capabilities (including their Gencore AI offering). Directly comparable to TerraTrue's positioning around automated privacy reviews, AI risk, and DSR/PI workflows.
- TrustArc: Long-standing privacy management platform offering privacy program management, assessments, consent, and vendor risk. Overlaps with TerraTrue's Enterprise Privacy and TPRM modules, serving similar enterprise privacy teams.
- Didomi: Consent and privacy management platform focused on CMP, preference management, and privacy operations. Comparable to TerraTrue's Enterprise Privacy module though more weighted toward consumer consent and lighter on TPRM/AI governance.
Broad incumbents
- Collibra: Enterprise data intelligence and governance platform covering data catalog, lineage, privacy, and quality. Overlaps with TerraTrue's Data Catalog & Discovery capabilities and competes for the same data governance buyer, though broader in scope (not a privacy-first tool).
- Vanta: Compliance automation platform primarily for SOC 2, ISO 27001, HIPAA, and other security frameworks. Adjacent rather than direct — competes for the same GRC budget with overlapping trust and security buyer personas but lacks TerraTrue's privacy-review and TPRM depth.
- Drata: Continuous compliance and security monitoring platform automating audit readiness (SOC 2, ISO, HIPAA, GDPR). Competes for adjacent GRC spend; less focused on TerraTrue's product-embedded privacy reviews but overlaps on the compliance buyer.
Emerging players
- Ethyca: Developer-first privacy engineering platform (fides) for data mapping, consent enforcement, and DSR automation. Targets the engineering-led segment of the same buyer persona TerraTrue serves with its privacy-by-design workflow approach.
- Ketch: Privacy and data infrastructure platform for consent, data rights, and programmatic privacy. Comparable to TerraTrue's Enterprise Privacy module with similar enterprise motion and overlap on AI-era data governance themes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TerraTrue social profiles
Digital presenceTerraTrue financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraTrue leadership team
Management profileNumber of profiles
Profiles2 records
TerraTrue funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraTrue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraTrue
What does TerraTrue do?
TerraTrue is a unified SaaS platform that automates privacy, AI governance, and third-party risk management reviews from intake to approval. It integrates directly with the tools teams already use (Jira, Notion, Slack, Okta, Ironclad, Databricks, Snowflake) to embed risk reviews into the product development lifecycle. The platform is offered in three annual subscription tiers (Pro at $5,000/year, Business+ at $24,000/year, and Enterprise starting at $90,000/year) with optional professional services for white-glove implementation.
Is TerraTrue a public or private company?
TerraTrue is a private company. It is classified as venture growth investor backed and is currently operating.
When was TerraTrue founded?
TerraTrue was founded in 2018. It employs 51 to 100 people.
Where is TerraTrue based?
TerraTrue is headquartered in San Francisco, United States, in the North America region.
How does TerraTrue make money?
Four revenue lines are on record. SaaS Subscription - Pro Tier is the primary driver. The others are saaS Subscription - Business+ Tier, saaS Subscription - Enterprise Tier and professional Services.
Who are TerraTrue's main competitors?
Direct peers on record are OneTrust, BigID, Securiti.ai, TrustArc and Didomi. Broad incumbents are Collibra, Vanta and Drata. Emerging players are Ethyca and Ketch.
Does TerraTrue have an API?
Yes. TerraTrue offers API access across all plans with tiered rate limits: 3 API calls per month on Pro, 5,000 calls per month on Business+, and 100,000 calls per month on Enterprise. The API enables teams to kick off risk reviews and create TerraTrue launches directly from external applications. Developer documentation is at No explicit documentation URL provided.
What industry is TerraTrue in?
TerraTrue's product category is Privacy and AI Governance Software. Its primary akta.pro industry code is HDADAIAE, Third-Party/Vendor Risk Management (TPRM/VRM). Its NAICS code is 5132 and its SIC code is 7372.