What WorkMagic does

WorkMagic is a SaaS marketing measurement platform founded in 2023 and headquartered in Newark, California. Its product, branded "Triangulated Measurement," combines three modules — automated geo-based incrementality testing, an incrementality-calibrated media mix model (MMM), and an incrementality-adjusted multi-touch attribution (MTA) system — into a single platform that is purpose-built to be calibrated end-to-end, rather than assembled from bolt-on point tools. The company reports a 98% lift-test success rate versus a stated 70% industry average and claims MMM projections within 10% of actual performance. Its central wedge is the measurement of halo effects — how advertising on channels such as Meta, Google, TikTok, and CTV drives incremental sales not only on the advertised channel but on adjacent sales surfaces including Amazon, Walmart, TikTok Shop, Shopify DTC, and physical retail. The platform ingests data from major ad networks, CTV platforms, Shopify, Snowflake, S3, and Google Sheets, and exposes a Custom Dashboard module with an AI Copilot and a Model Context Protocol (MCP) integration that connects measurement data to Claude and ChatGPT.

WorkMagic sells primarily to mid-market and enterprise direct-to-consumer brands that operate across multiple paid-media and sales channels and need causally-grounded budget guidance. Its go-to-market is sales-led, anchored on "Request a demo" CTAs and supported by content marketing (the Halo Report, Incrementality Academy, competitor comparison pages), with a self-serve Shopify App Store listing serving as a lower-friction entry point for smaller sellers. Revenue is generated through time-limited SaaS subscriptions with automatic renewal, processed via Stripe and Shopify, though pricing is not publicly disclosed. The company has raised $2 million in seed funding (October 2023, led by Sinovation Ventures with Broadway Venture Partners), operates with 11–50 employees, and counts roughly ten-plus named mid-market DTC customers including Comfrt, Indacloud, David Protein, True Classic, Branch Furniture, Graza, Liquid I.V., Neurogum, Salt & Stone, Amberjack, and SimplyInked.

Name

WorkMagic

Legal name

WorkMagic, Inc.

Website

https://workmagic.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

WorkMagic is a SaaS marketing measurement platform that combines geo-incrementality testing, calibrated MMM, and omnichannel attribution to help mid-market DTC brands measure true incremental ad impact across Shopify, Amazon, TikTok Shop, and retail.

Ownership category

akta.pro rank

Product category

Marketing Measurement Software

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industries

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Marketing measurement software
• Incrementality testing platform
• Media mix modeling
• Multi-touch attribution
• Marketing analytics SaaS

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: WorkMagic operates as a SaaS platform with subscription-based pricing. Customers subscribe to access the full measurement platform including incrementality testing, MMM, and attribution tools. Subscriptions are sold on a time-limited basis with automatic renewal. The platform uses Stripe as payment processor and Shopify for payment services. Enterprise customers manage accounts through the platform with subscription fees billed at regular intervals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WorkMagic provides a Triangulated Measurement SaaS platform that quantifies true marketing impact for direct-to-consumer brands. The platform runs automated geo-based incrementality lift tests, uses those results to calibrate causal media mix models and omnichannel attribution, and measures halo effects across DTC, Amazon, TikTok Shop, Walmart, and physical retail. Customers subscribe to the platform to inform cross-channel budget allocation and align marketing and finance on a single performance view.

Product overview

WorkMagic is a marketing measurement platform offering Triangulated Measurement — a purpose-built approach combining Geo Incrementality Testing, Incrementality-calibrated MMM, and Incrementality-adjusted Attribution modules. The core platform measures true incremental marketing impact across DTC, Amazon, TikTok Shop, Walmart, and retail channels. Additional offerings include the WorkMagic AI (MCP) for AI tool connectivity, Custom Dashboard builder with AI Copilot, Incrementality Academy educational resources, and a Shopify App for native e-commerce integration. The platform ingests data from major ad networks, CTV platforms, and sales channels via native integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• WorkMagic Triangulated Measurement Platform SaaS platform that combines geo-based incrementality testing, incrementality-calibrated media mix modeling, and incrementality-adjusted omnichannel multi-touch attribution to measure true marketing impact and guide budget allocation across DTC, Amazon, TikTok Shop, Walmart, and physical retail for mid-market and enterprise DTC brands.

Quantifiable outcome

• 98% lift test success rate vs. industry average of 70%
• +9 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationWorkMagic's AI Tools leverage third-party large language models including OpenAI's platforms for generative AI features. WorkMagic does not make representations about OpenAI's services or outputs, and users access OpenAI services at their own risk. OpenAI's terms of use govern the use of their AI services within WorkMagic.
• StripecoreTechnology or IntegrationStripe, Inc. and its affiliates serve as WorkMagic's third-party payment service provider for payment processing, card acceptance, and merchant settlement services. Customers' payment data is collected and processed directly by Stripe, governed by Stripe's Privacy Policy and Terms of Service.
• ShopifycoreTechnology or IntegrationShopify, Inc. and its affiliates serve as WorkMagic's payment service provider alongside Stripe. WorkMagic maintains a native app integration on the Shopify App Store for connecting Shopify store data to the measurement platform. Direct integrations with Shopify are part of WorkMagic's integration suite.
• Meta AdscoreTechnology or IntegrationMeta Ads (Facebook/Instagram) is one of the primary advertising platforms WorkMagic measures. The platform supports Meta lift testing, Meta campaign attribution, and Meta budget optimization through the MMM and attribution tools.
• Google AdscoreTechnology or IntegrationGoogle Ads is one of the primary advertising platforms WorkMagic measures. The platform supports Google lift testing (automatic and manual setup), Google attribution, and Google campaign analysis within MMM.
• TikTok AdscoreTechnology or IntegrationTikTok Ads is a key advertising platform for WorkMagic's halo effect measurement. The platform supports TikTok lift testing, TikTok premium audience setup for testing, and TikTok attribution including cross-channel halo effects to Shopify.
• SnapchatcoreTechnology or IntegrationSnapchat is one of the advertising platforms measured by WorkMagic. Case studies reference significant incremental revenue findings from Snapchat campaigns ($2M+ in incremental revenue from a single Snapchat campaign).
• AmazoncoreTechnology or IntegrationAmazon is a key sales channel in WorkMagic's halo effect measurement. The platform measures how advertising on other channels (TikTok, Meta, etc.) drives incremental sales on Amazon — often revealing that 35%+ of incremental orders occur on Amazon rather than the channel being measured.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Measured: Measured is an incrementality-led marketing measurement platform for omnichannel brands, focusing on causal media mix and incrementality testing. WorkMagic differentiates against Measured by offering native attribution that Measured lacks.
• Rockerbox: Rockerbox provides cross-channel marketing attribution, MMM, and incrementality for mid-market and enterprise brands. It is named on WorkMagic's comparison pages as a direct alternative in the multi-method measurement category.
• Fospha: Fospha is a marketing measurement and attribution platform focused on ecommerce and DTC brands, with strength in multi-touch attribution and unified marketing reporting. It is named on WorkMagic's comparison pages as a peer competitor.
• Northbeam: Northbeam provides cross-channel marketing attribution and MMM specifically built for DTC and ecommerce brands. WorkMagic explicitly positions its triangulated approach as differentiated from Northbeam's MMM-plus-attribution architecture.
• Haus: Haus is an incrementality-focused marketing measurement platform serving DTC and ecommerce brands. Like Measured, it lacks native attribution, which WorkMagic uses as a wedge in its comparison pages.
• Triple Whale: Triple Whale is a leading DTC-focused marketing attribution and analytics platform that combines dashboarding, attribution, and (newer) incrementality capabilities. It directly competes with WorkMagic for mid-market DTC Shopify brands and is named in WorkMagic's own competitor comparison pages.

Broad incumbents

• LiveRamp: LiveRamp is a large data connectivity and identity platform underpinning marketing measurement for enterprise brands. While broader than WorkMagic, it competes for the same enterprise marketing-measurement wallet through Data Collaboration and measurement solutions.
• AppsFlyer: AppsFlyer is an established mobile-first attribution and marketing analytics platform serving brands and agencies globally. While its center of gravity is mobile attribution, it overlaps with WorkMagic's attribution and incrementality use cases at the omnichannel level.
• Kochava: Kochava is an omnichannel attribution, measurement, and data analytics platform used by large brands and agencies. It competes broadly with WorkMagic in marketing measurement, particularly around cross-channel attribution and incrementality.

Others

• Segment (Twilio): Segment is a customer data platform that pipes marketing, product, and sales data into downstream measurement and analytics tools like WorkMagic. It is adjacent ecosystem infrastructure that many WorkMagic customers also use for unified data ingestion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/workmagic-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkMagic