ZoomInfo

What ZoomInfo does

ZoomInfo is an AI-powered B2B Go-to-Market (GTM) Intelligence Platform that combines a proprietary data foundation with AI-driven intelligence and workflow automation. The company's core asset is a database of 420M+ global contacts, 145M+ companies, 300+ company attributes, and 210M+ IP-to-Org pairings, maintained at 95%+ accuracy through continuous verification. The platform is organized as a portfolio of core products — ZoomInfo Copilot (an AI sales agent), GTM Studio (a workflow orchestration canvas), GTM Workspace (a unified GTM canvas), ZoomInfo MCP (a Model Context Protocol connecting ZoomInfo data to AI models like Claude, ChatGPT, and Perplexity), ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent, and Data as a Service — supported by specialized sub-products including Chorus (conversation intelligence with 14 patents), WebSights (visitor identification), ZoomInfo Intent (real-time intent signals), FormComplete, ZoomInfo Chat, and GTM Studio Ads. The platform serves 35,000+ customers including enterprises, mid-market firms, and SMBs across sales, marketing, RevOps, and recruiting functions, with documented enterprise logos including Microsoft, Google, Adobe, Snowflake, Databricks, Zoom, and MongoDB.

The underlying technology stack combines machine learning, natural language processing, and proprietary matching algorithms to detect buying intent, score account fit, enrich CRM records, and automate multi-channel execution. ZoomInfo distributes through a hybrid go-to-market motion: enterprise field sales for large accounts, inside sales for mid-market, and self-serve free trials plus ZoomInfo Lite for SMB and individual users. Revenue is generated via a platform-based subscription model with quote-based annual pricing tailored to GTM scale, rather than per-credit consumption. The company maintains 50+ native integrations spanning CRM, sales engagement, marketing automation, data warehouses, cloud providers, ATS systems, and AI platforms, enabling its data to be embedded across the revenue technology stack. Headquartered in Vancouver, WA with an engineering and operations office in Seattle, ZoomInfo operates under security certifications including ISO 27001, ISO 27701, and SOC 2 Type II, and is compliant with GDPR and CCPA.

Name

ZoomInfo

Legal name

ZoomInfo Technologies LLC

Website

https://zoominfo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ZoomInfo is an AI-powered B2B Go-to-Market Intelligence Platform that combines a proprietary database of 420M+ contacts and 145M+ companies with AI-driven sales, marketing, operations, and recruiting tools. It serves 35,000+ enterprise, mid-market, and SMB customers globally.

Ownership category

akta.pro rank

Product category

Sales and Marketing Intelligence Software (B2B GTM Intelligence Platform)

NAICS

Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB)

Keywords

• B2B data platform
• Sales intelligence
• Go-to-market automation
• Buyer intent data
• Lead generation software

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription Platform Access: Platform-based subscription model providing access to ZoomInfo's B2B data, AI tools, and workflow automation. Not a per-credit pricing model - supports continuous prospecting with predictable costs. Pricing tailored to specific go-to-market needs and scale of GTM motion.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

ZoomInfo operates the Go-to-Market (GTM) Intelligence Platform, an AI-powered B2B data and workflow platform that combines a verified database of 420M+ business contacts and 145M+ companies with AI-driven sales, marketing, and operations automation. The platform delivers real-time buyer intent signals, conversation intelligence, waterfall enrichment, and no-code workflow automation to help B2B sales, marketing, revops, and talent acquisition teams identify, prioritize, and engage target buyers.

Product overview

ZoomInfo is an AI-powered Go-to-Market (GTM) Intelligence Platform that combines a unified B2B data foundation with AI-driven intelligence and automation. The platform operates as a platform-plus-modules architecture consisting of core products (ZoomInfo Copilot, GTM Studio, GTM Workspace, ZoomInfo MCP, ZoomInfo Sales, ZoomInfo Marketing, ZoomInfo Operations, ZoomInfo Talent, and Data as a Service) complemented by specialized sub-products including Chorus (conversation intelligence), ZoomInfo Chat (website chat), WebSights (visitor identification), FormComplete (form optimization), ZoomInfo Intent (buyer intent signals), and GTM Studio Ads (paid social audiences). Data access is enabled through Cloud Partners integrations with major data warehouses and APIs/webhooks for system integration. The platform is trusted by 35,000+ companies worldwide and maintains 95%+ data accuracy rates across its database of 420M+ global contacts and 145M+ companies.

Differentiator

Problem solved

Functional benefit

Brands

• Chorus: Conversation Intelligence for Sales - captures and analyzes customer calls, meetings, and emails to provide deal intelligence and sales coaching.

Quantifiable outcome

• 54% increase in customer engagement (Seismic)
• +19 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles4 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability12 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core.

• SalesloftcoreTechnology or IntegrationZoomInfo and Salesloft partnership provides integrated sales engagement with ZoomInfo's GTM data universe, real-time signals, and insights combined with Salesloft's automation and multi-touch engagement tools. Joint customers benefit from frictionless sales execution, smarter pipeline management, and faster deal cycles.
• AWS (Amazon Web Services)coreTechnology or IntegrationNative integration allowing access to ZoomInfo Data Cubes directly in AWS cloud environment. Customers can automate data delivery to AWS S3 and integrate with AWS-based analytics and AI models.
• Google CloudcoreTechnology or IntegrationNative integration with Google Cloud platform enabling ZoomInfo data access within Google Cloud environment. Supports analytics, AI model training, and enrichment workflows.
• SnowflakecoreTechnology or IntegrationNative Snowflake integration allowing direct access to ZoomInfo Data Cubes within Snowflake's data cloud. Enables data activation for analytics, AI models, and enterprise intelligence.
• DatabrickscoreTechnology or IntegrationNative Databricks integration enabling ZoomInfo data access within Databricks Lakehouse platform. Supports advanced analytics, ML workflows, and enterprise data enrichment.
• SalesforcecoreTechnology or IntegrationNative CRM integration syncing contacts, enriching records, and surfacing insights directly within Salesforce.
• HubSpotcoreTechnology or IntegrationNative CRM and marketing automation integration with HubSpot for data enrichment and workflow automation.
• MarketocoreTechnology or IntegrationIntegration with Marketo marketing automation platform for lead enrichment and campaign targeting.
• OutreachcoreTechnology or IntegrationSales engagement platform integration enabling automated outreach workflows and sequence management.
• GongcoreTechnology or IntegrationRevenue intelligence platform integration for conversation analysis and deal insights.
• SlackcoreTechnology or IntegrationSlack integration enabling real-time alerts, data sharing, and workflow automation within Slack channels.
• LinkedIncoreGTM or Marketing PartnerIntegration for advertising audiences and targeting, enabling LinkedIn ad campaigns based on ZoomInfo data.
• Meta (Facebook)coreGTM or Marketing PartnerIntegration for advertising audiences enabling Meta ad campaigns based on enriched CRM data and buying signals.
• GooglecoreGTM or Marketing PartnerIntegration for Google Ads targeting and retargeting audiences based on ZoomInfo buyer intent and contact data.
• Claude (Anthropic)coreTechnology or IntegrationZoomInfo MCP enables Claude AI to query structured B2B company, contact, and technographic data directly within Claude workflows using Model Context Protocol.
• ChatGPT (OpenAI)coreTechnology or IntegrationZoomInfo connector available in ChatGPT enabling GPT-based systems to access verified B2B intelligence. 100 free credits available upon sign-up.
• Perplexity AIcoreTechnology or IntegrationPerplexity AI connector enabling search and research workflows with ZoomInfo B2B data access.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apollo.io: Apollo.io is a leading B2B sales intelligence and engagement platform offering contact data, email/phone enrichment, buyer intent, and sales engagement in a unified, self-serve product with transparent pricing. It directly competes with ZoomInfo Sales, ZoomInfo Copilot, and the broader ZoomInfo platform.
• 6sense: 6sense is a B2B intent data and ABM platform that captures anonymous buying signals across the web to prioritize accounts. It directly overlaps with ZoomInfo Intent, ZoomInfo Marketing, and WebSights for intent-driven account prioritization and demand generation.
• Lusha: Lusha provides B2B contact and company data via browser extension and API, targeting SDRs and sales teams with affordable, self-serve pricing. It competes head-on with ZoomInfo Sales and ZoomInfo Lite at the lower-priced, prosumer end of the market.
• Cognism: Cognism is a B2B sales intelligence platform specializing in premium, GDPR-compliant contact data with strong EMEA coverage. It competes directly with ZoomInfo Sales in contact data accuracy, intent, and international prospecting.
• Bombora: Bombora is a leading B2B intent data provider tracking company-level content consumption across a cooperative of publisher networks. Its Surge intent data directly competes with ZoomInfo Intent and is often stacked alongside or against ZoomInfo in the martech stack.
• Demandbase: Demandbase is an account-based marketing (ABM) platform combining account identification, intent data, advertising, and sales engagement. It competes with ZoomInfo Marketing, ZoomInfo Operations, and ZoomInfo Intent for enterprise ABM and demand-gen budgets.
• Seamless.AI: Seamless.AI provides real-time B2B contact search and lead generation with a self-serve, per-credit model. It competes with ZoomInfo Sales and ZoomInfo Lite for SMB and individual SDR users looking for lower-cost alternatives.
• Clearbit (HubSpot): Clearbit, now part of HubSpot, offers B2B firmographic and demographic data enrichment, visitor identification, and lead routing APIs. Its product set overlaps with ZoomInfo Operations, WebSights, and DaaS, especially within the HubSpot ecosystem.

Emerging players

• Outreach: Outreach is a sales engagement platform with AI-powered sequencing and Kaia conversation intelligence. While it partners with ZoomInfo for data, it competes at the engagement and workflow layer against GTM Studio and Copilot for rep time and budget.
• Gong: Gong is a revenue intelligence platform capturing and analyzing sales conversations with proprietary AI. It competes directly with Chorus (ZoomInfo's conversation intelligence subsidiary) for the conversation intelligence budget and increasingly overlaps with Copilot for sales coaching and deal insights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZoomInfo
• LinkedInlinkedin.com/company/zoominfo
• Facebookfacebook.com/ZoomInformation

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZoomInfo