Mura
Mura Technologies provides AI-powered dark software that automates order-to-cash workflows for commercial field service companies by integrating with existing FSM systems to streamline PO creation, invoicing, work orders, and collections.
- Company typePrivate
- Founded2015
- HeadquartersNyack, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mura does
Mura Technologies, Inc. is a New York-based AI software company that provides "dark software" to automate order-to-cash workflows for commercial field service companies. The company's platform plugs into customers' existing Field Service Management (FSM) systems to automate purchase order creation, invoice generation, work order processing, and collections — targeting the manual back-office bottlenecks that delay cash flow in HVAC, commercial kitchen repair, plumbing, and electrical break-fix operations. Its AI processes structured workflow data and is engineered to detect irregularities in billing and dispatch processes, reflecting the brand's etymology (Japanese for "irregularities and unevenness"). Reported customer outcomes include an 82% reduction in work order backlog, 80% reduction in PO creation time, and a 2-week reduction in DSO.
The core Mura AI Platform is delivered as a subscription SaaS product and is positioned as complementary rather than replacement software. The company sells through a direct enterprise field sales motion, using a free AI assessment and Calendly-driven consultation as its primary bottom-of-funnel conversion mechanism. Marketing is concentrated in organic social (LinkedIn, X) and content on the company website. Pricing is quote-based and not publicly disclosed, and the company reports SOC 2 Type 2 certification for security and compliance.
Mura is privately held and venture-backed by Thrive Capital, Founders Fund, Lerer Hippeau, Tiger Global, Addition, Level One Fund, and Levante. The company was founded by Ryan Smith (CEO), Claire Deroberts (COO), and James Mackey (Head of Engineering) — second-time founders with prior exits including LeafLink, a cannabis B2B marketplace. As of mid-2025 the team numbered 1-10 employees and the company had secured a combined $6M across a $1.5M round in December 2024 and a $4.5M Seed round in May 2025. Named enterprise customers include Service Logic, a national commercial kitchen repair company, and a multi-state commercial mechanical company.
Mura firmographics
Firmographics- Name
- Mura
- Legal name
- Mura Technologies, Inc.
- Website
- https://mura.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mura Technologies provides AI-powered dark software that automates order-to-cash workflows for commercial field service companies by integrating with existing FSM systems to streamline PO creation, invoicing, work orders, and collections.
- Ownership category
- akta.pro rank
Mura industry classification
Industry- Product category
- Field Service Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Mura is headquartered
LocationHeadquarters
- HQ city
- Nyack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mura business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: AI-powered automation platform for commercial field service back offices, delivered as a subscription service that integrates with existing FSM systems
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mura product offering
Product offeringCore offering
Mura provides an AI-powered "dark software" platform that integrates with existing Field Service Management (FSM) systems to automate back-office order-to-cash workflows for commercial field service companies. The platform automates manual data entry across purchase order creation, invoice generation, work order processing, and collections to eliminate billing bottlenecks without requiring replacement of customers' existing software.
Product overview
Mura offers a unified AI platform for commercial field service back offices. The core Mura AI Platform integrates with existing Field Service Management (FSM) systems to automate manual workflows including PO automation, invoice creation, work order processing, and collections. Rather than replacing existing software, Mura's 'dark software' layer plugs into current systems to eliminate data entry bottlenecks, reduce errors, and accelerate cash flow.
Differentiator
Problem solved
Functional benefit
Products and services
- Mura AI Platform An AI-powered automation platform for commercial field service back offices that integrates with existing Field Service Management (FSM) systems to automate purchase order creation, invoice generation, work order processing, and collections, eliminating manual data entry and accelerating cash flow without requiring software replacement. Targeted at commercial field service companies in HVAC, plumbing, commercial kitchen repair, mechanical, and electrical break-fix segments.
Quantifiable outcome
- Reduced work order backlog by 82% (from 16 hours to less than 3 hours)
- +4 more outcomes
Companies that use Mura
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Mura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Mura partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mura competitors and assessment
Company assessmentBroad incumbents
- ServiceTitan: Leading FSM platform for commercial and residential trades. While Mura positions itself as complementary rather than competitive, ServiceTitan's roadmap increasingly includes AI-driven back-office automation that could directly overlap with Mura's order-to-cash layer.
- ServiceNow Field Service Management: Enterprise-grade FSM suite within ServiceNow's larger platform. Comparable to Mura in target buyer (large commercial field service operators) but much broader in scope, with growing AI capabilities that could subsume Mura's automation layer.
- UiPath: Horizontal RPA and hyperautomation platform with industry templates. Comparable to Mura in automation approach (eliminating manual back-office work) but serves all verticals and competes for the same automation budget within field service customers.
- Automation Anywhere: Major RPA and AI automation platform with industry solutions. Competes with Mura for the same automation budget at field service customers, with broader platform reach but less vertical depth.
Direct peers
- FieldEdge: FSM software for HVAC, plumbing, and electrical contractors with built-in dispatch, invoicing, and workflow automation. Closely aligned with Mura's target verticals and overlapping in workflow automation capabilities.
- ServiceMax: FSM platform purpose-built for commercial and industrial field service. Targets a similar enterprise field service buyer and increasingly competes in the automation of work orders and billing workflows.
- Workiz: All-in-one FSM platform for field service businesses with integrated invoicing, dispatch, and payment workflows. Competes with Mura's target segment, though Mura positions as a complementary layer atop incumbent systems.
- Housecall Pro: Popular FSM platform for home and commercial service businesses. Overlaps with Mura in automating back-office workflows like invoicing and dispatch, though primarily focused on smaller operators.
Emerging players
- Bardeen: AI-powered workflow automation platform targeting operations teams. Comparable to Mura in using AI to automate manual data entry and back-office tasks, though horizontal rather than field-service-specific.
Others
- Zapier: Horizontal workflow automation platform connecting business apps. Not a direct competitor but functionally adjacent — many field service companies use Zapier to attempt the same kind of cross-system automation Mura provides natively.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mura social profiles
Digital presenceMura compliance and trust
Trust signalCompliance1 record
Mura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mura leadership team
Management profileNumber of profiles
Profiles3 records
Mura funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mura
What does Mura do?
Mura provides an AI-powered "dark software" platform that integrates with existing Field Service Management (FSM) systems to automate back-office order-to-cash workflows for commercial field service companies. The platform automates manual data entry across purchase order creation, invoice generation, work order processing, and collections to eliminate billing bottlenecks without requiring replacement of customers' existing software.
Is Mura a public or private company?
Mura is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mura founded?
Mura was founded in 2015. It employs 11 to 50 people.
Where is Mura based?
Mura is headquartered in Nyack, United States, in the North America region.
How does Mura make money?
One revenue line is on record: saaS Platform Subscription.
Who are Mura's main competitors?
Broad incumbents on record are ServiceTitan, ServiceNow Field Service Management, UiPath and Automation Anywhere. Direct peers are FieldEdge, ServiceMax, Workiz and Housecall Pro. Bardeen is listed as an emerging player. Zapier is listed as an others.
Does Mura have an API?
No public API is recorded for Mura.
What industry is Mura in?
Mura's product category is Field Service Automation Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 54151 and its SIC code is 7372.