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Apricity

Full company profile

uuid0000sit

Namestring
Apricity
Legal namestring
Apricity
Websiteurl
apricity.life
Company typeenum
Private
Founded yearint
2018
Short descriptiontext

London-headquartered virtual fertility clinic founded in 2018 that delivers AI-personalized at-home fertility treatments, consultations, and ultrasound diagnostics to individuals and couples seeking conception support across the UK and selected European markets.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersParis, France
HQ citystring
Paris
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
virtual fertility clinic, at-home fertility care, AI fertility treatment, IVF services, at-home ultrasound
Industry2 codes
1Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation)
CodeHLALAHAAPrimaryYes
2Fertility, Reproductive Endocrinology & IVF Centers
CodeHLAFAJADPrimaryNo
NAICS code1 code
  • Offices of Physicians6211
SIC code1 code
  • Services-Offices & Clinics Of Doctors Of Medicine8011
Product category
Fertility Clinic Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Virtual Fertility Clinic Services
TypeSubscription Recurring
Description

Apricity operates as a virtual fertility clinic providing fertility treatment services to individuals and couples. Services are delivered virtually with at-home components. The revenue model likely follows a combination of consultation fees and treatment service fees, typical of fertility clinic operations.

tech.eu
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Apricity operates a virtual fertility clinic that delivers fertility consultations, diagnostics, and treatment services to individuals and couples through online consultations combined with at-home service components. The clinic uses AI algorithms to personalize fertility treatment protocols and improve success rates, and offers at-home ultrasound services for remote monitoring. Revenue is generated through fees for fertility consultations, diagnostics, and treatment cycles rather than through a software license.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Improved fertility treatment success rates through AI personalization
Product and service1 record
1Virtual Fertility Clinic
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Kindbody
TypeDirect peer
Description

US fertility clinic and virtual care network offering IVF, egg freezing, and women's health services. Comparable as a tech-forward fertility provider combining virtual and in-person fertility care models.

2Carrot Fertility
TypeDirect peer
Description

Global fertility benefits and virtual care platform serving employers and individuals. Highly comparable to Apricity as a virtual, AI-enabled fertility care provider with an employer/consumer hybrid GTM motion.

3Future Family
TypeDirect peer
Description

Fertility financing, concierge, and at-home care platform. Comparable as a virtual-first fertility service bundling financing, care navigation, and at-home clinical components similar to Apricity's offering.

4Tia
TypeDirect peer
Description

Virtual and in-person women's health clinic offering gynecological, primary care, and reproductive services. Direct comparable as a tech-enabled women's health platform with a similar virtual care orientation.

5Hana
TypeDirect peer
Description

Virtual fertility clinic offering at-home testing, teleconsultations, and treatment pathways. Direct comparable to Apricity's virtual-first, at-home fertility care model.

6Apryl (formerly Hanx)
TypeEmerging player
Description

European-focused virtual reproductive and sexual health platform. Direct regional peer given overlapping European footprint and virtual fertility/contraception positioning.

7Oula Health
TypeEmerging player
Description

Virtual and in-person maternity and fertility care provider. Comparable as an emerging virtual women's health platform with overlapping fertility and preconception services.

8Maven Clinic
TypeDirect peer
Description

Virtual women's and family health clinic spanning fertility, maternity, and pediatrics. Direct comparable to Apricity's virtual fertility clinic model and D2C/employer GTM motion.

9Progyny
TypeBroad incumbent
Description

Public US fertility benefits management company with deep employer channel and virtual care partners. Comparable as a scaled fertility benefits and care navigation platform, though much larger and US-focused.

10Mojo (formerly Adia)
TypeDirect peer
Description

Digital fertility platform offering at-home sperm and hormone testing plus virtual fertility support. Comparable as a D2C virtual fertility platform with at-home diagnostics overlapping Apricity's at-home ultrasound play.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Apricity

Fertility Clinic Servicesapricity.life

London-headquartered virtual fertility clinic founded in 2018 that delivers AI-personalized at-home fertility treatments, consultations, and ultrasound diagnostics to individuals and couples seeking conception support across the UK and selected European markets.

Apricity firmographics

Firmographics
Name
Apricity
Legal name
Apricity
Website
https://apricity.life
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
London-headquartered virtual fertility clinic founded in 2018 that delivers AI-personalized at-home fertility treatments, consultations, and ultrasound diagnostics to individuals and couples seeking conception support across the UK and selected European markets.
Ownership category
akta.pro rank

Apricity industry classification

Industry
Product category
Fertility Clinic Services
NAICS
Offices of Physicians (6211)
SIC
Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry
Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
akta.pro secondary industry
Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

  • Virtual fertility clinic
  • At-home fertility care
  • AI fertility treatment
  • IVF services
  • At-home ultrasound

Where Apricity is headquartered

Location

Headquarters

HQ city
Paris
HQ country
France
HQ region
Europe

Offices1 record

Markets served

Apricity business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Virtual Fertility Clinic Services: Apricity operates as a virtual fertility clinic providing fertility treatment services to individuals and couples. Services are delivered virtually with at-home components. The revenue model likely follows a combination of consultation fees and treatment service fees, typical of fertility clinic operations.

Go-to-market motion1 record

Distribution channels1 record

Apricity product offering

Product offering

Core offering

Apricity operates a virtual fertility clinic that delivers fertility consultations, diagnostics, and treatment services to individuals and couples through online consultations combined with at-home service components. The clinic uses AI algorithms to personalize fertility treatment protocols and improve success rates, and offers at-home ultrasound services for remote monitoring. Revenue is generated through fees for fertility consultations, diagnostics, and treatment cycles rather than through a software license.

Differentiator

Problem solved

Functional benefit

Products and services

  • Virtual Fertility Clinic

Quantifiable outcome

  • Improved fertility treatment success rates through AI personalization

Companies that use Apricity

Customer profile

Segments1 record

Ideal customer profiles1 record

Apricity technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Apricity partnerships and signals

Strategic signal

Scale indicators2 records

Apricity competitors and assessment

Company assessment

Direct peers

  • Kindbody: US fertility clinic and virtual care network offering IVF, egg freezing, and women's health services. Comparable as a tech-forward fertility provider combining virtual and in-person fertility care models.
  • Carrot Fertility: Global fertility benefits and virtual care platform serving employers and individuals. Highly comparable to Apricity as a virtual, AI-enabled fertility care provider with an employer/consumer hybrid GTM motion.
  • Future Family: Fertility financing, concierge, and at-home care platform. Comparable as a virtual-first fertility service bundling financing, care navigation, and at-home clinical components similar to Apricity's offering.
  • Tia: Virtual and in-person women's health clinic offering gynecological, primary care, and reproductive services. Direct comparable as a tech-enabled women's health platform with a similar virtual care orientation.
  • Hana: Virtual fertility clinic offering at-home testing, teleconsultations, and treatment pathways. Direct comparable to Apricity's virtual-first, at-home fertility care model.
  • Maven Clinic: Virtual women's and family health clinic spanning fertility, maternity, and pediatrics. Direct comparable to Apricity's virtual fertility clinic model and D2C/employer GTM motion.
  • Mojo (formerly Adia): Digital fertility platform offering at-home sperm and hormone testing plus virtual fertility support. Comparable as a D2C virtual fertility platform with at-home diagnostics overlapping Apricity's at-home ultrasound play.

Emerging players

  • Apryl (formerly Hanx): European-focused virtual reproductive and sexual health platform. Direct regional peer given overlapping European footprint and virtual fertility/contraception positioning.
  • Oula Health: Virtual and in-person maternity and fertility care provider. Comparable as an emerging virtual women's health platform with overlapping fertility and preconception services.

Broad incumbents

  • Progyny: Public US fertility benefits management company with deep employer channel and virtual care partners. Comparable as a scaled fertility benefits and care navigation platform, though much larger and US-focused.

Market position

Customer concentration

Apricity social profiles

Digital presence

Apricity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Apricity leadership team

Management profile

Number of profiles

Profiles1 record

Apricity funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Apricity M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apricity

What does Apricity do?

Apricity operates a virtual fertility clinic that delivers fertility consultations, diagnostics, and treatment services to individuals and couples through online consultations combined with at-home service components. The clinic uses AI algorithms to personalize fertility treatment protocols and improve success rates, and offers at-home ultrasound services for remote monitoring. Revenue is generated through fees for fertility consultations, diagnostics, and treatment cycles rather than through a software license.

Is Apricity a public or private company?

Apricity is a private company. It is classified as venture growth investor backed and is currently operating.

When was Apricity founded?

Apricity was founded in 2018. It employs 11 to 50 people.

Where is Apricity based?

Apricity is headquartered in Paris, France, in the Europe region.

How does Apricity make money?

One revenue line is on record: virtual Fertility Clinic Services.

Who are Apricity's main competitors?

Direct peers on record are Kindbody, Carrot Fertility, Future Family, Tia, Hana, Maven Clinic and Mojo (formerly Adia). Emerging players are Apryl (formerly Hanx) and Oula Health. Progyny is listed as a broad incumbent.

Does Apricity have an API?

No public API is recorded for Apricity.

What industry is Apricity in?

Apricity's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 6211 and its SIC code is 8011.

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Live signals
BBCIVF concierge clinics warning: 'I paid £15,000 then it went bust'Apricity Fertility, an IVF concierge clinic, collapsed, leaving 52 patients owed £119,000. The HFEA said it cannot regulate such middlemen and is calling for law reform. Experts warn more digital clinics may emerge as patients seek convenience.Tech.euDeveloping AI to customise fertility treatment for each patient lands €17 million in Apricity’s kittyLondon-based virtual fertility clinic Apricity has raised €17 million in a Series B funding round led by MTIP, with participation from Iris Ventures. The capital will support Apricity's expansion into Spain, Germany, and Italy, following its recent acquisition of the Madrid-based app Woom. The company utilizes AI algorithms to personalize fertility treatments, claiming a 46% success rate per cycle compared to the UK average of 31%.UKTNApricity lands £15m to expand virtual fertility service internationallyLondon-based healthtech company Apricity has secured €17m (£14.7m) in Series B funding led by Swiss investor MTIP and supported by Iris Ventures to expand its virtual fertility services internationally and domestically. The company plans to launch operations in Spain, Germany, and Italy while continuing growth in the UK and further developing its technology platform. This investment follows a previous €6m Series A round and an acquisition of period tracking app Woom earlier this year.FinSMEsApricity Raises €17M in Series B FundingApricity, a London-based virtual fertility clinic, raised €17 million in Series B funding, led by MTIP with participation from Iris Ventures. The company plans to use the funds to accelerate growth in the UK, expand to Spain, Germany, and Italy, and enhance its technology and at-home services. Apricity aims to improve the fertility experience by combining technology, artificial intelligence, and personalized care through its mobile app.UKTNVirtual fertility clinic Apricity acquires period tracking app WoomLondon and Paris-headquartered virtual fertility clinic Apricity has acquired Madrid-based period tracking app Woom for an undisclosed sum. This acquisition aims to expand Apricity's service range from conception advice to pregnancy, while boosting its international expansion, user engagement, and AI optimization capabilities.