What Instaleap LLC does

Instaleap LLC operates an AI-powered retail-technology platform that unifies eCommerce, fulfillment (warehouse and in-store picking), and last-mile delivery orchestration for grocery, pharmacy, and B2B retailers. Founded in Bogotá, Colombia in 2019 and headquartered at Calle 92 #15-78 with regional offices in São Paulo (Brazil, opened 2021) and Barcelona (Spain), the company serves more than 100 retailers across approximately 30 countries in Latin America, Europe, the Middle East, and Africa. The platform is purpose-built for the operational complexity of grocery retail — including SKU management, fresh goods handling, substitutions, picking path optimization, and dynamic delivery routing — and integrates natively with major last-mile marketplaces including Glovo, Uber Eats, Just Eat, Deliveroo, iFood, Wolt, Bolt, and Shopopop via a Marketplaces Aggregator module. Core technical components include an AI-powered Picker App (reported to double picker productivity from 40-60 to 100+ SKUs/hour), an Intelligent Logistics layer with dynamic routing, an AI-based white-label eCommerce store, a Control Tower with real-time Metabase-powered dashboards and predictive alerts, and a WhatsApp Pick&Chat bidirectional communication module that has demonstrated measurable conversion improvements.

Instaleap monetizes through a hybrid enterprise model: primary revenue is usage-based transaction-volume SaaS fees tied to retailer order volume, supplemented by one-time setup/onboarding fees for integration with ERP, eCommerce, and fleet systems, plus add-on module subscriptions for advanced AI features, additional integrations, and analytics. Pricing is quote-based, not publicly disclosed, with annual billing cadence and customer relationships described as long-term partnerships in which "we see our clients as partners in your success." The go-to-market is sales-led enterprise field sales with localized microsites in English, Spanish, Portuguese, and Italian targeting Latam, Brazil, and Europe; sales motion includes on-site implementation support, custom ROI estimates, dedicated customer success teams, and a 1-2 week per-store deployment cadence. Named enterprise customers include Walmart Mexico (Bodega Aurrera, 800+ active stores), Continente/Sonae MC Portugal (220+ stores), HEB Mexico, Grupo Éxito (Colombia), Cencosud, Jerónimo Martins, SPAR, Lulu Hypermarket, Studenac (Croatia, 1,300+ stores), GPA Brazil (400+ stores), Carrefour, 7-Eleven, PriceSmart, Walgreens, Makro, Falabella, and Bravo.

On April 14, 2026, Instacart (Maplebear Inc., NASDAQ: CART) acquired Instaleap for undisclosed financial terms; the company now operates as a wholly-owned subsidiary branded "Instaleap by Instacart" and serves as Instacart's international enterprise enablement arm. Post-acquisition, Instaleap gains access to Instacart's enterprise product suite (Storefront Pro, Carrot Ads, Caper Carts, FoodStorm) and Anthropic Claude AI infrastructure, with plans to extend these offerings to its 100+ international retail partners across nearly 30 countries. Prior to acquisition, the company had raised approximately US$11 million in cumulative external funding across four rounds (2021-2023), with a Series A in April 2023 led by Grupo Pegasus and Redwood Capital Partners. Leadership includes CEO and Co-founder Antonio dos Santos Nunes, VP International Bas Groot, and Global Head of Retail Antoine Truong.

Name

Instaleap LLC

Legal name

Instaleap LLC

Website

https://instaleap.io

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

101–250 employees

Short description

Instaleap LLC operates an AI-powered retail-technology platform unifying eCommerce, fulfillment, and last-mile delivery for grocery, pharmacy, and B2B retailers across 30+ countries. Founded in Bogotá in 2019 and acquired by Instacart in April 2026, it serves 100+ retailers including Walmart, Continente, and HEB.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-Volume-Based SaaS Fees: Primary revenue is charged based on retailer transaction volume, with pricing customized to incentivize growth. Customers described as 'partners in your success,' implying a variable commercial model tied to operational usage.
2. Setup / Onboarding Fees: One-time setup fee charged for platform implementation, customization, and integration with retailer systems (ERP, eCommerce platform, fleets). Customizable based on client requirements.
3. Add-on / Extra Features: Additional charges for extras beyond the core transaction-based pricing, allowing modular upsell of capabilities (e.g., advanced AI features, additional integrations, analytics modules).
4. Managed Services / Implementation Support: Post-acquisition by Instacart, Instaleap's enterprise offerings will expand to include Ecommerce, Connected Stores, Retailer Media, AI, and Data solutions — many of which carry managed-services or recurring SaaS components (e.g., Carrot Ads retail media).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Instaleap provides an AI-powered retail tech platform that unifies eCommerce, order management, fulfillment/picking, and last-mile delivery orchestration for grocery, pharmacy, and B2B wholesale retailers across 30+ countries. The platform centralizes orders from owned channels and third-party marketplaces (Glovo, Uber Eats, Wolt, etc.) into a single operational stream and is purpose-built for grocery complexity including fresh goods, substitutions, SKU management, and picking path optimization. Following its April 2026 acquisition by Instacart, the company operates as 'Instaleap by Instacart' and serves as Instacart's international enablement arm.

Product overview

Instaleap LLC operates a single unified AI-powered retail-tech platform (branded "Instaleap by Instacart" following the April 2026 acquisition) for eGrocery, pharmacy, and B2B retailers across 30+ countries. The platform is built as a core unified foundation (the Instaleap Platform) with a modular set of add-on modules that retailers can deploy independently: Marketplaces Aggregator (centralizes orders from Glovo, Uber Eats, Just Eat, Wolt, iFood, Bolt, etc.), AI-Based White-Label E-Commerce, Intelligent Logistics (fulfillment & delivery orchestration with Picker App and Delivery App sub-modules), Customer Experience (with the WhatsApp Pick&Chat bidirectional communication feature), Control Tower (live operations dashboards with Driver Status, Routing Dashboard via Metabase, and predictive alerts), Shopper App, and the B2B Platform. Following Instacart's acquisition, the company plans to layer in Instacart's enterprise products — Storefront Pro, Carrot Ads, Caper Carts, and FoodStorm — into Instaleap's retail network, while industry-tailored solutions are packaged as Supermarket Solution and Pharmacy (ePharma) Solution.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 11x sales increase via express model (Continente, Portugal)
• +12 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered flagship / parent company, core / strategic, major customer, regional / europe, regional / brazil, regional / multi-country, flagship / anchor customer and adjacent / ecosystem.

• Instacart (Maplebear Inc., NASDAQ: CART)flagship / parent companyOEM/ Whitelabel/ Licensing Partner · 14 April 2026Instacart acquired Instaleap on April 14, 2026 for undisclosed financial terms to accelerate international expansion of its enterprise platform outside North America. Instaleap operates as a wholly-owned subsidiary. Instacart plans to extend its enterprise offerings (Storefront Pro, Carrot Ads, Caper Carts, FoodStorm) to Instaleap's 100+ retail partners across nearly 30 countries. The acquisition combines Instacart's North American enterprise platform with Instaleap's international retail relationships, technology, and local market expertise in Europe, Latin America, and the Middle East.
• Glovocore / strategicTechnology or Integration · 11 March 2026Partnership with Glovo for marketplace fulfillment orchestration. Instaleap natively orchestrates Glovo order picking for retailers (e.g., Studenac across 1,300+ stores in Croatia). Glovo simultaneously provides product features including Discovery Wall, verified customer reviews, and Fast Track grocery shopping through occasion-based baskets.
• Studenac (Croatian retailer)major customerChannel Partner/ Reseller/ Distributor · 11 March 2026Croatian retailer Studenac partnered with Instaleap to power quick commerce operations across its network of over 1,300 stores in Croatia. Instaleap natively orchestrates Glovo order picking for Studenac to drive speed, accuracy, optimize operational costs, and enhance customer satisfaction for grocery orders placed through the Glovo app.
• Bolt (quick commerce)regional / europeStrategic or Co-development Partner · 1 December 2025Strategic partnership announced to transform marketplace grocery fulfillment across EMEA. First launch with a supermarket in Malta sets the foundation for multi-country expansion.
• Woltcore / strategicStrategic or Co-development Partner · 13 September 2025Strategic partnership announced September 13, 2025 to enable grocery retailers to manage orders, direct-to-consumer sales, and delivery operations through a single integrated platform across EMEA. The collaboration combines Wolt's marketplace reach with Instaleap's logistics technology to improve operational efficiency and delivery speed for supermarkets and grocers.
• iFoodregional / brazilTechnology or IntegrationPartnership with iFood to manage multiple sales channels without losing productivity for Brazilian grocery retailers. Featured as integrated marketplace for retailers using Instaleap platform in Brazil.
• Uber Eatsregional / multi-countryTechnology or IntegrationMarketplace integration enabling Instaleap customers (e.g., Continente, Portugal) to centralize orders from Uber Eats into a single operational flow. Part of Instaleap's marketplace aggregator offering supporting multiple regional quick-commerce platforms.
• Just Eatregional / europeTechnology or IntegrationMarketplace integration enabling Instaleap customers to centralize orders from Just Eat alongside other channels. Cited in Continente case study as part of phase two marketplace aggregation (after Glovo).
• Deliverooregional / europeTechnology or IntegrationMarketplace integration enabling Instaleap customers to manage Deliveroo orders alongside owned channels and other marketplaces through the unified platform.
• Walmartflagship / anchor customerOEM/ Whitelabel/ Licensing PartnerInstaleap became the official Fulfillment & Delivery Technology for Walmart's e-commerce operations across 3 international brands at launch in 2019. Now scales online grocery for Bodega Aurrera across 800+ active stores in Mexico with 3x sustained growth and 30% productivity gain.
• Shopopopregional / europeTechnology or IntegrationShopopop referenced as a logistics/delivery partner in Instaleap's ecosystem, displayed in site imagery as part of the Instaleap-by-Instacart partner network.
• Anthropic (Claude)adjacent / ecosystemTechnology or IntegrationAnthropic's Claude assistant is referenced in connection with Instacart's AI initiatives (Q1 2026 earnings). As an Instacart subsidiary, Instaleap benefits from this AI infrastructure integration for enterprise AI and data solutions.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bringg: Delivery orchestration platform for retailers managing hybrid fleets of own drivers, 3PLs, and gig-economy couriers. Directly competes with Instaleap's Intelligent Logistics module, providing similar dynamic routing, real-time tracking, and multi-carrier orchestration capabilities.
• Onfleet: Last-mile delivery management software for retailers and logistics providers, offering dispatching, routing, and tracking. Comparable to Instaleap's delivery orchestration layer with overlapping use cases for grocery and restaurant delivery, though Onfleet is more focused on the delivery piece than full-stack commerce/fulfillment.
• Takeoff Technologies: Grocery-focused micro-fulfillment and eCommerce technology provider (now part of Instacart). Direct peer offering automated fulfillment solutions for grocery retailers, with overlapping customer base and technology overlap in grocery-specific order management and automation.
• Mirakl: Enterprise marketplace platform enabling retailers and brands to launch and operate third-party marketplaces. Comparable as a platform layer for retailers managing multiple digital channels, though Mirakl is broader in vertical scope and focuses on marketplace operations rather than fulfillment/delivery orchestration.

Emerging players

• Spryker: Composable commerce platform for enterprise B2B and B2C. Overlaps with Instaleap's eCommerce and B2B modules, particularly for enterprise retailers managing complex catalogs and multi-channel operations, though Spryker is platform-agnostic without Instaleap's grocery specialization.
• Constructor: AI-powered product discovery and search platform for enterprise retailers. Complementary to Instaleap's AI-based eCommerce store with similar personalization and search capabilities, serving overlapping enterprise retail customers though as a point solution rather than end-to-end platform.

Regional players

• VTEX: LATAM-headquartered enterprise commerce platform with strong presence across Brazil, Mexico, and other LATAM markets. Directly competes with Instaleap's AI-based white-label eCommerce offering, with overlapping customer base of large regional retailers (e.g., GPA in Brazil).

Broad incumbents

• Ocado Intelligent Automation: UK-listed grocery fulfillment technology provider offering end-to-end automated warehouse and platform solutions to grocers globally. Comparable as a broad incumbent in grocery-specific fulfillment technology with enterprise retailer clients, though focused more on robotic warehouse automation than Instaleap's store-based picking model.
• BigCommerce: Enterprise SaaS ecommerce platform serving B2B and B2C merchants. Comparable as a broad incumbent in the eCommerce platform category with overlapping enterprise retail customers, though not specialized for grocery fulfillment complexity the way Instaleap is.
• Shopify Plus: Enterprise tier of Shopify's commerce platform serving high-volume merchants across verticals. Competes with Instaleap's white-label eCommerce offering for mid-market and enterprise retailers, though lacking Instaleap's grocery-specialized fulfillment/delivery modules and LATAM/EMEA localization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClJxg1ju5WYkbCin_KN-2Iw/videos?app=desktop
• LinkedInlinkedin.com/company/instaleap-saas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instaleap LLC