What Shopopop does

Shopopop operates a collaborative last-mile delivery (cotransportage) platform that connects three participant groups: enterprise and SMB retailers, individual couriers (cotransporteurs), and end consumers. Founded in 2015 in Nantes by Antoine Cheul and Johan Ricaut and legally organized as AGILINNOV', the platform matches delivery requests to private individuals whose regular daily commute routes already pass near the pickup point and the delivery address. The system is designed to minimize incremental distance traveled by the courier — Shopopop cites an average detour of 2.27 km per delivery — and to keep the activity non-professional through an equitable-distribution mechanism that throttles volume per individual.

The product surface consists of the Shopopop mobile application for couriers, the Shopopop Pro web interface for retailer self-service, the Shopopop public API for enterprise integrations (used by Leclerc, Carrefour, Interflora, Colruyt, Auchan, Decathlon, Electro Depot, Flunch Traiteur), and a CO2e emissions calculator. Two service formats are offered: Ship from Store (e-commerce order fulfillment) and Lâcher de chariot (cart release), the latter enabling in-store purchases to be delivered without requiring a retailer's own e-commerce site. Distribution is multi-channel: direct enterprise field sales for large retail chains, API integration for technical buyers, self-serve onboarding for SMBs (under 48 hours), and resale through Delivery Management Systems (Woop, Urbantz, Instaleap). Coverage spans France, Belgium, Luxembourg, Netherlands, Italy, Spain, and the UK (announced May 2026), with 98% of metropolitan France within service reach.

The company generates revenue primarily through per-delivery transaction fees charged to retailers, supplemented by a subscription tier for high-volume accounts; couriers receive approximately €6 per delivery. Shopopop reports 15 million+ cumulative deliveries since founding, 7,500+ merchant partners (including 2,700 florists), 200,000–300,000 active couriers, and a 99.6% same-day delivery success rate. Total disclosed funding is approximately €27M across three rounds (2018, 2020, 2021), with the most recent €20M round led by investors including Epopée Gestion, Meridiam, GO CAPITAL, and West Web Valley. The company became a Société à Mission in March 2024.

Name

Shopopop

Legal name

AGILINNOV'

Website

https://shopopop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Shopopop is a French collaborative delivery platform founded in 2015 that connects retailers with a network of 300,000 individual couriers making deliveries along their regular commutes, serving 7,500+ merchants across grocery, specialty retail, floristry, and SMB verticals in seven European countries.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)

akta.pro secondary industries

Retail & E‑commerce Same‑Day Delivery (TLAAADAB), Heavy/Bulky & White‑Glove Same‑Day (Furniture/Appliances) (TLAAADAG), Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

Keywords

• Collaborative delivery platform
• Last-mile delivery
• Crowdsourced delivery
• Ship from store
• Delivery management software

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Delivery transaction fees: Shopopop charges retailers per delivery transaction completed through the platform. Two offer structures: one without subscription for occasional use and one with subscription for regular use. The exact per-delivery rate is quote-based.
2. Subscription fees for regular users: A subscription-based offer for retailers with regular delivery volumes, in addition to per-delivery fees. Provides access to the full Shopopop Pro interface and dedicated account management.
3. Cotransporteur earnings (platform cut): Cotransporteurs earn approximately 6€ per delivery on average. The platform takes a commission on each transaction as the intermediary between retailers and individual deliverers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

Shopopop operates a collaborative delivery (cotransportage) platform that connects retailers with a network of 300,000 individual deliverers (cotransporteurs) who pick up and deliver orders along their existing daily commute routes. The service enables same-day home delivery within 2 hours, 7 days a week, up to 25 km from partner stores, with no structural or human overhead for retailers. Two delivery modalities are offered: Ship from Store (e-commerce orders) and Lâcher de chariot (in-store purchases without e-commerce), delivered through the Shopopop Pro web interface, the Shopopop API for enterprise integration, and the cotransporteur mobile application.

Product overview

Shopopop operates as a collaborative delivery (cotransportage) platform that connects three stakeholders: retailers, individual deliverers (cotransporteurs), and consumers. The core platform consists of the Shopopop service for delivery management, supported by the Shopopop Pro Interface for professional retailers and the Shopopop API for technical integrations. The company offers two primary delivery services: Ship from Store (for e-commerce orders) and Lâcher de chariot (Cart Release, for in-store purchases without e-commerce). Individual deliverers access the network via the Shopopop: Cotransportage mobile application. Additional offerings include a CO₂ emissions calculator. The platform covers 98% of metropolitan France and operates across France, Belgium, Luxembourg, Netherlands, Italy, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Ship from Store A delivery service that transforms physical retail stores into agile logistics hubs: customers place orders online through the retailer's e-commerce site, store staff prepare the order, and a cotransporteur picks it up from the store and delivers it to the customer's chosen address and time slot. Targeted at retailers seeking to fulfill e-commerce orders with minimal logistics overhead.
• Lâcher de chariot (Cart Release) A delivery service that allows customers who shop in physical stores to request home delivery of their purchases at checkout, without requiring an e-commerce website. Customers pay in-store and select a delivery time slot, and a cotransporteur picks up and delivers their items. Targeted at proximity and SMB retailers that want to offer delivery without investing in an online store.
• Shopopop Pro Interface A professional web-based dashboard for retailers to create, manage, and track all last-mile deliveries. Features include real-time delivery tracking, delay/cancellation management, date/store filtering, personal analytics dashboard, and one-click data export. Accessible from any browser on computer, tablet, or mobile without installation. Targeted at SMB and mid-market retailers who need a self-serve interface.
• Shopopop API A public API that enables developers and retailers to connect their internal systems (e-commerce platforms, inventory management, order management) to Shopopop for automated delivery request creation, status synchronization, and cancellation/rescheduling based on customer actions. Targeted at enterprise retailers (Leclerc, Carrefour, Interflora, Colruyt, Auchan, Decathlon, Electro Depot, Flunch Traiteur) that require automated, system-to-system integration.
• Shopopop: Cotransportage (Mobile Application)

Quantifiable outcome

• Up to -81% CO₂e emissions vs. professional delivery
• +9 more outcomes

Named customers39 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lidl GBcoreStrategic or Co-development Partner · 28 May 2026Shopopop announced its entry into the UK market through a partnership with Lidl GB in May 2026. This marks Shopopop's first expansion into the UK market, signaling international growth beyond its existing footprint in France, Belgium, Luxembourg, Netherlands, Italy, and Spain.
• WoopcoreTechnology or IntegrationWoop is a Delivery Management System (DMS) platform that connects brands and carriers. Shopopop has been available on the Woop platform for several years, enabling retailers using Woop to access Shopopop deliveries through a single API connection. The integration allows brands to automate deliveries and receive real-time information (status updates, proof of delivery, pricing).
• UrbantzcoreTechnology or IntegrationUrbantz is a Delivery Management System (DMS) platform. Shopopop is connected to Urbantz, enabling retailers to access Shopopop deliveries as part of a unified last-mile logistics platform.
• PhenixminorStrategic or Co-development PartnerShopopop co-hosted an exclusive webinar on retail performance with Phenix in 2026, featuring Jonathan Leborgne (Je Bosse en Grande Distribution) on tactics for maximizing retailer profitability.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stuart Delivery: Stuart is a European crowdsourced B2B delivery platform operating in France, Spain, UK and other markets, matching on-demand shipments with independent couriers. It is the most direct peer to Shopopop in the on-demand B2B crowdsourced delivery space across overlapping verticals such as grocery, retail, and restaurants.
• Glovo: Glovo operates a multi-category on-demand delivery platform in Southern Europe and emerging markets, using gig couriers to deliver food, grocery, retail and convenience items. It competes directly with Shopopop in Spain and Italy and overlaps in the multi-vertical retail/grocery delivery use case.
• Cubyn: Cubyn is a French crowdsourced logistics platform providing e-commerce fulfillment and last-mile delivery for online retailers and brands. It competes with Shopopop for SMB and mid-market e-commerce parcel volume in France using a similar crowdsourced driver network.
• Paack: Paack is a European crowdsourced last-mile delivery platform serving e-commerce and retail in Spain, UK, France, and Portugal. It directly competes with Shopopop in same-day and next-day retail/e-commerce parcel delivery using independent drivers.
• Stuart (now Assembled Brands): Assembled Brands operates the Stuart crowdsourced delivery platform and adjacent logistics services across Europe. It is comparable as a direct competitor in the on-demand B2B crowdsourced last-mile delivery market with overlapping retail, grocery and e-commerce customer segments.

Emerging players

• Bringg: Bringg is a delivery management and orchestration platform used by retailers to manage multi-carrier fleets including crowdsourced drivers. It is comparable as an enterprise-facing platform enabling last-mile orchestration, addressing the same enterprise retail buyer as Shopopop's API and DMS integrations.
• Bigblue: Bigblue is a French e-commerce fulfillment and delivery platform serving DTC brands with warehousing, pick-pack, and last-mile delivery. It competes with Shopopop for SMB and mid-market e-commerce ship-from-store volume in France and across Europe.

Broad incumbents

• Geopost (DPDgroup): Geopost is the parcel delivery arm of La Poste, operating DPD, Chronopost, and SEUR across Europe. It is a broad incumbent in last-mile parcel delivery, addressing the same enterprise retail customers as Shopopop but with owned fleets and a wider international footprint.
• Colissimo (La Poste): Colissimo is the French national parcel delivery service of La Poste, offering home and pickup-point delivery across France. It is a broad incumbent competitor for B2C retail and e-commerce parcel volume that Shopopop targets with its same-day delivery service.

Regional players

• Stuart / Cubyn / Stuart Delivery hub competitors (Coursier.fr): Coursier.fr is a French same-day courier and messenger service operating in France for B2B and B2C urgent deliveries. It is a regional competitor in the French same-day courier space, addressing similar urban retailer demand for express local deliveries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Shopopop
• Facebookfr-fr.facebook.com/shopopopFR
• LinkedInlinkedin.com/company/shopopop
• Instagraminstagram.com/shopopopfr
• Xx.com/ShopopopFR

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopopop