Revrag
Revrag is a Bangalore-based B2B SaaS company that provides AI agent platforms (in-app and voice) purpose-built for India's BFSI sector, helping banks, insurers, lenders, wealth platforms, and credit card issuers reduce drop-offs and recover revenue through real-time, multilingual AI-driven customer engagement.
- Company typePrivate
- Founded2022
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Revrag does
Revrag (legally RevRag AI Technologies Private Limited) is a Bangalore-headquartered B2B SaaS company building an AI agent platform purpose-built for the BFSI sector in India. The platform consists of two core agent products: an In-App AI Agent embedded inside client applications via a lightweight SDK (typically integrated in under two hours) that monitors user behavior in real time, detects friction signals (rage taps, hesitation, drop-off patterns), and proactively intervenes with multilingual guidance; and an AI Calling Agent that conducts outbound voice conversations to recover abandoned applications, manage renewals, and run collections campaigns with TRAI-compliant calling windows. These core agents are extended into vertical-specific solutions for Banking, Wealth Management, Insurance, Credit Cards, and Lending, and into use-case modules covering onboarding, sales, support, and collections.
Underlying technology combines large language models with Retrieval-Augmented Generation (RAG) against per-client curated knowledge bases, real-time behavioral signal processing, CRM/CDP integration, and multilingual support across 15-20+ Indian and global languages. The platform is ISO/IEC 27001:2022 and SOC 2 Type II certified, ISO 27017/27018 aligned, and compliant with India's DPDPA, EU GDPR, and CCPA; all data is stored and processed in India (AWS Mumbai/Hyderabad).
Revrag sells exclusively via direct enterprise field sales on quote-based annual subscriptions, with 30+ BFSI customers including PhonePe Insurance, Motilal Oswal, Kissht, Open Financial, InPrime, InsuranceDekho, Easebuzz, GoldenPi, and Viva Money. The GTM emphasizes live demos via an Experience Zone, a thought-leadership podcast series (31 episodes), published case studies, and a stated 30-day time-to-results promise. The company raised $600K in pre-seed funding in August 2024 from Powerhouse Ventures and acquired GenStaq.ai in September 2025. The company has 1-10 employees, is founder-led (Ashutosh Prakash Singh, Neeraj Gupta as Co-founder & CPO, Pankaj Gupta as Co-founder & CTO), and operates from Bengaluru with a US office in Dover, Delaware.
Revrag firmographics
Firmographics- Name
- Revrag
- Legal name
- RevRag AI Technologies Private Limited
- Website
- https://revrag.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Revrag is a Bangalore-based B2B SaaS company that provides AI agent platforms (in-app and voice) purpose-built for India's BFSI sector, helping banks, insurers, lenders, wealth platforms, and credit card issuers reduce drop-offs and recover revenue through real-time, multilingual AI-driven customer engagement.
- Ownership category
- akta.pro rank
Revrag industry classification
Industry- Product category
- Conversational AI Platform for BFSI
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Revrag is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Revrag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (AI Agent Platform): RevRag AI operates as a B2B SaaS platform providing AI agent capabilities (in-app and calling) to BFSI enterprises on a subscription basis. The company deploys its agents inside client applications via SDK and charges based on usage/consumption of agent interactions, conversations, or campaign volumes. Enterprise deals are quote-based with custom contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS — custom pricing based on deployment scope, agent volume, and usage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Revrag product offering
Product offeringCore offering
RevRag AI sells an enterprise B2B SaaS platform that deploys AI agents inside financial applications and on outbound voice calls for Banking, Financial Services, and Insurance (BFSI) companies. The In-App AI Agent is embedded via SDK to detect user friction in real time and proactively guide users through onboarding, KYC, sales, and support flows, while the AI Calling Agent recovers abandoned applications, drives renewals, and handles collections through human-like voice conversations. The platform also offers vertical-specific configurations for banking, lending, insurance, credit cards, and wealth management, and is sold on annual subscription contracts with quote-based enterprise pricing.
Product overview
RevRag AI is an AI-powered relationship management platform for BFSI (Banking, Financial Services, and Insurance) companies, built as a platform with deployable AI agents across multiple channels. The core portfolio consists of two primary agent products: the In-App AI Agent (for real-time, context-aware assistance inside financial applications) and the AI Calling Agent (for outbound voice-based re-engagement and collections). These core agents are complemented by a set of specialized use-case modules including the AI Onboarding Agent, AI Sales Agent, AI Support Agent, and AI Collections Agent, each tailored to specific workflows within the customer lifecycle. The platform also offers vertical-specific solutions for Banking, Wealth Management, Insurance, Credit Cards, and Lending, enabling industry-tailored deployments. Additional offerings include an Experience Zone for live product demos and a Podcast series for thought leadership content.
Differentiator
Problem solved
Functional benefit
Products and services
- In-App AI Agent A contextually aware AI agent embedded inside enterprise BFSI applications via SDK that detects user friction signals such as rage taps, hesitation, and drop-offs in real time, then proactively guides users through onboarding, KYC, checkout, and forms, autofills fields, switches languages, and hands off to human agents when needed.
- AI Calling Agent An outbound voice AI agent that proactively calls users who abandon financial applications, understands where they left off, re-engages them in their preferred language, resolves blockers, completes tasks, negotiates payment plans, and guides them back to finish the journey with human-like conversational ability and TRAI-compliant calling windows.
- AI Onboarding Agent A specialized in-app AI agent for BFSI onboarding journeys that detects KYC confusion, guides users through document uploads and bank mandate setup in real time, automatically switches languages, pre-fills fields, and reduces drop-off during activation to lift onboarding completion rates.
- AI Sales Agent A sales acceleration AI agent that identifies high-intent users via in-app behavioral signals, initiates contextual conversations, guides users to the right financial product, and triggers AI-powered outbound calling for unconverted leads to reduce sales cycle length and lift conversion.
- AI Support Agent A 24/7 in-app AI support agent for BFSI customers that resolves account queries, transaction disputes, and document requests instantly, collects KYC documents via guided flows, and escalates complex issues to human agents with full conversation context attached.
- AI Collections Agent An outbound AI calling agent specialized for BFSI debt recovery that identifies delinquent accounts, calls customers within TRAI-compliant windows, negotiates payment plans with empathy, handles objections, and auto-logs all outcomes to CRM with a full audit trail to improve recovery rates and reduce cost per recovery.
- AI Agent for Banking A vertical-specific AI agent solution for digital banking platforms that guides customers through account opening, KYC, and video verification, drives UPI and FD adoption post-activation, enables cross-sell of credit cards and insurance, and reactivates dormant accounts via personalized outreach.
- AI Agent for Lending A vertical-specific AI agent solution for digital lending platforms that reduces KYC drop-off with real-time troubleshooting, guides applicants through bank mandate setup with bank-specific instructions, explains rejection reasons and eligibility improvement steps, and triggers personalized re-engagement for abandoned applications to improve conversion to disbursement.
- AI Agent for Insurance A vertical-specific AI agent solution for insurance platforms that guides policy purchases through plan selection and nominee details, delivers personalized renewal nudges via preferred channels, assists with claims processing, and recovers abandoned applications with targeted re-engagement to reduce renewal lapse and drop-off.
- AI Agent for Credit Cards A vertical-specific AI agent solution for credit card issuers that completes applications, guides KYC and video verification, delivers activation nudges after card issuance, drives first spend within days, and surfaces relevant add-ons at the moment of first transaction to lift activation and first-spend rates.
- AI Agent for Wealth Management A vertical-specific AI agent solution for wealth and investment platforms that converts registered users into active investors through conversational product education, streamlined risk profiling, guided first-investment flows, and SIP setup assistance to address the 70%+ drop-off before first investment.
Quantifiable outcome
- 30% improvement in onboarding completion
- +13 more outcomes
Companies that use Revrag
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles1 record
Revrag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Revrag partnerships and signals
Strategic signalScale indicators31 records
Recent moves6 records
Expansion highlights6 records
Revrag competitors and assessment
Company assessmentDirect peers
- Gnani.ai: Gnani.ai is an India-based voice AI platform offering multilingual speech and conversational agents for BFSI, including multilingual ASR/TTS and outbound calling — comparable to Revrag's AI Calling Agent, particularly on Indian-language voice support.
- Haptik: Haptik (acquired by Reliance Jio) is a leading Indian conversational AI platform offering WhatsApp and voice AI agents for BFSI, ecommerce, and telecom — directly comparable to Revrag's AI Calling Agent and in-app engagement flows in the Indian market.
- Verloop.io: Verloop.io is an AI customer support automation platform popular with Indian BFSI and ecommerce brands — overlapping with Revrag's AI Support, onboarding, and conversational in-app agent offerings.
- Gupshup: Gupshup is a major conversational AI and messaging platform with strong BFSI presence in India, providing AI agents across WhatsApp, voice, and in-app channels — directly competing with Revrag's outbound re-engagement and onboarding use cases.
- Yellow.ai: Yellow.ai is a well-funded conversational AI and agent platform serving enterprise customers across BFSI, retail, and healthcare with multilingual voice and chat agents — the closest direct competitor to Revrag's in-app and calling AI agents in India.
- Floatbot: Floatbot is an Indian conversational and voice AI platform offering AI agents for banking, insurance, lending, and collections — closely comparable to Revrag's Calling AI Agent and AI Collections Agent use cases.
Regional players
- Ozonetel: Ozonetel is an India-focused cloud contact-center and voice AI provider serving BFSI, ecommerce, and travel — overlapping with Revrag's calling, collections, and customer engagement agent offerings for the Indian market.
Broad incumbents
- Kore.ai: Kore.ai is a well-funded enterprise AI agent platform serving banking, insurance, and healthcare globally with conversational and voice AI — comparable to Revrag's end-to-end BFSI agent platform but with a much broader geographic footprint and larger R&D base.
- Cognigy: Cognigy is a European-headquartered enterprise conversational and agentic AI platform serving large financial services and insurance customers — comparable to Revrag's enterprise AI agent platform though typically serving larger global enterprises.
- Observe.AI: Observe.AI is a contact-center AI platform providing agent assist, voice analytics, and AI agents for financial services and insurance — directly comparable to Revrag's voice AI and collections capabilities though with a US-centric enterprise footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Revrag social profiles
Digital presenceRevrag compliance and trust
Trust signalCompliance9 records
Revrag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revrag leadership team
Management profileNumber of profiles
Profiles3 records
Revrag funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revrag M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revrag
What does Revrag do?
RevRag AI sells an enterprise B2B SaaS platform that deploys AI agents inside financial applications and on outbound voice calls for Banking, Financial Services, and Insurance (BFSI) companies. The In-App AI Agent is embedded via SDK to detect user friction in real time and proactively guide users through onboarding, KYC, sales, and support flows, while the AI Calling Agent recovers abandoned applications, drives renewals, and handles collections through human-like voice conversations. The platform also offers vertical-specific configurations for banking, lending, insurance, credit cards, and wealth management, and is sold on annual subscription contracts with quote-based enterprise pricing.
Is Revrag a public or private company?
Revrag is a private company. It is classified as venture growth investor backed and is currently operating.
When was Revrag founded?
Revrag was founded in 2022. It employs 11 to 50 people.
Where is Revrag based?
Revrag is headquartered in Bangalore, India, in the Asia region.
How does Revrag make money?
One revenue line is on record: saaS Subscription (AI Agent Platform).
Who are Revrag's main competitors?
Direct peers on record are Gnani.ai, Haptik, Verloop.io, Gupshup, Yellow.ai and Floatbot. Ozonetel is listed as a regional player. Broad incumbents are Kore.ai, Cognigy and Observe.AI.
Does Revrag have an API?
No public API is recorded for Revrag.
What industry is Revrag in?
Revrag's product category is Conversational AI Platform for BFSI. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.