Vengo

What Vengo does

Vengo (legal entity Vengo Inc., DBA Vengo Labs) is a US-based programmatic Digital Out-of-Home (DOOH) advertising platform headquartered in Bethpage, New York. Founded in 2011, the company originated by building 1,000 high-tech vending machines with embedded digital screens and subsequently pivoted in 2015 to address the fragmented DOOH market by developing a proprietary programmatic ad server. Vengo's core offering is a single programmatic platform that connects media buyers to 65,000+ place-based digital screens across grocery, convenience stores, bars, gyms, offices, hotels, malls, entertainment venues, and large-format outdoor locations, claiming 13 billion monthly impressions and nationwide US coverage in all 50 states. The proprietary technology integrates with every major DOOH Supply-Side Platform (VIOOH, Magnite, Broadsign, Place Exchange, Perion) and Demand-Side Platform (the Trade Desk, Yahoo, Vistar, Adomni, GroundTruth, Displayce, Accretive, Beeyond, Moving Walls) via a single connection, enabling real-time bidding, transparent transactions, and unified campaign management. Layered on the core platform are VengoTV — a premium video DOOH sub-brand deployed in 300,000 hotel rooms and high-dwell venues with content from Warner Brothers and Cheddar News — and the Vengo Geographical Metadata Audit, a proprietary location-verification process introduced in late 2024.

Vengo generates revenue through three primary streams. The first is programmatic DOOH media sales on a CPM basis, sold via four buying paths: curated Private Marketplace (PMP) deals, open exchange, always-on PMP deals (subscription/multi-year cadence), and direct Insertion Orders. The second is a Network-as-a-Service revenue-share model under which Vengo productizes its ad server for third-party screen owners (notably AMI jukeboxes, retail chains, and gym chains) with no upfront cost, onboarding new inventory onto the programmatic platform in exchange for a share of advertising revenue. The third stream is premium-priced VengoTV video advertising inventory in hotel rooms and high-dwell venues. Third-party measurement (PerView, Quividi, Reveal Mobile, Happydemics, Perion) is integrated to verify impressions and quantify brand lift across campaigns.

The company serves three customer segments: brands and direct advertisers (named case studies include Jack in the Box, GetYourGuide, NBA franchises, DoorDash for Work, a State Lottery, and a Midwest regional bank), media agencies and programmatic buyers (Access through every major DSP/SSP), and media owners / screen network partners using the Network-as-a-Service offering. The business remains privately held, with no public equity listing, no disclosed parent company, and no named controlling shareholder; total disclosed funding to date is approximately $14 million across rounds from 2013 to 2019.

Name

Vengo

Legal name

Vengo Inc.

Website

https://vengolabs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vengo is a US-based programmatic Digital Out-of-Home (DOOH) advertising platform that connects media buyers to 65,000+ place-based digital screens across retail, bars, gyms, offices, hotels, and entertainment venues via a proprietary multi-SSP ad server, while also licensing that technology to screen owners under a revenue-share model.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic DOOH Media Sales: Vengo sells digital out-of-home advertising inventory across its 65,000+ screen network to brands, agencies, and DSP buyers via four buying paths: curated PMP, open exchange, always-on PMP deals, and direct IO. Revenue is generated on a per-impression / CPM basis across programmatic and direct transactions.
2. Revenue Share with Screen Owner Partners: Vengo productizes its proprietary ad server and offers it as a service to third-party screen networks under a transparent revenue-share model with no upfront costs. Partners (e.g., AMI jukeboxes, retail and gym chains) receive a share of advertising revenue routed through Vengo's programmatic stack.
3. Premium Video DOOH (VengoTV) Sales: Premium-priced video advertising inventory across VengoTV environments (hotel rooms, lobbies, high-dwell venues) where audiences actively view long-form content. Justifies premium CPMs due to multi-minute dwell time and engaged viewing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Vengo operates a programmatic digital out-of-home (DOOH) advertising platform that connects media buyers to 65,000+ place-based digital screens across retail, bars, gyms, offices, hotels, malls, and entertainment venues throughout the US. Its proprietary ad server integrates with every major DOOH SSP and DSP to deliver real-time bidding, transparent transactions, and third-party-verified impression measurement. The platform also offers a Network-as-a-Service revenue-share model for media owner partners, plus a premium video DOOH sub-brand (VengoTV) delivering entertainment and news programming in 300,000 hotel rooms.

Product overview

Vengo operates a single unified programmatic Digital Out-of-Home (DOOH) platform that connects media buyers to 65,000+ place-based screens across retail, bars, gyms, offices, hotels, malls, and entertainment venues in the United States. The core offering is the Vengo Programmatic DOOH Platform, a proprietary ad server that integrates with every major SSP and DSP for real-time bidding and transparent transactions. Building on this core platform, Vengo offers several buying modules: Curated PMP (Private Marketplace), Open Exchange, Always-on PMP Deals, and Direct IO. VengoTV is a distinct premium video DOOH sub-brand that layers entertainment, sports, and news video content onto screens in hotel rooms and high-dwell venues, accessible programmatically. Vengo also packages its proprietary technology as a Network-as-a-Service offering for other screen owners, and operates supporting tools such as the Vengo Geographical Metadata Audit for location verification. Third-party measurement partners (PerView, Quividi, Reveal Mobile, Happydemics) plug into the platform to verify impressions and brand lift.

Differentiator

Problem solved

Functional benefit

Brands

• VengoTV: Premium video DOOH offering — a video content app deployed on screens in hotel rooms, lobbies, bars, and other high-dwell venues delivering entertainment, sports, and news programming with contextual advertising.

Products and services

• Vengo Programmatic DOOH Platform Single programmatic platform connecting media buyers to 65,000+ place-based digital screens across retail, bars, gyms, offices, hotels, malls, and entertainment venues nationwide. Provides real-time bidding, transparent transactions, and third-party measurement via a proprietary ad server accessible through every major DOOH SSP and DSP. Includes four buying modes: Curated PMP, Open Exchange, Always-on PMP Deals, and Direct IO.
• VengoTV Premium video DOOH product that delivers entertainment, sports highlights, news, and social media video content on screens in hotel rooms, lobbies, and high-dwell venues across major DMAs. Enables contextual targeting by content type (entertainment, sports, news) and omnichannel video strategy alongside CTV buys, with inventory available programmatically through SSPs. Deployed across 300,000 hotel rooms nationwide.
• Vengo Geographical Metadata Audit Proprietary location verification process across Vengo's portfolio of DOOH screens, standardizing accuracy and transparency of screen location data for media buyers. Commercialized methodology providing auditable geographic metadata for DOOH inventory.
• Vengo Screen Network (Network-as-a-Service for Media Owners)

Quantifiable outcome

• 143% lift in actual game attendance (NBA franchise case study)
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship and core.

• MagniteflagshipTechnology or IntegrationMagnite is one of the major DOOH SSPs that Vengo integrates with. Vengo inventory is available on the Magnite exchange, enabling media buyers to access 65,000+ Vengo screens through Magnite's programmatic demand-side workflow.
• VIOOHflagshipTechnology or IntegrationVIOOH is a major DOOH SSP that Vengo integrates with. Buyers can access Vengo inventory programmatically via VIOOH.
• BroadsignflagshipTechnology or IntegrationBroadsign is a major DOOH SSP integrated with Vengo; also a strategic partner with CSO Ari Buchalter providing testimonial: 'Vengo has been an exceptionally effective partner leveraging both technology and sales expertise to help grow the DOOH channel.'
• Place Exchange (PX)flagshipTechnology or IntegrationPlace Exchange is a DOOH SSP integrated with Vengo; utilized by Vengo to programmatically activate multi-format campaigns (per Midwest bank case study where Place Exchange 'seamlessly activated the DOOH campaign programmatically across multiple media types').
• PerioncoreTechnology or IntegrationPerion is one of the major DOOH SSPs integrated with Vengo; also a measurement partner that collaborated on Brand Lift study for the State Lottery campaign.
• theTradeDeskflagshipTechnology or IntegrationtheTradeDesk is a major DSP integrated with Vengo; buyers can execute programmatic DOOH buys on Vengo's 65,000+ screens through theTradeDesk.
• Yahoo (DSP)coreTechnology or IntegrationYahoo DSP is integrated with Vengo as one of the major DSPs on which Vengo inventory is available.
• Vistar MediaflagshipTechnology or IntegrationVistar Media is a major DSP integrated with Vengo; provides programmatic DOOH buying access to Vengo's 65,000+ screen network.
• GroundTruthcoreStrategic or Co-development PartnerGroundTruth is both a DSP partner integrated with Vengo and a strategic ally; Partner and Manager Glenn Allen states: 'Vengo's expertise in DOOH has opened up new revenue opportunities and exceptional end-client experiences for our clients.'
• Adomni (AdOmni)coreStrategic or Co-development PartnerAdomni is both a DSP partner integrated with Vengo and a strategic ally; VP of Ad Operations and Content Geoff Bickel states: 'Vengo combines national scale with operational agility, making them a trusted partner for our DOOH campaigns.'
• AdQuickcoreStrategic or Co-development PartnerAdQuick is a strategic OOH activation partner; VP of Marketing Adam Singer states: 'Our partnership with Vengo allows AdQuick to consistently deliver strong value for our clients.' AdQuick also partnered with DoorDash for Work campaign execution.
• Beeyond MediacoreStrategic or Co-development PartnerBeeyond Media is a DSP partner integrated with Vengo; Key Account Manager Yanina Donzis states: 'Vengo's network provides valuable eye-level visibility in relevant environments.'
• TenXcoreStrategic or Co-development PartnerTenX is a DSP partner integrated with Vengo; Customer Success Supervisor Nubia Cabrera states: 'Vengo is a reliable, innovative partner consistently focused on driving strong results for our Programmatic DOOH campaigns.'
• DisplaycecoreStrategic or Co-development PartnerDisplayce is a DSP partner integrated with Vengo; Inventory Partnerships Manager Paul Comte states: 'Vengo has the scale, flexibility, and responsiveness to be one of our first stops for national campaigns.'
• Accretive MediacoreStrategic or Co-development PartnerAccretive is both a DSP partner integrated with Vengo and a strategic ally; Founder and CEO Craig Benner states: 'Vengo's advanced programmatic expertise enable us to deliver powerful campaigns aligned with Accretive's proven approach.'
• Moving WallscoreTechnology or IntegrationMoving Walls is a major DSP integrated with Vengo; provides programmatic DOOH buying access to Vengo's screen network.
• PerViewflagshipTechnology or IntegrationPerView is Vengo's flagship third-party measurement partner; measures reach, frequency and impressions through mobile device data resulting in hourly impression data. Used in Midwest bank case study to 'reach target audiences and determine spend allocation per market.'
• QuividiflagshipTechnology or IntegrationQuividi is a flagship third-party measurement partner that Vengo works with to facilitate and verify impression measurement for clients, resulting in a fast, turnkey go-to-market measurement solution.
• AMI (Amusement and Music Operators Association / AMI Digital Jukeboxes)flagshipChannel Partner/ Reseller/ DistributorAMI is the inventory backbone of Vengo's bar and casual dining network; AMI digital jukeboxes provide national coverage with 97% verified 21+ audience and 58-minute average dwell time across sports bars, neighborhood pubs, and casual dining venues in all 50 states.
• Warner BrotherscoreStrategic or Co-development PartnerWarner Brothers partnership delivers premium video programming for VengoTV in hotel rooms, lobbies, and high-dwell venues — entertainment content including movie previews, entertainment news, and lifestyle content.
• Cheddar NewscoreStrategic or Co-development PartnerCheddar News provides business news, market updates, and current events programming for VengoTV in hotel rooms and business environments.
• DPAA (Digital Place-Based Advertising Association)coreOthersVengo is a member of the DPAA, the industry trade association for digital place-based advertising; DPAA logo prominently displayed on Vengo website.
• OAAA (Out of Home Advertising Association of America)coreOthersVengo is affiliated with the OAAA, the trade association for out-of-home advertising; OAAA research is cited in Vengo blog content (e.g., gym environment DOOH engagement statistics).

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Place Exchange: Place Exchange is a leading programmatic DOOH supply-side platform that aggregates digital screen inventory across multiple venue types and enables real-time bidding via DSPs. It competes directly with Vengo's multi-SSP ad-server approach and was used to activate the Midwest bank case study on Vengo's network.
• Vistar Media: Vistar Media operates a programmatic DOOH ad server and DSP for buying place-based digital screens across grocery, retail, fitness, and transit venues. It is a Vengo integration partner but also a direct competitor offering overlapping buying paths and venue coverage.
• Broadsign: Broadsign provides a DOOH CMS and SSP that powers digital signage networks worldwide and is integrated with Vengo's ad server. It competes for both supply-side relationships with media owners and demand-side programmatic DOOH workflows.
• Hivestack: Hivestack is a global programmatic DOOH ad exchange and SSP with a demand-side platform for buyers and supply-side tools for media owners. It is one of the largest independent programmatic DOOH players and overlaps directly with Vengo's positioning.
• Adomni: Adomni operates a programmatic DOOH marketplace and DSP that connects advertisers to digital screens nationwide and provides self-service campaign tools. Its Vengo partnership is a co-distribution relationship but it is also a competing programmatic buying interface for the same advertiser base.
• AdQuick: AdQuick is a programmatic OOH buying platform that streamlines planning, activation, and measurement across out-of-home inventory including digital place-based screens. It is a Vengo partner (executing campaigns like DoorDash for Work) but competes for the same advertiser wallet.

Broad incumbents

• Magnite: Magnite is the largest independent SSP and a critical partner for Vengo, but it is also a broader incumbent that aggregates CTV, online video, and DOOH demand. As it expands its own DOOH supply relationships, it could disintermediate independent aggregators like Vengo.
• VIOOH: VIOOH is a leading programmatic DOOH SSP (owned by JCDecaux) that connects premium outdoor inventory to DSPs globally. As a Vengo integration partner it routes Vengo supply, but as a global incumbent with first-party outdoor assets it is a powerful competitive counterpart.

Emerging players

• Firefly: Firefly is an emerging place-based DOOH network focused on rideshare (Uber/Lyft) vehicle-top and in-car screens, targeting urban audiences with measurable impressions. It overlaps with Vengo on the programmatic, place-based, audience-measurement thesis but with a distinct inventory niche.

Regional players

• Moving Walls: Moving Walls is a programmatic DOOH platform headquartered in Southeast Asia that provides both demand-side buying tools and supply-side technology across APAC markets. It is a Vengo DSP integration partner but operates primarily outside the US, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VengoLabs
• Facebookfacebook.com/TaxiTreats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vengo