ShareWillow
ShareWillow is a New York-based SaaS platform that helps small and mid-sized service businesses design, manage, and automate employee incentive and profit sharing plans, with integrations into leading field service and accounting software.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ShareWillow does
ShareWillow is a US-based SaaS company that designs, sells, and operates a cloud-based platform for creating and managing employee incentive and profit sharing plans. The company was founded in 2023, is headquartered in New York, and is privately held with a small team of approximately 1–10 employees. The platform combines pre-built plan templates, configurable formulas, milestone and threshold tracking, real-time employee dashboards, a mobile app, and integrations with field service and accounting platforms (ServiceTitan, Jobber, Housecall Pro, BuilderTrend, Procore, QuickBooks), and is targeted primarily at small and mid-sized service-industry businesses such as home service contractors, construction firms, and moving services.
The product is offered on a per-active-participant subscription (Essential plan at $199/month) and is augmented by a one-time Plan Design Consultation service priced from $2,997, plus a 50%-commission affiliate program. Distribution combines a sales-led demo motion with self-serve onboarding, content marketing and SEO, an affiliate channel, and channel partnerships including a strategic technology partnership with CEO Warrior. In October 2024 ShareWillow acquired Plentive, a bonus plan software provider, expanding its incentive compensation footprint, and the company has raised approximately $3.8 million in a Series Seed-1 round led by Charge Ventures, Habitat Partners, and Notation Capital. ShareWillow does not disclose AI/ML capabilities in its current product surface.
ShareWillow firmographics
Firmographics- Name
- ShareWillow
- Legal name
- ShareWillow, Inc.
- Website
- https://sharewillow.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ShareWillow is a New York-based SaaS platform that helps small and mid-sized service businesses design, manage, and automate employee incentive and profit sharing plans, with integrations into leading field service and accounting software.
- Ownership category
- akta.pro rank
ShareWillow industry classification
Industry- Product category
- Incentive Compensation / Profit Sharing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Equity Compensation & Global Share Plan Administration (BPACAHAI)
Keywords
Where ShareWillow is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShareWillow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription - Per Active Participant: ShareWillow charges based on the number of active participants (employees) using the platform. Pricing is straightforward - customers pay for active participants only, allowing businesses to focus on building their plan without large upfront costs. The Essential plan is priced at $199/month.
- Plan Design Consultation: One-time professional services engagement where ShareWillow's expert team helps design custom incentive plans for customers. This complements the self-serve software with hands-on consulting for businesses needing tailored plan designs. Pricing starts from $2,997.
- Affiliate Program Commission: ShareWillow operates an affiliate program where partners receive 50% commission for customers they refer to the platform. This drives customer acquisition through a partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Plan - Core incentive plan management platform |
| One time/ perpetual license | Multi-year contract | Plan Design Consultation - Expert-assisted custom plan design |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ShareWillow product offering
Product offeringCore offering
ShareWillow provides a cloud-based SaaS platform that enables small and mid-sized service businesses to design, launch, and manage employee profit sharing and incentive plans. The platform combines a template-driven plan builder, milestone and threshold tracking, real-time employee and admin dashboards, reporting, and a mobile app, and integrates with field service management (ServiceTitan, Jobber, Housecall Pro, BuilderTrend, Procore) and accounting (QuickBooks) systems. ShareWillow also sells a one-time Plan Design Consultation service and offers a free profit sharing calculator tool.
Product overview
ShareWillow offers a unified incentive compensation platform designed for small businesses. The core offering consists of the ShareWillow Platform for designing and managing incentive plans, complemented by a Mobile App for employee access, Templates for quick setup, and an Admin Dashboard for plan management. The product portfolio includes both self-service tools (Free Calculator Tool, Templates) and professional services (Plan Design Consultation). The company also acquired Plentive to expand its bonus plan software capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ShareWillow Platform Cloud-based SaaS platform that enables small and mid-sized service businesses to design, launch, and manage employee profit sharing and incentive plans, with a template-driven plan builder, milestone and threshold tracking, real-time employee and admin dashboards, reporting, and integrations with field service and accounting software.
- Plan Design Consultation One-time professional services engagement in which ShareWillow's incentive specialists design a custom incentive plan tailored to the customer's industry, goals, and employee structure, priced from $2,997.
- Free Profit Sharing Calculator Tool Standalone free online tool that lets businesses model and calculate profit sharing distributions and scenario outcomes before committing to a full incentive plan.
- Plentive Bonus plan software product acquired by ShareWillow in October 2024 to strengthen its leadership in incentive compensation software for small businesses.
Quantifiable outcome
- 30% more revenue per technician when using performance incentives
- +2 more outcomes
Companies that use ShareWillow
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
ShareWillow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
ShareWillow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CEO WarriorcoreCEO Warrior, a business training and coaching organization for service business owners, announced ShareWillow as one of five strategic technology partners to help contractors improve hiring, boost conversion rates, and capture more revenue. The partnership provides growth-stage home service businesses with tools for workforce management and performance incentives, positioning ShareWillow as a recommended solution within CEO Warrior's coaching ecosystem.
- ServiceTitancoreServiceTitan integration allows ShareWillow to pull data directly from the field service management platform to create actionable incentive plans based on actual job performance, technician metrics, and business outcomes.
- JobbercoreJobber integration enables ShareWillow to access field service data for incentive plan calculations, allowing service businesses using Jobber to automatically tie employee rewards to operational metrics.
- Housecall ProcoreHousecall Pro integration provides similar functionality, allowing ShareWillow to transform existing job and technician data into performance-based incentive plans for home service businesses.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ShareWillow competitors and assessment
Company assessmentDirect peers
- Captive.io (CaptivePay): Direct competitor offering profit-sharing and ownership-culture tools for SMBs. Targets similar service-business customers with cash-based incentive structures and overlaps directly with ShareWillow on plan design and employee transparency.
- Pave: Compensation management platform covering salary bands, bonuses, and equity. Comparable on the bonus/profit-sharing design workflow and analytics, though Pave is more benchmarking-driven and skewed to venture-backed growth companies.
- Bonusly: Employee recognition and rewards platform with peer-to-peer bonuses and performance incentives. Comparable as a software-driven approach to monetizing employee behaviors, though focused on recognition rather than profit-sharing math.
- Kazoo (formerly HighGround): Employee experience platform combining recognition, rewards, performance, and incentives. Closely overlaps with ShareWillow's transparency dashboard and incentive-tracking experience for SMB/mid-market customers.
Broad incumbents
- Xactly: Enterprise sales performance and incentive compensation management (ICM) platform. Operates in the same incentive design space but targets larger enterprises and is much broader than ShareWillow's SMB focus.
- Paylocity: Mid-market HR, payroll, and talent management suite with compensation management modules. A broad incumbent that could absorb SMB incentive functionality via existing payroll and HRIS workflows.
- Workday: Enterprise cloud platform for HCM, finance, and compensation planning. Operates broadly in the same incentive/compensation design space; cited as the upper-end incumbent ShareWillow's mid-market customers may grow into.
- Rippling: Unified workforce management platform spanning HR, payroll, IT, and spend. Relevant incumbent given its expansion into performance and compensation workflows that could subsume SMB incentive tools.
Emerging players
- Lattice: Performance management and employee engagement platform with compensation review workflows. Adjacent to ShareWillow on KPI/bonus linkage and HR data workflows, serving a similar mid-market to enterprise band.
- 15Five: Continuous performance management and employee engagement software. Compares on the performance-to-reward connection, though its core is reviews/engagement rather than cash profit-sharing calculations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ShareWillow social profiles
Digital presenceShareWillow financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShareWillow leadership team
Management profileNumber of profiles
Profiles8 records
ShareWillow subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShareWillow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShareWillow M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShareWillow
What does ShareWillow do?
ShareWillow provides a cloud-based SaaS platform that enables small and mid-sized service businesses to design, launch, and manage employee profit sharing and incentive plans. The platform combines a template-driven plan builder, milestone and threshold tracking, real-time employee and admin dashboards, reporting, and a mobile app, and integrates with field service management (ServiceTitan, Jobber, Housecall Pro, BuilderTrend, Procore) and accounting (QuickBooks) systems. ShareWillow also sells a one-time Plan Design Consultation service and offers a free profit sharing calculator tool.
Is ShareWillow a public or private company?
ShareWillow is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShareWillow founded?
ShareWillow was founded in 2023. It employs 1 to 10 people.
Where is ShareWillow based?
ShareWillow is headquartered in New York, United States, in the North America region.
How does ShareWillow make money?
Three revenue lines are on record. Software Subscription - Per Active Participant is the primary driver. The others are plan Design Consultation and affiliate Program Commission.
Who are ShareWillow's main competitors?
Direct peers on record are Captive.io (CaptivePay), Pave, Bonusly and Kazoo (formerly HighGround). Broad incumbents are Xactly, Paylocity, Workday and Rippling. Emerging players are Lattice and 15Five.
Does ShareWillow have an API?
No public API is recorded for ShareWillow.
What industry is ShareWillow in?
ShareWillow's product category is Incentive Compensation / Profit Sharing Software. Its primary akta.pro industry code is BPACAHAI, Equity Compensation & Global Share Plan Administration. Its NAICS code is 513210 and its SIC code is 7371.