Grapevine
Grapevine operates a web platform for collaborative "giving circles," letting groups of individuals, nonprofits, and companies pool recurring donations and collectively vote on which 501(c)(3) nonprofits receive the funds. It monetizes via per-donation transaction fees and optional donor tips.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Grapevine does
Grapevine (legal entity Grapevine, Inc.) is a New York-based, venture-backed private company founded in 2017 that operates a web platform for "giving circles" — groups of individuals who pool recurring donations and collectively vote on which IRS-qualified 501(c)(3) nonprofits receive the pooled funds. The platform serves three stated segments: individuals (predominantly professionals and community leaders organized into geographic circles such as "Reno Women for Good" or cause-focused circles such as "Women in Tech for Gender Equality"), nonprofits building recurring donor communities, and companies running employee/ERG giving programs via the "Grapevine For Companies" module. Reported cumulative scale includes ~$56M in facilitated donations, ~98K members, 1,000+ active circles, and 8,100+ nonprofits supported across the United States.
The core product is the Grapevine Platform, which provides each circle an online home to collect contributions into a shared pool, run a structured nonprofit nomination-and-voting workflow, and track downstream impact. Supporting components include free virtual event planning/hosting for quarterly meetings, platform-provided donation matching funds, digital gift cards, and a Global Giving Circle Directory (co-launched with Philanthropy Together). The technology is described as a standard web application; there is no API, no mobile app, and no disclosed AI/ML capability. Product surface has expanded into packaged offerings including the "100 Who Care Circles" sub-brand and the Grapevine For Companies corporate module.
The business model is transaction-fee based: Grapevine charges 2.2% + $0.30 per donation (3.5% for American Express) with no platform membership fee, plus optional donor "tips" that support Grapevine's operations. Circle contribution levels are typically small and recurring (observed tiers of $25, $50, and $100 per member per quarter). Go-to-market is community-led and word-of-mouth driven, with LinkedIn as the primary acquisition channel, monthly virtual Member Mixers for engagement, content/press coverage (Forbes, AP, NYT, Chronicle of Philanthropy) for credibility, and proactive launching of new circles in geographies and professional categories where none yet exist.
Grapevine firmographics
Firmographics- Name
- Grapevine
- Legal name
- Grapevine, Inc.
- Website
- https://grapevine.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grapevine operates a web platform for collaborative "giving circles," letting groups of individuals, nonprofits, and companies pool recurring donations and collectively vote on which 501(c)(3) nonprofits receive the funds. It monetizes via per-donation transaction fees and optional donor tips.
- Ownership category
- akta.pro rank
Grapevine industry classification
Industry- Product category
- Collaborative Giving Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
Keywords
Where Grapevine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grapevine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees (Primary): Grapevine charges a 2.2% + $0.30 per donation transaction fee (3.5% for American Express). No platform membership fees are charged to users. Optional tips/support amounts can be added by donors on top of their contributions.
- Optional Support Tips: Users can leave an optional amount on top of their donation that supports Grapevine's work
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No platform membership fee; members pay only transaction fees on donations |
| Other | Pay-as-you-go | Reno Women for Good: $50 quarterly donation |
| Other | Pay-as-you-go | Cleveland Women in Business for Good: $100 quarterly donation |
| Other | Pay-as-you-go | WOC Nonprofit Leaders for Change: $25 quarterly donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Grapevine product offering
Product offeringCore offering
Grapevine operates a web-based collaborative giving platform that enables groups of individuals to pool donations, nominate and vote on nonprofits to support, and host quarterly networking events. The platform powers 1,000+ giving circles with 98K+ members and has facilitated $56M in donations to 8,100+ nonprofits. Distinct offerings serve individuals, companies (corporate social impact / employee giving), and nonprofits (recurring giving communities).
Product overview
Grapevine is a collaborative giving platform that serves as a unified ecosystem for collective philanthropy. The core product is the Grapevine Platform, which enables individuals to join or create Giving Circles where members pool quarterly donations and collectively vote on which nonprofits to support. The platform includes specific offerings: Grapevine For Companies (corporate social impact module allowing businesses to create employee and customer giving groups), Grapevine For Nonprofits (enabling nonprofits to build their own recurring giving communities), and the 100 Who Care Circles sub-brand (a structured model of 100 members donating set amounts quarterly). Supporting features include a Global Giving Circle Directory and Grapevine Gift Cards. The platform facilitates quarterly events, nonprofit nominations and voting, donation pooling, and impact tracking across 1,000+ giving circles with $56M in total donations.
Differentiator
Problem solved
Functional benefit
Brands
- Grapevine For Companies: Corporate social impact initiative allowing companies to create groups for employees, customers, and employee resource groups.
Products and services
- Grapevine Platform A web-based collaborative giving platform that enables groups of individuals to pool donations and collectively vote on which nonprofits to support through quarterly events. For individuals, community leaders, and philanthropically-minded professionals seeking structured collective giving.
- Grapevine For Companies Corporate social impact solution enabling companies to create giving groups for employees, customers, and employee resource groups (ERGs) to participate in collective philanthropy. For corporate CSR, HR, and employee engagement teams.
- Grapevine For Nonprofits Platform module allowing 501(c)(3) nonprofits to create their own recurring giving communities and engage supporters through structured quarterly donation cycles and events. For nonprofit executive directors and development teams.
- 100 Who Care Circles Specific giving circle sub-brand featuring 100 members donating a set amount quarterly, with pooled funds voted upon and granted to selected nonprofits each quarter. For organized groups seeking predictable large-scale charitable impact.
- Grapevine Giving Circles Online communities where members contribute quarterly donations, nominate and vote on nonprofits to receive pooled funds, and attend quarterly networking events to learn about local causes. For individual professional members across geographic and cause-focused categories.
- Global Giving Circle Directory Searchable directory of giving circles across the country, supporting discovery of collective giving communities. Launched in collaboration with Philanthropy Together to support the Giving Tuesday initiative. For individuals and organizations seeking to find or reference giving circles.
- Grapevine Gift Cards Digital gift cards allowing users to give the gift of philanthropy by enabling recipients to join or contribute to giving circles. For individuals seeking to give philanthropic gifts to others.
Quantifiable outcome
- $56M in total donations facilitated
- +3 more outcomes
Companies that use Grapevine
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Grapevine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Grapevine partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and significant.
- Giving TuesdaycorePartner in the philanthropic ecosystem focused on mobilizing resources for giving back. Grapevine collaborated with Philanthropy Together to launch a Global Giving Circle Directory supporting millions in charitable giving.
- Philanthropy TogethercoreCollaborated with Grapevine to launch the Global Giving Circle Directory, set to support millions in giving. Strategic partnership to grow the giving circle movement.
- ForbesminorFeatured in Forbes for coverage of the Global Giving Circle Directory launch and Grapevine's role in growing collaborative philanthropy.
- Associated Press (AP)minorFeatured in AP news coverage on Giving Tuesday donation guidance and philanthropy best practices.
- Inside PhilanthropyminorCovered by Inside Philanthropy for coverage of the giving circle movement and Grapevine's impact.
- Chronicle of PhilanthropyminorFeatured publication covering Grapevine's creation of a searchable directory of giving circles.
- New York TimesminorCovered by New York Times for philanthropy-related content including charitable giving guidance.
- W.K. Kellogg FoundationsignificantPartner and supporter sharing Grapevine's vision for a community-driven future of philanthropy. Supports funding and showcasing the impact of giving circles.
- Charity NavigatorsignificantPartner and supporter providing credibility and trust signals for Grapevine's philanthropy platform.
- Fidelity CharitablesignificantPartner and supporter in the philanthropy ecosystem, helping facilitate donor-advised giving through the platform.
- Lever for ChangesignificantPartner and supporter in the philanthropy ecosystem focused on driving charitable impact.
- Chicago Foundation for WomensignificantPartner foundation supporting women's philanthropy and community giving through Grapevine's platform.
- BombasminorPartner supporter in the philanthropy ecosystem, focused on community-driven charitable giving.
- Community Investment NetworkminorPartner supporting community investment and philanthropy initiatives through Grapevine.
- Dorothy A. Johnson Center for PhilanthropyminorAcademic partner supporting philanthropy research and education through the Grapevine platform.
- Global ImpactminorPartner supporting global philanthropy and workplace giving initiatives.
- IdealistminorPartner connecting job seekers and organizations in the social impact space, supporting nonprofit engagement.
- Jewish Community Federation & Endowment FundminorPartner foundation supporting Jewish community philanthropy through collective giving.
- Kind FoundationminorPartner foundation supporting kindness and community initiatives through philanthropy.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Grapevine competitors and assessment
Company assessmentOthers
- Patreon: Patreon is a membership-based platform enabling recurring contributions from communities to creators. While not a philanthropy platform, it shares Grapevine's community-driven, recurring payment infrastructure model.
Direct peers
- Funraise: Funraise is a nonprofit fundraising platform with donor management, peer-to-peer campaigns, and recurring giving tools. It targets the same nonprofit and community-giving customer base as Grapevine.
- ioby: ioby is a crowdfunding platform focused on community-led, neighborhood-level philanthropy. It shares Grapevine's emphasis on pooling small-dollar donations from many people to support local causes.
- Chariot: Chariot is a digital giving circle platform that enables groups of donors to pool funds and vote on grants to nonprofits. It is the closest direct competitor to Grapevine in the giving circle infrastructure category.
- Givebutter: Givebutter is an online fundraising and donor management platform serving nonprofits and community-driven campaigns. It overlaps with Grapevine in providing giving infrastructure to small nonprofits and community groups.
- Mightycause: Mightycause is an online fundraising platform that helps nonprofits and community groups raise money through campaigns and events. It overlaps with Grapevine in serving community-driven giving cohorts.
Broad incumbents
- Bonterra: Bonterra is a large nonprofit software suite (including Network for Good, Classy, and GiveForms). It is a broad incumbent providing end-to-end giving and donor management, with overlap to Grapevine's nonprofit-facing product.
- GlobalGiving: GlobalGiving is an established crowdfunding marketplace for nonprofits operating internationally. It is a broader incumbent in the online giving infrastructure space that Grapevine competes against for nonprofit partnerships.
- Classy: Classy (now part of Bonterra) is a major online fundraising and donor management platform for nonprofits. It is a broad incumbent in nonprofit digital giving, addressing some of the same donor engagement pain points as Grapevine.
Emerging players
- Submittable: Submittable provides application and grant management software for foundations, nonprofits, and CSR teams. It intersects with Grapevine's corporate and foundation-facing workflows in grant and program administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grapevine social profiles
Digital presenceGrapevine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grapevine leadership team
Management profileNumber of profiles
Profiles3 records
Grapevine funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grapevine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grapevine
What does Grapevine do?
Grapevine operates a web-based collaborative giving platform that enables groups of individuals to pool donations, nominate and vote on nonprofits to support, and host quarterly networking events. The platform powers 1,000+ giving circles with 98K+ members and has facilitated $56M in donations to 8,100+ nonprofits. Distinct offerings serve individuals, companies (corporate social impact / employee giving), and nonprofits (recurring giving communities).
Is Grapevine a public or private company?
Grapevine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grapevine founded?
Grapevine was founded in 2017. It employs 11 to 50 people.
Where is Grapevine based?
Grapevine is headquartered in New York, United States, in the North America region.
How does Grapevine make money?
Two revenue lines are on record. Transaction Fees (Primary) is the primary driver. The others are optional Support Tips.
Who are Grapevine's main competitors?
Patreon is listed as an others. Direct peers are Funraise, ioby, Chariot, Givebutter and Mightycause. Broad incumbents are Bonterra, GlobalGiving and Classy. Submittable is listed as an emerging player.
Does Grapevine have an API?
No public API is recorded for Grapevine.
What industry is Grapevine in?
Grapevine's product category is Collaborative Giving Platform. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type). Its NAICS code is 81321 and its SIC code is 8600.