Grapevine

What Grapevine does

Grapevine (legal entity Grapevine, Inc.) is a New York-based, venture-backed private company founded in 2017 that operates a web platform for "giving circles" — groups of individuals who pool recurring donations and collectively vote on which IRS-qualified 501(c)(3) nonprofits receive the pooled funds. The platform serves three stated segments: individuals (predominantly professionals and community leaders organized into geographic circles such as "Reno Women for Good" or cause-focused circles such as "Women in Tech for Gender Equality"), nonprofits building recurring donor communities, and companies running employee/ERG giving programs via the "Grapevine For Companies" module. Reported cumulative scale includes ~$56M in facilitated donations, ~98K members, 1,000+ active circles, and 8,100+ nonprofits supported across the United States.

The core product is the Grapevine Platform, which provides each circle an online home to collect contributions into a shared pool, run a structured nonprofit nomination-and-voting workflow, and track downstream impact. Supporting components include free virtual event planning/hosting for quarterly meetings, platform-provided donation matching funds, digital gift cards, and a Global Giving Circle Directory (co-launched with Philanthropy Together). The technology is described as a standard web application; there is no API, no mobile app, and no disclosed AI/ML capability. Product surface has expanded into packaged offerings including the "100 Who Care Circles" sub-brand and the Grapevine For Companies corporate module.

The business model is transaction-fee based: Grapevine charges 2.2% + $0.30 per donation (3.5% for American Express) with no platform membership fee, plus optional donor "tips" that support Grapevine's operations. Circle contribution levels are typically small and recurring (observed tiers of $25, $50, and $100 per member per quarter). Go-to-market is community-led and word-of-mouth driven, with LinkedIn as the primary acquisition channel, monthly virtual Member Mixers for engagement, content/press coverage (Forbes, AP, NYT, Chronicle of Philanthropy) for credibility, and proactive launching of new circles in geographies and professional categories where none yet exist.

Name

Grapevine

Legal name

Grapevine, Inc.

Website

https://grapevine.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Grapevine operates a web platform for collaborative "giving circles," letting groups of individuals, nonprofits, and companies pool recurring donations and collectively vote on which 501(c)(3) nonprofits receive the funds. It monetizes via per-donation transaction fees and optional donor tips.

Ownership category

akta.pro rank

Product category

Collaborative Giving Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Collaborative giving platform
• Giving circle software
• Pooled donation management
• Corporate social impact
• Collective philanthropy tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees (Primary): Grapevine charges a 2.2% + $0.30 per donation transaction fee (3.5% for American Express). No platform membership fees are charged to users. Optional tips/support amounts can be added by donors on top of their contributions.
2. Optional Support Tips: Users can leave an optional amount on top of their donation that supports Grapevine's work

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Grapevine operates a web-based collaborative giving platform that enables groups of individuals to pool donations, nominate and vote on nonprofits to support, and host quarterly networking events. The platform powers 1,000+ giving circles with 98K+ members and has facilitated $56M in donations to 8,100+ nonprofits. Distinct offerings serve individuals, companies (corporate social impact / employee giving), and nonprofits (recurring giving communities).

Product overview

Grapevine is a collaborative giving platform that serves as a unified ecosystem for collective philanthropy. The core product is the Grapevine Platform, which enables individuals to join or create Giving Circles where members pool quarterly donations and collectively vote on which nonprofits to support. The platform includes specific offerings: Grapevine For Companies (corporate social impact module allowing businesses to create employee and customer giving groups), Grapevine For Nonprofits (enabling nonprofits to build their own recurring giving communities), and the 100 Who Care Circles sub-brand (a structured model of 100 members donating set amounts quarterly). Supporting features include a Global Giving Circle Directory and Grapevine Gift Cards. The platform facilitates quarterly events, nonprofit nominations and voting, donation pooling, and impact tracking across 1,000+ giving circles with $56M in total donations.

Differentiator

Problem solved

Functional benefit

Brands

• Grapevine For Companies: Corporate social impact initiative allowing companies to create groups for employees, customers, and employee resource groups.

Products and services

• Grapevine Platform A web-based collaborative giving platform that enables groups of individuals to pool donations and collectively vote on which nonprofits to support through quarterly events. For individuals, community leaders, and philanthropically-minded professionals seeking structured collective giving.
• Grapevine For Companies Corporate social impact solution enabling companies to create giving groups for employees, customers, and employee resource groups (ERGs) to participate in collective philanthropy. For corporate CSR, HR, and employee engagement teams.
• Grapevine For Nonprofits Platform module allowing 501(c)(3) nonprofits to create their own recurring giving communities and engage supporters through structured quarterly donation cycles and events. For nonprofit executive directors and development teams.
• 100 Who Care Circles Specific giving circle sub-brand featuring 100 members donating a set amount quarterly, with pooled funds voted upon and granted to selected nonprofits each quarter. For organized groups seeking predictable large-scale charitable impact.
• Grapevine Giving Circles Online communities where members contribute quarterly donations, nominate and vote on nonprofits to receive pooled funds, and attend quarterly networking events to learn about local causes. For individual professional members across geographic and cause-focused categories.
• Global Giving Circle Directory Searchable directory of giving circles across the country, supporting discovery of collective giving communities. Launched in collaboration with Philanthropy Together to support the Giving Tuesday initiative. For individuals and organizations seeking to find or reference giving circles.
• Grapevine Gift Cards Digital gift cards allowing users to give the gift of philanthropy by enabling recipients to join or contribute to giving circles. For individuals seeking to give philanthropic gifts to others.

Quantifiable outcome

• $56M in total donations facilitated
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, minor and significant.

• Giving TuesdaycoreStrategic or Co-development PartnerPartner in the philanthropic ecosystem focused on mobilizing resources for giving back. Grapevine collaborated with Philanthropy Together to launch a Global Giving Circle Directory supporting millions in charitable giving.
• Philanthropy TogethercoreStrategic or Co-development PartnerCollaborated with Grapevine to launch the Global Giving Circle Directory, set to support millions in giving. Strategic partnership to grow the giving circle movement.
• ForbesminorGTM or Marketing PartnerFeatured in Forbes for coverage of the Global Giving Circle Directory launch and Grapevine's role in growing collaborative philanthropy.
• Associated Press (AP)minorGTM or Marketing PartnerFeatured in AP news coverage on Giving Tuesday donation guidance and philanthropy best practices.
• Inside PhilanthropyminorGTM or Marketing PartnerCovered by Inside Philanthropy for coverage of the giving circle movement and Grapevine's impact.
• Chronicle of PhilanthropyminorGTM or Marketing PartnerFeatured publication covering Grapevine's creation of a searchable directory of giving circles.
• New York TimesminorGTM or Marketing PartnerCovered by New York Times for philanthropy-related content including charitable giving guidance.
• W.K. Kellogg FoundationsignificantStrategic or Co-development PartnerPartner and supporter sharing Grapevine's vision for a community-driven future of philanthropy. Supports funding and showcasing the impact of giving circles.
• Charity NavigatorsignificantStrategic or Co-development PartnerPartner and supporter providing credibility and trust signals for Grapevine's philanthropy platform.
• Fidelity CharitablesignificantStrategic or Co-development PartnerPartner and supporter in the philanthropy ecosystem, helping facilitate donor-advised giving through the platform.
• Lever for ChangesignificantStrategic or Co-development PartnerPartner and supporter in the philanthropy ecosystem focused on driving charitable impact.
• Chicago Foundation for WomensignificantStrategic or Co-development PartnerPartner foundation supporting women's philanthropy and community giving through Grapevine's platform.
• BombasminorStrategic or Co-development PartnerPartner supporter in the philanthropy ecosystem, focused on community-driven charitable giving.
• Community Investment NetworkminorStrategic or Co-development PartnerPartner supporting community investment and philanthropy initiatives through Grapevine.
• Dorothy A. Johnson Center for PhilanthropyminorStrategic or Co-development PartnerAcademic partner supporting philanthropy research and education through the Grapevine platform.
• Global ImpactminorStrategic or Co-development PartnerPartner supporting global philanthropy and workplace giving initiatives.
• IdealistminorStrategic or Co-development PartnerPartner connecting job seekers and organizations in the social impact space, supporting nonprofit engagement.
• Jewish Community Federation & Endowment FundminorStrategic or Co-development PartnerPartner foundation supporting Jewish community philanthropy through collective giving.
• Kind FoundationminorStrategic or Co-development PartnerPartner foundation supporting kindness and community initiatives through philanthropy.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• Patreon: Patreon is a membership-based platform enabling recurring contributions from communities to creators. While not a philanthropy platform, it shares Grapevine's community-driven, recurring payment infrastructure model.

Direct peers

• Funraise: Funraise is a nonprofit fundraising platform with donor management, peer-to-peer campaigns, and recurring giving tools. It targets the same nonprofit and community-giving customer base as Grapevine.
• ioby: ioby is a crowdfunding platform focused on community-led, neighborhood-level philanthropy. It shares Grapevine's emphasis on pooling small-dollar donations from many people to support local causes.
• Chariot: Chariot is a digital giving circle platform that enables groups of donors to pool funds and vote on grants to nonprofits. It is the closest direct competitor to Grapevine in the giving circle infrastructure category.
• Givebutter: Givebutter is an online fundraising and donor management platform serving nonprofits and community-driven campaigns. It overlaps with Grapevine in providing giving infrastructure to small nonprofits and community groups.
• Mightycause: Mightycause is an online fundraising platform that helps nonprofits and community groups raise money through campaigns and events. It overlaps with Grapevine in serving community-driven giving cohorts.

Broad incumbents

• Bonterra: Bonterra is a large nonprofit software suite (including Network for Good, Classy, and GiveForms). It is a broad incumbent providing end-to-end giving and donor management, with overlap to Grapevine's nonprofit-facing product.
• GlobalGiving: GlobalGiving is an established crowdfunding marketplace for nonprofits operating internationally. It is a broader incumbent in the online giving infrastructure space that Grapevine competes against for nonprofit partnerships.
• Classy: Classy (now part of Bonterra) is a major online fundraising and donor management platform for nonprofits. It is a broad incumbent in nonprofit digital giving, addressing some of the same donor engagement pain points as Grapevine.

Emerging players

• Submittable: Submittable provides application and grant management software for foundations, nonprofits, and CSR teams. It intersects with Grapevine's corporate and foundation-facing workflows in grant and program administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grapevinegiving
• Xx.com/grapevinegiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grapevine