What Spoke does

Spoke (legal entity Circuit Routing Limited Solutions Inc.), founded in 2018 and headquartered in Ramsey, United Kingdom, is a software-as-a-service provider of last-mile delivery management tools. The company operates three products: Spoke Route Planner, a consumer/driver-facing mobile app available on iOS and Android with a free tier and a $20/month Standard subscription that handles route optimization, voice and camera address entry, and Google Maps-powered turn-by-turn navigation; Spoke Dispatch, a B2B delivery management platform sold to courier companies on tiered subscriptions of $125, $200, or $1,000 per month with usage-based overages for additional stops and SMS notifications; and Spoke Connect, a retailer-facing marketplace launching in summer 2026 (starting in Toronto) that connects local retailers to couriers at $4.00 per delivery.

The underlying platform combines route optimization algorithms with computer vision (manifest scanning, barcode scanning), voice address entry, real-time GPS tracking, proof-of-delivery capture, and a public REST/Webhook API (V1). Spoke integrates with Google Maps for navigation, Twilio for SMS, Shopify for retailer order flow, Zapier for low-code automation, and Android Auto/CarPlay for in-vehicle use. The company reports 10M+ Route Planner downloads, 2,500+ courier customers across 60 countries, and over 1 billion deliveries processed per year.

Revenue is generated through subscription fees (Route Planner and Dispatch tiers), usage-based overages (per-stop charges and Twilio-routed SMS), and per-delivery transaction fees from Spoke Connect. The go-to-market is hybrid: product-led growth via app stores for individual drivers, self-service web signup with 7-day free trials for SMB courier companies, and sales-assisted enterprise engagement for high-volume customers. The company is privately held; disclosed funding is limited to a 2019 Techstars round of $120,000 and an undisclosed Semapa Next round in 2022. In October 2025 the company rebranded from Circuit to Spoke.com, and in April 2026 it announced a ~10% workforce reduction targeting more than $6.0 million in annualized cost savings.

Name

Spoke

Legal name

Circuit Routing Limited Solutions Inc.

Website

https://spoke.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Spoke provides last-mile delivery software via three products: a consumer driver route-planning app, a B2B Dispatch platform for courier companies, and a retailer-facing Connect marketplace launching in Toronto, serving 2,500+ courier customers across 60 countries.

Ownership category

akta.pro rank

Product category

Last Mile Delivery Software

NAICS

Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industries

Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB), Crowdsourced Scheduled/Batch Route Delivery (TLAAAGAI)

Keywords

• Route optimization software
• Last mile delivery
• Delivery management
• Courier dispatch software
• Delivery route planner

Headquarters

HQ city

Ramsey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Spoke Route Planner Subscriptions: Monthly subscriptions for individual delivery drivers using the mobile app, with free tier and paid Standard plan. Revenue from recurring monthly fees.
2. Spoke Dispatch Subscriptions: Tiered monthly subscriptions (Starter $125, Premium $200, Expert $1,000) for courier companies with included stop allowances. Additional per-stop charges for usage above plan limits ($0.04-$0.07 per extra stop).
3. SMS Notification Fees: Optional Twilio-powered SMS notifications charged per segment at Twilio rates. Email notifications are free.
4. Spoke Connect Commission: Retailers using Spoke Connect to find and book local courier services pay per delivery ($4.00 per delivery mentioned for Flash Couriers in Toronto).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Spoke provides last mile delivery software across three products: Spoke Route Planner, a free/paid mobile app for individual delivery drivers to plan and navigate multi-stop routes; Spoke Dispatch, a SaaS management platform for courier companies to plan multi-driver routes, track drivers in real time, capture proof of delivery, and notify recipients; and Spoke Connect, a marketplace platform enabling retailers to discover and book trusted local couriers with live tracking and proof of delivery. The platform processes over 1 billion deliveries per year and is used by 2,500+ courier companies in 60 countries.

Product overview

Spoke offers a three-product portfolio for last mile delivery: Spoke Route Planner (free/paid driver app for individual delivery drivers), Spoke Dispatch (enterprise courier management platform for multi-driver route planning, tracking, and proof of delivery), and Spoke Connect (retailer-facing platform to find and manage local courier services). The products share a unified infrastructure with API (Spoke API V1) enabling third-party integrations and automation. Route Planner serves individual drivers, Dispatch serves courier companies managing fleets, and Connect (launching summer 2026) bridges retailers with delivery providers.

Differentiator

Problem solved

Functional benefit

Brands

• Spoke Route Planner: Free route optimization app for delivery drivers to upload stops, optimize routes, and navigate easily. Features voice entry, camera scanning, and Google-powered navigation.
• Spoke Dispatch
• Spoke Connect

Products and services

• Spoke Route Planner Free mobile route planning app for individual delivery drivers on Android and iOS that optimizes multi-stop routes, supports voice and camera address entry, turn-by-turn navigation powered by Google Maps, and includes a paid Standard tier at $20/month for unlimited stops.
• Spoke Dispatch SaaS last mile delivery management platform for courier companies featuring a dispatcher dashboard, driver app, client portal, delivery tracker, route optimization, live driver tracking, proof of delivery (photos, signatures, barcodes), recipient notifications, analytics, and tiered pricing (Starter $125/mo, Premium $200/mo, Expert $1,000/mo).
• Spoke Connect Marketplace platform for retailers to find and connect with reliable local delivery services and couriers, enabling order management, real-time tracking, proof of delivery, cash on delivery, ID verification, fragile handling, and automatic refunds for failed or late deliveries.
• Spoke API (V1) Public REST API (V1) and Webhook API enabling programmatic access to Spoke Dispatch for stop search, multi-depot management, team member management, route configuration, and real-time delivery event notifications to automate delivery workflows.

Quantifiable outcome

• 15% reduction in operational costs
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Google MapscoreTechnology or IntegrationGoogle Maps provides the underlying navigation technology powering Spoke's route planning and turn-by-turn directions. Spoke integrates Google Maps into both Route Planner and Dispatch driver apps. Partnership enables real-time traffic data, satellite views, and navigation features for delivery drivers.
• TwiliocoreTechnology or IntegrationTwilio provides SMS messaging infrastructure for Spoke's customer notification system. Dispatchers configure automatic pickup/delivery status SMS messages between drivers, dispatchers, and recipients. SMS charges are passed through at Twilio rates.
• ShopifycoreTechnology or IntegrationShopify integration enables retailers to connect their stores directly to Spoke for automated order import, delivery updates, and route creation. Orders sync automatically for delivery dispatch.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OptimoRoute: OptimoRoute offers route planning and optimization for delivery and field service operations with real-time tracking, POD, and driver mobile apps. It competes directly with Spoke Dispatch on features, pricing tier structure, and target SMB/enterprise courier customers.
• DispatchTrack: DispatchTrack provides delivery management and customer experience software focused on big-box retail and enterprise last-mile operations. It competes with the upper end of Spoke Dispatch (Expert tier, enterprise field sales) for large courier and retailer contracts.
• WorkWave Route Manager: WorkWave Route Manager (part of WorkWave) is route optimization software for field service and last-mile delivery fleets. It is a direct competitor to Spoke Dispatch, with comparable features (route planning, driver tracking, POD) and a similar target customer base of SMB and mid-market service businesses.
• Onfleet: Onfleet is a delivery management SaaS platform offering route optimization, driver tracking, and proof of delivery for last-mile couriers and retailers. It directly competes with Spoke Dispatch across SMB and mid-market courier customers in North America and Europe.
• Routific: Routific provides route optimization software for delivery businesses, including courier, distribution, and field service fleets. It is a direct competitor to Spoke Dispatch and Spoke Route Planner in the SMB and mid-market segment.
• Tookan: Tookan (by Jungleworks) provides delivery management and route optimization for last-mile, on-demand, and field service businesses. It competes with Spoke Dispatch on pricing, feature parity, and SMB/mid-market courier and retailer customers.
• Bringg: Bringg is a delivery orchestration platform for retailers, 3PLs, and carriers offering route optimization, driver management, and delivery tracking APIs. It overlaps with both Spoke Dispatch (B2B courier platform) and Spoke Connect (retailer-facing delivery orchestration).

Broad incumbents

• Roadie (UPS): Roadie, owned by UPS, is a crowdsourced delivery platform that connects shippers with a network of drivers for same-day delivery. It is comparable to Spoke Connect as a retailer-facing delivery marketplace and to Spoke Route Planner as a tool for gig drivers.
• DoorDash Drive: DoorDash Drive is DoorDash's white-label delivery service for retailers and restaurants. It is comparable to Spoke Connect as a transaction-based, retailer-facing delivery marketplace and represents a major competitive threat as Spoke scales its Connect offering.
• Uber Direct: Uber Direct is Uber's white-label, on-demand delivery product for retailers and merchants. It directly competes with Spoke Connect in the retailer-facing same-day delivery marketplace and dwarfs Spoke in terms of driver supply and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spokedelivery
• YouTubeyoutube.com/@Spokeapp
• Facebookfacebook.com/spokedelivery
• LinkedInlinkedin.com/company/spoke-delivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoke