What Hubla does

Hubla is a Brazilian SaaS platform founded in 2021 and headquartered in São Paulo that provides integrated commerce, content delivery, and community management infrastructure for infoprodutores (digital product creators). The platform serves individual creators, mentors, and small businesses selling digital products such as online courses, ebooks, memberships, and paid WhatsApp/Telegram communities in the Brazilian market. Its customer base is segmented across three personas: infoprodutores (primary sellers), buyers/members (end consumers), and affiliates (promoters), with no enterprise anchor concentration.

The platform is built around four integrated core products: Checkout Hubla (a high-conversion payment processor claiming over 95% transaction approval supporting PIX, boleto, and credit card), Área de Membros (a free customizable member area for course and content delivery), Gestão de Grupos (an automated WhatsApp/Telegram group management system with bot-based intruder removal within 30 minutes), and Analytics (a reporting suite covering LTV, RFM segmentation, and revenue recovery). Supporting modules include the affiliate program, smart installment payments (Parcelamento Inteligente), one-click upsell, order bumps, co-production (Coprodução), and a December 2025-launched mobile app for offline content consumption. Hubla operates as a payment sub-acquirer (subadquirente) within Brazil's regulated card ecosystem and is LGPD and GDPR compliant, with technology integrations to MixPanel, Mux, Firebase, and Google Cloud.

Hubla's revenue model is exclusively transaction-based with no upfront subscription: 8.9% plus R$2.49 per sale (declining to 7.9% above R$20K monthly volume and to custom rates above R$45K), plus R$0.99 per invoice for products with WhatsApp/Telegram groups and R$3.00 per withdrawal. The go-to-market is product-led growth via self-serve signup at hub.la, with a 48-hour onboarding migration service reserved for Hubla Growth Club professional tier members. The company has raised approximately $12.88M in disclosed funding across a January 2020 seed round (with Y Combinator and Kaszek) and a November 2021 Series A led by Kaszek with FJ Labs, and was founded by CEO Arthur Alvarenga and co-founder Bernardo Reis.

Name

Hubla

Legal name

Hubla Tecnologia Limitada

Website

https://hub.la

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Hubla is a Brazilian SaaS platform that provides integrated checkout, member area, WhatsApp/Telegram group management, and analytics for infoprodutores selling digital products to long-tail SMB and individual creator customers in Brazil on a transaction-fee basis.

Ownership category

akta.pro rank

Product category

Creator Economy / Digital Commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Payment Gateways & Orchestration (BPAMAFAA)

Keywords

• Creator economy platform
• Digital product checkout
• Member area software
• Community management software
• Online course platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fee — Taxa Hubla: Hubla charges 8.9% of the transaction value for each sale completed on the platform, plus R$2.49 per transaction. For sales up to R$20,000/month (12-month rolling basis), the rate is 8.9%; for up to R$50,000, it drops to 7.9%. Additional volume tiers exist above R$45,000. The fee is deducted at the moment of sale. This is Hubla's primary revenue stream.
2. Taxa de processamento: R$2.49 charged per sale to cover payment processing costs (card network, acquirer fees).
3. Taxa de Grupos: R$0.99 per invoice/fatura for products that include WhatsApp or Telegram group access. Not charged for products without groups.
4. Taxa de Saque: R$3.00 per withdrawal request, charged when a creator withdraws funds from their Hubla balance to their bank account.
5. Taxa de Parcelamento: When a creator offers installment payments to buyers, a parcelamento fee applies. The terms are defined by the creator in product configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hubla is a Brazilian all-in-one SaaS platform that enables digital creators (infoprodutores) to sell digital products, deliver content through a member area, manage paid WhatsApp/Telegram communities, and run affiliate programs. It operates as a payment sub-acquirer, charging a tiered transaction fee (8.9% + R$2.49 per sale, dropping to 7.9% at higher volumes) with no upfront platform cost. The platform bundles checkout, member area, group management, analytics, and a member mobile app into a single product.

Product overview

Hubla is a modular digital product commerce platform designed for infoproducers and content creators in Brazil. The platform is built around four core integrated products: (1) Checkout Hubla — a high-converting payment checkout with >95% approval rate supporting credit card, PIX, and boleto, plus upsell and order bump features; (2) Área de Membros — a free, customizable member area for delivering digital content (courses, mentorships, videos, audio) with modules, classes, certificates, and class cohort segmentation; (3) Gestão de Grupos — a WhatsApp and Telegram group management tool with automated bot-based intruder removal, subscriber management, and group migration; and (4) Analytics — a reporting and intelligence dashboard covering revenue, conversions, sales recovery, LTV, RFM, and content consumption metrics. These core modules are complemented by the Programa de Afiliados (affiliate marketing system), Parcelamento Inteligente (smart installment payments), Coprodução (co-production), and a mobile app (Aplicativo Hubla para Membros) enabling offline content access. The Hubla Growth Club is an enhanced subscription tier providing onboarding, strategic support, and lower transaction rates. Hubla acts as a payment sub-acquirer, charging 8.9% + R$2.49 per sale with additional group and installment fees, and offers webhook integrations for third-party connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Checkout Hubla Hubla's high-performance checkout system with a claimed >95% payment approval rate, supporting credit card, PIX, and boleto bancário, with upsell, order bump, smart installments, and multiple checkout flows. Built for Brazilian digital product creators selling courses, mentorship, and other digital products.
• Área de Membros (Member Area) A free, customizable member content area where creators organize and deliver digital content (videos, audio, text, courses, mentorships) to buyers in a structured environment with modules, classes, and certificates. Included with the Hubla platform at no additional cost.
• Gestão de Grupos (Group Management) A tool for managing paid WhatsApp and Telegram communities, automating subscriber management, charging for group access, and removing non-paying members via Hubla's automated bot. Supports group migration from external platforms.
• Analytics Hubla A business intelligence and reporting dashboard providing metrics on revenue, conversions, sales recovery, subscription renewals, content consumption, LTV, time between purchases, and RFM segmentation to help creators optimize their digital businesses.
• Programa de Afiliados (Affiliate Program) Hubla's affiliate system allowing promoters to join creator affiliate programs, receive unique affiliate links, and earn commissions on sales attributed via cookies. The platform tracks affiliate sales, handles commission payments, and provides performance reports to creators and affiliates.
• Aplicativo Hubla para Membros (Hubla Member Mobile App) A dedicated mobile application for members and students to access and consume Hubla-hosted content on iOS and Android devices. Features include offline content download, access to permitted courses and materials, and a premium user experience aligned with the web platform.

Quantifiable outcome

• Checkout approval rate of over 95%
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotmart: Brazilian-founded global creator monetization platform. Hotmart offers checkout, member areas, affiliate programs, and analytics for infoprodutors — directly overlapping with Hubla's product suite and serving the same Brazilian creator base.
• Kiwify: Brazilian digital product sales platform popular with infoprodutors for checkout, subscriptions, and member areas. Competes directly with Hubla on pricing and checkout approval rates in Brazil.
• Eduzz: Brazilian recurring-revenue and infoproduto platform offering checkout, subscriptions, and affiliate management. Operates as a subacquirer similar to Hubla and targets the same Brazilian creator market.
• Braip: Brazilian digital product platform providing checkout, member areas, and affiliate programs for infoprodutors. Competes with Hubla across pricing and product breadth in Brazil.
• Monetizze: Brazilian infoproduto platform with checkout, subscription, and affiliate tools for digital creators. Directly comparable to Hubla on target customer and product offering.
• Ticto: Brazilian checkout and digital product platform with recurring billing, affiliate programs, and member areas. Competes with Hubla in the Brazilian infoproduto segment.
• Gumroad: US-based creator commerce platform with a similar take-rate pricing model (10%) and self-serve onboarding. Comparable business model and target customer (individual creators selling digital products).
• Kajabi: All-in-one creator platform offering checkout, courses, memberships, and marketing — overlapping with Hubla's all-in-one positioning. Targets higher-tier creators globally with a subscription SaaS model versus Hubla's transactional model.
• Teachable: Global course and digital product platform offering checkout, member areas, and creator tools. Comparable offering to Hubla's member area and checkout products, though focused on English-speaking markets.

Emerging players

• Lastlink (now merged with Kiwify): Brazilian recurring-billing and membership platform for infoprodutors, now operating under Kiwify. Overlaps with Hubla on subscription and member-area capabilities for the Brazilian creator base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hub-la
• Instagraminstagram.com/vemdehubla
• Facebookfacebook.com/vemdehubla

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubla