Afloat
Afloat is a Dallas, US-based startup founded in 2022 that describes itself as "the future of gifting," operating with a small team (11-50 employees) and backed by Goodwater Capital, Techstars, and The Josephine Collective.
- Company typePrivate
- Founded2026
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Afloat does
Afloat is a Dallas, Texas-based for-profit startup founded in 2022, self-described as "the future of gifting." The company operates at small scale with a team of 11-50 employees and maintains a consumer-facing web property at theafloatapp.com. No detailed product architecture, pricing, customer segments, or technology stack specific to Afloat's gifting platform is disclosed in the available input data, leaving the precise product surface and mechanics unclear.
The company is led by co-founders Sarah-Allen Preston (CEO) and Laura McKnight, and has raised approximately $1.62M across multiple disclosed funding rounds. Investors include Goodwater Capital ($1M round in November 2022, the largest raise), Techstars (as lead investor in a $120,000 accelerator round in June 2021), and The Josephine Collective. The Goodwater Capital participation — a consumer-tech specialist — suggests strategic capital alignment with a direct-to-consumer go-to-market motion, though specific GTM channels, revenue model, and traction metrics for Afloat itself are not provided in the source material.
A significant portion of the aggregated source material describes a separate entity, ALEXISTOGEL, an Indonesian online lottery/Togel platform. This material appears misattributed to Afloat in the source aggregation and is not consistent with Afloat's firmographic profile (Dallas, US, gifting, founded 2022). It has been excluded from this description and from Afloat's analytical profile.
Afloat firmographics
Firmographics- Name
- Afloat
- Legal name
- ALEXISTOGEL
- Website
- https://theafloatapp.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Afloat is a Dallas, US-based startup founded in 2022 that describes itself as "the future of gifting," operating with a small team (11-50 employees) and backed by Goodwater Capital, Techstars, and The Josephine Collective.
- Ownership category
- akta.pro rank
Afloat industry classification
Industry- Product category
- Digital Gifting
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Afloat is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Afloat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lottery Game Transactions: Platform generates revenue through lottery game participation fees, betting transactions, and potentially house edge on game outcomes across 4D, 3D, 2D, and combination number games
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Customer self-service platform with transaction-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Afloat product offering
Product offeringCore offering
Afloat is a digital gifting platform accessible via mobile app and web, designed to modernize and simplify the way people give and receive gifts. The service enables users to send, manage, and redeem gifts through a digital interface, positioning itself as the next generation of gifting for consumers in the United States.
Product overview
ALEXISTOGEL is a single unified online lottery platform offering Togel 4D, 3D, 2D, and colok bebas games with access to multiple international lottery markets (Singapore, Hongkong, Sydney, Macau, Taiwan, Cambodia, China, Japan). The platform features secure transactions, 24-hour customer service, mobile-responsive design, and various payment methods including bank transfers, e-wallets, and QRIS.
Differentiator
Problem solved
Functional benefit
Products and services
- Afloat Gifting App Afloat's mobile and web gifting application that enables consumers to send, manage, and redeem digital gifts, providing a modern alternative to traditional physical gift cards and in-person gifting. Targeted at individual consumers in the United States.
Quantifiable outcome
- 24/7 customer service availability
- +1 more outcomes
Companies that use Afloat
Customer profileSegments1 record
Ideal customer profiles1 record
Afloat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Afloat partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Afloat competitors and assessment
Company assessmentDirect peers
- Give InKind: Digital gifting platform that lets individuals organize group gifts and fundraisers online. Direct peer because it operates in the same online/mobile gifting category serving consumers sending monetary gifts, with overlapping feature surface (group giving, recipient choice).
- Giftagram: Corporate gifting SaaS enabling businesses to send gifts to clients and employees via a digital platform. Comparable to Afloat on the gifting-platform business model, but tilted B2B rather than pure consumer.
- Tango Card: Rewards and gifting infrastructure platform powering digital gift card delivery for enterprises and SaaS products. Direct peer because it is a digital gifting/rewards platform with similar recipient-choice and merchant-network mechanics.
- eGifter: Mobile-first digital gift card marketplace letting consumers buy, send, and redeem gift cards from a smartphone app. Direct competitor to Afloat's mobile gifting wedge with overlapping product surface and consumer target.
Broad incumbents
- GiftCards.com: Large, established consumer-facing digital gift card retailer offering hundreds of brands and bulk corporate gifting. Broad incumbent because it competes in the same consumer digital gifting category but at much greater scale and brand recognition.
- Blackhawk Network: Major prepaid and gift card network/distributor powering physical and digital gift cards for retailers and enterprises. Broad incumbent in gifting infrastructure; comparable because it occupies adjacent layers of the digital gifting value chain Afloat targets.
Emerging players
- Swych: Mobile gifting app that lets users send and redeem digital gift cards within a single application. Emerging peer because it overlaps with Afloat's mobile gifting wedge but at a smaller scale and earlier traction stage.
- Gyft: Mobile app for buying, sending, and managing digital gift cards, now owned by First Data/Fiserv. Emerging peer because of strong product overlap with Afloat's mobile gifting UX, though distribution is now embedded inside a larger payments platform.
- Goody: Modern corporate gifting and appreciation platform enabling businesses to send curated gifts to employees and clients. Comparable to Afloat because it sits in the gifting platform category and overlaps on send/receive mechanics, though oriented primarily to B2B use cases.
Regional players
- Prezzee: Digital gift card marketplace with primary strength in Australia and APAC, now expanding globally. Regional peer because it operates the same mobile digital gifting model but with a different geographic core than Afloat's US base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Afloat social profiles
Digital presenceAfloat compliance and trust
Trust signalCompliance1 record
Afloat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afloat leadership team
Management profileNumber of profiles
Profiles2 records
Afloat funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afloat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afloat
What does Afloat do?
Afloat is a digital gifting platform accessible via mobile app and web, designed to modernize and simplify the way people give and receive gifts. The service enables users to send, manage, and redeem gifts through a digital interface, positioning itself as the next generation of gifting for consumers in the United States.
Is Afloat a public or private company?
Afloat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Afloat founded?
Afloat was founded in 2026. It employs 11 to 50 people.
Where is Afloat based?
Afloat is headquartered in Dallas, United States, in the North America region.
How does Afloat make money?
One revenue line is on record: lottery Game Transactions.
Who are Afloat's main competitors?
Direct peers on record are Give InKind, Giftagram, Tango Card and eGifter. Broad incumbents are GiftCards.com and Blackhawk Network. Emerging players are Swych, Gyft and Goody. Prezzee is listed as a regional player.
Does Afloat have an API?
No public API is recorded for Afloat.
What industry is Afloat in?
Afloat's product category is Digital Gifting. Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 5132 and its SIC code is 7372.