doo

What doo does

doo GmbH is a Munich-based, private SaaS company that provides a modular event management platform designed to automate the full attendee journey for live, hybrid, and virtual events. The platform is composed of integrated modules covering invitation management, guest management, registration and ticketing, an email manager, a drag-and-drop website editor, forms, and reporting/analytics, all sharing a centralized attendee data layer. Architecturally, doo is delivered as a cloud-based multi-tenant SaaS platform built to scale from 8 to 80,000 attendees, with role-based permissions, an enterprise tier, and an extensive API and webhook surface that connects to 40+ third-party systems across CRM, CMS, ERP, payment, video conferencing, event apps, public transport, and analytics. The company holds ISO 27001, BSI C5, and BSI IT-Grundschutz certifications, is fully GDPR-compliant, and offers EU-only data hosting — credentials that anchor its positioning with regulated German and European enterprise buyers.

doo monetizes primarily through annual SaaS subscriptions sold via custom, quote-based enterprise pricing, with an additional transaction-fee layer from integrated payment processing (PayPal, Stripe, Novalnet, PAYONE) on paid events, and a professional services line covering onboarding, training, and full-service event execution. The go-to-market is enterprise field sales-led, executed by a dedicated sales team led by a President of Sales and supported by monthly demo webinars, direct demo requests, and a partner referral network of technology vendors and event agencies. Its customer base of 600+ spans trade shows (FIBO, Gallery Shoes, Interbride), publishing and media (Verlage, Vincentz, Premium Leaders Club), financial services and government (KfW, BaFin), and large corporates (SAP, Oerlikon, Die Zeit), with a horizontal segmentation strategy across DACH and a recently initiated expansion into the GCC region financed by a $1.7M seed round from Merak Capital in September 2025.

The business is at a scaling inflection point: it has a mature product, a credible compliance posture, and a meaningful DACH enterprise base, but remains sub-scale (11–50 employees), has only seed-stage institutional capital, has not disclosed revenue or ARR, and is just beginning to push outside its home region. Strategic priorities visible in the data are GCC geographic expansion, deepening the enterprise sales motion, and continued ecosystem buildout through integration partnerships.

Name

doo

Legal name

doo GmbH

Website

https://doo.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

doo GmbH provides a modular SaaS event management platform that automates the full attendee journey—from invitations, registration, ticketing, and email to analytics—for enterprise customers across trade shows, publishing, financial services, and corporate events in DACH.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computer Systems Design Services (541512), Convention and Trade Show Organizers (561920)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

akta.pro secondary industries

Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)

Keywords

• Event management software
• Event registration platform
• SaaS event solutions
• Event automation tools
• Virtual event platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Modular SaaS platform with subscription-based pricing. Customers can select individual modules based on their event management needs.
2. Payment Processing: Integrated payment processing for paid events with support for multiple payment providers including PayPal, Stripe, Novalnet, and PAYONE.
3. Professional Services: Additional services including onboarding, training, and full-service event management support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

doo (doo GmbH) is a modular cloud-based SaaS platform for Smart Event Automation that covers the entire attendee journey for live, hybrid, and virtual events. The all-in-one solution integrates modules for guest management, registration and ticketing, email invitations, website creation, forms, reporting and analytics, and integrates with CRM, ERP, CMS, payment, and video conferencing systems via APIs and webhooks. Customers can subscribe to individual modules based on their event management needs.

Product overview

doo is a modular SaaS platform for Smart Event Automation that provides an all-in-one solution for managing the complete attendee journey. The platform consists of a core unified platform with integrated modules including: Guest Management (centralized attendee tracking), Registration & Ticketing (flexible booking and payment processing), Email Manager (personalized communications), Website Editor (drag-and-drop event sites), Forms (feedback collection), and Reporting & Analytics (performance insights). Additional capabilities include Integration APIs for CRM/ERP/CMS connectivity, Enterprise Ready features for large organizations, and professional Event Services. The modules are designed to work seamlessly together, sharing data centrally across the entire customer journey, while also supporting standalone use for specific needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Organization and manual effort reduced to absolute minimum through automation
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationCRM integration partner enabling synchronization of event invitation and registration data with HubSpot customer management platform.
• SalesforcecoreTechnology or IntegrationCRM integration partner for seamless data synchronization between doo event management and Salesforce CRM.
• ZoomcoreTechnology or IntegrationVideo conferencing integration for virtual events and webinars with automated attendee management.
• Microsoft TeamscoreTechnology or IntegrationVideo conferencing integration for corporate events and virtual meeting management.
• NovalnetcoreTechnology or IntegrationPayment processing integration for managing transaction fees and payment workflows at paid events.
• PayPalcoreTechnology or IntegrationPayment provider integration for accepting PayPal payments at event registration.
• StripecoreTechnology or IntegrationPayment processing integration for event ticket purchases and transaction management.
• FastLanecoreTechnology or IntegrationGuest management and check-in solution partner for streamlined event admission.
• PlazzcoreTechnology or IntegrationEvent app provider for attendee interaction, surveys, quizzes, and digital event extensions.
• eventmobicoreTechnology or IntegrationMobile event app integration for attendee engagement and networking features.
• SwapcardcoreTechnology or IntegrationNetworking platform integration for attendee matchmaking and professional connections.
• GoToWebinarcoreTechnology or IntegrationWebinar platform integration for virtual event delivery and audience management.
• Webex (Cisco)coreTechnology or IntegrationVideo conferencing integration for corporate virtual events and meetings.
• VimeocoreTechnology or IntegrationVideo hosting and streaming integration for event content delivery.
• HopincoreTechnology or IntegrationVirtual and hybrid event platform integration for comprehensive event experiences.
• Google AnalyticscoreTechnology or IntegrationWeb analytics integration for tracking event website performance and registration conversion.
• LetsGetDigitalminorChannel Partner/ Reseller/ DistributorDigital agency partner for event solutions and implementation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bizzabo: Bizzabo offers an end-to-end Event Experience OS covering registration, onsite solutions, and analytics. It is a direct peer in modular event management for mid-market and enterprise customers.
• Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, and event marketing. It is the closest large-scale direct competitor to doo in the enterprise event-management space and competes for the same SAP/BaFin-type logos globally.
• Swapcard: Swapcard offers event apps, registration, and attendee networking/matchmaking (and is a doo integration partner). It overlaps with doo in registration, attendee engagement, and event apps.
• Aventri: Aventri provides event management software for enterprise meetings, conferences, and trade shows. It is a direct competitor in registration, attendee management, and event analytics for large organizations.
• Eventbrite: Eventbrite is a major ticketing and event registration platform serving creators and enterprises. It overlaps with doo's registration and ticketing modules, particularly for paid events, though it skews more self-serve.
• RainFocus: RainFocus is an event marketing platform built for large enterprise conferences and trade shows. It competes directly with doo in registration, lead capture, and analytics for marquee enterprise events.
• Hopin: Hopin is a virtual and hybrid event platform (and a doo integration partner). It competes in the same attendee-journey stack, particularly for virtual and hybrid event delivery.
• Hubilo: Hubilo is a virtual and hybrid event platform with growing enterprise event-management capabilities. It is an emerging direct peer serving similar enterprise marketing and event teams.
• eventmobi: eventmobi is an event apps and engagement platform (and a doo integration partner). It provides complementary attendee experience tools but increasingly competes in registration and full event management.

Broad incumbents

• Webex Events (Cisco): Webex Events (formerly Socio) is part of Cisco's broader collaboration portfolio (and a doo integration partner). It bundles event technology with the larger Webex conferencing ecosystem, representing broad-incumbent competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/doo_net
• Facebookfacebook.com/doo.event.automation
• LinkedInlinkedin.com/company/doo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doo