Keela

What Keela does

Keela is a cloud-based nonprofit CRM and fundraising platform operated by Networks for Change Inc., headquartered in Vancouver, Canada, and serving thousands of nonprofit organizations across the USA, Canada, Australia, and New Zealand. Its core product combines donor management, email marketing, donation forms and management, marketing automation, SMS texting, grant management, project management, and reporting dashboards into a single subscription platform priced on contact-list size with no transaction fees on donations processed. The platform's differentiating technical components include AI-powered features such as Smart Ask (personalized donation amount suggestions driven by wealth screening and giving history), Smart Codes (CRM-driven email personalization), Donor Scores, and Donation Predictions, supported by integrations with payment processors (Stripe, PayPal, BitPay), accounting platforms (QuickBooks, Xero, Aplos), email tools (Mailchimp, SendGrid), and wealth screening providers (DonorSearch).

Keela's go-to-market is hybrid: product-led growth for small and mid-sized nonprofits via self-service demos and an interactive 5-minute platform tour, paired with consultative direct sales (including dedicated regional teams and websites for the USA, Canada, and Australia) and a partner directory for enterprise implementations. Revenue is generated through recurring monthly subscriptions that scale with customer contact list size, with unlimited automations included as standard. Keela is part of the Velora Suite alongside Raisely (peer-to-peer fundraising and ticketing) and Aplos (accounting), with real-time cross-product data sync creating an integrated nonprofit operating stack. The company is B Corp certified, founded in 2013, and has approximately $1.7M in disclosed funding across multiple small rounds between 2015 and 2019, with the largest disclosed raise being a $1.53M round led by Pallasite Ventures in 2018.

Name

Keela

Legal name

Networks for Change Inc.

Website

https://keela.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Keela is a cloud-based nonprofit CRM combining donor management, email marketing, donation processing, automation, and AI-powered fundraising insights into one subscription platform serving thousands of nonprofits across the USA, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Nonprofit Donor Management and Fundraising CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

Keywords

• Nonprofit CRM software
• Donor management platform
• Fundraising automation
• Donation management software
• Nonprofit email marketing

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: Subscription-based pricing model that scales with the customer's contact list size. No transaction fees on donations, no hidden fees. Includes unlimited automations, email support, and training as standard features.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Keela sells a cloud-based, all-in-one donor management and fundraising CRM platform for nonprofit organizations. The platform centralizes donor profiles, gift tracking, email marketing, donation forms, marketing automation, grant management, project management, text messaging, payment processing, and fundraising reporting dashboards into a single subscription. It is powered by AI-driven features such as Smart Ask for personalized donation amounts and Donor Scores for engagement insights, and it includes CRA- and IRS-compliant tax receipting with local data hosting per country.

Product overview

Keela is an all-in-one donor management and fundraising CRM platform for nonprofits, offered as a unified product with integrated modules. The core Keela platform provides donor management, email marketing, donation forms, marketing automation, texting services, grant management, project management, and reporting dashboards. AI-powered features include Smart Ask for personalized donation suggestions and Contact Insights for donor engagement scoring. Keela is part of the Velora Suite, which also includes Raisely (peer-to-peer fundraising and ticketing) and Aplos (accounting) that sync data with Keela. Payment processing is handled through Stripe and PayPal integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Keela Fundraising CRM: Donor management and fundraising CRM platform for nonprofits
• Keela Smart Ask
• Velora Suite

Products and services

• Keela Fundraising CRM The primary donor management and fundraising CRM platform for nonprofits, providing centralized donor profiles, gift tracking, email marketing, donation forms, automation workflows, reporting dashboards, and integrations with payment processors and third-party tools. Sold as a single subscription per nonprofit, scaled by contact list size, with no transaction fees on donations.
• Velora Suite An integrated nonprofit operations suite combining Keela's CRM with Raisely's fundraising tools (peer-to-peer campaigns, appeal pages, ticketing) and Aplos's accounting, providing connected donor, transaction, campaign, and financial data through real-time syncing for nonprofits that want one combined stack.

Quantifiable outcome

• 42% reduction in administrative time for nonprofits using Keela
• +7 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• RaiselycoreTechnology or IntegrationInternal partner within Velora Suite. Combines Keela's CRM with Raisely's advanced fundraising tools including peer-to-peer fundraising, appeal pages, and ticketing. Real-time data sync of donor, transaction, and campaign data from Raisely into Keela.
• AploscoreTechnology or IntegrationInternal partner within Velora Suite. Automatically syncs Keela transactions to Aplos deposit accounts for accurate, up-to-date reporting and easier financial reconciliation. Keeps donor activity and accounting records in sync.
• StripecoreTechnology or IntegrationPayment processing integration. Donations collected through Stripe are deposited directly into the organization's account. PCI-compliant processing with donor data flowing automatically to keep records accurate.
• PayPalcoreTechnology or IntegrationPayment processing integration. Receive donations through Keela seamlessly into PayPal account. Secure and reliable payment processing for donor confidence.
• QuickBooksmajorTechnology or IntegrationAccounting integration. Connect Keela with QuickBooks Online to sync transactions and save time on accounting. Automatic transaction syncing for accurate financial reporting.
• MailchimpmajorTechnology or IntegrationEmail marketing integration. Import contacts into CRM and manage campaigns and subscribers. Synchronizes donor data for consistent communication.
• EventbritemajorTechnology or IntegrationEvent integration. Track ticket sales and automatically add all event attendees to CRM. Seamless connection for event-based fundraising.
• ZapiermajorTechnology or IntegrationAutomation platform integration. Send data from thousands of popular platforms directly into Keela's donor management software. Enables workflow automation across tools.
• XeromajorTechnology or IntegrationAccounting integration. Connect Keela with Xero account to streamline nonprofit accounting operations. Syncs transactions for accurate financial records.
• DonorSearchmajorTechnology or IntegrationWealth screening integration. Connect to identify best prospective major gift donors, annual fund donors, and planned gift donors. Integrates wealth data into donor profiles.
• Velora SuitecoreStrategic or Co-development PartnerParent company and integrated suite comprising Aplos, Raisely, and Keela. Helps nonprofits raise funds, nurture donors, and track every dollar to impact. Built by Networks for Change Inc.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Funraise: Modern nonprofit fundraising platform offering donation forms, CRM, peer-to-peer campaigns, and donor management — directly overlapping with Keela's core modules.
• Givebutter: Nonprofit fundraising and CRM platform with donation forms, event management, and donor management. Directly competes with Keela, particularly for digital-first nonprofits.
• Bloomerang: Direct peer offering donor management CRM, fundraising, and engagement software targeted at small-to-mid-sized nonprofits. Competes head-to-head with Keela in the same customer segment and product category.
• DonorPerfect: Long-standing nonprofit donor management and fundraising CRM. Directly comparable to Keela in core functionality, customer type (small/mid-market nonprofits), and pricing model.
• Neon CRM: Nonprofit CRM focused on donor management, fundraising, and constituent engagement for small-to-mid-sized nonprofits. Closely aligned with Keela's feature set and target market.
• Classy: Fundraising platform for nonprofits with donation forms, peer-to-peer campaigns, and event fundraising. Increasingly expanding into donor CRM, creating direct overlap with Keela.

Broad incumbents

• Salesforce (Nonprofit Cloud / NPSP): Larger incumbent offering a nonprofit-specific CRM built on the Salesforce platform. Competes with Keela at the mid-market and enterprise end of the nonprofit sector with broader portfolio capabilities.
• Bonterra (Network for Good / GiveCore): Scaled nonprofit software suite combining donor management, fundraising, grant management, and case management. Wider portfolio than Keela but materially overlapping in donor CRM.

Others

• Raisely: Sister product within Velora Suite alongside Keela, focused on peer-to-peer fundraising, campaign pages, and ticketing. Operationally adjacent with shared customer base but distinct product scope.
• Aplos: Sister product within Velora Suite, providing nonprofit-focused accounting and fund accounting software. Complements Keela's CRM with financial recordkeeping for shared nonprofit customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/keeladotco
• YouTubeyoutube.com/@Keeladotco
• Facebookfacebook.com/keeladotco
• LinkedInlinkedin.com/company/keela

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keela