Reveal Mobile

What Reveal Mobile does

Reveal Mobile is an Out-of-Home (OOH) advertising measurement and attribution company founded in 2014 and headquartered in Raleigh, NC with operations in New York. The company provides causal performance measurement for OOH campaigns across all formats — static, programmatic/digital, place-based, and moving media — serving agencies, brands, media owners, and programmatic platforms. Its core technical platform, the Mira Console, ingests media plans, ad logs, and waypoints; joins them spatiotemporally against a persistent panel of 60 million US daily active users; and uses propensity-score matching combined with machine learning to construct synthetic control groups that isolate the incremental lift attributable to OOH exposure. The methodology, patented under the Mira attribution framework (acquired via the 2021 Mira Analytics acquisition), supports outcome measurement across brand lift, foot traffic, in-app actions, website activity, and sales lift.

Reveal distributes its measurement stack through three product tiers: a Self-Serve Mira Console subscription for mid-market customers, a Managed Service offering with dedicated US-based client services support, and an Enterprise REST API (with DSL-based querying and white-label capability) for volume customers and platforms requiring programmatic integration. The company runs more than 150 measurement studies per month and maintains benchmarks across 17+ industry verticals. Named enterprise customers include Lyft, Intersection, Outfront, Firefly, Vector Media, Horizon Media, Talon, Quan Media, Perion, Vistar, Place Exchange, and LoopMe.

The business model is enterprise B2B with quote-based pricing, supported by event-driven thought leadership (weekly webinars, OAAA participation), partner co-marketing, and a content-led demand generation engine. The company holds GDPR, CCPA, and NAI Code of Conduct compliance certifications and operates a US-only measurement panel today, with Canada launched in January 2025 as its first international market.

Name

Reveal Mobile

Legal name

Reveal Mobile, Inc.

Website

https://revealmobile.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Reveal Mobile is a Raleigh, NC-based OOH advertising measurement and attribution platform that uses a 60M US DAU panel and causal inference methodology to prove incremental campaign lift for agencies, brands, media owners, and programmatic platforms.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Measurement

NAICS

Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

akta.pro secondary industries

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Out-of-home measurement
• Location-based attribution
• OOH analytics platform
• Mobile location analytics
• Advertising measurement software

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Self-Serve): Self-serve Mira Console platform with subscription-based access for campaign setup, configuration, data exports, and reporting.
2. Enterprise API Licensing: Programmatic access to measurement stack for volume customers with enterprise-grade API. Enables data integration into customer systems and custom workflows.
3. Managed Service: White-glove service with dedicated U.S.-based client services team providing full-service campaign measurement support.
4. Measurement Studies: Individual measurement studies (Mira studies) sold to agencies, brands, and media companies. Company runs over 150 studies per month.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reveal Mobile operates an Out-of-Home (OOH) advertising measurement and attribution platform, branded under the Mira product line. The company uses mobile location data, a 60M US DAU panel, and a patented Mira attribution methodology with propensity-score matching and machine learning to measure incremental causal lift, impressions, and reach across all OOH formats (static, programmatic, place-based, moving). Offerings are delivered through a self-serve console, a managed service, and an enterprise API for agencies, brands, media owners, and programmatic platforms.

Product overview

Reveal Mobile is an Out-of-Home (OOH) measurement and attribution platform consisting of the Mira Console as its central software platform, complemented by three delivery tiers: Self-Serve, Managed Service, and Enterprise API. The core measurement products include Performance Measurement (brand lift, foot traffic, digital engagement), Impressions & Audiences (GPS-verified OOH impressions), and Omni-Channel Retargeting. Mira Studies (net lift studies) represent the company's flagship causal measurement methodology using propensity-score matching and machine learning. Additional products include OOH Industry Benchmarks (cross-vertical performance comparisons) and Geofencing Solutions (MAID capture and foot traffic attribution). The company also holds the acquired brand Mira Analytics (acquired 2021), from which the Mira attribution methodology originated.

Differentiator

Problem solved

Functional benefit

Brands

• Mira: Reveal's OOH measurement product suite, including Mira Studies (incremental net lift studies for OOH campaigns) and the Mira Console (self-serve and managed service attribution platform). Mira was acquired by Reveal Mobile in October 2021.

Products and services

• Mira Console Reveal's proprietary OOH measurement and attribution platform providing campaign reporting, net lift studies, data onboarding, and real-time performance tracking. The Mira Console is the central interface for managing OOH attribution campaigns across all formats and is accessible via self-serve UI or managed-service engagement.
• Enterprise API RESTful API product that exposes the Mira measurement stack for direct programmatic integration by organizations with sophisticated data management capabilities, including DSPs, SSPs, and platforms requiring white-label OOH attribution.
• Mira Studies (Net Lift Studies) Incremental net lift measurement studies evaluating OOH campaign impact on brand lift, foot traffic, in-app actions, website activity, and sales. The original causal measurement framework for OOH using device-level exposure and synthetic control groups. The company runs over 150 Mira studies per month.
• OOH Industry Benchmarks Benchmark data product providing validated comparisons of OOH campaign performance against industry aggregate data across 17+ verticals. Covers net lift, post lift, and test lift metrics segmented by conversion types including brand lift, foot traffic, and digital engagement.
• Geofencing Solutions Location intelligence product that captures Mobile Advertising IDs (MAIDs) from strategically defined locations (own locations, competitor locations, audience hotspots) to build precise audience segments for targeting on social platforms or programmatic DSPs, paired with foot traffic attribution reporting.

Quantifiable outcome

• +18% average campaign lift
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PathformancecoreTechnology or Integration · 12 June 2026Strategic integration announced June 12, 2026. Connects OOH campaign exposure to retail sales data, giving marketers clear insight into product-level sales impact. Closes the loop between OOH advertising and in-store sales.
• SpotzicoreTechnology or Integration · 7 May 2026Strategic collaboration announced May 7, 2026. Brings Spotzi's location data and Reveal's brand lift studies into a unified workflow for U.S. OOH campaigns. Provides easier access to full range of OOH planning, buying, and measurement tools.
• FireflycoreStrategic or Co-development Partner · 6 May 2026Co-branded study 'The Amplifying Effect, Part II' published May 6, 2026. Research shows Firefly Digital Car Tops expand unique reach while delivering more efficient frequency. Moving OOH unlocks up to 2.8x greater reach.
• Vector MediacoreStrategic or Co-development Partner · 1 March 2026Partnership announced March 1, 2026. Creates impression-based currency for mobility marketing. Enables clients and agency partners to plan, buy, and evaluate mobility marketing with precise audience measurement, reach and frequency modeling, and transparent reporting.
• Quan Media GroupcoreGTM or Marketing Partner · 6 February 2025Expanded partnership announced February 2025. Quan Media Group is one of the industry's leading OOH advertising agencies. Collaboration aims to push boundaries of campaign performance insights and elevate measurement standards.
• Canadian OOH MarketminorOthers · 20 January 2025Reveal expanded Brand Lift Studies to Canada in January 2025. First to offer Footfall attribution studies for OOH campaigns in Canada. Addresses growing demand from advertisers operating in the region.
• IntersectioncoreTechnology or Integration · 1 June 2024Partnership announced June 2024. Provides audience and campaign measurement for Lyft Digital Taxi Top Ads in NYC. Helps standardize measurement for taxi top advertising across New York City.
• Place ExchangecoreTechnology or Integration · 1 February 2024Partnership announced February 2024. Integration of Reveal's OOH measurement capabilities with Place Exchange's programmatic OOH media SSP. Expands Place Exchange's measurement offerings and enables customers to measure performance across full marketing funnel.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geopath: The industry-funded OOH audience measurement currency in the US, jointly supported by OOH media owners. Geopath is the closest direct competitor to Reveal's OOH impressions and reach measurement, though it lacks Reveal's causal lift and foot-traffic attribution capabilities.
• Placer.ai: Location analytics platform offering foot-traffic measurement, audience insights, and competitive intelligence built on a large panel of mobile location data. Highly comparable to Reveal's location-based methodology and increasingly competing for OOH and offline attribution budgets.

Broad incumbents

• Foursquare: Major location data and analytics platform with a large panel of opted-in mobile users. Foursquare's location SDK and visitation analytics compete with Reveal's panel-based measurement and provide an alternative data foundation for OOH exposure and attribution use cases.
• Hivestack: Programmatic DOOH ad exchange and supply-side platform offering campaign management and measurement capabilities. While primarily a buying platform, Hivestack's measurement features and supply-side integrations overlap with Reveal's programmatic OOH attribution offerings.
• Vistar Media: Programmatic OOH ad serving and measurement platform with broad media-owner integrations. Vistar competes with Reveal in providing impression verification and measurement data for DOOH campaigns and is listed on Reveal's customer logo page, indicating an overlapping buyer/supplier dynamic.
• Place Exchange: Leading programmatic OOH supply-side platform. While a strategic integration partner of Reveal, Place Exchange also touches measurement through its omnichannel capabilities and could expand into deeper attribution, positioning it as a partial competitor alongside its partner role.
• Nielsen: Global media measurement incumbent with OOH ratings offerings via a partnership with Geopath. Nielsen's scale, agency relationships, and cross-channel measurement suite make it a structural competitor for measurement-driven OOH budget allocation.
• Comscore: Cross-platform media measurement and audience analytics company. While not OOH-native, Comscore's audience and campaign measurement capabilities serve similar buyer personas (agencies, brands, media owners) and could expand into OOH attribution if the segment grows meaningfully.

Emerging players

• LoopMe: Brand lift and outcome-based measurement platform. LoopMe is both a partner (integrated with Reveal for OOH brand lift) and a partial competitor in cross-channel brand-lift measurement, particularly across CTV and digital where OOH attribution increasingly converges.
• Pathformance: Retail sales attribution platform connecting marketing exposure to product-level store sales. Recent strategic integration partner of Reveal, but Pathformance's omnichannel sales attribution capabilities represent adjacent measurement competition in the broader attribution space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobileaudiences
• LinkedInlinkedin.com/company/reveal---mobile-audience-insights

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Mobile