Plenna
Plenna is a Mexico City-based women's health platform operating a hybrid digital-physical model, serving women across gynecology, maternity, menopause, fertility, and mental wellness through owned clinics and the Portal Plenna digital portal.
- Company typePrivate
- Founded2021
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Plenna does
Plenna is a Mexico City-based women's health platform founded in 2021 that operates a hybrid digital-physical care model. The company serves women across all major life stages — general gynecology, contraception, pregnancy and maternity, fertility, menopause, and mental wellness — through owned clinic locations in the Mexico City metropolitan area (currently Coapa, Del Valle, Polanco, San Ángel, and Satélite) and the Portal Plenna digital patient portal with native iOS and Android applications. The technology stack integrates appointment scheduling, telemedicine, prescription and lab-result management, pregnancy tracking, and patient communication, with AI deployed to automate medical summaries and analyze patient communication patterns for clinical efficiency.
Revenue is generated through per-session consultation fees, bundled maternity packages (with deposits starting at $3,000 MXN and months-without-interest financing), specialized menopause packages (Paquete 40+), long-acting contraceptive placement ($1,200–$5,700 MXN per placement including follow-up), diagnostic studies, CO2 laser treatments, and vaccinations. The business is structured across two Mexican operating entities — Mujer Plenna Salud, S.A.P.I. de C.V. for digital and administrative services, and Mujer Plenna S.C. for professional medical services — plus a Cayman Islands holding entity (Plenna Holding Ltd) for international investors. The company is direct-to-consumer with no enterprise, reseller, or B2B distribution layer.
Plenna has raised approximately $10.4 million in disclosed funding across pre-seed, seed, and Series A rounds. Investors include Urban Innovation Fund (seed lead), 500 Global, Canary, Mazapil, Dalus Capital, New Ventures, and individual investor Karla Berman (Series A). Co-founders Giovanna Abramo and Lorena Ostos lead the company. With a $6 million Series A closed in July 2025, Plenna is funding a national expansion from 4 to 17 clinic locations across Queretaro, Guadalajara, Monterrey, Puebla, and Aguascalientes, targeting 200,000 patients by end of 2026.
Plenna firmographics
Firmographics- Name
- Plenna
- Legal name
- Mujer Plenna Salud, S.A.P.I. de C.V.
- Website
- https://soyplenna.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plenna is a Mexico City-based women's health platform operating a hybrid digital-physical model, serving women across gynecology, maternity, menopause, fertility, and mental wellness through owned clinics and the Portal Plenna digital portal.
- Ownership category
- akta.pro rank
Plenna industry classification
Industry- Product category
- Women's Healthcare Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
- akta.pro secondary industries
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where Plenna is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices13 records
Markets served
Plenna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medical Consultations: Individual consultation fees for gynecology, virtual gynecologist, psychology, and nutrition services. Billed per session, with pricing varying by service type and specialist.
- Maternity Packages: Bundled packages covering prenatal care, delivery (parto/cesárea), and postpartum services. Packages are pre-paid with deposit requirements and specific cancellation/refund policies.
- Diagnostic Services: Laboratory studies, ultrasound (2D, 3D, specialized), HPV testing, fetal DNA, and other diagnostic services. Can be performed in-clinic or through partner external laboratories.
- Specialized Health Packages: Pre-packaged service bundles such as Paquete 40+ (menopause package), delivery packages, and C-section packages. Includes consultations, studies, and specific procedures at fixed bundled prices.
- Long-acting Contraceptives: Placement and sale of intrauterine devices (copper, silver, hormonal SIU) and subdermal implants. Prices range from $1,200 MXN (copper IUD) to $5,700 MXN (Mirena/Kyleena), including placement and first follow-up consultation.
- Laser Treatments: Gynecological laser procedures for vaginal regeneration and HPV treatment. Offered in individual sessions or packages (typically 3 sessions + 1 free review), with 12-month package validity.
- Vaccines and Immunizations: HPV vaccines and other immunizations administered at clinic locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Copper IUD placement including first follow-up consultation |
| Unit Pricing | Pay-as-you-go | Silver IUD placement including first follow-up consultation |
| Unit Pricing | Pay-as-you-go | Hormonal SIU (MIA Care) placement including first follow-up consultation |
| Unit Pricing | Pay-as-you-go | Jadelle subdermal implant (double rod) including placement and first follow-up |
| Unit Pricing | Pay-as-you-go | Implanon subdermal implant (single rod) including placement and first follow-up |
| Unit Pricing | Pay-as-you-go | Kyleena SIU hormonal intrauterine system placement including first follow-up |
| Unit Pricing | Pay-as-you-go | Mirena SIU hormonal intrauterine system placement including first follow-up |
| Other | Pay-as-you-go | Maternity package deposits and financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Plenna product offering
Product offeringCore offering
Plenna delivers integrated women's healthcare through a hybrid model of owned physical clinics and a proprietary digital patient portal (Portal Plenna). The offering spans gynecology consultations and procedures, maternity and delivery packages, fertility and preconception counseling, menopause care, psychological and nutritional support, laboratory diagnostics, long-acting contraceptive placement, HPV vaccination and laser treatment, and CO2 vaginal regeneration procedures, accessible both in-person and via telemedicine.
Product overview
Plenna operates as a hybrid women's health platform combining physical clinic locations with a digital patient portal (Portal Plenna) and mobile application (App Plenna). The platform is structured around two legal entities: Mujer Plenna Salud S.A.P.I. de C.V. handles digital platform operations, administrative services, and scheduling; while Mujer Plenna S.C. provides medical professional services. Services span four main categories: Gynecology (including virtual consultations, contraceptive services, and laser treatments), Maternity (prenatal care, birth packages, ultrasounds, fertility), Menopause (40+ care packages), and Wellness (psychology, nutrition, vaccinations, lab studies). The offering includes both in-person care at physical clinic locations and digital-first services through the patient portal and app.
Differentiator
Problem solved
Functional benefit
Brands
- Portal Plenna: Digital platform for scheduling appointments, accessing virtual consultations, managing prescriptions and studies, and tracking health progress.
Products and services
- Ginecología (Gynecology) Core gynecological services for women including preventive check-ups, virtual gynecologist consultations, contraceptive counseling and placement, CO2 regenerative laser treatments, HPV care, and surgical procedures. Delivered in-person at Plenna clinics and via telemedicine.
- Maternidad (Maternity) Comprehensive maternity services including prenatal consultations, postpartum consultations, preconception counseling, fertility consultations, specialized and 3D ultrasounds, fetal DNA testing, birth and cesarean packages, humanized birth, and humanized cesarean delivery.
- Ginecología 40+ (Menopause Care) Specialized gynecological care for women over 40 focusing on menopause management, with comprehensive evaluation packages including labs, consultations, hormonal health management, and screening for bone and cardiovascular health risks.
- Psicología (Psychology) Virtual psychological counseling services for women's mental health, including perinatal psychology, postpartum depression support, and general therapy integrated with gynecological care.
- Nutrición (Nutrition) Nutritional counseling services for women, including prenatal and postpartum nutrition guidance.
- Estudios de Laboratorio (Lab Studies) Diagnostic laboratory services including blood work, STD testing, specimen collection, and partner-laboratory diagnostics performed in-clinic or through external laboratory partners.
- Paquetes de Parto (Birth Packages) Bundled maternity care packages covering vaginal delivery, including hospital fees, medical team, and postnatal care. Available with deposits starting at $3,000 MXN and installment/financing options.
- Procedimientos y Cirugías (Procedures and Surgeries) Gynecological surgical procedures performed in partnership hospitals, including fertility-related procedures and other specialty surgeries.
- Vacunas (Vaccines) Vaccination services including HPV vaccine and other immunizations administered to women at Plenna clinic locations.
- Portal Plenna Web-based digital patient portal enabling users to schedule appointments, access virtual consultations, view prescriptions and lab results, and track their health history including pregnancy progress.
- App Plenna Native mobile application available on iOS (App Store) and Android (Google Play) enabling patients to manage appointments, access medical records, and communicate with healthcare providers.
Quantifiable outcome
- Target of 200,000 patients by end of 2026
- +1 more outcomes
Companies that use Plenna
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Plenna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Plenna partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Plenna competitors and assessment
Company assessmentDirect peers
- Tia: Tia operates a hybrid in-person + virtual women's health clinic model in the US, offering gynecology, primary care, and mental health integrated under one platform — closely aligned with Plenna's clinic-plus-portal approach.
- Maven Clinic: Maven is a digital women's and family health platform spanning fertility, maternity, and postpartum care. While primarily virtual, it competes for the same women's lifecycle care wallet as Plenna.
- Kindbody: Kindbody runs physical fertility and women's health clinics combined with virtual care, very analogous to Plenna's brick-and-mortar plus digital hybrid model, though focused on fertility.
- Oula Health: Oula is a maternity-focused clinic plus virtual care provider. Plenna's maternity packages, prenatal/postpartum care, and humanized birth offerings map closely to Oula's service mix.
Emerging players
- The Pill Club: The Pill Club delivers contraception and basic women's health services online. Plenna's LARC placement, contraception counseling, and HPV/STI services overlap with Pill Club's core contraceptive offering.
- Nurx: Nurx is a telehealth platform for contraception, STI testing, and HPV care — directly comparable to Plenna's virtual gynecologist, contraception, and sexual health service lines.
Broad incumbents
- Carrot Fertility: Carrot is a global fertility benefits and care-navigation platform. While broader in scope, it addresses the same employer-sponsored fertility and family-building demand that overlaps with Plenna's fertility services.
Regional players
- Sami Saúde: Sami is a Brazil-based healthtech operating employer-sponsored health plans with integrated primary care. It is a relevant LatAm peer showing the employer/payer path Plenna may need to pursue in Mexico.
- Sofía (Healthtech): Sofía is a Mexico-based digital health insurance and primary care platform. As a domestic healthtech incumbent, it represents the local competitive and partnership landscape Plenna operates in.
Others
- Progyny: Progyny is a US fertility benefits and care provider. It is an adjacent incumbent demonstrating the scaled economic model for specialty women's health that Plenna's fertility and maternity services could evolve toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plenna social profiles
Digital presencePlenna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plenna leadership team
Management profileNumber of profiles
Profiles2 records
Plenna funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plenna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plenna
What does Plenna do?
Plenna delivers integrated women's healthcare through a hybrid model of owned physical clinics and a proprietary digital patient portal (Portal Plenna). The offering spans gynecology consultations and procedures, maternity and delivery packages, fertility and preconception counseling, menopause care, psychological and nutritional support, laboratory diagnostics, long-acting contraceptive placement, HPV vaccination and laser treatment, and CO2 vaginal regeneration procedures, accessible both in-person and via telemedicine.
Is Plenna a public or private company?
Plenna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plenna founded?
Plenna was founded in 2021. It employs 51 to 100 people.
Where is Plenna based?
Plenna is headquartered in Mexico City, Mexico, in the Latin America region.
How does Plenna make money?
Seven revenue lines are on record. Medical Consultations are the primary driver. The others are maternity Packages, diagnostic Services, specialized Health Packages, long-acting Contraceptives, laser Treatments and vaccines and Immunizations.
Who are Plenna's main competitors?
Direct peers on record are Tia, Maven Clinic, Kindbody and Oula Health. Emerging players are The Pill Club and Nurx. Carrot Fertility is listed as a broad incumbent. Regional players are Sami Saúde and Sofía (Healthtech). Progyny is listed as an others.
Does Plenna have an API?
No public API is recorded for Plenna.
What industry is Plenna in?
Plenna's product category is Women's Healthcare Services. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics, with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621410 and its SIC code is 8011.