What Bluebird Botanicals does

Bluebird Botanicals is a Colorado-based, direct-to-consumer hemp wellness brand founded in 2012 and now operating as a wholly-owned subsidiary of cbdMD Inc (NYSE American: YCBD) following a January 2026 asset acquisition. The company sells a portfolio of hemp-derived CBD products across multiple delivery formats — oils, gummies, soft gels, topicals, and pet-specific tinctures — alongside adjacent offerings including functional mushroom supplements (lion's mane, reishi, cordyceps) and hemp-derived Delta-9 THC products. All formulations are tested by accredited third-party labs using HPLC analysis for potency, purity, pesticides, heavy metals, residual solvents, and microbiology; the product range spans full-spectrum, broad-spectrum, and CBD isolate extracts, including THC-free verified options.

The company's core technology centers on hemp extraction and formulation rather than software or AI. Its proprietary positioning rests on full-spectrum extracts containing 110+ cannabinoids and terpenes for an entourage effect, CBDA + CBD combination formulations, and a comprehensive third-party testing program. Products carry U.S. Hemp Authority certification, and the company is a Certified B Corp and founding member of the US Hemp Roundtable.

Bluebird Botanicals operates a hybrid D2C and wholesale business model. Its primary channel is the bluebirdbotanicals.com e-commerce storefront with a Subscribe & Save subscription program offering 60% discounts plus free shipping on recurring orders, generating predictable recurring revenue. A secondary wholesale channel distributes product to retail partners domestically. Unit pricing ranges from approximately $45 (entry-level gummies) to $205 (premium Complete CBDA + CBD Oil). The company also operates an Assistance Program for affordability/accessibility. Customers are primarily individual health-conscious consumers seeking natural wellness support for stress, sleep, focus, and recovery, plus pet owners and wholesale retail buyers. Following the cbdMD acquisition, Bluebird began generating positive income in March 2026 and contributes to the parent's broader regulatory and distribution platform.

Name

Bluebird Botanicals

Legal name

BB Botanicals, LLC

Website

https://bluebirdbotanicals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluebird Botanicals is a Colorado-based, direct-to-consumer hemp wellness brand offering lab-tested CBD oils, gummies, soft gels, topicals, pet products, functional mushroom supplements, and Delta-9 THC products to health-conscious consumers, pet owners, and wholesale retail partners, now operating as a subsidiary of cbdMD Inc.

Ownership category

akta.pro rank

Product category

Hemp CBD Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• Hemp CBD supplements
• CBD oil tinctures
• CBD gummies softgels
• Functional mushroom supplements
• Natural wellness products

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of CBD products including oils, gummies, soft gels, topicals, and pet products. One-time purchase and subscription models available.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 60% discount + free shipping on recurring orders, generating predictable recurring revenue from loyal customers.
3. Wholesale Distribution: B2B sales of CBD products to retailers through wholesale channel, mentioned in source as 'Wholesale CBD' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bluebird Botanicals manufactures and sells hemp-derived CBD wellness products in multiple formats including full-spectrum, broad-spectrum, and THC-free oils, gummies, soft gels, topicals, and pet formulations, plus functional mushroom supplements and Delta-9 THC products. The brand sells direct-to-consumer through its e-commerce site with a subscription program and distributes wholesale to retailers.

Product overview

Bluebird Botanicals is a direct-to-consumer CBD and wellness brand offering a comprehensive portfolio of hemp-derived products. The product line centers on CBD in multiple delivery formats (oils, gummies, soft gels, topicals) plus complementary offerings including functional mushroom supplements and hemp-derived Delta-9 THC products. The company operates primarily through its e-commerce platform, offering subscription-based recurring orders, pet-specific CBD formulations, and THC-free options for consumers requiring non-psychoactive alternatives. All products undergo third-party laboratory testing for potency and purity, with formulations ranging from full-spectrum to broad-spectrum to isolate extracts.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Oil Extracts Full-spectrum, broad-spectrum, and CBD isolate oil tinctures available in various strengths (10mg-25mg per serving) for daily wellness support, sleep, stress relief, and recovery for adult consumers.
• CBD Gummies Edible CBD gummies in full-spectrum, broad-spectrum, and THC-free formulations for sleep, relaxation, and mood support, available in 20-count and 30-count sizes.
• CBD Soft Gels Pre-measured CBD soft gel capsules offering precise servings in a taste-neutral format for convenient daily use, including Complete CBDA + CBD Oil Soft Gels.
• CBD Topicals CBD-infused creams, lotions, roll-ons, and salves for targeted topical application and localized relief, including sport and recovery formulations.
• Companion CBD Oil for Pets THC-free CBD oil formulated specifically for pets, providing calming and general wellness support for companion animals in a 2oz bottle format.
• Mushroom Supplements Functional mushroom gummies and capsules featuring lion's mane, reishi, cordyceps, and other mushrooms for focus, energy, immune health, and overall wellbeing.
• Delta-9 THC Products (Lift) Hemp-derived Delta-9 THC gummies and mints including Lift gummies (5mg-10mg) and Good Mood Mints for consumers seeking intoxicating effects, with state restrictions on online sales.
• THC-Free CBD Products Broad-spectrum and CBD isolate products verified THC-free by third-party HPLC analysis for consumers avoiding THC, including the THC-Free Signature CBD Oil at 2oz/109.95.

Quantifiable outcome

• 20% year-over-year revenue growth in Q3 2026
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Denver AuduboncoreStrategic or Co-development Partner · 9 July 2026Bluebird Botanicals announced official partnership with Denver Audubon to support bird conservation in Colorado. The partnership includes a 'Buy Bluebird, Save Bluebirds' campaign contributing 1% of profits from product sales over three months. The partnership reinforces Bluebird's Colorado roots and environmental commitment following cbdMD's acquisition of the brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte's Web Holdings: Largest publicly-traded CBD wellness brand (TSX: CWEB) offering full-spectrum hemp extracts, gummies, topicals, and pet products through DTC and wholesale. Directly comparable to Bluebird on product portfolio, customer segments, and DTC-plus-wholesale model.
• Lazarus Naturals: Vertically-integrated CBD brand offering tinctures, capsules, topicals, and pet products with an assistance program for affordability. Highly comparable DTC playbook, subscription model, and value-tier positioning relative to Bluebird.
• CBDistillery: Direct-to-consumer CBD brand under Balanced Health Botanicals offering full-spectrum, broad-spectrum, and isolate oils, gummies, and topicals. Competes directly with Bluebird across product formats, certifications (U.S. Hemp Authority), and customer segments.
• Medterra: CBD wellness brand offering tinctures, gummies, capsules, topicals, and pet products with strong third-party testing emphasis. Comparable on quality messaging, DTC e-commerce model, and product range.
• Joy Organics: Family-founded CBD brand selling premium broad-spectrum and full-spectrum oils, gummies, softgels, and topicals via DTC. Comparable to Bluebird on premium positioning, organic/US-grown sourcing messaging, and product breadth.
• Cornbread Hemp: USDA-organic certified CBD brand offering full-spectrum oils, gummies, topicals, and pet products through DTC. Comparable on certification-led differentiation, premium positioning, and wellness use cases.
• Elixinol: Globally-distributed hemp CBD brand offering full-spectrum and broad-spectrum oils, capsules, topicals, and pet products. Comparable to Bluebird on premium positioning, third-party testing emphasis, and global DTC e-commerce.

Broad incumbents

• cbdMD Inc. Public parent company (NYSE American: YCBD) and direct broad-line CBD brand offering tinctures, gummies, topicals, sleep aids, and pet products. Comparable as Bluebird's acquirer and as a brand operating in the same category with broader portfolio and public-company resources.
• Green Roads: Pharmacist-founded CBD brand (owned by The Valens Company) offering oils, gummies, topicals, and pet products through DTC and major retail. Comparable to Bluebird on pharmacist-formulated positioning and broad product breadth.

Emerging players

• Wyld CBD: Real-fruit-infused CBD and THC edibles brand selling gummies across sleep, relaxation, and recovery use cases. Comparable to Bluebird's THC gummy/mint expansion and edible-format strategy with similar wellness positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluebirdhemp
• YouTubeyoutube.com/c/bluebirdbotanicals
• Facebookfacebook.com/BluebirdBotanicals
• Instagraminstagram.com/bluebirdbotanicals
• LinkedInlinkedin.com/company/bluebird-botanicals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebird Botanicals