GoTu
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
GoTu firmographics
Firmographics- Name
- GoTu
- Legal name
- GoTu Technology, Inc.
- Website
- https://gotu.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
GoTu industry classification
Industry- Product category
- Dental Staffing Marketplace
- NAICS
- Offices of Dentists (6212), Dental Equipment and Supplies Manufacturing (339114), Offices of Other Health Practitioners (6213)
- SIC
- Services-Employment Agencies (7361), Services-Membership Organizations (8600)
- akta.pro primary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where GoTu is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoTu business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees (Per-Shift): Pay-as-you-go transaction fees paid by dental offices per completed shift: 22.5% of the professional's shift rate for Dental Hygienist shifts; $60 flat fee per completed Dental Assistant shift; $70 per Front Desk shift; $300 per Associate Dentist shift. No subscriptions, no hidden fees. Revenue is variable and scales with marketplace volume.
- Employee Model Administration Fee (W-2): An additional 20% of professional pay covers administration fees and employer-related payroll taxes when offices choose employee (W-2) shifts rather than contractor (1099) shifts. GoTu issues W-2s in those states.
- DSO / Enterprise Custom Billing: For DSOs and large groups, GoTu Enterprise offers custom billing and invoicing with consolidated multi-location billing, performance reporting, dedicated account management, and multi-office coordination. Pricing is quote-based rather than the standard per-shift rates.
- Recruiting Services (Permanent Placement): Personalized dental recruiting service for permanent full-time and part-time placements of hygienists, dental assistants, and associate dentists, backed by a 'Great Hire Warranty' that restarts the process at no extra charge if the hire is not the right fit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dental Hygienist Shifts — 22.5% of professional's shift rate |
| Unit Pricing | Pay-as-you-go | Dental Assistant Shifts — $60 flat fee per completed shift |
| Unit Pricing | Pay-as-you-go | Front Desk Shifts — $70 flat fee per completed shift |
| Unit Pricing | Pay-as-you-go | Associate Dentist Shifts — $300 flat fee per completed shift |
| Transaction based/ take rate | Pay-as-you-go | Employee (W-2) Shift — additional 20% of professional pay |
| Other | Multi-year contract | GoTu Enterprise for DSOs / Large Groups — Custom Quote |
| Freemium | Pay-as-you-go | For Dental Professionals — Free |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
GoTu product offering
Product offeringCore offering
GoTu operates a two-sided dental talent marketplace that connects 200,000+ licensed dental professionals (hygienists, dental assistants, associate dentists, front desk staff) with 45,000+ dental offices across all 50 states for temporary shift coverage and permanent placement. The platform handles real-time shift posting, credential/license verification, integrated payments, malpractice and OAI insurance bundling, and state-specific W-2/1099 compliance for every engagement.
Product overview
GoTu operates as a single platform-plus-modules architecture centered on the GoTu Talent Marketplace, the largest dental staffing marketplace in the U.S. connecting 200,000+ dental professionals with 45,000+ offices across all 50 states. The core marketplace is extended by several named modules: GoTu Temporary Staffing for on-demand shift filling, GoTu Recruitment Services for permanent placement with a Great Hire Warranty, and GoTu Enterprise for multi-office DSO coordination with consolidated billing and dedicated account management. Supporting tools include the GoTu ROI Calculator (for offices), GoTu Compass / Tax & Finance Hub (for professionals), and the annual GoTu State of Work Report (workforce research). The full offering is delivered through the GoTu Mobile App on iOS and Android, with a separate web portal for dental offices.
Differentiator
Problem solved
Functional benefit
Brands
- GoTu Compass: GoTu's in-app tax and finance resource hub for dental professionals, classifying each shift as Employee (W-2) or Contractor (1099) based on state law and engagement type.
Products and services
- GoTu Talent Marketplace (Temporary Staffing) Core on-demand temporary staffing marketplace enabling dental offices to post open shifts and match with credentialed, licensed dental professionals (hygienists, dental assistants, associate dentists, front desk) in their area. Every shift bundles malpractice and Occupational Accident Insurance (OAI) coverage and is processed through the GoTu web portal or iOS/Android mobile app.
- GoTu Recruitment Services Personalized permanent recruiting service that places full-time and part-time hygienists, dental assistants, and associate dentists for dental practices, with a Great Hire Warranty backing each placement.
- GoTu Enterprise (DSO Solution) Enterprise-grade tier of the GoTu marketplace built for Dental Service Organizations (DSOs) and large multi-office dental groups, providing centralized shift posting, multi-location coordination, custom permissions, consolidated billing, dedicated onboarding training, and performance reporting.
Quantifiable outcome
- 200,000+ dental professionals in the network
- +7 more outcomes
Companies that use GoTu
Customer profileSegments7 records
Ideal customer profiles2 records
GoTu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
GoTu partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core — dental association partner; co-produces the annual state of work report., minor — community-impact / csr partner for oral-health outreach., core — official 'tax & finance' partner with in-app portal integration., core — described as 'industry partner' linking the largest dental talent marketplace with the world's largest dental solutions provider., minor — state dental association partner supporting pda member practices., minor — state dental association partner supporting nj member practices. and core — official tax partner; powers gotu compass tax guidance for 1099/w-2 professionals..
- American Dental Hygienists' Association (ADHA)core — dental association partner; co-produces the annual state of work report.Long-running partnership co-producing the 2026 State of Work Report (the largest ongoing study of the U.S. dental workforce, surveying ~8,000 dental hygienists, assistants, and associate dentists). ADHA and GoTu announced a new partnership in 2025 focused on empowering dental hygienists through wellness, advocacy, and workforce flexibility.
- America's ToothFairyminor — community-impact / csr partner for oral-health outreach.Partnership to sponsor and distribute superhero-themed 'Smile Guardian' oral health kits to children and families in underserved communities across the United States. The initiative reached more than 1,000 children and caregivers across 18 states, providing toothbrushes, toothpaste, and activity booklets.
- SoFi (SoFi at Work)core — official 'tax & finance' partner with in-app portal integration.GoTu partnered with SoFi at Work to provide financial wellness resources to dental professionals through an exclusive in-app portal. Eligible GoTu professionals gain access to student loan refinancing discounts, lower-rate personal loans, financial literacy tools, and high-yield savings accounts (via GoTu Compass).
- Henry Scheincore — described as 'industry partner' linking the largest dental talent marketplace with the world's largest dental solutions provider.Strategic industry partnership announced to expand dental workforce support nationwide. Henry Schein is the world's largest dental solutions provider.
- Pennsylvania Dental Association (PDA)minor — state dental association partner supporting pda member practices.State dental association partnership supporting Pennsylvania dental practices; featured on GoTu's Trusted By homepage logo strip.
- New Jersey Dental Association (NJDA)minor — state dental association partner supporting nj member practices.State dental association partnership supporting New Jersey dental practices; featured on GoTu's Trusted By homepage logo strip.
- Block Advisors by H&R Blockcore — official tax partner; powers gotu compass tax guidance for 1099/w-2 professionals.GoTu's official tax partner, offering filing tools, advisor access, and guidance built for 1099 workers, with W-2 and multi-state filing support. H&R Block Advisors (e.g., Carl Breedlove, Lead Tax Research Analyst) are quoted in GoTu's Tax & Finance Hub.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
GoTu competitors and assessment
Company assessmentDirect peers
- ShiftKey: Two-sided marketplace connecting licensed healthcare professionals (including dental hygienists and assistants) with facilities for per-diem shifts. Directly comparable in marketplace model, mobile-first product, and per-shift transaction pricing.
- Clipboard Health: Marketplace platform connecting healthcare professionals (including dental) with facilities for shift work. Comparable in two-sided marketplace mechanics, mobile app distribution, and per-shift fee model across healthcare verticals.
- Cloud Dentistry: Dental-specific job and temp marketplace connecting dentists, hygienists, and dental assistants with practices. Most directly comparable by vertical specialization, with overlapping customer base on both the office and professional sides.
- DentalPost: Dental-focused job board and hiring platform serving hygienists, assistants, dentists, and front desk. Comparable as a vertical-specialized dental talent platform with both permanent placement and temp shift offerings.
- Instawork: Two-sided marketplace connecting hourly workers with businesses for shifts across hospitality, warehouse, and adjacent sectors. Comparable in marketplace model, mobile-first experience, and per-shift transaction take rate.
Broad incumbents
- Indeed: Largest general-purpose job marketplace with significant dental vertical presence through sponsored listings and temp staffing integrations. Comparable as a hiring funnel for dental offices and professionals, though broader and less specialized than GoTu.
- Vivian Health: Healthcare-focused staffing marketplace with growing dental and allied health verticals. Comparable in marketplace mechanics for healthcare shift work, with broader reach across nursing and allied professions.
- Aya Healthcare: Large healthcare staffing firm with expanding allied health and dental staffing offerings. Comparable as a staffing intermediary with enterprise relationships, though broader and less tech-native than GoTu.
Emerging players
- SnapNurse (Snap Healthcare Staffing): Tech-enabled healthcare staffing marketplace focused on nursing and allied professionals with per-shift and contract models. Comparable in marketplace + mobile app approach to connecting professionals with facilities.
Others
- Henry Schein One: Henry Schein One provides practice management, marketing, and patient engagement software to dental offices — and Henry Schein is already a strategic partner of GoTu. Adjacent ecosystem participant that reaches the same dental office buyer and could potentially bundle or compete with staffing offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoTu social profiles
Digital presenceGoTu compliance and trust
Trust signalCompliance1 record
GoTu financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTu leadership team
Management profileNumber of profiles
Profiles2 records
GoTu funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTu
What does GoTu do?
GoTu operates a two-sided dental talent marketplace that connects 200,000+ licensed dental professionals (hygienists, dental assistants, associate dentists, front desk staff) with 45,000+ dental offices across all 50 states for temporary shift coverage and permanent placement. The platform handles real-time shift posting, credential/license verification, integrated payments, malpractice and OAI insurance bundling, and state-specific W-2/1099 compliance for every engagement.
Is GoTu a public or private company?
GoTu is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoTu founded?
GoTu was founded in 2019. It employs 101 to 250 people.
Where is GoTu based?
GoTu is headquartered in Miami, United States, in the North America region.
How does GoTu make money?
Four revenue lines are on record. Marketplace Transaction Fees (Per-Shift) is the primary driver. The others are employee Model Administration Fee (W-2), DSO / Enterprise Custom Billing and recruiting Services (Permanent Placement).
Who are GoTu's main competitors?
Direct peers on record are ShiftKey, Clipboard Health, Cloud Dentistry, DentalPost and Instawork. Broad incumbents are Indeed, Vivian Health and Aya Healthcare. SnapNurse (Snap Healthcare Staffing) is listed as an emerging player. Henry Schein One is listed as an others.
Does GoTu have an API?
No public API is recorded for GoTu.
What industry is GoTu in?
GoTu's product category is Dental Staffing Marketplace. Its primary akta.pro industry code is HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 6212 and its SIC code is 7361.