Sun Store
Sun Store operates a pan-European B2B online marketplace where professional PV installers and solar distributors buy and sell photovoltaic equipment — modules, inverters, batteries, mounting systems, and EV chargers — across 25+ countries via verified sellers, secure escrow payments, and cross-border logistics.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Sun Store firmographics
Firmographics- Name
- Sun Store
- Legal name
- sun.store S.A.
- Website
- https://sun.store
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun Store operates a pan-European B2B online marketplace where professional PV installers and solar distributors buy and sell photovoltaic equipment — modules, inverters, batteries, mounting systems, and EV chargers — across 25+ countries via verified sellers, secure escrow payments, and cross-border logistics.
- Ownership category
- akta.pro rank
Sun Store industry classification
Industry- Product category
- Solar PV Equipment Marketplace
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
Keywords
Where Sun Store is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sun Store business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Marketplace Transaction Fees: Platform facilitates transactions between PV equipment sellers and buyers, earning commissions or fees on completed trades. Sellers list products for free but pay fees on sales.
- Premium Seller Tiers: Super Seller and Trusted Seller badges provide premium visibility and trust signals, potentially with associated fees for enhanced placement or services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Seller Marketplace Access - Free listing with tiered verification badges |
| Transaction based/ take rate | Pay-as-you-go | Buyer Platform Access - Free registration with transaction-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sun Store product offering
Product offeringCore offering
Sun Store operates a B2B online marketplace for photovoltaic (PV) solar equipment in Europe, connecting PV installers and merchants with verified sellers of solar panels, inverters, batteries, mounting systems, electro-technical components, and e-mobility products. The platform enables price comparison, verified seller status, secure escrow payments, and access to PV Index and Battery Index market intelligence reports across 25+ European countries.
Product overview
sun.store is the largest B2B marketplace in Europe for photovoltaics and energy storage, operating as a unified online marketplace platform that connects installers (buyers) with hundreds of verified European sellers. The platform encompasses multiple product categories including Solar Panels (from brands like Jinko, LONGi, JA Solar, Trina, Canadian Solar), Solar Inverters (from Deye, Huawei, SolarEdge, Growatt, Fronius, SMA, Sungrow, GoodWe, Solis), Solar Battery Storage (from BYD, Huawei, PylonTech, Sungrow, Victron, Growatt, FoxESS, Dyness), Mounting Systems, Electro-technical Equipment, and E-mobility/EV Chargers. Supporting services include a Verified Seller Program (with Verified, Trusted, and Super Seller tiers), Secure Payments via Stripe and escrow accounts, and proprietary monthly market intelligence reports (PV Index and Battery Index) based on real marketplace transaction data.
Differentiator
Problem solved
Functional benefit
Products and services
- Sun Store B2B PV Marketplace Online marketplace where PV installers and merchants browse, compare, and purchase solar PV equipment from multiple verified sellers across Europe. Designed for solar installation companies and solar equipment distributors.
- Verified Seller Program Premium verification and trust program for PV equipment sellers, providing credibility badges, higher visibility, and access to enterprise installer buyers on the Sun Store platform.
- Secure Payments (Escrow) Escrow-based payment protection service that secures transactions between buyers (installers) and sellers on the marketplace, releasing funds upon confirmed delivery and condition.
- PV Index & Battery Index Reports Market intelligence reports tracking pricing and availability trends for PV modules and battery storage products across European markets. Targeted at installers, distributors, and manufacturers making purchasing or pricing decisions.
Quantifiable outcome
- Facilitated trade of 1.4 GWp+ of PV components
- +2 more outcomes
Companies that use Sun Store
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Sun Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sun Store partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- StripecorePayment processing partner providing secure payment infrastructure for B2B transactions on the marketplace, including escrow services.
- Amara NZerocoreSpanish solar distributor listing products on sun.store marketplace.
- Solar TodaycoreDutch solar distributor listing products on sun.store marketplace.
- SolaritycoreCzech solar distributor listing products on sun.store marketplace.
- Menlo ElectriccorePolish solar distributor listing products on sun.store marketplace.
- PolenergiacorePolish solar distributor listing products on sun.store marketplace.
- BeeINcorePolish solar distributor listing products on sun.store marketplace.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Sun Store competitors and assessment
Company assessmentBroad incumbents
- Memodo: Memodo is a leading European PV and energy storage distributor with operations in Germany, Austria, Italy, Spain, and other markets. Comparable as a B2B PV distributor serving the same installer customer base across Europe.
- Krannich Solar: Krannich Solar is one of Europe's largest PV distributors with operations across 25+ countries and a comprehensive product catalog. Comparable as a major European PV distribution incumbent; currently a seller-channel partner on sun.store but also a potential direct competitor if it launches a digital procurement platform.
- Wattkraft: Wattkraft is a German PV distributor serving installers across DACH region with modules, inverters, and storage. Comparable European PV distributor addressing similar installer buyer personas in adjacent geographies.
- Alibaba.com: Alibaba is the world's largest B2B marketplace with extensive solar and PV module listings, including European delivery. Comparable as a horizontal B2B marketplace spanning solar categories, though lacking sun.store's vertical specialization, verification depth, and European installer focus.
- BayWa r.e. BayWa r.e. is a major European renewable energy wholesaler and distributor with broad PV, solar storage, and wind offerings. Comparable as a large incumbent serving European PV installers; represents both a partner and competitive threat given its scale.
Others
- Mouser Electronics: Mouser is a global B2B e-commerce distributor of electronic components serving professional buyers. Comparable as a best-in-class B2B e-commerce platform with strong search, transaction, and verification infrastructure — a useful model reference even though its category (electronics) differs from sun.store's PV focus.
- Digi-Key Electronics: Digi-Key is a major global B2B e-commerce distributor of electronic components. Comparable as a high-scale B2B e-commerce platform with deep catalog and verification mechanisms — provides a useful reference point for marketplace scale and operational benchmarks, though distinct from PV components.
Emerging players
- Enode: Enode is an emerging energy platform connecting distributed energy assets (solar, EV, battery) to software applications. Comparable as a digital infrastructure layer in the European distributed energy ecosystem, with adjacent energy-transition focus though a different value proposition (API platform vs. marketplace).
Direct peers
- PVXchange: PVXchange is a European B2B marketplace specializing in new and used photovoltaic modules. Most direct comparable to sun.store — same buyer persona (installers), same cross-border European trade model, same PV-component focus, though narrower in product breadth.
- SecondSol: SecondSol operates a European online marketplace for second-hand and new PV equipment, connecting installers and private sellers. Comparable to sun.store's marketplace model with cross-border European scope and PV-component focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Sun Store social profiles
Digital presenceSun Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Store leadership team
Management profileNumber of profiles
Profiles5 records
Sun Store funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Store
What does Sun Store do?
Sun Store operates a B2B online marketplace for photovoltaic (PV) solar equipment in Europe, connecting PV installers and merchants with verified sellers of solar panels, inverters, batteries, mounting systems, electro-technical components, and e-mobility products. The platform enables price comparison, verified seller status, secure escrow payments, and access to PV Index and Battery Index market intelligence reports across 25+ European countries.
Is Sun Store a public or private company?
Sun Store is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sun Store founded?
Sun Store was founded in 2023. It employs 11 to 50 people.
Where is Sun Store based?
Sun Store is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sun Store make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are premium Seller Tiers.
Who are Sun Store's main competitors?
Broad incumbents on record are Memodo, Krannich Solar, Wattkraft, Alibaba.com and BayWa r.e.. Others are Mouser Electronics and Digi-Key Electronics. Enode is listed as an emerging player. Direct peers are PVXchange and SecondSol.
Does Sun Store have an API?
No public API is recorded for Sun Store.
What industry is Sun Store in?
Sun Store's product category is Solar PV Equipment Marketplace. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics).