iCapture
iCapture provides a unified mobile app for trade show lead capture, enabling sales and event teams to scan badges, qualify leads via standardized forms, and route data in real time to CRM and marketing automation systems. Now operating as "Cvent | iCapture" within Cvent's event technology platform following its January 2024 acquisition, it serves enterprise and mid-market event marketers across technology, association, and financial services verticals.
- Company typePrivate
- Founded2002
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iCapture does
iCapture is a trade show lead capture software company founded in 2002 and headquartered in Boise, Idaho. The company provides a unified mobile app that enables sales representatives, marketers, and event staff to scan badges, capture business cards, qualify leads via standardized forms, and route those leads in real time to enterprise CRM and marketing automation systems. Its technical differentiators include integration with 130+ badge providers (pulling verified registration data as source-of-truth), native real-time sync with Salesforce, HubSpot, Marketo, Microsoft Dynamics, and Eloqua, and closed-loop event performance analytics attributing pipeline to specific shows, booths, and reps. Documented customers include Truckstop.com (reporting a 50% increase in lead volume, 50% increase in lead quality, and 10x improvement in lead follow-up) and HiBob.
Since its January 2024 acquisition by Cvent Inc. — a Blackstone-owned event management platform with 5,500+ employees — iCapture has operated as the "Cvent | iCapture" product line within Cvent's broader event technology suite. The product is embedded in the "During Your Events" stage of Cvent's lifecycle, alongside Jifflenow (trade show meetings), the Cvent mobile event app, check-in and badging, attendee engagement, and virtual events. iCapture is sold through Cvent's enterprise field sales organization with custom quote-based pricing on an annual subscription cadence, and self-serve access is available to existing customers via admin.icapture.com.
The business model is a SaaS subscription sold primarily through direct enterprise sales motion within Cvent. Target buyers are event marketers and planners, sales teams, and marketing operations leaders in mid-market and enterprise organizations that run trade shows at scale. Industry verticals served include technology, associations, and financial services, with horizontal segmentation across any company running high-volume trade show programs. The product is positioned as the lead capture spoke in a hub-and-spoke architecture, where Cvent's event management platform supplies event intelligence and iCapture handles the on-site capture and immediate downstream CRM/MAP routing.
iCapture firmographics
Firmographics- Name
- iCapture
- Legal name
- Cvent Inc.
- Website
- https://icapture.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- iCapture provides a unified mobile app for trade show lead capture, enabling sales and event teams to scan badges, qualify leads via standardized forms, and route data in real time to CRM and marketing automation systems. Now operating as "Cvent | iCapture" within Cvent's event technology platform following its January 2024 acquisition, it serves enterprise and mid-market event marketers across technology, association, and financial services verticals.
- Ownership category
- akta.pro rank
iCapture industry classification
Industry- Product category
- Trade Show Lead Capture Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ)
- akta.pro secondary industries
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where iCapture is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iCapture business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: iCapture operates as a cloud-based SaaS subscription product within Cvent's event technology platform. Pricing is likely subscription-based, offered as part of Cvent's event management and trade show solutions suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
iCapture product offering
Product offeringCore offering
Cvent | iCapture is a cloud-based trade show lead capture software product that provides sales reps, marketers, and event staff a single mobile app to scan badges, capture business cards, qualify leads through standardized forms, and route them in real time to the appropriate CRM (Salesforce, HubSpot, Microsoft Dynamics) or marketing automation system (Marketo, Eloqua). It is sold as a SaaS subscription on an annual, custom-quote basis and is positioned as the dedicated lead retrieval module within Cvent's enterprise event marketing platform.
Product overview
iCapture operates as a trade show lead capture module within Cvent's broader event management platform. Following Cvent's acquisition of iCapture in January 2024, the product integrates with Cvent's suite of event marketing tools including event registration, venue sourcing, mobile event apps, virtual events, and webinar platforms. iCapture provides the core lead capture functionality while leveraging Cvent's platform for event intelligence, CRM/MAP integrations, and multi-event analytics. The platform architecture follows a hub-and-spoke model where iCapture serves as the dedicated lead capture component connected to enterprise CRM and marketing automation systems (Salesforce, HubSpot, Marketo, Microsoft Dynamics, Eloqua).
Differentiator
Problem solved
Functional benefit
Products and services
- Cvent | iCapture (Trade Show Lead Capture Software) Cloud-based trade show lead capture software that provides a unified mobile app for sales reps, marketers, and event staff to scan badges and business cards, qualify leads through standardized capture forms, and route leads in real time to enterprise CRM (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation (Marketo, Eloqua) systems. For B2B enterprises and mid-market companies running trade show and field marketing programs.
- iCapture Back Office (Admin Portal)
Quantifiable outcome
- 50% increase in lead volume
- +2 more outcomes
Companies that use iCapture
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
iCapture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
iCapture partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreiCapture integrates with Salesforce for real-time lead routing, scoring, and CRM sync. Leads captured at events are automatically passed to Salesforce with qualification data, enabling immediate follow-up by sales teams.
- HubSpotcoreiCapture integrates with HubSpot for lead capture, scoring, and marketing automation sync. Enables trigger of nurture campaigns and personalized outreach when leads are captured.
- Marketo (Adobe)coreiCapture integrates with Marketo for marketing automation and lead management, enabling event leads to be passed directly into Marketo campaigns.
- Microsoft DynamicscoreiCapture integrates with Microsoft Dynamics for CRM synchronization, enabling event leads to flow directly into Dynamics with real-time data.
- Eloqua (Oracle)coreiCapture integrates with Oracle Eloqua for marketing automation, enabling event leads to be routed to Eloqua campaigns and nurture sequences automatically.
- 130+ Badge ProviderscoreiCapture integrates with 130+ badge providers and capture methods, pulling official registration data from verified badge data. This broad integration coverage enables lead capture at virtually any event regardless of badge provider.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
iCapture competitors and assessment
Company assessmentDirect peers
- Swapcard: Event and matchmaking platform with built-in lead capture, badge scanning, and CRM sync capabilities. Targets the same trade show and conference organizer and exhibitor buyer as iCapture with a broader networking-focused platform.
- Certain: Event management platform with integrated lead retrieval and badge scanning functionality for corporate events and trade shows. Overlaps directly with iCapture on event lead capture, particularly for association and enterprise events.
- Eventbase: Provider of mobile event apps with built-in lead capture, attendee engagement, and badge scanning. Targets the same event marketing buyer as iCapture with event-app-centric rather than dedicated lead retrieval positioning.
- Bizzabo: End-to-end event experience platform that includes badge scanning and lead capture as native features within its event apps. Directly competes with iCapture for event marketers seeking integrated registration-to-lead-retrieval workflows.
- Hubilo: Event management platform offering badge scanning, lead retrieval, and CRM integrations for in-person, hybrid, and virtual events. Competes directly with iCapture for the lead capture workflow at trade shows and conferences.
- Jifflenow: Acquired by Cvent in the same January 2024 transaction as iCapture. Jifflenow focuses on trade show meeting scheduling and is now a sister product within Cvent's event marketing platform, targeting the same trade show exhibitor buyer with complementary lead capture and meeting booking workflows.
Broad incumbents
- Cvent: iCapture's parent company and the leading venue sourcing and event management platform. Cvent offers adjacent event technology (registration, mobile event apps, attendee engagement) that overlaps with iCapture's broader event marketer customer base.
Emerging players
- Expo Logic: Provider of event registration, lead retrieval, and on-site services for trade shows and association events. Overlaps with iCapture on the lead retrieval workflow for exhibitors and event organizers.
- Cadence (Lead Retrieval): Trade show lead retrieval and badge scanning solution serving exhibitors at conferences and trade shows. Competes directly with iCapture on lead capture for the trade show exhibitor use case, with a smaller customer footprint.
Others
- Marketo (Adobe) / Salesforce Event Apps: Marketing automation and CRM platforms that integrate with iCapture for downstream lead routing, but increasingly offer event management and lead capture capabilities of their own — making them adjacent ecosystem participants and potential substitutes for the iCapture-CRM sync workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
iCapture social profiles
Digital presenceiCapture financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCapture leadership team
Management profileNumber of profiles
Profiles2 records
iCapture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCapture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCapture
What does iCapture do?
Cvent | iCapture is a cloud-based trade show lead capture software product that provides sales reps, marketers, and event staff a single mobile app to scan badges, capture business cards, qualify leads through standardized forms, and route them in real time to the appropriate CRM (Salesforce, HubSpot, Microsoft Dynamics) or marketing automation system (Marketo, Eloqua). It is sold as a SaaS subscription on an annual, custom-quote basis and is positioned as the dedicated lead retrieval module within Cvent's enterprise event marketing platform.
Is iCapture a public or private company?
iCapture is a private company. It is classified as private equity controlled and is currently acquired.
When was iCapture founded?
iCapture was founded in 2002. It employs 11 to 50 people.
Where is iCapture based?
iCapture is headquartered in Boise, United States, in the North America region.
How does iCapture make money?
One revenue line is on record: saaS Subscription.
Who are iCapture's main competitors?
Direct peers on record are Swapcard, Certain, Eventbase, Bizzabo, Hubilo and Jifflenow. Cvent is listed as a broad incumbent. Emerging players are Expo Logic and Cadence (Lead Retrieval). Marketo (Adobe) / Salesforce Event Apps is listed as an others.
Does iCapture have an API?
No public API is recorded for iCapture.
What industry is iCapture in?
iCapture's product category is Trade Show Lead Capture Software. Its primary akta.pro industry code is THAHAGAJ, Event Lead Retrieval Apps & Badge Scanning, with a secondary code of THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools. Its NAICS code is 518 and its SIC code is 7372.