What Project Verte does

Project Verte, operating under the DBA "Verte" and brand "Verte Fulfillment Hub," is a private US-based 3PL fulfillment platform founded in 2017 and headquartered in Alpharetta. The company's core product is the Verte Fulfillment Hub, a cloud-based supply chain operating system that connects warehouses and third-party logistics centers (3PLs) into a single multi-warehouse network regardless of the partners' underlying technology stacks. Verte serves eCommerce businesses, retailers, dropshipping operations, B2B enterprises, and 3PLs with multi-channel fulfillment spanning B2B, B2C, and dropshipping accounts.

The platform integrates a proprietary carrier matching algorithm that pairs shipments with optimal low-cost carriers, high-accuracy robotic picking via an integration with Geek Plus, and real-time inventory synchronization across digital and physical channels. Verte enables 2-day ground shipping to approximately 95% of North America from its network of connected fulfillment centers, with customizable shipping rules, packaging requirements, and dock-to-stock automation.

Verte operates a B2B enterprise field-sales go-to-market, reaching prospects primarily through direct outreach and its website. Pricing is custom quote-based with a monthly subscription cadence; no public pricing tiers are disclosed. The company has raised approximately $62 million across two disclosed funding rounds in 2018 and 2019, with cumulative disclosed capital of $50 million in December 2018 and an additional $12 million in April 2019. Padmanabhan Raman serves as Chief Product Officer, the only disclosed member of the leadership team.

Name

Project Verte

Website

https://projectverte.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Project Verte operates the Verte Fulfillment Hub, a cloud-based platform that connects warehouses and 3PLs into a unified multi-channel fulfillment network serving eCommerce, retail, dropshipping, and B2B customers across North America.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Fulfillment Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Warehousing and Storage (493)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Micro-Fulfillment & Urban Fulfillment Centers (MFC/UFC) (TLAIADAC)

akta.pro secondary industries

Marketplace / Multi-Client Fulfillment Centers (TLALADAD), Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD), B2C E-commerce Fulfillment Centers (TLALADAA)

Keywords

• 3PL fulfillment services
• ECommerce logistics platform
• Warehouse connectivity software
• Robotic picking automation
• Multi-channel fulfillment

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 3PL Fulfillment Services: Verte provides third-party logistics (3PL) fulfillment services to warehouses, logistics centers, and eCommerce businesses. The platform enables connectivity between warehouses and fulfillment operations, charging for logistics and supply chain management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Project Verte operates the Verte Fulfillment Hub, a cloud-based 3PL fulfillment platform that connects warehouses and third-party logistics centers to eCommerce, retail, B2B, and dropshipping businesses. The platform enables multi-channel order fulfillment with a technology-agnostic connectivity layer, proprietary carrier matching, robotic picking automation, and 2-day ground shipping coverage to 95% of North America.

Product overview

Project Verte offers a unified 3PL fulfillment platform called the Verte Fulfillment Hub. The platform provides multi-channel fulfillment capabilities, enabling warehouses and third-party logistics centers to connect their networks and manage B2B, B2C, and dropshipping accounts. It features robotic picking systems, inventory sell-through optimization, and two-day shipping with carrier matching algorithms.

Differentiator

Problem solved

Functional benefit

Brands

• Verte Fulfillment Hub: All-in-one platform connecting warehouses and third-party logistic centers to broaden their networks regardless of technology used.

Products and services

• Verte Fulfillment Hub

Quantifiable outcome

• 2-day ground shipping to 95% of North America
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ShipBob: ShipBob is a tech-enabled 3PL offering e-commerce fulfillment with 2-day shipping, distributed warehouse network, and an integrated OMS/WMS platform. It is the closest direct peer to Verte in terms of target market (DTC and B2B e-commerce merchants), service model (multi-warehouse orchestration), and value proposition (fast shipping + technology).
• Deliverr: Deliverr was a multi-channel fulfillment platform offering fast shipping for e-commerce merchants via a distributed warehouse network before being acquired by Shopify. It was a direct peer to Verte in target merchant, shipping promises, and marketplace-style fulfillment aggregation.
• ShipMonk: ShipMonk is a multi-channel 3PL providing pick-pack-ship services, OMS, and inventory sync for e-commerce, B2B, and dropshipping merchants. It competes directly with Verte on multi-channel fulfillment, technology-enabled platform features, and merchant size targeting.
• ShipHero: ShipHero is a 3PL and WMS provider that pairs warehouse software with fulfillment services and emphasizes robotic picking and warehouse automation. It directly overlaps Verte on the combination of a partner-fulfillment network and embedded automation (similar to Verte's Geek Plus integration).

Broad incumbents

• FedEx Fulfillment: FedEx Fulfillment (formerly ShopRunner and FedEx eCommerce fulfillment) is a broad incumbent offering warehousing, pick-pack-ship, and 2-day shipping through the FedEx network. It competes with Verte for enterprise e-commerce fulfillment but with the backing of FedEx's owned transportation network.
• Shopify Fulfillment Network: Shopify's Fulfillment Network is a broad incumbent e-commerce fulfillment offering for Shopify merchants, leveraging Deliverr-acquired infrastructure to provide fast, distributed fulfillment. It competes with Verte for the same merchant base but with significantly greater capital and ecosystem reach.
• Ryder System: Ryder operates a large contract logistics and 3PL business with growing e-commerce fulfillment capabilities, including dedicated eCommerce fulfillment centers and last-mile services. It is a broad incumbent comparable to Verte in fulfillment service category, though at much larger scale and with owned assets.
• Amazon FBA (Fulfillment by Amazon): Amazon FBA is the dominant e-commerce fulfillment service, offering Prime-eligible 2-day shipping and massive warehouse scale. It is the broad incumbent benchmark against which Verte and other 3PL platforms compete on speed, reliability, and reach.

Emerging players

• Flexport: Flexport is a freight forwarding and logistics platform that has expanded into fulfillment and supply chain technology. While primarily a freight broker, its technology platform approach to moving goods makes it a partial / adjacent comparable to Verte's platform-based fulfillment orchestration.
• Geek Plus: Geek Plus is a global provider of warehouse robotics (AMRs, picking systems) and is named as Verte's robotics partner. It is an ecosystem / enabling peer rather than direct competitor, providing the underlying robotic picking capability Verte markets to merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/projectverte
• Facebookfacebook.com/projectverte
• LinkedInlinkedin.com/company/project-verte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Verte