FleetPulse
FleetPulse is a Chicago-based AI-powered trailer intelligence platform delivering real-time GPS tracking, utilization analytics, and predictive maintenance for North American private fleets, for-hire carriers, and leasing operators via OEM-installed and aftermarket hardware.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FleetPulse does
FleetPulse is a Chicago-based software-and-hardware company that provides an AI-powered trailer intelligence platform for North American commercial fleets. Its core offering combines 4G LTE-connected hardware (entry-level Track and Solar, mid-tier CargoView with solar-powered cargo camera and door sensors, and premium Pro with TPMS, cargo weight, and ABS alerts) with a cloud platform that delivers real-time GPS tracking, dwell time and utilization analytics, predictive maintenance alerts, and natural-language querying through TrailerAI. Optional reefer monitoring, Recovery Mode for lost trailers, and a Utilization Report benchmarking module round out the product surface. The platform is built specifically for trailer operations rather than adapted from tractor telematics, and integrates via open API with TMS, ELD, ERP, and fleet management systems.
The company originated inside Great Dane in 2017, was launched as a product in 2019, and became independent in 2024 with an $11M seed round led by Four More Capital, followed by additional funding from NFI Ventures and Ironspring Ventures. Distribution combines OEM factory installation (Great Dane and Trail King), aftermarket retrofit kits for legacy fleets, and an enterprise field sales motion with white-glove onboarding. Customers are primarily large private fleets, for-hire carriers, LTL operators, and trailer leasing companies; named customers include NFI, Standard Logistics, and Sibley Transportation. Revenue is generated through recurring SaaS subscriptions bundled with hardware across tiered pricing (Track and Solar, CargoView, Pro), supplemented by professional services, with quote-based pricing and annual billing. The company is led by CEO Carl-Christoph Reckers, formerly of Uber Freight, and is privately held with 11-50 employees.
FleetPulse firmographics
Firmographics- Name
- FleetPulse
- Legal name
- Trailer Telematics Inc.
- Website
- https://fleetpulse.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FleetPulse is a Chicago-based AI-powered trailer intelligence platform delivering real-time GPS tracking, utilization analytics, and predictive maintenance for North American private fleets, for-hire carriers, and leasing operators via OEM-installed and aftermarket hardware.
- Ownership category
- akta.pro rank
FleetPulse industry classification
Industry- Product category
- Trailer Telematics
- NAICS
- Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
Keywords
Where FleetPulse is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FleetPulse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Trailer Telematics Subscription: Ongoing SaaS subscription for platform access, analytics, alerts, and cloud connectivity. Includes multiple hardware tiers (Track and Solar, CargoView, Pro) with corresponding subscription levels. Revenue is recurring and scales with fleet size.
- Hardware Devices: Sale of physical tracking devices including factory-installed OEM sensors, aftermarket retrofit kits, and specialized cameras. Hardware is sold as standalone or bundled with subscription. Solar and battery-powered devices with zero maintenance.
- Professional Services: White-glove onboarding, training for operations teams, and implementation services included in initial deployment. Potential upsell for specialized integration or custom reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Track and Solar - Entry-level location tracking device |
| Subscription | Annual | CargoView - Solar-powered camera with cargo insights |
| Subscription | Annual | Pro - Most advanced trailer telematics solution |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FleetPulse product offering
Product offeringCore offering
FleetPulse is an AI-powered trailer intelligence platform that combines factory-installed and aftermarket hardware sensors with a cloud-based SaaS platform to deliver real-time GPS tracking, dwell time analytics, utilization benchmarking, and predictive maintenance alerts for commercial trailer fleets. The platform integrates with TMS, ELD, and ERP systems via open API and offers tiered hardware (Track and Solar, CargoView, Pro) with optional Reefer monitoring, plus TrailerAI natural language querying.
Product overview
FleetPulse is an AI-powered trailer intelligence platform offering a tiered hardware and software solution. The core FleetPulse Platform provides unified visibility across trailer operations, supported by three hardware tiers: GO (Track and Solar) for essential location tracking and sensor monitoring, CargoView for cargo imaging and door sensors, and Pro for advanced monitoring including tire pressure, cargo weight, and ABS alerts. Optional Reefer Monitoring extends capabilities to refrigerated trailers. The SaaS layer includes the core platform with real-time GPS, dwell time analytics, and predictive maintenance alerts, supplemented by the Utilization Report module for fleet performance benchmarking. The May 2026 release introduced TrailerAI for natural language data querying. All tiers connect via 4G LTE and integrate with TMS, ELD, and ERP systems through the FleetPulse API.
Differentiator
Problem solved
Functional benefit
Brands
- FleetPulseGO: Location-tracking device delivering operational insights including GPS location, motion tracking, utilization insights, dwell reports, and maintenance logs.
- FleetPulsePRO
- CargoView
Quantifiable outcome
- $134,100+ annual savings for Sibley Transportation, 5X ROI, 17% utilization improvement, 28,560 empty miles eliminated annually
- +5 more outcomes
Companies that use FleetPulse
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
FleetPulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature14 records
FleetPulse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Aurora Parts (Expanded Partnership)coreExpanded partnership announced November 2021 integrating Aurora's parts identification and distribution capabilities directly into FleetPulse mobile app and online portal, enabling technicians to identify needed parts and order from Aurora's distribution centers without leaving the FleetPulse platform.
- Great DanecoreFleetPulse was developed by Great Dane and can be factory installed on their trailers. Great Dane is one of North America's most trusted trailer manufacturers with over 120 years of experience. FleetPulse was launched as built-in smart trailer system in 2017 and became independent in 2024.
- Trail KingcoreTrail King is listed as OEM partner for factory installation of FleetPulse technology, extending reach beyond Great Dane to additional trailer manufacturer channel.
- Platform SciencecorePlatform Science is an integration partner enabling FleetPulse trailer data to flow into the Platform Science fleet management ecosystem, ensuring seamless connectivity across systems.
- GeotabcoreGeotab is an integration partner providing deep integration with industry-standard trailer systems, enabling FleetPulse data to augment Geotab's fleet telematics capabilities.
- BendixcoreBendix is a component and sensor partner providing braking system integration for ABS fault monitoring and brake system health diagnostics in FleetPulse platform.
- WabcocoreWabco is a component and sensor partner providing trailer safety system integration for braking, tire pressure, and lighting monitoring within FleetPulse platform.
- Thermo KingcoreThermo King is a component partner providing refrigeration system integration for reefer monitoring and temperature control visibility within FleetPulse platform.
- VelociticoreVelociti is a field services and deployment partner providing trusted installation and support infrastructure for FleetPulse hardware deployment and maintenance.
- Aurora PartscoreAurora Parts & Accessories is a field services and aftermarket support partner. Partnership integrates parts data from Aurora's digital platforms into FleetPulse's single interface for enhanced user experience and reduced downtime. Includes VIN lookup tool and Aurora Parts to Go ordering capability.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
FleetPulse competitors and assessment
Company assessmentDirect peers
- Samsara: Public, AI-powered fleet management platform that offers trailer visibility (location, utilization, door/reefer sensors) as part of a broader fleet operating system. Targets the same large enterprise and for-hire carrier buyers as FleetPulse and represents the most well-capitalized direct competitor.
- Spireon: Trailer and asset tracking specialist serving fleets and trailer owners with GPS and sensor-based visibility solutions. Directly comparable in trailer-focused product scope, including utilization, dwell, and theft recovery features.
- PowerFleet: Public IoT telematics company with a strong trailer and intermodal container tracking franchise (formerly I.D. Systems). Competes with FleetPulse in trailer visibility for industrial, logistics, and intermodal customers.
- Motive: AI-native fleet operations platform (formerly KeepTruckin) selling ELD, vehicle telematics, and equipment visibility to commercial fleets. Targets the same private fleet and for-hire carrier buyer with a rapidly expanding trailer and asset feature set.
- SkyBitz: Long-standing trailer and asset tracking specialist serving carriers, private fleets, and intermodal operators with solar-powered GPS units. Closely comparable in trailer-only focus and rugged hardware design.
Broad incumbents
- Geotab: Largest dedicated fleet telematics incumbent with a vast installed base of vehicle tracking devices and an ecosystem of integrated trailer telematics partners. Listed as a FleetPulse integration partner, but also competes head-on in the trailer visibility layer for shared enterprise accounts.
- Verizon Connect: Telematics incumbent backed by Verizon's network footprint, offering fleet tracking with trailer visibility features. Competes for the same large enterprise RFPs and benefits from deep telecom integration.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform offering vehicle and asset tracking across Europe and North America. Comparable as a broad telematics incumbent with trailer tracking capabilities.
- Trimble Transportation: Enterprise transportation management and visibility suite (formerly Trimble/Omnitracs/Rand McNally), serving large private fleets and for-hire carriers. Overlaps with FleetPulse at trailer visibility and dispatch workflows.
Others
- Platform Science: Connected vehicle platform serving as a FleetPulse integration partner, enabling trailer data to flow into in-cab and fleet management ecosystems. Adjacent rather than directly competitive; functions as both a distribution channel and an indirect competitor at the platform layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FleetPulse social profiles
Digital presenceFleetPulse compliance and trust
Trust signalCompliance2 records
FleetPulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
FleetPulse leadership team
Management profileNumber of profiles
Profiles2 records
FleetPulse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FleetPulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FleetPulse
What does FleetPulse do?
FleetPulse is an AI-powered trailer intelligence platform that combines factory-installed and aftermarket hardware sensors with a cloud-based SaaS platform to deliver real-time GPS tracking, dwell time analytics, utilization benchmarking, and predictive maintenance alerts for commercial trailer fleets. The platform integrates with TMS, ELD, and ERP systems via open API and offers tiered hardware (Track and Solar, CargoView, Pro) with optional Reefer monitoring, plus TrailerAI natural language querying.
Is FleetPulse a public or private company?
FleetPulse is a private company. It is classified as venture growth investor backed and is currently operating.
When was FleetPulse founded?
FleetPulse was founded in 2017. It employs 11 to 50 people.
Where is FleetPulse based?
FleetPulse is headquartered in Chicago, United States, in the North America region.
How does FleetPulse make money?
Three revenue lines are on record. Trailer Telematics Subscription is the primary driver. The others are hardware Devices and professional Services.
Who are FleetPulse's main competitors?
Direct peers on record are Samsara, Spireon, PowerFleet, Motive and SkyBitz. Broad incumbents are Geotab, Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Platform Science is listed as an others.
Does FleetPulse have an API?
Yes. FleetPulse provides API access for integration with TMS, ELD, ERP systems and other fleet management tools. The platform offers integration-ready connectivity allowing customers to extend trailer data into dispatch, planning, and compliance workflows. Developer documentation is at developer.fleetpulse.com.
What industry is FleetPulse in?
FleetPulse's product category is Trailer Telematics. Its primary akta.pro industry code is TLABAJAC, Asset Tracking (Non-Powered: Trailers, Containers, Chassis), with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 532411 and its SIC code is 3715.