Name

Flowers-Software GmbH

Legal name

Flowers-Software GmbH

Website

https://flowers-software.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workflow Automation Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industries

Workflow Automation & No-Code Collaboration (BPAMAMAK), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Workflow automation software
• Invoice approval workflow
• Process automation platform
• Document management system
• Contract management software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Volume-Based): Volume-based subscription model where customers pay based on actual usage (e.g., number of invoices processed). No fixed costs, scales with company growth. Delivered as Software as a Service via cloud with 98.2% availability SLA.
2. Additional Storage Fees: Additional annual fees for each additional GB of storage beyond the contracted allocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Flowers-Software provides a modular, cloud-based workflow automation SaaS platform for mid-sized companies (Mittelstand). The platform uses AI-powered self-learning algorithms to automate invoice approval, contract management, document management, booking automation, procurement, and approval workflows. It integrates with over 5,200 systems including DATEV, SAP, and Microsoft Business Central, and is sold primarily on a volume-based subscription model in German-speaking regions.

Product overview

Flowers-Software GmbH offers a modular complete software solution (Organizational Management Software/OMS) for workflow automation targeted at mid-sized companies. The core Flowers platform provides AI-powered process automation with modules for invoice approval, contract management, document handling, booking automation (99.3% accuracy), procurement processes, and general approval workflows. Key modules include Invoice Approval with three-way matching, Contract Management, Document Management with 10-year archiving, Booking Automation, E-Invoicing, Workflow Builder (no-code), Travel Expenses, Dunning, and specialized solutions for tax firms and corporate groups. The platform integrates with over 5,200 systems including DATEV, SAP, Microsoft Business Central, and Lexware. Pricing follows a volume-based model where customers pay per processed invoice. The solution operates as SaaS via web browser with no-code customization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Flowers Core Platform Modular complete software solution for workflow automation in mid-sized companies. Provides process optimization without technical complexity through AI-powered automation covering finance (invoices, booking, payments, travel expenses, dunning, e-invoicing, financial statements), administration (3-way matching, procurement, contract management, document management, offer creation, e-signatures, workflow builder, general approvals), and operations.
• Flowers for Tax Firms (Steuerkanzleien)
• Flowers for Corporate Groups (Unternehmensgruppen)
• Organization Management Software (OMS)

Quantifiable outcome

• Up to 75% time savings after 8 weeks of use
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Referral PartnersminorChannel Partner/ Reseller/ DistributorCompanies or individuals with networks to potential customers who earn referral fees for qualified leads that convert to customers. Customer relationship and contract remains exclusively with Flowers.
• Value Added Resellers (VAR)coreChannel Partner/ Reseller/ DistributorConsulting firms and software resellers who manage the full customer lifecycle including sales, onboarding, support, and expansion. Receive attractive margins based on annual license revenue. Direct license agreement with Flowers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pipefy: No-code workflow automation platform focused on process management for SMBs and mid-market — comparable in target customer, no-code approach, and modular workflow structure.
• DocuWare: German-founded document management and workflow automation platform serving mid-sized and enterprise customers globally, with deep DACH market presence and integrations to ERP/accounting systems — directly comparable in target customer, geography, and core functionality.
• Nintex: Process automation and workflow orchestration platform with no-code workflow building capabilities, serving mid-market and enterprise customers — comparable in product category (no-code workflow/process automation) and target customer profile.
• Kissflow: No-code workflow and process automation platform targeting mid-sized companies — directly competes in the no-code BPM/approval workflow category with similar ease-of-use positioning.
• ProcessMaker: Low-code business process management (BPM) and workflow automation platform with approval workflow, document management, and integration capabilities — overlapping with Flowers on BPM, approval routing, and integrations.
• Agiloft: Contract lifecycle management and workflow automation platform with no-code configuration and AI-powered document analysis — overlapping on contract management and approval workflow modules.
• Lexoffice (Haufe Group): German cloud accounting and bookkeeping platform for SMBs/Mittelstand with workflow features and DATEV integration — directly comparable in DACH focus, accounting/booking automation, and SMB customer segment.
• sevDesk: German cloud accounting and invoicing software for SMBs, with DATEV integration and workflow features — competes in the same DACH Mittelstand market for accounting/invoice automation.

Broad incumbents

• ServiceNow: Large enterprise platform offering workflow automation, approval flows, document management, and AI capabilities as part of a broader suite — competes in workflow/ESM category but targets larger enterprises with bundled offerings.
• monday.com: Work operating system with workflow automation, no-code building, and integrations for businesses of all sizes — overlapping on no-code workflows and approval/process management, but broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flowerssoftware
• Instagraminstagram.com/flowerssoftware
• YouTubeyoutube.com/flowerssoftware

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers-Software GmbH