Mobilo Card

What Mobilo Card does

Mobilo Card, operated by Lulu Systems, Inc. and headquartered in New York with regional offices in Amsterdam and Perth, is a private digital business card platform founded in 2019. The company combines NFC-enabled physical smart cards (available in Classic plastic, Wood, and Metal variants priced from $5 to $139) with a cloud-based profile and lead management platform. When a card is tapped or scanned, contacts are routed to a branded digital landing page where lead capture, enrichment (company, title, LinkedIn profile), and AI-based scoring against a custom ICP happen automatically in real time.

The product is delivered through three subscription tiers: a Pro plan for individual use, a Team plan with team management and analytics, and a Business plan for 100+ seat enterprise deployments featuring HR directory sync, SSO, and custom domains. Native integrations with Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics, plus a Zapier connector to 6,000+ apps, position Mobilo as a lead capture front-end for the dominant B2B CRM stacks. The platform is SOC 2 Type II certified and GDPR compliant, hosted on Google Cloud.

Mobilo monetizes through a combination of hardware sales, recurring subscriptions, and an enterprise sales-assisted motion layered on top of a product-led growth funnel. Named customers include Marriott, Tesla, Google, Target, Moody's, AAA, Keller Williams, and 10+ international banks, with the company reporting approximately 59,732 businesses deployed across 200+ countries and 10 million+ people connected. The company has raised approximately $4.1 million in seed funding from DeepWork Capital, TMT Investments, and Dutch angel investors, and was ranked #1 in independent 2026 expert reviews of digital business card platforms.

Name

Mobilo Card

Legal name

Lulu Systems, Inc.

Website

https://mobilocard.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilo Card is a New York-based digital business card platform that combines NFC-enabled physical smart cards with cloud-based lead capture, AI scoring, and native CRM integrations, serving SMBs, mid-market teams, and enterprises across 200+ countries.

Ownership category

akta.pro rank

Product category

Digital Business Card Platform

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Corporate Cards & Spend Controls (FSAGAJAF)

akta.pro secondary industry

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

Keywords

• Digital business cards
• NFC smart cards
• Lead capture software
• Contact management platform
• Event networking tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Card Hardware Sales: One-time purchase of physical NFC-enabled smart business cards available in Classic plastic ($39-$49), Wood ($59), and Metal ($139) materials. Cards include unlimited taps and shares. Custom branded cards with company logos.
2. Pro Subscription: Pro plan at $9.50/month (after first 90 days free) or $19.99/month regular. Includes unlimited leads and contacts, personalized templates, QR code widget, digital wallet card, email signatures, lead capture and enrichment, and 24/7 support. Billed monthly or annually.
3. Team Subscription: Team plan at $29.50/month base + $4/month per team member. Includes team management, unlimited members, control and locking of data fields, full team analytics, and CRM integrations. Billed annually per user.
4. Business Subscription: Business plan at $5/month with HR directory sync, SSO, custom domain, and white-glove onboarding for 100+ seat deployments. Enterprise-grade features with dedicated support.
5. Digital Wallet Card (Free with Purchase): Free digital wallet card included with any smart business card purchase or free with Team plan. Enables sharing via digital wallet without physical card.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mobilo provides NFC-enabled smart business cards (available in Classic plastic, Wood, and Metal) paired with a cloud-based digital profile and lead management platform. Cards enable tap or QR-code contact exchange that automatically captures, enriches, and scores leads, syncing data to CRM systems. The platform is sold via Pro, Team, and Business subscriptions with enterprise features including HR directory sync, SSO, and custom branding.

Product overview

Mobilo Card offers a smart digital business card platform that combines physical smart cards (NFC-enabled) with digital profile and lead management software. The product portfolio includes physical cards in Classic Plastic, Wood, and Metal materials, plus a free Digital Business Card. The platform is built around three subscription tiers: Pro ($3/month for individuals), Teams ($4/month for unlimited team members), and Business ($5/month for enterprise with HR sync and SSO). Key capabilities include NFC tap and QR code sharing, AI-powered lead scoring and enrichment, native CRM integrations (Salesforce, HubSpot, Pipedrive, Microsoft Dynamics), Zapier automation for 6,000+ apps, real-time team productivity analytics, and event lead capture. The platform is marketed primarily to enterprise sales teams and event networking professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Business Card (Free Digital Wallet Card) A free digital business card accessible via digital wallet, home screen widget, or Mobilo app. Supports contact sharing via QR Code, Apple NameDrop, AirDrop, SMS, and Email. Functions as a standalone digital networking tool without requiring a physical card.
• Classic Smart Business Card NFC-enabled physical business card made from recyclable plastic. Same size as a credit card, fully customizable with design and logo in full color on front and back. Equipped with NFC chip and QR Code with unlimited taps and shares for instant contact exchange.
• Wood Smart Business Card Eco-friendly smart card made from responsibly sourced Birch (light wood) or Sapele (dark wood), laser engraved with custom design and logo. Mobilo plants a tree for every wood card sold. NFC-enabled for tap-to-share contact exchange.
• Metal Smart Business Card Premium smart card made from stainless steel with laser-etched design in pure, fully recyclable metal. Modeled after premium credit cards for a bold, lasting impression. NFC-enabled for instant contact sharing via tap.
• Paper Plus Cards Fully customized paper cards with embedded digital capabilities. Combines the traditional paper card feel with smart digital functionality, allowing physical distribution while linking recipients to digital profiles and lead capture workflows.
• Personal Landing Page A branded digital profile page that opens when a Mobilo card is tapped or QR code is scanned. Customizable with headers, videos, photos, links, colors, logos, and layout. Includes team and company-wide page options for consistent branding.
• Mobilo Mobile App Mobile application for managing digital presence and following up with contacts. Enables QR code widget for Apple Watch and other mobile devices, allowing users to manage profiles, track leads, and share contact information from their phone.
• Business Card Scanner Standalone AI-powered scanner for importing and digitizing paper business cards. Uses data enrichment to send scanned contacts directly to marketing databases or CRM systems, automating the digitization of legacy paper-based networking.

Quantifiable outcome

• 10x more leads from events
• +5 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative CRM integration partner. Mobilo maps fields, lead source tags, and assignment rules to automatically appear in Salesforce sales workflows.
• HubSpotcoreTechnology or IntegrationNative CRM integration partner. Leads captured via Mobilo sync directly to HubSpot with enrichment data.
• PipedrivecoreTechnology or IntegrationNative CRM integration partner. Mobilo captures leads sync to Pipedrive pipeline automatically.
• Microsoft DynamicscoreTechnology or IntegrationNative CRM integration partner for enterprise Microsoft ecosystem customers.
• ZapiercoreTechnology or IntegrationIntegration partner enabling Mobilo to connect with 6,000+ third-party applications including email, SMS, data enrichment tools, and Google Sheets for automation workflows.
• Google CloudcoreTechnology or IntegrationCloud infrastructure provider for secure hosting. Mobilo stores captured contacts on Google Cloud with configurable regional options for GDPR compliance.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Popl: Popl sells NFC-enabled physical and digital business cards with lead capture and CRM sync, marketed heavily to enterprise sales and event teams. Mobilo publishes explicit comparison pages vs Popl, making it a head-to-head rival in the same category.
• HiHello: HiHello is a direct competitor offering digital business cards with NFC tap sharing, QR codes, and CRM integrations. It targets individual professionals and enterprise teams with a freemium SaaS model, making it the closest comparable to Mobilo's product and go-to-market motion.
• Uniqode: Uniqode (formerly Beaconstac) provides QR code-based digital business cards and lead capture solutions with enterprise features like SSO and CRM integrations. Competes with Mobilo in the mid-market and enterprise tier with overlapping product functionality.
• Linq: Linq offers NFC digital business cards with CRM and marketing automation integrations, targeted at sales professionals and event networking. Named as a direct competitor in Mobilo's published comparison content.
• Wave Connect: Wave Connect provides digital business cards with tap-to-share functionality and team plans, directly competing with Mobilo in the SMB/professional segment. Listed as a direct competitor in Mobilo's comparison pages.
• V1CE: V1CE produces premium metal NFC business cards with digital profile management, competing with Mobilo's Metal card product and subscription software. Comparable premium positioning and direct-to-consumer hardware-plus-software model.
• Blinq: Blinq offers digital business cards with NFC and QR sharing, team management, and CRM integrations. It competes directly with Mobilo across SMB and mid-market segments and is named in Mobilo's competitive comparison content.
• Dot (formerly DotConnect): Dot offers NFC-enabled digital business cards focused on enterprise teams and contact management. Overlaps with Mobilo's product capabilities and enterprise go-to-market motion.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation incumbent that Mobilo integrates with. HubSpot offers its own contact management and could expand native contact capture features, posing both a partnership opportunity and a competitive threat to Mobilo's lead capture value proposition.
• Salesforce: Salesforce is the dominant CRM incumbent and a core integration partner for Mobilo. While currently a partner, Salesforce's breadth of contact, lead, and event management features represents an adjacent platform that could compete with or absorb digital business card workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mobilocard
• Facebookfacebook.com/mobilodigital
• LinkedInlinkedin.com/company/mobilocard
• Instagraminstagram.com/mobilodigital/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilo Card