LunaJoy

What LunaJoy does

LunaJoy is a virtual mental health platform specializing in women's mental health across all life stages, founded in 2020 by board-certified psychiatrists Dr. Shama Rathi and Dr. Sipra Laddha. The company delivers therapy, counseling, and psychiatric medication management through a HIPAA-compliant telehealth stack, with same-day availability and 24/7 care navigation. Clinical specialties span perinatal, postpartum, maternal, menopause, fertility, birth trauma, OCD, anxiety, depression, and loss/grief. Core technology modules include LunaScore (risk stratification), LunaScreen (population assessment), Luna (a 24/7 AI-powered care navigator chatbot), and EMR and SaaS integration capabilities, with genetic testing available to inform medication choices. LunaCare, an integrated maternal mental health program targeting underserved populations and communities of color, was launched in April 2024.

Revenue is generated primarily through in-network insurance reimbursement with major commercial and Medicaid plans, with self-pay rate cards at $150/$125 for therapy intake/follow-up and $240/$150 for medication management intake/follow-up. A coaching tier at $200 per 50-minute session is listed as coming soon. Distribution combines self-serve direct-to-consumer online booking (product-led), referral partnerships with OBGYNs and pediatricians (channel), and sales-led employer-sponsored mental health benefits programs. The company is licensed to deliver services in 14+ U.S. states and is expanding nationally with explicit Medicaid/CHIP alignment.

LunaJoy has raised approximately $7.1M across multiple rounds (including $500K in March 2022, $2.4M in December 2022, and $4.2M in April 2024) from investors including Y Combinator, Goodwater Capital, MAGIC Fund, North South Ventures, Emmeline Ventures, K20 Fund, Asymmetry Ventures, FoundersX Ventures, Nurture Ventures, and VentureSouq, with participation in the One Mind Accelerator in 2025.

Name

LunaJoy

Legal name

LunaJoy

Website

https://hellolunajoy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

LunaJoy is a virtual mental health platform specializing in women's mental health across all life stages, delivering therapy, counseling, and medication management via HIPAA-compliant telehealth in 14+ U.S. states. It serves individuals, employer benefits programs, and OBGYN/pediatrician-referred patients through insurance and self-pay.

Ownership category

akta.pro rank

Product category

Women's Mental Health Teletherapy Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

akta.pro secondary industries

Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

Keywords

• Women's mental health
• Virtual therapy services
• Maternal mental health
• Telepsychiatry platform
• Medication management

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Insurance Reimbursement: In-network with major commercial insurance providers and Medicaid plans. Services billed through insurance coverage.
2. Self-Pay / Private Pay: Out-of-pocket payments for patients without accepted insurance coverage. Therapy: $150 initial, $125 follow-up. Medication management: $240 initial, $150 follow-up.
3. Coaching Services: Holistic coaching services offered at $200 per 50-minute session. Coming soon according to some state pages.
4. Employee Benefits Programs: Mental health services offered to employers for their employees as part of workplace benefits packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

LunaJoy provides insurance-covered virtual mental health care for women, including therapy, counseling, and psychiatric medication management delivered via HIPAA-compliant video, phone, or tablet. Services span the full female life cycle from puberty through menopause, with dedicated programs for perinatal, postpartum, maternal, infertility, and menopause mental health. The company complements clinical care with a 24/7 care navigation team, genetic-guided medication selection, and an integrated maternal mental health program (LunaCare).

Product overview

LunaJoy is a mental health teletherapy platform focused on women's health, operating as a unified platform with multiple service offerings and technology modules. The core offering consists of Online Therapy and Counseling combined with Medication Management, delivered through virtual 1:1 telemedicine sessions. The platform is complemented by specialized maternal mental health care through the LunaCare program. Technology modules include LunaScore (risk stratification), LunaScreen (population assessment), EMR Integration, and SaaS Integrations, which collectively enable care coordination and population health management. Luna (the 24/7 care navigator) provides AI-assisted patient support. The platform serves women across all life stages including perinatal, postpartum, menopause, and general mental health needs, with services available in multiple U.S. states and covered by insurance.

Differentiator

Problem solved

Functional benefit

Brands

• LunaCare: Integrated maternal mental health care program launched in April 2024, aimed at improving maternal mental health outcomes and expanding services across the U.S.
• LunaScore
• LunaScreen

Products and services

• Online Therapy and Counseling Virtual therapy and counseling services tailored for women at every life stage, from puberty through elderly care. Covers conditions including perinatal, postpartum, maternal, menopause, OCD, anxiety, depression, infertility, birth trauma, and life transitions. Delivered via 1:1 HIPAA-compliant telemedicine sessions with personalized therapist matching, often with same-day availability, and supported by a 24/7 care navigation team.
• Medication Management Psychiatric medication management service including initial intake and ongoing monitoring by board-certified psychiatrists. Incorporates genetic testing to inform medication selection and a person-centered, informed decision-making approach. Priced at $240 for initial intake and $150 for follow-up sessions when self-pay.
• LunaCare Integrated Maternal Mental Health Program Integrated maternal mental health program launched in April 2024 to improve maternal mental health outcomes through virtual therapy, counseling, and medication management. Specifically designed to expand access for underserved populations and communities of color and to align with Medicaid and CHIP funding opportunities across the United States.
• Employee Mental Health Benefits Program Workplace mental health benefits package sold to employers so their employees can access LunaJoy's therapy, counseling, medication management, and care navigation services as part of company-sponsored benefits. Targeted at HR departments and benefits managers seeking specialized maternal and women's mental health coverage beyond traditional Employee Assistance Programs (EAPs).

Quantifiable outcome

• Same-day appointment availability for many patients
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• OBGYN PartnersminorChannel Partner/ Reseller/ DistributorPartnership program for OBGYN providers to refer patients needing mental health support. LunaJoy serves as specialized mental health resource for obstetrics and gynecology practices.
• Pediatric PartnersminorChannel Partner/ Reseller/ DistributorPartnership program for pediatricians to identify and refer families, particularly new parents, who may benefit from mental health support services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Calm Health: Mental wellness platform from Calm extending into employer-sponsored therapy and psychiatry via Calm Health. Comparable employer-channel virtual mental health delivery with adjacent self-help and meditation reach.

Direct peers

• Talkspace: Public online therapy platform offering virtual therapy, psychiatry, and medication management via insurance and employer channels. Direct competitor to LunaJoy in payer-sponsored virtual mental health care, with broader general-population positioning.
• BetterHelp: Largest direct-to-consumer virtual therapy platform, owned by Teladoc. Competes with LunaJoy on self-serve online therapy bookings, but lacks LunaJoy's women-specific clinical specialization and payer/Mental Health parity positioning.
• Cerebral: Telehealth platform combining therapy with medication management for anxiety, depression, and ADHD. Comparable insurance-based virtual mental health model and similar mid-stage scale, though broader clinical scope.
• Maven Clinic: Virtual women's and family health clinic covering fertility, pregnancy, postpartum, and mental health. Closest peer given overlapping maternal mental health focus, employer benefits distribution, and women-specific clinical positioning.
• Lyra Health: Mental health benefits provider serving employers with virtual therapy, coaching, and medication management. Competes with LunaJoy's employer benefits motion and insurance-based delivery, though with broader general-population focus.
• Spring Health: Employer-focused precision mental health benefits platform offering therapy, coaching, and psychiatry via virtual delivery. Directly comparable employer benefits GTM motion and payer-aligned virtual care model.
• Two Chairs: In-person and virtual therapy provider with employer and payer partnerships. Competes in matching-based, insurance-billed therapy delivery with emphasis on quality clinician matching — a core LunaJoy capability.
• Brightside Health: Telehealth platform delivering therapy and medication management for anxiety and depression via insurance and employer contracts. Closely comparable virtual psychiatry-plus-therapy model and payer-aligned revenue structure.
• Alma: Therapist-led mental health practice network enabling insurance billing and provider matching infrastructure. Comparable mission of expanding access to insurance-reimbursed therapy via a curated provider network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hellolunajoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LunaJoy