Leadoo Marketing Technologies
Leadoo Marketing Technologies is a Helsinki-based SaaS company that provides an AI-powered website conversion platform (chatbots, in-page bots, personalization, and analytics) to mid-market and enterprise customers across lead generation, recruitment, and customer support, and was acquired by SALESmanago in November 2024.
- Company typePrivate
- Founded2018
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Leadoo Marketing Technologies does
Leadoo Marketing Technologies Oy is a Helsinki-based SaaS company that builds a website conversion platform designed to turn passive visitors into identified, qualified leads. The core product is organized into three modules: Conversion Kit (InpageBot, ChatBot, LiveChat, VisualBot, Smart Forms, Sales Assistant) for visitor engagement; Conversion Insights (dashboard, conversation analytics, IP-based Company Identification capped at 95,000 calls/month, Prospector, Source/Journey/Campaign/Visitor Insights) for behavioral analytics; and Conversion Experts, a customer success service bundled into paid plans. The stack is augmented by Leadoo AI (conversational and generative AI Discussions, recommendation and predictive capabilities), Personaliser (behavioral personalization), and Leadoo Website Analytics.
The platform serves mid-market and enterprise customers across lead generation, recruitment, customer support, and interactive test/calculator use cases, with named enterprise customers including KPMG, Universal Robots, LRQA, Guidant Global, Impellam Group, Cambridge Education Group, Swansway Motor Group, and iFLY Indoor Skydiving. Technology differentiators include multimodal AI (text + visual), native integrations with HubSpot, Salesforce, Pipedrive, Sendgrid, Clearbit, Planhat, Cyclr, and Zapier, an export API (JSON/CSV/XLSX) rate-limited at 500 requests/minute, and compliance posture spanning GDPR, CCPA, LGPD, EU AI Act, EU Data Act, IAB Europe TCF, and WCAG 2.1 AA.
Revenue is generated primarily through SaaS subscriptions on annual contracts (12-month default with 5% index adjustment, monthly billing at +12%), with usage-based AI Discussions capped per tier, freemium entry via Leadoo Lite, and unit-priced professional services (EUR 500 optimization meetings, EUR 200/hour workshops). The go-to-market combines product-led self-serve with enterprise field sales and, post-acquisition, channel distribution through SALESmanago. Total disclosed funding is approximately $9.4M across a 2019 seed and a 2021 Series A, both led by OpenOcean. In November 2024, Leadoo was acquired by SALESmanago (Benhauer sp. z o.o.), joining Thulium under unified ownership with a stated goal of European mid-market customer engagement leadership; financial terms were not disclosed.
Leadoo Marketing Technologies firmographics
Firmographics- Name
- Leadoo Marketing Technologies
- Legal name
- Leadoo Marketing Technologies Oy
- Website
- https://leadoo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Leadoo Marketing Technologies is a Helsinki-based SaaS company that provides an AI-powered website conversion platform (chatbots, in-page bots, personalization, and analytics) to mid-market and enterprise customers across lead generation, recruitment, and customer support, and was acquired by SALESmanago in November 2024.
- Ownership category
- akta.pro rank
Leadoo Marketing Technologies industry classification
Industry- Product category
- Marketing Automation / Conversion Optimization Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where Leadoo Marketing Technologies is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Leadoo Marketing Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based pricing with multiple tiers. Services are subject to Service Fee in accordance with Leadoo's price list. Free tier available with paid upgrades. Annual billing default with monthly options at additional cost (12% fee for monthly billing).
- Usage-based AI Discussions: AI Discussions (new initiated discussions by one person) are gapped to contract amounts. If no gapping, default is 1,000 AI discussions per month. Additional discussions may be available at overage pricing.
- Professional Services: Additional services including optimisation meetings (500 EUR per session), workshops (200 EUR per hour), and advanced integration work billed according to hourly pricelist.
- Freemium/Trial: Free tier services available with no commitment for services or support. Non-commercial agreements come with no commitment for services or support. Free trial periods available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier / Leadoo Lite |
| Subscription | Annual | Paid Plans (specific tiers not disclosed) |
| Unit Pricing | Pay-as-you-go | Service Add-ons |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Leadoo Marketing Technologies product offering
Product offeringCore offering
Leadoo sells a SaaS conversion platform that turns passive website visitors into qualified leads, customers, candidates, and sales through a unified toolkit of AI chatbots, in-page bots, live chat, visual bots, smart forms, and sales assistant tools. The platform includes a Conversion Insights analytics layer (visitor tracking, journey and campaign insights, IP-based company identification) and a bundled Conversion Experts customer success service. Customers subscribe to tiered plans with a free Leadoo Lite entry point, paying primarily via annual subscriptions with usage-based AI Discussions overage.
Product overview
Leadoo Marketing Technologies offers a modular conversion platform architecture consisting of three core product groups: Conversion Kit (containing InpageBot, ChatBot, LiveChat, VisualBot, Smart Forms, and Sales Assistant), Conversion Insights (containing Conversion Dashboard, Conversation Analytics, Company Identification, Prospector, Source Insights, Visitor Tracking, Journey Insights, and Campaign Insights), and Conversion Experts. The platform is augmented by optional add-on modules including Leadoo AI (for AI-powered chatbots and generative AI features), Personaliser (for website personalization), and Leadoo Website Analytics (for analytics with built-in conversion tracking). The platform positions itself as the #1 Conversion Platform, claiming to deliver conversion rate increases of up to 41% on average. Leadoo was acquired by SALESmanago in November 2024 as part of a strategic consolidation of Europe's marketing automation sector.
Differentiator
Problem solved
Functional benefit
Brands
- Thulium: A product/platform offered alongside Leadoo and SALESmanago as part of the combined customer engagement suite.
Products and services
- Leadoo Conversion Platform The primary conversion platform that turns passive website visitors into active leads through a combination of visual, in-page, AI, and chatbot solutions. Reported to deliver conversion rate increases of up to 41% on average; serves enterprise and mid-market B2B customers across multiple verticals.
- Conversion Kit A toolbox of conversion tools including InpageBot, ChatBot, LiveChat, VisualBot, Smart Forms, and Sales Assistant. Activates and converts website visitors 24/7 through visual, in-page, AI, and chatbot solutions; for B2B marketing, sales, recruitment, and customer service teams.
- Conversion Insights Analytics and reporting module that tracks all visitor interactions on the website. Includes Conversion Dashboard, Conversation Analytics, Company Identification, Prospector, Source Insights, Visitor Tracking, Journey Insights, and Campaign Insights for understanding visitor behaviour and optimising conversion strategies; for B2B marketing and digital growth teams.
- Conversion Experts Expert support service included in paid plans. Conversion experts analyse results, optimise solutions, and ensure tools are performing. Includes optimisation meetings (EUR 500 each) and workshops (EUR 200/hour); for B2B customers needing hands-on implementation and optimisation support.
- Leadoo AI AI-powered features leveraging artificial intelligence including machine learning models and generative large language models. Powers AI chatbots, AI Discussions (default 1,000/month, gapped to contract), and AI Product Recommendations. EU AI Act compliant (Regulation (EU) 2024/1689); for B2B customers wanting AI-driven conversational engagement.
- Personaliser Website personalisation tool that enables personalised experiences for visitors based on their behaviour, preferences, and characteristics; for B2B marketing teams looking to tailor on-site experiences and lift conversion.
- Leadoo Website Analytics Easy-to-use website analytics with built-in conversion tracking for monitoring website performance; complements the conversion toolkit for B2B customers wanting lightweight traffic and conversion analytics.
- Leadoo Lite (Free Tier / Try For Free) Free tier of the Leadoo Conversion Platform with limited features and no commitment for services or support; enables self-serve signup via leadoo.com for SMBs, agencies, and individuals looking to trial conversion tools.
Quantifiable outcome
- Conversion rate increases of up to 41% on average
- +2 more outcomes
Companies that use Leadoo Marketing Technologies
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Leadoo Marketing Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Leadoo Marketing Technologies partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Leadoo Marketing Technologies competitors and assessment
Company assessmentDirect peers
- Tidio: SMB- and mid-market-focused live chat and AI chatbot platform with conversion analytics; competes in the same PLG-led chat conversion category as Leadoo.
- Landbot: No-code chatbot builder for lead generation, customer support, and sales across web and WhatsApp — directly overlaps Leadoo's InpageBot/VisualBot no-code bot builder positioning.
- Intercom: AI-first customer service and conversion platform offering live chat, AI chatbots (Fin), and proactive engagement tools aimed at SaaS and B2B mid-market customers — directly competes with Leadoo's chatbot + conversion offering.
- Drift (Salesloft): Conversational marketing and chatbot platform focused on B2B sales conversion; comparable in targeting passive website visitors with AI chat to generate qualified pipeline and meetings.
- Crisp: Multi-channel customer messaging platform combining live chat, chatbots, and CRM — competing for the same European SMB/mid-market customer conversations use case.
- LiveChat (Text S.A.): Live chat and chatbot SaaS vendor with similar product architecture (live chat + bots + analytics) and comparable EU market presence to Leadoo.
Emerging players
- ManyChat: Chat automation platform primarily focused on social channels (Messenger, Instagram, WhatsApp) with growing website chat capability — adjacent competitor in chatbot-led conversion.
- Qualified: Pipeline generation platform built on Salesforce that converts B2B website visitors via live chat, AI bots, and meeting scheduling — overlaps Leadoo's B2B conversion focus at enterprise level.
Broad incumbents
- SALESmanago: Parent company and customer engagement platform that acquired Leadoo in November 2024 — overlaps in marketing automation, lead nurturing, and conversion use cases, but at a wider portfolio scale.
- HubSpot: Broad CRM and marketing automation suite that bundles live chat, chatbots, and AI content tools. Larger incumbent with overlapping conversion capabilities; competes for the same MarTech wallet but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadoo Marketing Technologies social profiles
Digital presenceLeadoo Marketing Technologies compliance and trust
Trust signalCompliance8 records
Leadoo Marketing Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadoo Marketing Technologies leadership team
Management profileNumber of profiles
Profiles8 records
Leadoo Marketing Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leadoo Marketing Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadoo Marketing Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadoo Marketing Technologies
What does Leadoo Marketing Technologies do?
Leadoo sells a SaaS conversion platform that turns passive website visitors into qualified leads, customers, candidates, and sales through a unified toolkit of AI chatbots, in-page bots, live chat, visual bots, smart forms, and sales assistant tools. The platform includes a Conversion Insights analytics layer (visitor tracking, journey and campaign insights, IP-based company identification) and a bundled Conversion Experts customer success service. Customers subscribe to tiered plans with a free Leadoo Lite entry point, paying primarily via annual subscriptions with usage-based AI Discussions overage.
Is Leadoo Marketing Technologies a public or private company?
Leadoo Marketing Technologies is a private company. It is classified as corporate owned and is currently acquired.
When was Leadoo Marketing Technologies founded?
Leadoo Marketing Technologies was founded in 2018. It employs 51 to 100 people.
Where is Leadoo Marketing Technologies based?
Leadoo Marketing Technologies is headquartered in Helsinki, Finland, in the Europe region.
How does Leadoo Marketing Technologies make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based AI Discussions, professional Services and freemium/Trial.
Who are Leadoo Marketing Technologies's main competitors?
Direct peers on record are Tidio, Landbot, Intercom, Drift (Salesloft), Crisp and LiveChat (Text S.A.). Emerging players are ManyChat and Qualified. Broad incumbents are SALESmanago and HubSpot.
Does Leadoo Marketing Technologies have an API?
Yes. Leadoo offers an API for data export and system integration. Customers can export data (leads, visitor profiles, journey insights, organization profiles) via API in JSON format. The API supports data synchronization to external systems including CRM and marketing automation platforms. API request limit is 500 requests per minute. Export formats include CSV (default for UI), JSON (default API format), and XLSX. Integration connectors exist for Cyclr (native) and Zapier with existing templates and field mappings for basic integrations to CRM or marketing automation systems. Developer documentation is at docs.leadoo.io.
What industry is Leadoo Marketing Technologies in?
Leadoo Marketing Technologies's product category is Marketing Automation / Conversion Optimization Software. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 561422 and its SIC code is 7372.