iDonate

What iDonate does

iDonate is a mobile-first digital fundraising platform serving nonprofit organizations, founded in 2010 and headquartered in Southlake, Texas (formerly Plano). The company provides a unified suite of donation-capture products including pop-up donation forms, hosted online donation pages, embeddable website forms, and peer-to-peer fundraising pages, supported by conversion-optimization features such as unlimited no-code A/B testing, a contextual Recurring Gift Prompt that converts one-time donors into monthly givers, goal meters, and a template library. The platform is differentiated by deep native integrations with major nonprofit CRMs (Salesforce, Blackbaud, Virtuous) and a broader 50+ integration ecosystem spanning marketing automation, accounting, matching gifts, and analytics tools, underpinned by SOC 2 Type 2 audited security and PCI DSS-compliant payment processing.

The business model combines subscription-based platform fees (tiered by organizational size and feature access), usage-based platform fees adjusted for transaction volume, and fixed/percentage transaction fees on processed donations. iDonate operates a hybrid go-to-market motion with self-serve signup for smaller nonprofits alongside demo-driven sales for enterprise accounts, supported by a referral partner program targeting nonprofit consultants and integrators. Customer segments span faith-based missions, higher education institutions, food banks, religious organizations, zoos/aquariums, and relief/aid nonprofits — with named customers including ZOE International, Midwest Food Bank, Chicago Zoological Society, Jefferson University, and The Potter's House. As of December 2021, the company had reached 500 enterprise customers and supported 1,000+ nonprofits overall with 30% YoY growth in client digital giving.

Cumulatively, iDonate raised approximately $48.7 million across six funding rounds between 2014 and 2023, including a $15.2 million Series B led by MissionOG in December 2021. In February 2026, the company was acquired by Ireland-based Eventmaster (backed by BGF), combining ticketing, membership, and digital fundraising into a single end-to-end platform; iDonate CEO Alan Coyne was retained to lead fundraising operations across the merged group.

Name

iDonate

Legal name

iDonate Inc.

Website

https://idonate.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

iDonate is a mobile-first digital fundraising platform for nonprofits, offering pop-up forms, embeddable giving pages, peer-to-peer campaigns, no-code A/B testing, and CRM integrations to help charities convert donors and grow recurring giving.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Online fundraising platform
• Nonprofit donation software
• Digital giving solutions
• Recurring donation tools
• Peer-to-peer fundraising

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Base monthly/annual subscription fees for access to the iDonate platform, with subscription levels corresponding to feature access and organizational size.
2. Platform Fees: Variable fees adjusted based on volume of transactions processed through the platform.
3. Transaction Fees: Fixed and/or percentage-based fees applicable to processing cash donations (credit/debit card, e-check, ACH) processed through the system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

iDonate provides a mobile-first digital fundraising SaaS platform that enables nonprofit organizations to launch donation pages, embed giving forms, run peer-to-peer campaigns, optimize conversion through A/B testing, automate recurring-gift prompts, and reconcile donations with their CRM, email, and accounting systems. It is sold via subscription with usage- and transaction-based fees layered on top, and is supported by native integrations with major nonprofit technology stacks.

Product overview

iDonate is a mobile-first digital giving platform for nonprofits that provides a unified suite of donation tools. The core portfolio includes Pop-up Donation Forms, Online Donation Pages, Website Donation Forms, and Embeddable Giving Forms as the primary donation capture vehicles, supported by a Template Library for quick page creation. Optimization features — A/B Testing, Recurring Gift Prompt, Peer-to-Peer Fundraising, and Goal Meters — help organizations convert more donors and grow recurring revenue. Real-time Reporting provides donor analytics and reconciliation, while the Software Development Kit (SDK) enables custom integrations for developers. The platform integrates natively with Salesforce, Virtuous, HubSpot, Mailchimp, and other nonprofit tech tools, and is powered by an annual SOC 2 Type 2 audit and PCI-compliant payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• iDonate Digital Fundraising Platform A SaaS platform for nonprofits that combines mobile-first pop-up donation forms, online donation pages, embedded giving forms, recurring gift prompts, peer-to-peer fundraising, A/B testing, goal meters, real-time donor reporting, and native CRM/email/accounting integrations. Targeted at marketing, development, IT, and finance teams within faith-based missions, food banks, higher education, and relief/aid nonprofits.
• Peer-to-Peer Fundraising Peer-to-peer fundraising pages that enable individual supporters to create personal fundraising campaigns on behalf of a nonprofit organization, extending the iDonate platform's reach through supporter-led giving.
• iDonate Software Development Kit (SDK) Developer toolkit with API and webhooks that enables deeper customization and integration of iDonate's donation capabilities into nonprofit websites and custom applications.
• iDonate Partner Program Referral partner program enabling nonprofit-sector consultants and technology integrators to generate leads and earn referral commissions or revenue-share incentives for bringing nonprofits onto the iDonate platform.

Quantifiable outcome

• 30% year-over-year growth in digital giving for clients using the platform
• +6 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, secondary and major.

• SalesforcecoreTechnology or IntegrationNative integration enabling donor data to flow automatically between iDonate and Salesforce CRM, allowing nonprofits to manage donor relationships and track donations within their existing CRM infrastructure.
• VirtuouscoreTechnology or IntegrationNative integration with Virtuous nonprofit CRM enabling automatic data synchronization and donor management capabilities.
• BlackbaudcoreTechnology or IntegrationIntegration partnership enabling connectivity between iDonate's donation platform and Blackbaud's nonprofit management software suite.
• HubSpotsecondaryTechnology or IntegrationIntegration with HubSpot marketing platform enabling email marketing automation and donor engagement workflows.
• MailchimpsecondaryTechnology or IntegrationIntegration enabling segmentation of donors by donation size, frequency, and campaign for targeted email communications.
• Intuit QuickBookssecondaryTechnology or IntegrationIntegration enabling nonprofit finance teams to sync donation data with QuickBooks accounting software for simplified reconciliation.
• ZapiersecondaryTechnology or IntegrationIntegration enabling nonprofits to connect iDonate with thousands of other applications through Zapier's automation platform.
• Google AnalyticssecondaryTechnology or IntegrationIntegration enabling nonprofits to track donation page performance and donor behavior through Google Analytics.
• Double the DonationsecondaryTechnology or IntegrationIntegration enabling corporate matching gift automation through Double the Donation's matching gift platform.
• EventmastermajorStrategic or Co-development PartnerEventmaster, an Irish ticketing and fundraising platform backed by BGF, acquired iDonate in February 2026. The acquisition combined Eventmaster's event-management and ticketing capabilities with iDonate's fundraising expertise to create an end-to-end solution for charities, community groups, and event organizers. iDonate CEO Alan Coyne continued with the combined business.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Givebutter: Givebutter is a leading free/freemium online fundraising and CRM platform for nonprofits, offering donation forms, peer-to-peer campaigns, events, and auctions — directly competing with iDonate across SMB and mid-market nonprofits in the US.
• Funraise: Funraise is a nonprofit fundraising platform providing donation forms, recurring giving, peer-to-peer, and CRM-adjacent functionality targeted at mid-market and enterprise nonprofits — directly competing with iDonate on form conversion and recurring donor optimization.
• Bloomerang: Bloomerang is a donor management and fundraising CRM platform for small and mid-sized nonprofits, combining donation processing, email, and reporting — competing directly with iDonate in the SMB-to-mid-market nonprofit segment.
• Bonterra (Network for Good / Kindful / GivingData): Bonterra is a large nonprofit software suite combining donation forms, CRM, grants management, and case management from the Network for Good, Kindful, and GivingData brands — a direct enterprise competitor to iDonate in donor management and online giving.
• DonorPerfect: DonorPerfect is a long-standing donor management and online giving platform for small-to-mid-sized nonprofits, offering donation forms, CRM, and event tools — directly competing with iDonate's nonprofit customer base.
• QGiv (CauseMic / iATS Payments): QGiv is an online fundraising and donation form platform serving small and mid-sized nonprofits with forms, event registration, and peer-to-peer tools — directly comparable to iDonate's donation form and recurring giving capabilities.

Broad incumbents

• Blackbaud: Blackbaud is the largest incumbent in nonprofit software, offering Raiser's Edge NXT, Luminate Online, and a broad suite of fundraising, CRM, and financial management tools — overlapping with iDonate's online giving capabilities as part of a much wider portfolio.
• Salesforce.org (Nonprofit Cloud / Nonprofit Success Pack): Salesforce.org provides nonprofit CRM and donor management via the Salesforce platform and NPSP — overlapping with iDonate's CRM-integrated donation management as part of a broader enterprise CRM offering used by many of iDonate's nonprofit customers.
• Stripe (Stripe Giving / Checkout for Nonprofits): Stripe processes online payments and offers nonprofit donation capabilities through Checkout and Stripe Giving — a broad payments incumbent whose donation-processing primitives intersect with iDonate's transaction-fee-driven revenue stream.

Emerging players

• Eventbrite (Eventbrite Donations / Charities program): Eventbrite offers ticketing and donations features for nonprofits and community organizations running events — overlapping thematically with iDonate's fundraising products and directly relevant given Eventmaster's acquisition, which combines iDonate with an Eventbrite-like ticketing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iDonate1
• Facebookfacebook.com/iDonate4Impact
• LinkedInlinkedin.com/company/idonate-com
• Instagraminstagram.com/idonate
• Xx.com/idonate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDonate