Sitoo

What Sitoo does

Sitoo is a Stockholm-headquartered software company that builds and sells a cloud-native, MACH-certified Unified Commerce Platform anchored by Point of Sale. The platform is built on microservices, API-first, cloud-native SaaS, and headless architecture, runs on AWS infrastructure, and provides native iOS and Android POS applications with offline capability, real-time inventory visibility, customer recognition, omnichannel fulfillment (BOPIS, click & collect, ship-from-store), and over 200 pre-built integrations with eCommerce, ERP, CRM, and payment systems including NetSuite, Adyen, Zebra Technologies, and AWS. The product is delivered as a subscription SaaS service with quote-based enterprise pricing, sold through a direct field sales motion augmented by system integrator and technology partner channels (Red Badger, Xiatech, Emonkey, Adbriq, Delfi).

The company serves 300+ retail brands and chains globally, with disclosed enterprise customers including Varner (1,200 stores across five Nordic countries), PUMA (global), Rally House (270+ US stores), Gina Tricot, Norrøna, Nudie Jeans, Levi's, ALDO, Skechers, and Georg Jensen. Operations span 27 live countries and 40+ compliant markets with localization in 17 languages, and the company holds ISO 27001:2022, SOC 2 Type II, MACH Alliance, and AWS Retail Competency certifications. Sitoo has been recognized by Gartner as a Representative Vendor in the Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers for three consecutive years through 2025.

Sitoo is privately held and venture-backed, with a $27.5M funding round led by Verdane in November 2024 as the most recent disclosed capital event. The company employs 51-100 people, primarily concentrated around engineering, sales, and customer delivery functions supporting the Nordic, broader European, US, and Asia-Pacific customer base.

Name

Sitoo

Legal name

Sitoo AB

Website

https://sitoo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sitoo is a Stockholm-based software company that provides a cloud-native, MACH-certified unified commerce platform anchored by POS, serving 300+ enterprise retail brands globally across fashion, sports, luxury, and footwear verticals with subscription SaaS pricing.

Ownership category

akta.pro rank

Product category

Retail POS and Unified Commerce Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Cloud POS software
• Unified commerce platform
• Retail point of sale
• Omnichannel retail software
• Mobile POS solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: Cloud-native POS and Unified Commerce Platform delivered as a subscription SaaS service. Pricing is likely tiered based on store count and feature modules. Continuous development and updates included as part of the subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Sitoo provides a cloud-native, API-first Unified Commerce Platform anchored by Point of Sale (POS), delivering real-time inventory, sales, and customer data across all physical and digital sales channels. The platform is built on MACH-certified composable architecture (Microservices, API-first, Cloud-native SaaS, Headless), supports native iOS and Android mobile POS, and is offered as a subscription SaaS solution to enterprise retailers globally. Modular add-ons include customer recognition, store inventory management, self checkout, retail RFID, and an AI-powered support agent.

Product overview

Sitoo is a cloud-native Unified Commerce Platform anchored by Point of Sale (POS), consisting of core products and modular add-ons. The core offering includes Sitoo POS (native on iOS and Android) and the Unified Commerce Platform (which combines all sales channel data in real time). Add-on modules extend functionality including Sitoo Recognition (customer identification), Store Inventory Management (real-time stock visibility), Self Checkout (mobile self-service), Retail RFID (item-level RFID integration), and SIA (AI-powered 24/7 support agent). The platform is built on MACH-certified composable technology architecture, enabling customization, API-first integration, and cloud-native SaaS deployment. Key differentiators include offline mode capability, rapid implementation (200 stores in 4 months), and support across 40+ compliant markets in 27 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sitoo POS Cloud-native Point of Sale solution native on iOS and Android, enabling store associates to provide customer service, handle cross-channel sales and returns, manage in-store inventory, and run stores efficiently with mobile-first tools and real-time data access.
• Unified Commerce Platform Platform that combines all sales channel data in real time, providing efficient inventory management, 360-degree customer overview, and seamless cross-channel shopping experience. Anchored by Point of Sale, it connects all stores and online sales channels for enterprise retailers.
• Sitoo Recognition Customer recognition solution that enables personalized customer experiences by identifying customers and providing associates with access to customer profiles, preferences, and purchase history across channels.
• Store Inventory Management Real-time inventory visibility solution across all store locations, enabling efficient stock management, reducing lost sales, and supporting endless aisle capabilities. Store associates can check inventory across channels and fulfill orders from any location.
• Self Checkout Mobile self-checkout solution enabling customers to complete purchases independently while store associates remain available for assistance, part of the seamless checkout experience for retailers.
• Retail RFID Item-level RFID technology integration that improves inventory accuracy (from 60-80% to above 98%), enhances checkout speed by reading multiple tagged items simultaneously, reduces loss prevention issues, and provides supply chain visibility.
• Sitoo Technology (Composable/MACH) MACH-certified composable technology architecture enabling retailers to customize the POS, alter user interface, and integrate third-party solutions as part of workflows. Built with microservices, API-first, cloud-native SaaS, and headless architecture principles.
• Sitoo API & SPIs REST API and Service Provider Interfaces (SPIs) for CRM integration, enabling seamless connection with eCommerce, ERP, CRM, and payment providers. Pre-built integrations available. Documentation includes guides for product catalogue, prices & campaigns, stores & warehouses, and omnichannel sales.
• SIA (AI Support Agent) AI-powered support agent that automates frontline customer service, available 24/7 through Sitoo Messenger. Handles product-related questions, troubleshooting, and guidance in multiple languages including English, Swedish, Norwegian, Danish, Finnish, French, Spanish, and German.

Quantifiable outcome

• 74% of retailers report shoppers buy at least one more product while in store to pick up online purchase
• +6 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Red BadgercoreStrategic or Co-development Partner · 5 February 2026Strategic partnership with Red Badger, a digital product transformation consultancy, to help retailers accelerate adoption of omnichannel technology. Collaboration aims to deliver seamless capabilities including Click & Collect and buy online, return in-store functionality. James O'Hare, VP of Retail at Sitoo, noted this as a milestone in cementing Sitoo as partner of choice to UK retailers.
• Zebra TechnologiescoreTechnology or IntegrationStrategic technology partnership with Zebra Technologies for advanced mobile POS solutions that streamline in-store operations and enhance customer satisfaction. Sitoo sponsored store tours at Retail Technology Show 2026 alongside Zebra.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud partnership with AWS providing high-performance, secure, and scalable retail technology. Sitoo awarded AWS Retail Competency recognizing innovative solutions for retail digital transformation. AWS powers customer deployments including Varner (1200 stores), Rally House (270+ stores), and Norrøna.
• ClarityRFID (SML Group)coreTechnology or IntegrationPartnership with end-to-end RFID specialists ClarityRFID to help retailers worldwide enhance customer experience and streamline retail operations. RFID readers integrated with Sitoo POS can read multiple tagged items simultaneously, streamlining checkout and improving inventory accuracy from 60-80% to above 98%.
• AdyencoreTechnology or IntegrationPayment processing partnership with Adyen enabling seamless payment integration across Sitoo POS and unified commerce platform.
• XiatechminorImplementation/ SI/ Consulting PartnerIntegration platform partnership optimizing retail operations through advanced technology, driving efficiency and improving customer experiences.
• EmonkeyminorImplementation/ SI/ Consulting PartnerSystem integrator partnership seamlessly integrating Sitoo POS with accounting systems, enhancing data accuracy and eliminating manual reconciliation for retailers.
• AdbriqminorImplementation/ SI/ Consulting PartnerERP consulting partnership optimizing retail operations with seamless integration and improved business performance.
• VoyadominorGTM or Marketing PartnerMarketing and customer engagement partnership, co-hosting events like Love Generation.
• NetSuitecoreTechnology or IntegrationERP integration partnership with Oracle NetSuite. Rally House successfully integrated Sitoo POS with NetSuite across 270+ stores.
• MACH AlliancecoreStrategic or Co-development PartnerCertified member of MACH Alliance since 2022. MACH (Microservices, API-first, Cloud-native SaaS, Headless) certification provides quality stamp and assurance of best-of-breed, API-first, open, cloud-native approach to development.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shopify POS: Shopify's POS offering is a cloud-native, omnichannel POS solution targeting retail merchants of all sizes. It directly competes with Sitoo in mobile, unified commerce POS for retail brands.
• Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce solutions for retail and hospitality SMBs and mid-market. It overlaps with Sitoo in retail POS, inventory management, and omnichannel capabilities.
• Aptos: Aptos is an enterprise retail technology provider offering POS, OMS, and unified commerce solutions. It competes head-to-head with Sitoo for unified commerce platform deals with mid-to-large retail chains.
• LS Retail: LS Retail is an ISV built on Microsoft Dynamics that delivers POS and retail management software to mid-market and enterprise retailers. Sitoo competes directly with LS Retail for cloud POS deals in fashion, apparel, and specialty retail.
• NewStore: NewStore provides a mobile-first, cloud-native omnichannel POS and order management platform for specialty retailers. It is a direct competitor to Sitoo in mobile POS and unified commerce for enterprise retail brands.
• Manhattan Active: Manhattan Active offers cloud-native OMS and store fulfillment solutions for retail. Its store-level and omnichannel fulfillment capabilities overlap with Sitoo's unified commerce and inventory visibility offerings.
• Cegid: Cegid is a European SaaS provider of retail, POS, and ERP solutions, including Cegid Retail Live Store. It directly competes with Sitoo in European mid-market and enterprise retail POS and unified commerce deals.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad unified commerce platform from a global cloud software incumbent. It competes with Sitoo for enterprise unified commerce mandates, with much larger scale but heavier, less composable architecture.
• Microsoft Dynamics 365 Commerce: Microsoft Dynamics 365 Commerce offers POS and omnichannel capabilities as part of a broad ERP/commerce suite. It is an incumbent alternative to Sitoo, especially for retailers already standardized on the Microsoft stack.
• Oracle Retail / NetSuite: Oracle Retail and NetSuite SuiteCommerce provide enterprise retail and commerce platforms with deep ERP integration. Oracle is a broad incumbent competitor, and Rally House's NetSuite + Sitoo integration highlights the cross-vendor dynamic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sitoo
• Facebookfacebook.com/228468205155
• LinkedInlinkedin.com/company/sitoo-ab
• Instagraminstagram.com/sitoo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitoo