Roti Modern Mediterranean
Roti Modern Mediterranean is a fast-casual Mediterranean restaurant brand acquired by Edible Brands out of bankruptcy in February 2025, serving customizable bowls, salads, wraps, and pitas across U.S. locations and a newly launched London delivery-kitchen footprint.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Roti Modern Mediterranean does
Roti Modern Mediterranean is a fast-casual restaurant brand founded in Chicago in 2006, operating customizable Mediterranean bowls, salads, wraps, and pitas with proprietary spice blends including saffron, za'atar, cumin, and harissa. The company was acquired by Edible Brands out of bankruptcy in February 2025 and is now headquartered in Atlanta, Georgia under Roti Holdings, LLC, with wholly-owned operating subsidiaries covering restaurants, franchising, IP, and UK operations. Following the acquisition, Roti pursued a non-traditional growth strategy combining traditional fast-casual locations, ghost kitchens, third-party delivery via DoorDash/Uber Eats/Grubhub, a national franchising push targeting Michigan, Ohio, the Carolinas, Georgia, Florida, and Texas, and its first international expansion into London through three delivery-first kitchens in May 2026.
The core technology stack is conventional for the segment: Toast for point-of-sale and online ordering, a Shopify-based web storefront, the Thanx-powered Roti Perks loyalty app with tiered Explorer/Ambassador/VIP rewards, and standard analytics tooling (Google Analytics, HubSpot, Microsoft Clarity). The competitive differentiation sits in the customizable menu configurator and proprietary flavor profile rather than in technology or AI capabilities. Revenue is generated through three streams: direct food and beverage sales at restaurants and ghost kitchens, catering (with an 8% delivery fee and $50 minimum), and franchise royalties from the expanding franchising initiative. The company serves two primary segments: health-conscious individual consumers seeking quick, customizable Mediterranean meals, and corporate office catering customers, with no enterprise anchor accounts or concentration disclosed.
Roti Modern Mediterranean firmographics
Firmographics- Name
- Roti Modern Mediterranean
- Legal name
- Roti Holdings, LLC
- Website
- https://roti.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Roti Modern Mediterranean is a fast-casual Mediterranean restaurant brand acquired by Edible Brands out of bankruptcy in February 2025, serving customizable bowls, salads, wraps, and pitas across U.S. locations and a newly launched London delivery-kitchen footprint.
- Ownership category
- akta.pro rank
Roti Modern Mediterranean industry classification
Industry- Product category
- Fast-casual Mediterranean restaurant
- NAICS
- Limited-Service Restaurants (722513), Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industries
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH), Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where Roti Modern Mediterranean is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Roti Modern Mediterranean business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Food and Beverage Sales: Direct food and beverage sales at fast-casual restaurant locations. Customers purchase made-to-order Mediterranean bowls, salads, wraps, and pitas with customizable proteins, bases, sides, and sauces.
- Catering Services: Catering services offered at all locations with delivery fee calculated at 8% of subtotal and $50 minimum order required. Breakfast orders and larger orders require 24-72 hour notice.
- Franchise Fees: National franchising initiative targeting key markets including Michigan, Ohio, the Carolinas, Georgia, Florida, and Texas. Franchisees are independently owned and operated businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Catering delivery fee structure |
| Other | Pay-as-you-go | Loyalty program tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Roti Modern Mediterranean product offering
Product offeringCore offering
Roti Modern Mediterranean operates fast-casual restaurants serving customizable Mediterranean bowls, salads, wraps, and pitas made from wholesome, healthy ingredients with bold, authentic spice profiles. The brand also offers corporate catering services at all locations, operates delivery-only ghost kitchens, and sells franchise licenses for national expansion. Orders are placed in-store, via the Roti mobile app, or through third-party delivery platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediterranean Bowls (Craveable Bowls) Made-to-order Mediterranean grain bowls with customizable proteins, bases, sides, and sauces, featuring signature items such as Za'atar Chicken Bowl, Harissa Chicken Bowl, Skirt Steak & Brussels Bowl, and Salmon & Kale Bowl for individual consumers seeking quick, healthy meals.
- Mediterranean Salads (Vibrant Salads) Fresh Mediterranean salads with vibrant vegetables, proteins, and signature sauces, prepared customizable to customer preferences for individual diners seeking lighter meal options.
- Mediterranean Handhelds (Wraps & Pitas) Flavorful Mediterranean wraps and pitas served as handheld meals, featuring proteins, fresh vegetables, and signature sauces, designed for fast on-the-go consumption.
- Mediterranean Sides Mediterranean-inspired side dishes such as roasted summer veggies and sauces offered as accompaniments to bowls, salads, and handhelds.
- Citrus Grilled Shrimp Menu Limited-time menu launch featuring Citrus Grilled Shrimp dishes in bowls, salads, wraps, and pitas, developed by Chef Courtney Bufford-Hughes. Available across all U.S. locations with UK launch scheduled for June 22, 2026, expanding the brand's protein offerings.
- Roti Catering Services Catering services offered at all Roti locations for corporate events, office lunches, team gatherings, and celebrations, with delivery (8% delivery fee, $50 minimum order), pickup, and 24-72 hour notice required for breakfast and large orders.
- Roti National Franchising Program Franchise licensing program operated through Roti Modern Franchising, LLC, targeting key U.S. markets including Michigan, Ohio, the Carolinas, Georgia, Florida, and Texas. Franchisees operate independent restaurants under the Roti brand.
Companies that use Roti Modern Mediterranean
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Roti Modern Mediterranean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature2 records
Roti Modern Mediterranean partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DoorDashcoreDelivery platform partnership for ghost kitchen operations enabling delivery across the greater Atlanta area. DoorDash is one of three third-party delivery platforms supporting Roti's delivery-first growth strategy.
- Uber EatscoreDelivery platform partnership for ghost kitchen operations enabling delivery across the greater Atlanta area. Uber Eats is one of three third-party delivery platforms supporting Roti's delivery-first growth strategy.
- GrubhubcoreDelivery platform partnership for ghost kitchen operations enabling delivery across the greater Atlanta area. Grubhub is one of three third-party delivery platforms supporting Roti's delivery-first growth strategy.
- Thanx, Inc.coreThanx operates the Roti Perks loyalty rewards and customer engagement program platform, including the Rewards Site and Roti App. Thanx processes payment card transactions to identify qualifying actions and shares data with Roti for loyalty program administration.
- ezCaterminorThird-party catering marketplace partner. Orders placed via ezCater are subject to different cancellation policies than direct Roti catering orders, with no fee for cancellations at least 24 hours before delivery/pickup.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Roti Modern Mediterranean competitors and assessment
Company assessmentDirect peers
- CAVA Group: CAVA is a fast-casual Mediterranean restaurant chain offering customizable bowls, pitas, and salads with a similar flavor-forward, health-focused positioning. It is the closest direct competitor to Roti, having scaled nationally and gone public, providing a clear benchmark for Roti's potential trajectory.
- Sweetgreen: Sweetgreen is a fast-casual salad and bowl chain targeting health-conscious consumers with customizable, fresh-ingredient meals. While cuisine differs, the operational model (build-your-own bowls, digital ordering, loyalty program, ghost kitchen expansion) closely mirrors Roti's approach.
- Garbanzo Mediterranean Fresh: Garbanzo is a fast-casual Mediterranean chain offering customizable pitas, salads, and bowls with similar build-your-own mechanics and fresh-ingredient positioning. It targets the same customer demographic and competes in overlapping markets with Roti.
- Zoës Kitchen: Zoës Kitchen is a Mediterranean fast-casual chain (now part of CAVA Group) serving bowls, pitas, and plates with a Mediterranean flavor profile. It is one of Roti's most direct competitive analogs at the concept and menu level.
- Pita Mediterranean Street Food: Pita Mediterranean Street Food is a fast-casual Mediterranean chain offering customizable pitas, salads, and bowls in a similar flavor and format to Roti. Both brands target the same build-your-own Mediterranean positioning and health-conscious consumer.
- Tossed Salads & Wraps: Tossed is a UK-based salad and wrap fast-casual chain with a customizable menu concept. Particularly relevant as a comparable for Roti's London market entry, providing a benchmark for British consumer reception to the salad/wrap customization model.
- Freshii: Freshii is a health-focused fast-casual chain offering customizable bowls, salads, wraps, and pitas with strong franchising presence. Comparable to Roti in concept (Mediterranean-adjacent healthy fast-casual), business model (franchising, delivery), and target customer.
Broad incumbents
- Chipotle Mexican Grill: Chipotle pioneered the customizable fast-casual assembly-line model that Roti replicates in Mediterranean cuisine. While cuisine differs, the operational approach (counter service, customizable bases/proteins/toppings, digital loyalty, ghost kitchens via 'Chipotle Digital Kitchen') is highly comparable.
Emerging players
- Salad and Go: Salad and Go is a fast-casual salad and wrap concept with a strong delivery and drive-thru model focused on value pricing. Comparable to Roti in operational efficiency emphasis, ghost kitchen strategy, and customizable salad/wrap menu — though with a value positioning rather than premium Mediterranean branding.
- Mediterranean Mix: Mediterranean Mix is a smaller fast-casual Mediterranean concept offering similar customizable bowls and pitas. Comparable to Roti in menu format and target customer, though at a much smaller scale — useful as a regional peer benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights1 record
Customer concentration
Roti Modern Mediterranean social profiles
Digital presenceRoti Modern Mediterranean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roti Modern Mediterranean leadership team
Management profileNumber of profiles
Profiles2 records
Roti Modern Mediterranean subsidiaries and ownership
Company hierarchySubsidiaries4 records
Roti Modern Mediterranean funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roti Modern Mediterranean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roti Modern Mediterranean
What does Roti Modern Mediterranean do?
Roti Modern Mediterranean operates fast-casual restaurants serving customizable Mediterranean bowls, salads, wraps, and pitas made from wholesome, healthy ingredients with bold, authentic spice profiles. The brand also offers corporate catering services at all locations, operates delivery-only ghost kitchens, and sells franchise licenses for national expansion. Orders are placed in-store, via the Roti mobile app, or through third-party delivery platforms.
Is Roti Modern Mediterranean a public or private company?
Roti Modern Mediterranean is a private company. It is classified as corporate owned and is currently operating.
When was Roti Modern Mediterranean founded?
Roti Modern Mediterranean was founded in 2006. It employs 501 to 1,000 people.
Where is Roti Modern Mediterranean based?
Roti Modern Mediterranean is headquartered in New York, United States, in the North America region.
How does Roti Modern Mediterranean make money?
Three revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are catering Services and franchise Fees.
Who are Roti Modern Mediterranean's main competitors?
Direct peers on record are CAVA Group, Sweetgreen, Garbanzo Mediterranean Fresh, Zoës Kitchen, Pita Mediterranean Street Food, Tossed Salads & Wraps and Freshii. Chipotle Mexican Grill is listed as a broad incumbent. Emerging players are Salad and Go and Mediterranean Mix.
Does Roti Modern Mediterranean have an API?
No public API is recorded for Roti Modern Mediterranean.
What industry is Roti Modern Mediterranean in?
Roti Modern Mediterranean's product category is Fast-casual Mediterranean restaurant. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 722513 and its SIC code is 2000.