What Minoa does

Minoa (legal entity Unipie Inc., DBA 'Minoa') is an AI-native value intelligence platform for B2B SaaS sales and revenue organizations, founded in 2023 by Max Elster and Richard Einhorn and headquartered in San Francisco. The platform positions itself as a system of record for customer value, codifying a company's product value proposition into structured value frameworks and then deploying an 'AI Value Engineer' agent that generates CFO-ready business cases, value hypotheses, ROI analyses, and stakeholder briefs directly inside the sales workflow. Core product modules include a Business Case Builder, Value Analytics, Value Realization (post-sale telemetry-to-outcome tracking), Value Hypothesis, ROI Calculators, Talktracks, Slide Exports, Historic Scenarios for expansion, ROI Guardrails, and a Remote MCP Server that exposes value context to external AI agents. Underlying technology is built natively on large language models with native integrations into Salesforce (CRM), Gong and five other conversation-intelligence platforms (Zoom, Attention, Chorus, Fathom, Momentum), and Gainsight for customer success, supporting both pre-sale value engineering and post-sale value realization.

Minoa monetizes through annual subscription contracts sold via an enterprise field sales motion, with a demo-first 'Book a Demo' conversion path and no self-serve pricing publicly disclosed; a product-led growth layer (free 'Generate My Value Snapshot' tool and Compass) sits on top of the sales-led motion for top-of-funnel demand generation. The company's target customer segments are enterprise and mid-market B2B SaaS companies with complex, multi-stakeholder sales cycles, with named users including Vanta, Cognite, Personio, Snowflake, Pendo, Benchling, Ironclad, Ashby, Fleetio, Zeotap, Dozuki, and Reprise. The company operates with a small (1-10 employee) in-person San Francisco team, is privately held, and is backed by a $2.7 million May 2023 pre-seed round led by 468 Capital with participation from Alumni Ventures, FiDi Ventures, Mischief, and AirAngels.

Name

Minoa

Legal name

Unipie Inc.

Website

https://minoa.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Minoa is an AI-native value intelligence platform for B2B SaaS sales teams, using an AI Value Engineer agent to generate ROI business cases, value hypotheses, and post-sale value-realization tracking. It serves enterprise and mid-market SaaS companies via Salesforce and Gong integrations, sold through annual enterprise subscriptions with a demo-led motion.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Value selling software
• Sales enablement platform
• ROI business cases
• AI sales tools
• Revenue intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS platform providing AI-powered value engineering and business case generation capabilities to sales and revenue organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Minoa is an AI-native value intelligence platform that operates as a system of record for customer value, turning use cases, outcomes, and metrics into reusable business logic across go-to-market teams. Its core product, the AI Value Engineer, generates AI-powered ROI business cases, value frameworks, and quantified value narratives for every deal, while tracking post-sale value realization. The platform is sold to B2B SaaS sales and revenue organizations via a quote-based enterprise SaaS subscription, complemented by a small branded merchandise storefront.

Product overview

Minoa is an AI-native Value Intelligence Platform designed for B2B SaaS sales teams. The core platform centers on the AI Value Engineer, which generates AI-powered business cases, value frameworks, and ROI analyses for every deal. The platform operates across the full customer value lifecycle including Value Hypothesis (early-stage value assumptions), Business Case Builder (generating CFO-ready cases), Value Analytics (tracking which value stories win), and Value Realization (post-sale tracking of outcomes delivered). Supporting features include ROI Calculators, Talktracks (narrative storytelling), Slide Exports, Remote MCP Server (for external AI agent integration), Historic Scenarios (for expansion business cases), and ROI Guardrails (ensuring consistent, defensible ROI claims). The platform integrates natively with Salesforce, Gong, and other sales tools. Minoa also operates a Merch Store selling branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Minoa Value Intelligence Platform AI-native value selling platform that serves as the system of record for customer value, turning scattered spreadsheets, tribal knowledge, and one-off business cases into a structured intelligence layer that enables B2B SaaS sales teams to quantify, communicate, and prove customer value at scale across the deal lifecycle. Built for enterprise and mid-market B2B SaaS companies' revenue organizations.
• Minoa Merch Store Online self-serve merchandise store selling branded Minoa items including T-shirts ($20), sweaters ($40), hats ($15), mugs ($15), posters ($10), novelty items, and jackets ($250).

Quantifiable outcome

• 68% win rate when value engineering is attached vs. 24% baseline
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative CRM integration that pulls deal context automatically into Minoa's platform. Business cases required in Salesforce workflow at some customer organizations.
• GongcoreTechnology or IntegrationCall intelligence platform integrated with Minoa for AI-powered extraction of business case inputs from sales conversations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Regie.ai: Regie.ai is an AI-driven sales content and outreach platform with autonomous prospecting agents. It is an emerging competitor in AI-augmented sales workflows targeting overlapping enterprise B2B SaaS buyers.
• BoostUp: BoostUp is an AI revenue platform focused on forecast accuracy, pipeline inspection, and deal health scoring. It overlaps with Minoa's value analytics and CRM-driven deal intelligence capabilities for B2B SaaS revenue teams.
• 11x.ai: 11x.ai builds autonomous AI sales agents (e.g., 'Alice' for prospecting) targeting B2B GTM teams. It represents an emerging agent-led GTM motion that overlaps with Minoa's AI Value Engineer as enterprises evaluate AI agent-native sales stacks.

Direct peers

• Mediafly: Mediafly is a value-selling enablement platform that helps B2B sales teams build ROI-driven business cases and interactive presentations. It competes directly with Minoa in the value engineering and revenue intelligence space for enterprise SaaS sellers.
• Force Management: Force Management combines value-selling methodology (ForceValue) with software tooling for business case creation and deal qualification. It targets the same buyer (enterprise B2B sales leaders) and offers directly overlapping capabilities to Minoa.
• Vivun: Vivun is a pre-sales management platform that helps B2B SaaS companies operationalize pre-sales workflows, deal qualification, and technical win-loss analysis. It targets the same revenue organization buyer with adjacent deal-support tooling.

Broad incumbents

• Gong: Gong is the leading revenue intelligence platform built on call recording and conversation analytics, now expanding into AI-driven deal guidance and business case support. It is both a Core integration partner and a competitive threat to Minoa's AI Value Engineer positioning.
• Clari: Clari is a revenue intelligence and forecasting platform with AI-driven deal inspection and pipeline analytics. It overlaps with Minoa's value attribution and analytics capabilities as part of a broader revenue operations suite.
• Outreach: Outreach is a leading sales execution platform with AI-powered deal guidance (Kaia) and increasingly deep value-selling-adjacent features. It competes with Minoa for the same sales ops budget and is rapidly embedding AI features that overlap with Minoa's value engineering capabilities.
• Salesloft: Salesloft is a major sales engagement platform with AI-driven conversation intelligence (Drift integration) and deal insights. It addresses overlapping buyer personas and is increasingly competing for the AI-driven sales intelligence budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GetMinoa
• LinkedInlinkedin.com/company/getminoa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoa