Blend
- Company typePrivate
- Founded2023
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Blend firmographics
Firmographics- Name
- Blend
- Legal name
- Blend
- Website
- https://tryblend.net
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Blend is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Blend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / SaaS Licensing: Blend charges merchants a subscription fee based on the number of branches and hardware requirements. The pricing is tailored to the merchant's scale and operational needs. They offer a trial/demo period before converting to a paid plan.
- Delivery App Registration Facilitation: Blend facilitates registration for merchants onto delivery platforms ( جاهز، هنقرستيشن، كيتا، etc.), acting as a unified onboarding channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Branch-based subscription tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Blend product offering
Product offeringCore offering
Blend operates a cloud-based, unified order management platform that consolidates orders, menus, inventory, and analytics from over 40 food delivery apps, POS systems, and online selling platforms into a single dashboard. It is sold as a subscription to restaurants, cafes, and retail/cloud-kitchen operators in Saudi Arabia, Kuwait, and Bahrain, replacing the need for multiple tablets or devices per delivery channel.
Product overview
Blend offers a single, unified order management platform designed for restaurants, cafes, and retail establishments operating across multiple food delivery apps. The platform aggregates all delivery orders into one screen, replacing the need to manage separate devices or apps for each delivery platform. Key features include real-time order tracking, menu item management across all linked delivery apps with a single update, inventory management, driver dispatch, analytics and reporting, and multi-branch and multi-brand support. The system integrates with over 40 delivery apps, point-of-sale systems, and online sales platforms across Saudi Arabia, Kuwait, and Bahrain.
Differentiator
Problem solved
Functional benefit
Products and services
- Blend Unified Order Management Platform (نظام بلند) A cloud-based SaaS order management platform that aggregates orders from 40+ food delivery apps, POS systems, and online selling platforms into a single dashboard, with real-time menu sync, inventory control, multi-branch management, analytics, and driver routing. Sold to restaurants, cafes, and retail/cloud-kitchen merchants in Saudi Arabia, Kuwait, and Bahrain.
Quantifiable outcome
- Over 1,500 branches relying on Blend's system
- +4 more outcomes
Companies that use Blend
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Blend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration60 records
Feature7 records
Blend partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- Misk Accelerator (مسك)coreBlend graduated from the Misk accelerator program in May 2024, following NTDP. The dual-accelerator trajectory reflects the company's strong institutional backing within Saudi Arabia's startup support ecosystem.
- NTDP (National Technology Development Program)coreBlend graduated from the NTDP accelerator program in April 2024, gaining mentorship, infrastructure support, and network access within the Saudi startup ecosystem. The NTDP partnership was a foundational milestone in the company's early development.
- Jahez (جاهز)flagshipJahez is a major Saudi food delivery platform integrated into Blend's unified dashboard. Merchants can receive and manage Jahez orders alongside all other connected delivery apps through Blend's platform.
- HungerStation / Talabat (هنقرستيشن)flagshipHungerStation (now part of Talabat group) is one of the largest food delivery platforms in Saudi Arabia, integrated into Blend's system for unified order management.
- Kitopi (كيتا)flagshipKitopi is a leading food delivery platform integrated with Blend, enabling merchants to manage Kitopi orders through the unified Blend dashboard.
- ToYou (تو يو)flagshipToYou is a key delivery platform integrated with Blend, allowing merchants to consolidate ToYou orders with other platform orders on a single screen.
- Noon Food (نون فود)flagshipNoon Food, the food delivery arm of Noon.com, is integrated with Blend for unified order management.
- Ninja Van (نينجا)flagshipNinja Van is integrated as a delivery logistics partner within Blend's platform for order fulfillment coordination.
- Careem Food (كريم فود)flagshipCareem Food, the food delivery service under Careem (Uber subsidiary), is integrated with Blend's system for unified merchant order management.
- Mrsoul (مرسول)flagshipMrsoul is a Saudi-based delivery platform integrated with Blend for consolidated order management.
- Mr. Mandob (مستر مندوب)flagshipMr. Mandob is a delivery platform integrated with Blend for unified order management.
- Try Order (تراي اوردر)flagshipTry Order is a delivery platform integrated with Blend for consolidated merchant order management.
- Foodics (فودكس)flagshipFoodics is a leading cloud-based POS system in the MENA region integrated with Blend. The integration enables automatic order syncing between Foodics POS and Blend's order management platform.
- The Shviz (ذا شفز)flagshipThe Shviz is a POS system integrated with Blend, enabling merchants using The Shviz to connect their point-of-sale system to Blend's unified order dashboard.
- Salla (سلة)flagshipSalla is a leading Saudi e-commerce and online selling platform integrated with Blend for unified channel management.
- Orders (طلبات)flagshipOrders (طلبات) is a POS and order management platform integrated with Blend for seamless data synchronization.
- Blinq (بلينك)flagshipBlinq is an online selling platform integrated with Blend for unified order and channel management.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Blend competitors and assessment
Company assessmentDirect peers
- Deliverect: Belgium-based global SaaS platform that connects restaurants with multiple food delivery aggregators through a single integration. Closely comparable to Blend in product, target customers (restaurants and food chains), and business model (subscription-based delivery order aggregation).
- Otter: US-based restaurant order management platform that consolidates orders from multiple delivery apps into a unified dashboard. Highly comparable to Blend in core functionality, merchant target, and SaaS delivery model, with similar multi-aggregator value proposition.
- Ordermark: US-based restaurant technology company that consolidates online delivery orders from multiple third-party platforms into a single dashboard. Direct competitor to Blend with similar aggregation architecture and restaurant customer focus.
- Cuboh: Restaurant technology company that integrates orders from multiple delivery platforms into a single POS-connected dashboard. Comparable to Blend in solving the multi-aggregator order management problem for restaurant merchants.
- Flipdish: Ireland-based restaurant technology platform providing direct online ordering, delivery management, and POS integrations. Comparable to Blend in restaurant vertical focus and multi-channel order aggregation capabilities.
- Lunchbox: Restaurant e-commerce and delivery management platform offering direct ordering websites, apps, and third-party delivery aggregation. Comparable to Blend in addressing restaurant multi-channel order and delivery management.
Regional players
- Foodics: MENA-region cloud-based POS platform for restaurants and cafes, currently integrated as a partner with Blend. Functions as a regional peer given overlapping F&B tech target market in Saudi Arabia and adjacent order management capabilities.
Broad incumbents
- Toast: Large US-based restaurant POS and management platform with built-in online ordering and delivery aggregation features. Comparable to Blend as a broader restaurant operations platform though Toast operates at much larger scale with POS as the core offering.
- Lightspeed Restaurant: Established POS and commerce platform serving restaurants globally, with integrated delivery management and multi-channel order capabilities. Comparable to Blend in restaurant vertical and aggregation features, though as part of a broader commerce suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Blend social profiles
Digital presenceBlend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blend leadership team
Management profileNumber of profiles
Profiles1 record
Blend funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blend
What does Blend do?
Blend operates a cloud-based, unified order management platform that consolidates orders, menus, inventory, and analytics from over 40 food delivery apps, POS systems, and online selling platforms into a single dashboard. It is sold as a subscription to restaurants, cafes, and retail/cloud-kitchen operators in Saudi Arabia, Kuwait, and Bahrain, replacing the need for multiple tablets or devices per delivery channel.
Is Blend a public or private company?
Blend is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blend founded?
Blend was founded in 2023. It employs 11 to 50 people.
Where is Blend based?
Blend is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Blend make money?
Two revenue lines are on record. Subscription / SaaS Licensing is the primary driver. The others are delivery App Registration Facilitation.
Who are Blend's main competitors?
Direct peers on record are Deliverect, Otter, Ordermark, Cuboh, Flipdish and Lunchbox. Foodics is listed as a regional player. Broad incumbents are Toast and Lightspeed Restaurant.
Does Blend have an API?
No public API is recorded for Blend.