Rolebot
Rolebot is an AI-powered candidate sourcing company that builds an intelligent recruitment engine for HR and recruiting teams, using AI to identify and surface job candidates within a SOC II-compliant platform. Following its August 2025 merger with Visage, its AI sourcing capabilities are now integrated into Visage's broader recruitment automation platform.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rolebot does
Rolebot is an AI-powered candidate sourcing company founded in 2021 and headquartered in Los Angeles, California (incorporated in Delaware). The company built an "Intelligent Recruitment Engine" that uses AI to identify and surface potential job candidates for HR and recruiting teams, addressing manual sourcing inefficiencies and low candidate response rates that characterize traditional recruitment workflows. Its technology combines AI-driven candidate matching with automation capabilities and is deployed within a SOC II Type 2-compliant platform, a meaningful trust signal for enterprise HR buyers handling sensitive candidate data. The company's primary customer segment is the HR and recruiting industry, with a vertical segmentation approach focused on companies seeking recruitment automation and improved sourcing workflow efficiency.
Rolebot's product architecture centers on proprietary AI sourcing technology that is positioned as a domain-specialized solution. Following the August 2025 merger with Visage, a recruitment-automation provider, the combined entity operates under the Visage brand and integrates Rolebot's AI sourcing layer with Visage's existing automation platform, ATS integrations, and human sourcer services. This hybrid model — AI sourcing paired with human sourcers and workflow automation — is the combined entity's central differentiator. The merged platform delivers end-to-end recruitment automation with AI-powered candidate sourcing as a core component, supported by undisclosed funding raised concurrent with the merger to accelerate product integration and expansion.
Rolebot's business model is B2B SaaS targeting the HR and recruiting vertical. The company raised approximately $4.84 million in disclosed equity funding between 2020 and 2022 from investors including Data Point Capital, LAUNCH, Uncorrelated Ventures, and Upfront Ventures Community Fund. Pricing is not publicly disclosed, and no named customer logos, revenue figures, or contract value benchmarks are available in the source data. Founder and CEO Shane Bernstein led the company through its independent phase and into the Visage merger, after which the tools, team, and platform are reported to operate under the Visage brand.
Rolebot firmographics
Firmographics- Name
- Rolebot
- Legal name
- Rolebot, Inc.
- Website
- https://rolebot.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Rolebot is an AI-powered candidate sourcing company that builds an intelligent recruitment engine for HR and recruiting teams, using AI to identify and surface job candidates within a SOC II-compliant platform. Following its August 2025 merger with Visage, its AI sourcing capabilities are now integrated into Visage's broader recruitment automation platform.
- Ownership category
- akta.pro rank
Rolebot industry classification
Industry- Product category
- Recruitment Software / Talent Acquisition Platform
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Rolebot is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rolebot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Rolebot product offering
Product offeringCore offering
Rolebot operates an Intelligent Recruitment Engine that uses AI-powered candidate sourcing technology to identify and surface potential job candidates for HR and recruiting teams. Following the August 2025 merger with Visage, the company offers a unified AI recruiting platform that combines Rolebot's AI sourcing with Visage's automation, integrations, and human sourcer services to deliver a SOCII-compliant, scalable recruitment automation solution.
Product overview
Rolebot operated as a standalone AI candidate-sourcing tool before merging with Visage in 2025. The combined entity operates under the Visage brand and offers a unified platform that integrates Rolebot's AI sourcing capabilities with Visage's existing automation, integrations, and human sourcer services. The merged product portfolio provides end-to-end recruitment automation with AI-powered candidate sourcing as a core component.
Differentiator
Problem solved
Functional benefit
Products and services
- Rolebot AI Candidate Sourcing AI-powered candidate-sourcing tool that enables intelligent recruitment automation by identifying and surfacing potential job candidates for HR and recruiting teams. Following the 2025 merger with Visage, the technology has been integrated into the Visage platform.
- Visage Recruitment Automation Platform Recruitment automation platform that combines AI sourcing, integrations, and human sourcers to provide a scalable and intelligent AI recruiting solution. Following the merger with Rolebot, Visage encompasses the combined capabilities of both companies under a unified SOCII-compliant platform.
Quantifiable outcome
- Improved candidate response rates (specific percentage not disclosed)
Companies that use Rolebot
Customer profileSegments1 record
Ideal customer profiles1 record
Rolebot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Rolebot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisagecoreRolebot merged with Visage, a recruitment-automation provider. The combined entity aims to enhance sourcing workflow efficiency and improve candidate response rates. Rolebot's AI sourcing combines with Visage's automation, integrations, and human sourcers to provide a SOCII-compliant platform. The merger was accompanied by new funding to accelerate product integration and expansion.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rolebot competitors and assessment
Company assessmentBroad incumbents
- Eightfold AI: Eightfold is a well-funded AI talent intelligence platform spanning sourcing, matching, internal mobility, and DEI. It is a broad incumbent in the same AI-recruiting category, with a much larger enterprise footprint and capital base than Rolebot/Visage.
- Workday Recruiting: Workday Recruiting is the talent acquisition module of the Workday HCM suite, embedded into thousands of large enterprise customers. It is a broad incumbent that increasingly bundles AI sourcing features, directly threatening standalone platforms like Rolebot/Visage.
- iCIMS: iCIMS is an enterprise talent acquisition platform covering ATS, CRM, sourcing, and onboarding. It is a broad incumbent competing for the same enterprise recruiting wallet as the combined Visage/Rolebot platform.
- Lever: Lever is a combined ATS + CRM platform with sourcing automation and integrations for mid-market and enterprise recruiting teams. It overlaps directly with the Visage automation/integration layer Rolebot now sits inside.
Direct peers
- Greenhouse: Greenhouse is a leading applicant tracking system with increasingly sophisticated sourcing, automation, and integration capabilities. It competes for the same recruiting operations budget and overlaps with the Visage automation/integration stack.
- Fetcher: Fetcher provides AI-assisted candidate sourcing and automated outreach for in-house recruiting teams. Its hybrid AI-plus-human sourcing model closely mirrors Rolebot/Visage's value proposition, making it a near-direct peer.
- SeekOut: SeekOut is an AI-driven talent intelligence and candidate sourcing platform for enterprise recruiting. It competes head-to-head with Rolebot on AI sourcing and adds talent analytics, making it a close functional and go-to-market peer.
- HireEZ: HireEZ (formerly Hiretual) is an AI-powered candidate sourcing and outbound recruitment platform serving in-house recruiters. It directly competes with Rolebot's AI sourcing core and overlaps heavily on target buyer (recruiting teams) and feature set (AI candidate discovery, enrichment, and outreach).
- Gem: Gem is a recruitment CRM and sourcing automation platform with AI-powered candidate matching and outreach. It competes directly with the combined Visage/Rolebot offering across sourcing automation and recruiting workflow.
Emerging players
- Loxo: Loxo is an AI-powered talent intelligence and sourcing platform targeting staffing firms and in-house recruiting teams. As an emerging player, it offers overlapping AI sourcing capability and competes for similar mid-market customers as Rolebot/Visage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rolebot social profiles
Digital presenceRolebot compliance and trust
Trust signalCompliance1 record
Rolebot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rolebot leadership team
Management profileNumber of profiles
Profiles1 record
Rolebot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rolebot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rolebot
What does Rolebot do?
Rolebot operates an Intelligent Recruitment Engine that uses AI-powered candidate sourcing technology to identify and surface potential job candidates for HR and recruiting teams. Following the August 2025 merger with Visage, the company offers a unified AI recruiting platform that combines Rolebot's AI sourcing with Visage's automation, integrations, and human sourcer services to deliver a SOCII-compliant, scalable recruitment automation solution.
Is Rolebot a public or private company?
Rolebot is a private company. It is classified as corporate owned and is currently acquired.
When was Rolebot founded?
Rolebot was founded in 2021. It employs 11 to 50 people.
Where is Rolebot based?
Rolebot is headquartered in Los Angeles, United States, in the North America region.
Who are Rolebot's main competitors?
Broad incumbents on record are Eightfold AI, Workday Recruiting, iCIMS and Lever. Direct peers are Greenhouse, Fetcher, SeekOut, HireEZ and Gem. Loxo is listed as an emerging player.
Does Rolebot have an API?
No public API is recorded for Rolebot.
What industry is Rolebot in?
Rolebot's product category is Recruitment Software / Talent Acquisition Platform. Its primary akta.pro industry code is BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 561311 and its SIC code is 7361.