PR Newswire

What PR Newswire does

PR Newswire, founded in 1954 and operated by Cision US Inc., is a press release distribution and corporate communications platform serving public companies, financial institutions, enterprise PR teams, agencies, and healthcare organizations worldwide. The company's core service distributes press releases to a network of 440,000+ newsrooms and influencers, 270,000+ opted-in journalists, and 9,000+ digital outlets across 170+ countries. Under Cision ownership since 2020, PR Newswire has repositioned around the Amplify platform — an AI-enhanced unified environment for planning, creation, multilingual content generation, multichannel distribution, and analytics. Notable platform capabilities include the Press Release Score (AI-trained on decades of distribution data), AI-Powered Brand Voice, Multichannel Amplification, the AEO & GEO Brand Report (powered by the Trajaan search intelligence acquisition), and integrations with Stacker for feature story syndication to 3,000+ publications.

Revenue is generated through a hybrid model combining pay-as-you-go press release distribution (U.S. national releases approximately $1,070; global campaigns up to $10,895), Amplify platform subscriptions, multimedia integration fees, and premium wire and regulatory compliance services for SEC filings and earnings disclosures. Go-to-market is primarily enterprise field sales with dedicated account management for large corporations, complemented by self-serve web portals and channel partners including SWNS, SPH Media, and Xinhua BizWire. The company is headquartered in New York with regional operations in London, Singapore, Mumbai, and Shanghai, and is positioned as the most recognized and authoritative wire service for financial and corporate communications globally.

Name

PR Newswire

Legal name

Cision US Inc.

Website

https://prnewswire.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PR Newswire is a 70-year-old press release distribution service and Cision subsidiary that distributes corporate and financial communications to 440,000+ newsrooms across 170+ countries via its AI-enhanced Amplify platform, serving public companies, enterprises, PR agencies, and IR professionals.

Ownership category

akta.pro rank

Product category

Press Release Distribution & Corporate Communications

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Event PR & Communications Support (BPAFADAO), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Press release distribution
• Corporate communications
• Investor relations services
• Multichannel amplification
• Earned media distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Press Release Distribution Services: Core revenue stream from distributing press releases to media outlets, newsrooms, and journalists globally. Services include U.S. national releases, global campaigns, and regulatory/compliance distribution for public companies. Pricing varies by geographic scope with premium tiers for financial disclosures and regulatory compliance.
2. Amplify Platform Subscriptions: SaaS platform revenue from PR Newswire Amplify, providing unified planning, AI-powered content creation, distribution, and analytics. Platform includes various modules like Create+, Plan, and reporting capabilities.
3. Multimedia Integration Services: Additional fees for multimedia content integration including photos, videos, and embedded media in press releases, adding to base distribution pricing.
4. Premium Wire & Compliance Services: Enterprise-grade distribution services for financial communications, regulatory filings, and SEC compliance, positioned at premium price points for public companies and financial institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PR Newswire is a press release distribution service that delivers corporate news, regulatory disclosures, and multichannel content to media outlets, newsrooms, journalists, and influencers worldwide. Through its AI-powered Amplify platform, the company provides end-to-end communications workflows including content planning, AI-assisted creation, distribution, monitoring, and analytics. Premium offerings include regulatory-compliant distribution for SEC filings, financial disclosures, and investor relations communications for publicly traded companies.

Differentiator

Problem solved

Functional benefit

Brands

• PR Newswire Amplify: AI-powered campaign management and content distribution platform
• Multichannel Amplification
• ProfNet
• AI Search Pulse
• AEO & GEO Brand Report

Products and services

• PR Newswire Amplify AI-powered SaaS platform that unifies planning, content creation, multichannel distribution, and analytics for press release and corporate communications campaigns. Built for enterprise communications teams, agencies, and IR professionals managing global campaigns.
• Press Release Distribution Services Core wire distribution service sending press releases to media outlets, newsrooms, and journalists across U.S. national, regional, and global campaigns for public companies, enterprises, and agencies.
• Premium Wire & Compliance Distribution Enterprise-grade regulatory and financial compliance distribution for SEC filings, earnings releases, and material disclosures targeted at public companies and financial institutions requiring trusted wire delivery.
• AEO & GEO Brand Report Search intelligence analytics offering that measures how AI models reference and position brands in generative search environments, capturing brand mentions, source influence, and AI-generated answers. Designed for communications and IR professionals seeking AI visibility optimization.
• Multichannel Amplification Distribution technology that amplifies press release content across earned, owned, and shared media channels simultaneously, enabling brands to extend reach beyond traditional wire outlets.
• ProfNet Expert Sourcing Expert sourcing service connecting journalists with subject matter experts to support media coverage and authoritative content development.
• Multimedia Integration Services Add-on service enabling customers to integrate photos, videos, and embedded media into press releases for richer multimedia storytelling alongside distribution.
• Feature Story Amplification (Stacker) Syndication offering via Stacker integration that distributes data-driven, bylined feature stories to editors at more than 3,000 publications for earned media placement opportunities.

Quantifiable outcome

• Minimum 2x more search visibility than competitors
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PRCAI (Public Relations Consultants Association of India)coreGTM or Marketing Partner · 8 June 2026Affiliate Membership enabling participation in industry forums, thought leadership content publication, access to training programs, and connection with PRCAI's 180+ member network. Collaboration aims to strengthen ethical standards and professionalize PR and corporate communications in India amid digital transformation and AI-driven visibility.
• Parallel Web Systems (Index)minorStrategic or Co-development Partner · 19 May 2026Launch partner for Index platform designed to help content owners understand and be compensated for how AI agents use their work, using Shapley value to calculate each source's contribution. PR Newswire joins The Atlantic, Fortune Media, PitchBook, Enigma, and ZoomInfo as founding partners.
• SPH Media (Singapore)coreChannel Partner/ Reseller/ Distributor · 26 March 2026Strategic partnership for content distribution through SPH Media flagship platforms including The Straits Times and MONEY FM 89.3 in Singapore, supporting Asia-Pacific regional expansion.
• Xinhua BizWire (China)coreChannel Partner/ Reseller/ Distributor · 26 March 2026Partnership providing clients access to mainland China's Xinhua News Agency network through Xinhua BizWire service, expanding premium wire coverage in China.
• SWNSminorChannel Partner/ Reseller/ Distributor · 23 March 2026Partnership adding 65 new UK partner titles to PR Newswire's distribution network, enhancing visibility and reach for corporate communications within the UK market.
• Festival of Marketing AsiaminorGTM or Marketing Partner · 17 March 2026Official media partner for inaugural Festival of Marketing Asia debut in Kuala Lumpur, Malaysia on September 3, 2026.
• Campaign360 APACminorGTM or Marketing Partner · 3 March 2026Official media partner for Campaign360 conference returning to Marina Bay Sands, Singapore on May 20-21, 2026, expecting 1,000+ CMOs and senior brand marketers.
• StackercoreTechnology or Integration · 13 February 2026Extended strategic partnership integrating Stacker's Feature Story Amplification tool into PR Newswire platform. Enables brands to distribute data-driven stories to editors at 3,000+ publications through Stacker's syndication network, creating earned media placement opportunities.
• CisioncoreOthersParent company acquisition. Cision acquired Trajaan (industry-leading search intelligence and GenAI monitoring platform) to expand AI and search intelligence across PR Newswire and Cision platforms.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Business Wire: Business Wire is a Berkshire Hathaway subsidiary and PR Newswire's most direct competitor, offering press release distribution to media outlets, journalists, and investors with comparable SEC compliance and global reach capabilities.
• GlobeNewswire (Notified): GlobeNewswire is a leading press release distribution service owned by Notified, directly competing with PR Newswire in wire distribution for public companies, IR communications, and global media reach.
• PRWeb: PRWeb is a lower-cost press release distribution service also owned by Cision, competing with PR Newswire for SMB and mid-market customers with simpler distribution needs at lower price points.
• Agility PR Solutions: Agility PR Solutions provides press release distribution and media contact databases, competing with PR Newswire in serving PR agencies and corporate communications teams with bundled distribution and outreach tools.

Broad incumbents

• Meltwater: Meltwater is a global media intelligence and earned media management platform overlapping with PR Newswire in PR distribution, monitoring, and analytics — serving similar enterprise communications buyers with a broader SaaS portfolio.
• Cision: Cision is PR Newswire's parent company and a leading global communications and earned media software provider, offering broader PR, IR, and social media management capabilities that encompass wire distribution.
• Notified: Notified is the parent of GlobeNewswire and a broader IR and PR communications platform, directly competing with PR Newswire across wire distribution, IR websites, and earnings communication workflows.

Emerging players

• eReleases: eReleases is a smaller press release distribution service targeting SMBs with lower-cost offerings, competing with PR Newswire on price-sensitive distribution customers who do not need premium compliance-grade wire services.
• Send2Press: Send2Press is a niche press release wire service focused on small business and agency customers, competing with PR Newswire at the lower-cost end of the distribution market with simpler reach and targeting.
• Muck Rack: Muck Rack is a PR software platform with journalist database and earned media monitoring capabilities, overlapping with PR Newswire in serving PR professionals seeking media contacts, distribution lists, and PR workflow tools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pr-newswire
• Xx.com/prnewswire
• Facebookfacebook.com/26247320522

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Newswire