Cargo
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Cargo firmographics
Firmographics- Name
- Cargo
- Website
- https://getcargo.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cargo industry classification
Industry- Product category
- Revenue Operations / GTM Infrastructure Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Process & Case Management Low-Code Platforms (HDAEAKAE)
- akta.pro secondary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where Cargo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Cargo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Cargo operates as a SaaS platform providing GTM infrastructure. The platform offers a free tier for building, with enterprise features requiring sales contact. Revenue is generated through subscription-based access to the platform with pricing based on usage volume and feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for self-serve onboarding |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cargo product offering
Product offeringCore offering
Cargo sells a programmable GTM (go-to-market) infrastructure platform that unifies data, automation handoffs, and AI workflows for revenue teams. The platform is built on four composable primitives — Agents, Plays, Tools, and Data Models — and is delivered through both a no-code visual UI and developer interfaces (TypeScript SDK, CLI, MCP, Terraform, Claude Code). It integrates with 100+ sales, marketing, CRM, enrichment, and AI tools, and is offered via a free self-serve tier plus enterprise sales.
Product overview
Cargo is a GTM (Go-To-Market) Infrastructure platform that provides a programmable, unified operating model for revenue teams. The platform is built on four primitives: Agents (autonomous AI workers), Plays (always-on workflows triggered by live signals), Tools (reusable GTM functions), and Data Models (unified data across CRM, product, and enrichment). Cargo offers both a visual UI for no-code workflow building and a code-based approach via TypeScript API, CLI, and Claude Code integration. The platform integrates with 100+ tools including CRM systems (Salesforce, HubSpot, Attio), sales engagement (Outreach), communication (Slack, LinkedIn), and AI providers (OpenAI, DeepSeek).
Differentiator
Problem solved
Functional benefit
Products and services
- Agents Autonomous AI workers that research, qualify, and act on GTM signals without manual intervention; can autonomously research prospects across the web, news, and LinkedIn to craft personalized outreach at scale. Part of Cargo's four-primitive infrastructure for GTM Engineers and revenue teams.
- Plays Always-on signal-triggered workflows; when a signal fires, the play runs reliably every time with infrastructure-as-code features including retries, versioning, and controlled rollouts. Supports lead routing, CRM enrichment, and deal risk detection use cases.
- Tools Reusable GTM functions that the entire stack can call from the UI, API, or an agent; built once and used everywhere across workflows.
- Data Models Unified data model across CRM, product, and enrichment providers serving as a single source of truth that everything downstream runs on.
- Revenue Organization Maps one operating model across every workflow, enabling consistent revenue orchestration across the GTM stack.
Quantifiable outcome
- 5x more qualified prospects from inbound signups for Descript through automated lead enrichment pipeline
- +1 more outcomes
Companies that use Cargo
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Cargo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature6 records
Cargo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AttiocoreNative integration partnership. Cargo users can connect Attio (CRM/lead management) to their GTM workflows, enabling automated data synchronization and enrichment through Cargo's unified data model.
- ApollocoreNative integration with Apollo.io (sales intelligence and engagement platform). Enables account enrichment and prospecting workflows within Cargo's GTM infrastructure.
- HubSpotcoreNative integration with HubSpot CRM. Cargo provides data models and workflows that keep HubSpot data updated and enable automated pipeline operations.
- SalesforcecoreNative integration with Salesforce. Cargo enables enterprises to build unified data models across Salesforce and other tools, with automated enrichment and routing capabilities.
- OutreachcoreNative integration with Outreach (sales engagement platform). Enables automated outreach workflows and sequence management within Cargo's GTM infrastructure.
- SlackcoreNative integration with Slack for notifications, alerts, and workflow triggers. Enables real-time communication of deal risks, stall detection, and task assignments.
- LinkedIncoreNative integration with LinkedIn for prospecting, account research, and engagement data. Powers autonomous research workflows for personalized outreach.
- ZoomInfocoreNative integration with ZoomInfo (B2B contact database). Enables account enrichment and data quality workflows within Cargo's unified data model.
- IntercomcoreNative integration with Intercom (customer communication). Enables workflows for customer engagement, onboarding, and retention signals.
- OpenAIcoreNative integration with OpenAI for AI-powered workflows. Powers autonomous agents that research, qualify, and act on GTM signals using LLM capabilities.
Scale indicators3 records
Recent moves2 records
Expansion highlights6 records
Cargo competitors and assessment
Company assessmentEmerging players
- Lindy AI: Lindy AI provides no-code AI agents for sales and operations workflows, overlapping with Cargo's Agents and Plays primitives in the GTM-engineer persona.
- 11x.ai: 11x.ai builds autonomous AI sales agents (SDRs) that operate across the same GTM stack as Cargo's Agents primitive, representing an adjacent approach to AI-driven revenue automation.
- n8n: n8n is an open-source workflow automation platform with native AI capabilities, increasingly adopted by technical GTM operators as a self-hosted alternative to Cargo's programmable infrastructure.
Broad incumbents
- Workato: Workato is an enterprise iPaaS for business workflow automation and integrations, competing with Cargo in the enterprise GTM/integration orchestration layer with deeper enterprise governance.
- Make (Integromat): Make is a visual automation platform competing for the same no-code/low-code workflow market as Cargo, with broad integrations across SaaS tools used in revenue operations.
- Zapier: Zapier is the established horizontal workflow automation platform with thousands of integrations; Cargo competes against it for the GTM-engineer use case while offering more GTM-specific primitives and observability.
- HubSpot Operations Hub: HubSpot's Operations Hub offers native data sync, workflow automation and AI features inside the HubSpot CRM — a direct incumbent risk as Cargo's CRM partners expand their own automation surface.
- Tray.io: Tray.io (Tray AI) is a general-purpose integration and workflow automation platform targeting RevOps and IT teams, directly comparable to Cargo's enterprise integration thesis.
Direct peers
- Bardeen: Bardeen is an AI-powered automation platform aimed at GTM and RevOps users, offering browser-based workflow building comparable to Cargo's no-code GTM automation use cases.
- Clay: Clay is a direct competitor offering AI-driven data enrichment and outbound workflow automation for GTM teams, with deep integrations to Apollo, ZoomInfo and similar providers — the same core problem Cargo solves for RevOps.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cargo social profiles
Digital presenceCargo compliance and trust
Trust signalCompliance2 records
Cargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cargo leadership team
Management profileNumber of profiles
Profiles1 record
Cargo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cargo
What does Cargo do?
Cargo sells a programmable GTM (go-to-market) infrastructure platform that unifies data, automation handoffs, and AI workflows for revenue teams. The platform is built on four composable primitives — Agents, Plays, Tools, and Data Models — and is delivered through both a no-code visual UI and developer interfaces (TypeScript SDK, CLI, MCP, Terraform, Claude Code). It integrates with 100+ sales, marketing, CRM, enrichment, and AI tools, and is offered via a free self-serve tier plus enterprise sales.
Is Cargo a public or private company?
Cargo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cargo founded?
Cargo was founded in 2023. It employs 51 to 100 people.
Where is Cargo based?
Cargo is headquartered in San Francisco, United States, in the North America region.
How does Cargo make money?
One revenue line is on record: platform Subscription.
Who are Cargo's main competitors?
Emerging players on record are Lindy AI, 11x.ai and n8n. Broad incumbents are Workato, Make (Integromat), Zapier, HubSpot Operations Hub and Tray.io. Direct peers are Bardeen and Clay.
Does Cargo have an API?
Yes. Cargo provides a TypeScript API (@cargo-ai/api) that enables developers to programmatically interact with their GTM infrastructure. The API supports operations such as listing workflows, creating batch runs, and managing orchestration tasks. Developers can build custom integrations, automate workflows, and operate their entire GTM stack from code. The platform also supports CLI, MCP (Model Context Protocol), and Terraform for infrastructure-as-code workflows with retries, versioning, and controlled rollouts. Developer documentation is at docs.getcargo.ai/cli/overview.
What industry is Cargo in?
Cargo's product category is Revenue Operations / GTM Infrastructure Software. Its primary akta.pro industry code is HDAEAKAE, Process & Case Management Low-Code Platforms, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.