Prime Robotics

What Prime Robotics does

Prime Robotics, Inc. is a private US warehouse automation company headquartered in Lakewood, Colorado, founded in 2015 as a spinout from Bleum. The company designs and manufactures Autonomous Mobile Robots (AMRs) and supporting software for logistics, distribution, and manufacturing operations, with product lines spanning the AutoShelf goods-to-person platform, MobileShelf (T-1000/T-2000), MobilePallet, Cold-Adapted Robots rated to -20°F, 4-Way Shuttle AS/RS systems, and Picking & Palletizing Arms. Its flagship software is the Prime Execution System, which includes the Robot Control System (RCS) and orchestrates fleets using dual QR-code and SLAM navigation. The most recent product launch, the Advanced Tall Pallet Station (March 2026), adds AI-enabled 3D vision, volumetric sensors, predictive task interleaving, and an LLM-powered natural language voice interface for high-volume mixed-case palletization.

The company monetizes through a mix of direct robot sales, a Robots-as-a-Service (RaaS) subscription model, and professional services including warehouse AutoCAD design and system integration. Go-to-market combines an enterprise field sales motion with a channel partner network that includes an exclusive Colorado distribution agreement with Arnold Machinery Company and system integrator relationships with Wulftec International, Softeon, Kawasaki Robotics, PKG Systems, Pengate ILS, and BlueOnyx. Target verticals are 3PL/logistics, retail and e-commerce, food and beverage distribution, and factory manufacturing, with R&D and engineering operations in Shenzhen, China supporting the Lakewood headquarters.

Name

Prime Robotics

Legal name

Prime Robotics, Inc.

Website

https://primerobotics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Prime Robotics builds autonomous mobile robots and warehouse execution software for 3PL, retail/e-commerce, food and beverage, and manufacturing customers, offering AMRs, pallet stations, and RaaS financing.

Ownership category

akta.pro rank

Product category

Warehouse Automation Robotics

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

Keywords

• Warehouse automation
• Autonomous mobile robots
• Pallet logistics
• Goods-to-person
• Cold storage robotics

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Robots as a Service (RaaS) Subscription: Flexible subscription-based leasing model allowing warehouses to implement automation without significant upfront costs. Includes maintenance, support, and technology updates.
2. Direct Robot Sales: Full asset ownership model for customers preferring to buy robots outright with tax depreciation benefits and lower long-term total cost.
3. Professional Services: Implementation, system integration consulting, warehouse AutoCAD design services, and ongoing operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prime Robotics designs, manufactures, and integrates autonomous mobile robots (AMRs) and supporting software for warehouse and distribution center automation. Its core offerings include shelf-moving (AutoShelf, MobileShelf), pallet-moving (MobilePallet, Cold-Adapted Robots), 4-Way Shuttle AS/RS, robotic picking arms, and the Prime Execution System software that orchestrates robot fleets and integrates with customer WMS/ERP systems.

Product overview

Prime Robotics offers a unified platform-plus-modules architecture for end-to-end warehouse automation. The core hardware portfolio spans multiple AMR types: the AutoShelf (shelf-integrated robots), MobileShelf (T-1000/T-2000 for piece-picking and pallets), MobilePallet (3,000+ lb. pallet movers), Cold-Adapted Robots (-20°F capable), Picking & Palletizing Arms, and 4-Way Shuttle AS/RS systems. The Prime Execution System and Robot Control System (RCS) software serves as the unified orchestration layer, coordinating all robotic hardware, workstations, and third-party integrations. Supporting modules include the Advanced Pallet Station, Advanced Hybrid Station, and Piece Pick Stations (pick-to-light workstations), plus a Robots-as-a-Service financing model. Navigation is powered by dual QR Code and SLAM technologies. The system integrates Wulftec's stretch wrapping technology for complete pallet management.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoShelf A revolutionary goods-to-person AMR platform in which the robot is integrated into every shelf, so each shelf drives itself to the pick station. Eliminates time traditional AMRs spend picking up, carrying, lifting, and dropping shelves. Features integrated pick-to-light and AutoShelf Dispatch System for location optimization. For warehouse operators running piece-pick and case-pick fulfillment.
• MobileShelf AMR System Autonomous mobile robot (AMR) system for logistics and warehouse operations. Available in T-1000 model (up to 500kg capacity for piece-picking) and T-2000 model (up to 1,000kg capacity for pallet operations). Brings inventory shelves to pick stations for goods-to-person fulfillment.
• MobilePallet An autonomous mobile robot capable of moving over 3,000 lbs of palleted goods through a warehouse unmanned. Part of Prime's pallet logistics solution portfolio, designed for pallet-to-person operations in distribution centers.
• Cold-Adapted Robots Pallet- and shelf-moving robots specifically designed for refrigerated and freezer environments. Arctic variants can move temperature-sensitive pallets weighing up to 4,440 pounds through cold storage warehouses. Built with special materials to withstand temperatures as low as -20°F. For food and beverage and cold-chain distribution customers.
• 4-Way Shuttle & AS/RS Automated Storage and Retrieval System (AS/RS) combining 4-way shuttle technology for high-density storage and retrieval operations in warehouse environments. Complements the AMR fleet and Prime Execution System for end-to-end warehouse automation.
• Prime Execution System (PES) Intelligent warehouse execution software that adapts to business systems, coordinates robotic systems, workflows, and third-party devices. Includes the Robot Control System (RCS) for reconfiguring robot workflows and scaling on-demand. Serves as the unified orchestration layer across all Prime Robotics hardware and partner integrations.
• Advanced Pallet Station (APS) Pick station that accelerates picking from single-SKU pallets to build multi-SKU pallets. Achieves 400+ picks per hour with a single human picker, scaling up to 900 picks per hour with robotic arm integration. Handles up to three simultaneous orders with automated pallet delivery and takeaway. For distribution centers performing high-volume multi-SKU pallet building.
• Advanced Tall Pallet Station (TPS) AI-enabled hybrid automation cell for ultra-tall mixed-case palletization targeting high-volume distribution customers in food and beverage, 3PL, and wholesale industries. Features AI-enabled 3D vision-driven robotic automation, predictive task interleaving via volumetric sensors, and an LLM-powered natural language voice interface. Rated capacity exceeding 350 cases per hour with 108-inch tall pallets.
• Advanced Hybrid Station Workstation that streamlines picking from pallets, totes, and shelves. Achieves 350+ picks and case sorts per hour. Operates 10–12 hours per battery charge with LED indications and pick-and-put-to-light functionality. For mixed-SKU distribution operations.
• Robots as a Service (RaaS) Subscription-based leasing model allowing warehouses to implement automation without significant upfront costs. Includes maintenance, support, and latest technology updates with flexible scaling up/down. Targets small to medium-sized warehouses that cannot deploy large capex automation.

Quantifiable outcome

• 400% increase in order fulfillment velocity
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• Arnold Machinery CompanycoreChannel Partner/ Reseller/ Distributor · 1 February 2025Exclusive distribution partnership for Colorado region. Arnold Machinery delivers Prime Robotics AMRs for order picking and inventory throughput, along with free on-site consultations, warehouse AutoCAD design services, and system integration consulting. Establishes Arnold as Colorado's top warehouse automation and robotics consultants.
• Wulftec InternationalcoreTechnology or Integration · 1 June 2023Integration partnership enabling Wulftec's stretch wrapping technology to fully integrate with Prime's pallet management solution. Collaboration advances automated warehousing and pallet management systems for end-to-end automation in fulfillment facilities.
• Fordist EuropecoreStrategic or Co-development Partner · 11 March 2019Deployment of MobileShelf logistics robot system (T-1000 and T-2000 models) in Prague warehouse. Fordist selected Prime due to hardware platform robustness and WMS software pedigree. System achieved ten-fold increase in picking speeds and ran smoothly for 3+ months.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Locus Robotics: Locus Robotics builds autonomous mobile robots for warehouse order fulfillment and goods-to-person picking, targeting 3PL, retail, and e-commerce customers — directly comparable to Prime's MobileShelf and AutoShelf AMR offerings.
• Geek+: Geek+ offers a broad portfolio of warehouse AMRs including goods-to-person, picking, and sorting robots, serving global 3PL, retail, and e-commerce customers — overlapping directly with Prime's AMR product lines and target verticals.
• GreyOrange: GreyOrange develops AI-powered warehouse AMRs and orchestration software for retail and 3PL fulfillment, with a comparable end-to-end platform-plus-modules architecture and similar target customer base as Prime Robotics.
• HAI Robotics: HAI Robotics specializes in goods-to-person autonomous case-handling robots (ACR) and AS/RS systems for warehouses, directly competing with Prime's AutoShelf and 4-Way Shuttle/AS/RS offerings in the same fulfillment use cases.
• AutoStore: AutoStore pioneered cube-based goods-to-person storage with grid, robots, and ports — a leading goods-to-person architecture that directly competes with Prime's AutoShelf and MobileShelf in mid- and large-warehouse deployments.
• 6 River Systems (Shopify): 6 River Systems builds collaborative warehouse robots and fulfillment software for 3PL and e-commerce operations, comparable to Prime's AMR-plus-workstation solution stack and shared target customer segments.
• Fetch Robotics (Zebra Technologies): Fetch Robotics (now part of Zebra Technologies) provides warehouse AMRs for picking, material handling, and fulfillment — a closely comparable product portfolio and customer base to Prime Robotics.

Emerging players

• inVia Robotics: inVia Robotics offers AI-driven warehouse AMRs and a subscription-based Robotics-as-a-Service model, overlapping with Prime's AMR portfolio and RaaS go-to-market motion in mid-market e-commerce and 3PL accounts.

Broad incumbents

• Symbotic: Symbotic is a large, publicly traded provider of end-to-end warehouse automation including AMRs, AS/RS, and AI software for retail and wholesale distribution — a broader incumbent against Prime in the same end markets, with far greater capital and scale.
• Dematic: Dematic is a global warehouse automation incumbent offering AS/RS, conveyors, AMRs, and software for large enterprise distribution centers — overlapping with Prime's portfolio while serving a different scale and geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIynZmxcJFVyAau4pWImOKA
• Facebookfacebook.com/Prime-Robotics-2176421915741450
• LinkedInlinkedin.com/company/primerobotics
• Xx.com/roboticsprime

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Robotics