Slip

What Slip does

Slip is a London-based B2B SaaS company, founded in 2021 by Tash Grossman (CEO) and Eddy Herman (CTO), that operates a digital receipts platform transforming paper receipts into real-time customer engagement touchpoints for retailers. The platform links in-store purchases to verified customer profiles at the point of sale via phone number, email, or QR code scan — without requiring a consumer app download — and delivers digital receipts through SMS or email that activate loyalty enrolment, personalised product recommendations, verified reviews, warranty registration, gift receipts, and effortless returns via QR code. Underlying technology integrates directly with major retail infrastructure including POS systems (Sitoo, Epos Now) and CRM/marketing platforms (Klaviyo, Emarsys, Eagle Eye, Ometria, NewStore, Shopify), enabling deployments as fast as 25 minutes and enriching retailer customer data with transactional insights in real time.

Slip serves three primary customer segments: enterprise retailers and global brands (e.g., JD Sports across 400+ UK stores, ALDO powering 50% of in-store transactions globally, Beyond Retro across UK, Sweden, and Finland), independent and medium-sized retailers, and end consumers via a consumer-facing mobile app (rated 4.4 stars on the App Store). The company monetises through quote-based subscription contracts with retailers, priced by deployment scale (number of stores, transaction volume) and feature requirements, typically structured as multi-year enterprise agreements. The company holds ISO 27001 certification for information security management and runs both a direct enterprise field sales motion and a consumer product-led growth motion via its iOS and Android app.

Operating from 120 New Cavendish Street, London, Slip has raised approximately $4.2M in cumulative funding (€897k pre-seed in March 2022 and a £2.5M/$3.2M seed round in June 2024 led by Adjuvo) and employs 1-10 staff. The company is pursuing international expansion, with US market entry as the primary focus via selection for the NYFTLab 2025 cohort backed by lululemon, Gap Inc., J.Crew, Saks, TJX, AEO, and Tapestry, and inclusion in the NRF 2026 Innovators Showcase.

Name

Slip

Legal name

Slip Technology Limited

Website

https://slipreceipts.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Slip is a London-based B2B SaaS platform that converts in-store paper receipts into digital, data-rich marketing touchpoints for enterprise and mid-market retailers. It links purchases to verified customer profiles in real time at POS, enabling loyalty activation, personalised recommendations, and CRM enrichment without requiring a consumer app download.

Ownership category

akta.pro rank

Product category

Retail Customer Engagement Software

NAICS

Direct Mail Advertising (541860)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Digital receipts platform
• Retail customer engagement
• Loyalty activation software
• POS integration platform
• Post-purchase marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Receipt Platform Subscription: Slip provides a SaaS platform enabling retailers to issue digital receipts, capture customer data, and activate post-purchase engagement tools (loyalty, reviews, recommendations). Revenue is generated through subscription fees from retailers for access to the Slip platform, with pricing based on deployment scale (number of stores, transaction volume). Implementation includes integration with POS and CRM systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Slip is a SaaS digital receipts platform that transforms paper receipts into data-rich digital marketing touchpoints at the point of sale. The platform integrates directly with retailers' POS systems and CRM platforms to link in-store purchases to real customer profiles in real time, enabling personalised post-purchase engagement including loyalty enrolment, verified reviews, warranty registration, and product recommendations.

Product overview

Slip is a digital receipts platform offered as a unified core product with modular capabilities. The platform consists of the main Slip Digital Receipts Platform, complemented by three core operational modules (Capture & Connect, Share & Personalise, Engage & Grow) and six engagement features (Personalised Recommendations, Verified Reviews, Subscription Activation, Warranty Registration, Loyalty Sign-up, Brand Advocacy). The offering is distributed across three go-to-market solutions: For Retailers (targeting independent and medium-sized brands), For Enterprise Brands (scalable enterprise solution), and For Shoppers (consumer-facing mobile app). The platform integrates with major retail infrastructure including POS systems (Sitoo, Epos Now), CRM/marketing platforms (Klaviyo, Emarsys, Ometria), and eCommerce (Shopify), feeding customer data directly into retailers' marketing stacks to power post-purchase engagement, loyalty activation, and personalisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Slip Digital Receipts Platform The core SaaS platform that transforms paper receipts into digital post-purchase engagement tools, enabling retailers to capture customer data, drive loyalty sign-ups, collect verified reviews, and deliver personalised recommendations from every transaction. Sold to enterprise retailers and growing brands on a subscription basis.
• Slip for Enterprise Brands

Quantifiable outcome

• 25x increase in in-store customer data capture for ALDO, with 92% marketing opt-in rate on digital receipts and loyalty sign-ups growing 20x
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered strategic and core.

• New York Fashion Tech Lab (NYFTLab)strategicStrategic or Co-development Partner · 1 March 2025NYFTLab is a leading accelerator programme connecting women-led B2B technology innovators with top-tier fashion and retail brands. Slip selected as 2025 cohort company (one of six). Programme includes workshops, weekly sessions, strategic introductions to partner brands including lululemon, Gap Inc., J.Crew, Saks, The TJX Companies, AEO Inc., and Tapestry, culminating in Demo Day mid-June 2025. Primary vehicle for US market expansion.
• EmarsyscoreTechnology or IntegrationSAP Emarsys is an omnichannel platform that helps marketers create and scale AI-powered personalised engagements. Emarsys integration enables Slip to leverage customer data for personalised receipt content and marketing automation within the broader retail tech stack.
• Eagle EyecoreTechnology or IntegrationThe most flexible and scalable loyalty and promotions platform for retail, travel, and hospitality brands. Eagle Eye integration enables Slip to connect digital receipt activation directly to loyalty programme infrastructure, allowing seamless loyalty enrolment and rewards management.
• SitoocoreTechnology or IntegrationCloud-native POS and Unified Commerce Platform that powers seamless in-store experiences. Sitoo integration enables real-time POS-to-receipt data capture. ALDO achieved 25-minute integration via Sitoo. Beyond Retro uses Sitoo for purchase-to-CRM data linking.
• OmetriacoreTechnology or IntegrationThe only customer data experience platform built for retail, helping brands deliver cross-channel marketing experiences. Ometria integration enables Slip to enrich customer profiles with purchase data and drive personalised marketing across channels.
• KlaviyocoreTechnology or IntegrationCRM built specifically for B2C, combining customer data and marketing automation to help brands deliver highly personalised customer experiences at scale. Klaviyo integration enables Slip to deliver purchase-enriched customer data directly into marketing automation workflows. Used by ALDO and Beyond Retro.
• NewStorecoreTechnology or IntegrationNewStore offers a scalable, globally compliant unified commerce platform that helps premium brands deliver exceptional experiences. NewStore partnership extends Slip's enterprise-grade integration capabilities for global brand deployments.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Yocuda: Yocuda is a UK-based digital receipts platform for retailers that converts paper receipts into digital marketing touchpoints and loyalty hooks. It is the closest direct competitor to Slip in product, target market (UK and European retail), and integration-led GTM motion.
• Eagle Eye: Eagle Eye is a loyalty, promotions, and personalised offers platform serving retail, hospitality, and travel brands. Although also a Slip integration partner, Eagle Eye's core loyalty-activation offering competes head-on with Slip's 'zero-friction loyalty enrolment' feature set.
• Yotpo: Yotpo provides reviews, loyalty, SMS marketing, and subscriptions primarily for Shopify and e-commerce merchants. It is increasingly expanding into in-store and omnichannel retail, overlapping with Slip's verified reviews, loyalty activation, and post-purchase personalisation capabilities.
• FiveStars: FiveStars is a customer loyalty and marketing platform for small and mid-sized brick-and-mortar retailers. It competes with Slip in loyalty activation and customer-data capture for offline retailers, primarily in the North American SMB segment.
• Receiptful: Receiptful is a digital receipts and email marketing automation service for e-commerce merchants (now part of Growens). It pioneered the 'smart receipt' category and remains a direct functional analogue to Slip for online retailers, though Slip differentiates with in-store POS.

Emerging players

• Okendo: Okendo is a reviews and user-generated content platform purpose-built for retail and DTC brands. It overlaps with Slip's 'Verified Reviews' feature and shares a similar Shopify/retail-tech integration narrative, though Slip adds the in-store POS layer.

Broad incumbents

• Paytronix: Paytronix is an enterprise loyalty, gift, and online ordering platform primarily serving restaurant and hospitality chains. It is a broader incumbent in loyalty activation, with comparable data-capture and personalisation capabilities aimed at multi-location operators.
• Birdeye: Birdeye is a customer experience and reputation management platform that aggregates reviews, listings, and messaging for multi-location businesses. It is an incumbent analogue for Slip's verified-reviews and customer-engagement features, with a stronger SMB tilt.
• Airship: Airship is a mobile app experience and cross-channel messaging platform used by large retailers, banks, and media brands. It overlaps with Slip on post-purchase SMS/push engagement and customer-data personalisation at enterprise scale.

Others

• Klaviyo: Klaviyo is a B2C CRM and marketing automation platform that Slip integrates with directly. It is an ecosystem partner today but represents a credible adjacent competitor if it expands deeper into in-store data capture or receipts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slip-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slip