What Panacea Life Sciences does

Panacea Life Sciences, Inc. is a woman-owned, vertically integrated CBD manufacturer founded in 2017 and headquartered in Golden, Colorado. The company controls its supply chain from seed-to-sale, operating company-owned hemp farms, in-house extraction, and manufacturing facilities to produce a multi-brand portfolio organized under PANA Health (daily supplements, tinctures, softgels, tablets), PANA Beauty (skincare, moisturizers, eye therapy), PANA Sport (kinesiology tape, cooling/heating sticks, MCT oil, golf tablets), PANA Life (gummies, lip balm), PANA Pet (canine softgels, dog oil drops, cat lotion, horse treats), and PANA Pure (proprietary CBD oil). All products are derived from non-GMO, U.S.-grown industrial hemp and validated through internal and third-party testing.

The company's core technology is its extraction and formulation pipeline, producing full spectrum, broad spectrum, and THC-free formats across multiple delivery mechanisms (sublingual drops, softgels, fast-acting tablets, edibles, topicals, kinesiology tape, bath salts). Notable formulations include CBDA oil drops from raw hemp for enhanced bioavailability and combined CBD+CBG softgels. The company also maintains a research collaboration with Iowa State University's College of Veterinary Medicine for CBD-animal studies supporting the PANA Pet line.

Panacea generates revenue through a direct-to-consumer e-commerce channel (panacealife.com) shipping domestically across the U.S. via major carriers, a B2B white label manufacturing service for other CBD businesses, and a brand ambassador affiliate program paying 15% monthly commissions on referred sales. Pricing spans $3.95 lip balm to $49.95 premium salves, with monthly subscriptions offering 10-15% discounts and a 30-day satisfaction guarantee. The company closed a Series A round with 22nd Century Group in late 2019 to expand health and wellness operations, and during COVID-19 diversified into PPE and sanitizer manufacturing.

Name

Panacea Life Sciences

Legal name

Panacea Life Sciences, Inc.

Website

https://panacealife.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Panacea Life Sciences is a woman-owned, vertically integrated CBD manufacturer in Golden, Colorado, selling full-spectrum and THC-free hemp products across human health, beauty, sport, lifestyle, and pet verticals via its DTC e-commerce site, white label B2B services, and an affiliate program.

Ownership category

akta.pro rank

Product category

Cannabidiol (CBD) Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Cbd wellness products
• Hemp extract manufacturing
• Cbd softgels tinctures
• Cbd skincare topicals
• Cbd pet supplements

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CBD Product Sales: Direct-to-consumer sales of CBD products including tinctures, gummies, softgels, topicals, and pet products through e-commerce website with both one-time purchases and monthly subscription options.
2. White Label Services: Provides white label manufacturing services to help other CBD businesses get products to market using Panacea's infrastructure and expertise.
3. Affiliate/Brand Ambassador Program: Brand ambassador program with 15% commission paid monthly to affiliates who promote products through their channels.
4. PPE and Medical Supplies: During COVID-19, company pivoted some operations to manufacturing and procurement of hand sanitizers, masks, and other PPE products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Panacea Life Sciences manufactures and sells a vertically integrated line of hemp-derived CBD products including softgels, tablets, tinctures, gummies, topical salves, skincare creams, athletic kinesiology tape, and species-specific pet formulations under five sub-brands (PANA Health, PANA Beauty, PANA Sport, PANA Life, and PANA Pet). The company controls its supply chain from non-GMO U.S. hemp farming through in-house extraction, third-party tested manufacturing, and direct-to-consumer e-commerce sales, while also offering white label manufacturing services to other CBD businesses.

Product overview

Panacea Life Sciences is a vertically integrated CBD company operating a multi-brand product portfolio across five sub-brands: PANA Health® (daily supplements, tablets, tinctures), PANA Beauty® (skincare and topicals), PANA Sport™ (athletic performance products), PANA Life® (edibles and lifestyle products), and PANA Pet® (veterinary CBD products). The core product lines include full spectrum and broad spectrum CBD oil tinctures, softgels and capsules, fast-acting tablets, topical salves and creams, edible gummies and bath salts, and species-specific pet products. All products are manufactured from non-GMO, U.S.-grown industrial hemp using company-owned farming and extraction facilities in Colorado. The company also offers B2B white label manufacturing services and a brand ambassador affiliate program.

Differentiator

Problem solved

Functional benefit

Brands

• PANA Health®: Health-focused CBD product line including daily softgels, tinctures, and tablets
• PANA Beauty®
• PANA Sport™
• PANA Life®
• PANA Pet®
• PANA Pure®
• PANA Organic Botanicals @ Needle Rock

Products and services

• F.A.S.T. CBD Tablets Fast-acting hemp oil tablets offered in 25mg and 50mg strengths for daily supplementation, available as a core PANA Health product.
• DAILY Full Spectrum CBD Softgels Daily-use full spectrum CBD softgels at 25mg potency for consistent wellness support under the PANA Health brand.
• CBD Oil Drops (Full Spectrum) Full spectrum hemp-derived CBD tinctures in multiple potencies for sublingual use as a PANA Health core product.
• CBD Oil Drops (Broad Spectrum) Broad spectrum THC-free CBD oil drops for users avoiding any THC content, sold under the PANA Health line.
• Soothe CBD Topical Salve Topical CBD salve for localized pain relief available in 250mg, 750mg, and 1000mg potencies under PANA Health topicals.
• CBD Softgels for Sleep Full spectrum CBD softgels combined with melatonin at 50mg potency for sleep support under the PANA Health brand.
• Cherry Bomb CBD Gummies Vegan cherry-flavored CBD gummies with 20mg CBD per gummy for daily wellness, sold under the PANA Life lifestyle brand.
• Regenerating CBD Face Cream Extra-strength 676mg CBD facial moisturizer with biolipids for dry and sensitive skin, featuring anti-aging properties under the PANA Beauty brand.
• 400 mg CBD K Tape Kinesiology tape infused with 400mg CBD for athletic support and muscle recovery under the PANA Sport brand.
• MCT Oil Drops Medium-chain triglyceride oil for general wellness, offered at 940mg per serving under the PANA Sport line.
• Canine CBD Softgels 5mg CBD softgels formulated specifically for dogs, packaged in 60-count bottles under the PANA Pet brand.
• Dog CBD Oil Drops CBD tincture formulated for canine consumption with species-appropriate dosing under the PANA Pet brand.
• Horse Treats Mint 50mg CBD Mint-flavored CBD treats for horses, 50mg potency per treat, under the PANA Pet brand.
• CBD Bath Salts Vegan THC-free CBD bath salts with 100mg CBD per bag for relaxation and skin wellness under the PANA Life line.
• CBDA Oil Drops (Full Spectrum) Cannabidolic acid (CBDA) oil drops derived from raw hemp for enhanced bioavailability under the PANA Health line.
• DAILY CBD+CBG Softgels 100mg Combined CBD and CBG softgels at 100mg total potency for enhanced wellness support under PANA Health.
• Cannabidiol Oral Solution High-potency 3300mg CBD tincture for oral consumption under the PANA Health line.
• Derma Soothe CBD + CBG Dry Skin Relief Topical relief product combining CBD and CBG for dry skin conditions, sold under the PANA Health topicals line.
• CBD Everyday Wellness Bundle Curated bundle of CBD products for a daily wellness routine sold at a discounted bundle price.
• CBD Skincare Bundle Bundle of PANA Beauty skincare products offered at a discounted bundle price for a comprehensive CBD skincare regimen.
• White Label CBD Manufacturing Services B2B white label manufacturing service that allows other CBD brands to bring products to market using Panacea's extraction, formulation, and quality control infrastructure.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ISU College of Veterinary MedicinecoreStrategic or Co-development PartnerPanacea Life Sciences partnered with Iowa State University's College of Veterinary Medicine to research the effects of CBD on animals, supporting the development of pet-specific CBD products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lazarus Naturals: Vertically integrated CBD brand (farming through finished products) with tinctures, capsules, topicals, and pet SKUs. Closest comparable on vertical integration and value pricing.
• CV Sciences (PlusCBD Oil): Public CBD manufacturer and retailer with PlusCBD Oil branded tinctures, softgels, gummies, and topicals. Competes head-to-head with Panacea across the same SKUs and channels.
• Medterra: CBD wellness brand with isolates, broad spectrum, and THC-free tinctures, topicals, sleep, and pet products. Comparable DTC and subscription model to Panacea.
• Joy Organics: Premium broad-spectrum and THC-free CBD brand selling tinctures, softgels, gummies, topicals, and pet products via DTC. Direct overlap in product format and wellness positioning.
• Charlotte's Web Holdings: Largest U.S. hemp-CBD wellness brand selling tinctures, gummies, softgels, and topicals DTC and through mass retail. Closely comparable product portfolio, vertical farming, and FDA-engaged regulatory posture to Panacea.
• Green Roads: Pharmacist-formulated CBD brand with oils, gummies, topicals, capsules, and pet products sold DTC and through thousands of retail locations. Closely mirrors Panacea's SKU breadth and format mix.
• Elixinol Wellness: Global hemp-derived CBD brand with tinctures, capsules, topicals, and pet products. Comparable SKU structure; provides a benchmark for Panacea's potential international expansion.
• cbdMD: National CBD brand with broad tincture, gummy, topical, and pet lines sold DTC and via retail. Direct competitor on pricing, product format, and target consumer.

Emerging players

• Pet Releaf: Specialty pet-focused CBD brand with oils, topicals, and treats. Comparable to Panacea's PANA Pet line and useful as a deeper-dive peer into the veterinary segment.
• HempFusion: CBD supplement brand focused on capsules, tinctures, and topicals distributed through retail and DTC. Comparable mid-stage positioning and product mix to Panacea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/panacealifesciences
• Xx.com/PanaceaLifeLabs
• LinkedInlinkedin.com/company/panacea-life-sciences

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panacea Life Sciences