HeyOrca
HeyOrca is a cloud-based social media management SaaS for agencies and teams, offering multi-platform scheduling, client approval workflows, social inbox, reporting, and AI-assisted content via Oscar AI. It monetizes through freemium tiered subscriptions with unlimited users on every paid plan.
- Company typePrivate
- Founded2015
- HeadquartersSt. John's, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HeyOrca does
HeyOrca is a privately held Canadian SaaS company, headquartered in St. John's, that provides a cloud-based social media management platform for teams and agencies. Founded around 2015, the platform unifies content scheduling across nine social networks (Facebook, Instagram, LinkedIn, TikTok, Threads, YouTube, Google Business Profile, Pinterest, and X), a social inbox for community engagement, custom and competitor reporting, social listening, and an Inspo Library for content ideation. A signature feature is a built-in client approval workflow that allows external stakeholders to approve, reject, or comment on posts via shareable links without logging in. The platform also includes an Oscar AI add-on for generative caption and content assistance, an Instagram Bio Link tool, and native integrations with Canva, Dropbox, Mailchimp, and Google Business Profile.
HeyOrca monetizes through tiered subscription plans (Free, Basic, and Pro workspaces) billed monthly or annually, with a 15% annual discount and a non-profit discount stackable to 40%. All paid plans include unlimited users — a deliberate contrast to per-seat incumbents — with additional social accounts priced at $10 per month each. The product-led go-to-market relies on a no-credit-card free trial and self-serve sign-up via app.heyorca.com, supplemented by personalized demo tours (some conducted by CEO Joe Teo). Growth is amplified through a community-led layer including the HeyOrca Stans community, a Facebook Group, HeyOrca Academy, the Life in Social podcast, live webinars, multiple newsletters, and a Community Benchmark Report.
The company reports 46,000+ users creating 190,000+ posts per month, with a self-reported 9.8/10 customer care rating. Named customers span a broad set of verticals and sizes — Little Canada, Girl Guides Newfoundland and Labrador Council, Broadway.com, Cisco, Goodwill of Southern Nevada, and WELLA Professionals — alongside dedicated use-case segments for agencies, non-profits, small businesses, and faith-based organizations. HeyOrca has raised approximately $2.13M across disclosed rounds in 2015, 2016, and 2017 from BDC Capital, Killick Capital, and Pelorus Venture Capital, and remains privately held with no announced funding since 2017.
HeyOrca firmographics
Firmographics- Name
- HeyOrca
- Website
- https://HeyOrca.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HeyOrca is a cloud-based social media management SaaS for agencies and teams, offering multi-platform scheduling, client approval workflows, social inbox, reporting, and AI-assisted content via Oscar AI. It monetizes through freemium tiered subscriptions with unlimited users on every paid plan.
- Ownership category
- akta.pro rank
HeyOrca industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
Keywords
Where HeyOrca is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Markets served
HeyOrca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: HeyOrca generates revenue through tiered subscription plans (Free, Basic, Pro workspaces) billed monthly or annually. The platform offers unlimited users on all paid plans, with additional social accounts available at $10 each per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free workspace for early-stage clients and personal brands |
| Subscription | Monthly | Basic paid plan for growing social media management needs |
| Subscription | Monthly | Pro plan for advanced, high-touch client management |
| Subscription | Annual | Annual subscription option with 15% discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
HeyOrca product offering
Product offeringCore offering
HeyOrca is a cloud-based social media management SaaS platform that enables teams and agencies to plan, schedule, and publish content across nine social networks, run client content approval workflows without requiring client logins, manage community engagement from a unified social inbox, and produce custom, automated, and competitor reports. The platform is sold via freemium and tiered subscription plans with unlimited users on every paid plan, plus add-ons such as Oscar AI generative content tools and additional social accounts.
Product overview
HeyOrca is a unified social media management platform for teams and agencies. The core offering combines Scheduling for content planning and publishing, Reporting for analytics, Social Inbox for community engagement, and Social Listening for brand monitoring. Additional modules include Oscar AI for AI-generated captions, Bio Link for Instagram link-in-bio functionality, Inspo Library for content inspiration, and a Mobile App for on-the-go management. The platform integrates with Canva and Dropbox, supports nine social networks (Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X, YouTube, Google Business Profile), and includes built-in client approval workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Oscar AI: AI-powered feature within the HeyOrca platform for social media management assistance.
Products and services
- HeyOrca Social Media Management Platform
Quantifiable outcome
- One agency saved 60 hours within 30 days of switching to HeyOrca
- +2 more outcomes
Companies that use HeyOrca
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
HeyOrca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
HeyOrca partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CanvacoreNative integration allowing users to create Canva graphics directly within HeyOrca's platform. Users can design and publish visual content seamlessly without switching between tools.
- Google Business ProfilecoreNative integration for scheduling and managing Google Business Profile posts directly from HeyOrca's platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
HeyOrca competitors and assessment
Company assessmentDirect peers
- SocialPilot: Affordable social media scheduling and analytics tool popular with SMBs and agencies. Competes with HeyOrca in the value-tier segment for multi-account management.
- Loomly: Social media calendar and collaboration tool for teams and agencies, offering post ideas, approval workflows, and analytics. Highly comparable to HeyOrca in agency-targeted collaboration features.
- Sendible: Social media management platform built specifically for agencies with client management and white-label reporting. Direct competitor to HeyOrca's agency use case and pricing model.
- Buffer: Popular, easy-to-use social media scheduling and analytics platform with strong PLG motion. Comparable to HeyOrca in target SMB and prosumer segments and in offering cross-network scheduling and reporting.
- Later: Visual content scheduling platform strong in Instagram, TikTok, and influencer marketing. HeyOrca lists Later as a direct competitor on its comparison pages, competing for similar creator and small business buyers.
- Agorapulse: Social media management platform focused on agencies and teams with inbox, scheduling, and reporting features. Closely overlaps HeyOrca's agency-first positioning and unlimited-user value proposition.
Broad incumbents
- Hootsuite: One of the largest social media management platforms globally, offering scheduling, analytics, and social inbox across networks. HeyOrca explicitly publishes comparison pages against Hootsuite, signaling direct head-to-head competition in the agency market.
- Sprout Social: Enterprise-focused social media management suite with scheduling, reporting, and inbox features. HeyOrca compares directly to Sprout Social and targets the same agency and mid-market buyer.
- Zoho Social: Part of the broader Zoho business software suite, offering social media management with scheduling, monitoring, and reporting. Competes with HeyOrca for SMB buyers already using Zoho's ecosystem.
Emerging players
- CoSchedule: Marketing calendar and content workflow platform with social publishing features. Adjacent competitor that overlaps HeyOrca's content planning and team collaboration use cases for marketers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeyOrca social profiles
Digital presenceHeyOrca compliance and trust
Trust signalCompliance1 record
HeyOrca financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyOrca leadership team
Management profileNumber of profiles
Profiles1 record
HeyOrca funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyOrca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyOrca
What does HeyOrca do?
HeyOrca is a cloud-based social media management SaaS platform that enables teams and agencies to plan, schedule, and publish content across nine social networks, run client content approval workflows without requiring client logins, manage community engagement from a unified social inbox, and produce custom, automated, and competitor reports. The platform is sold via freemium and tiered subscription plans with unlimited users on every paid plan, plus add-ons such as Oscar AI generative content tools and additional social accounts.
Is HeyOrca a public or private company?
HeyOrca is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeyOrca founded?
HeyOrca was founded in 2015. It employs 11 to 50 people.
Where is HeyOrca based?
HeyOrca is headquartered in St. John's, Canada, in the North America region.
How does HeyOrca make money?
One revenue line is on record: subscription Plans.
Who are HeyOrca's main competitors?
Direct peers on record are SocialPilot, Loomly, Sendible, Buffer, Later and Agorapulse. Broad incumbents are Hootsuite, Sprout Social and Zoho Social. CoSchedule is listed as an emerging player.
Does HeyOrca have an API?
No public API is recorded for HeyOrca.
What industry is HeyOrca in?
HeyOrca's product category is Social Media Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 513210 and its SIC code is 7372.