What MTE does

MTE (More Than Energy) is a privately held U.S. wellness supplement company operating under CASA MTE LLC, founded by Jeff Boyd in 2022 and headquartered in Dripping Springs, Texas. The company manufactures a single core product — a caffeine-free daily wellness powder combining 11 clinically-studied adaptogens, nootropics, and superfoods, including Paraxanthine (sourced as Enfinity®), standardized Saffron extract (Affron® from Gencor), Ashwagandha, L-Theanine, GABA, Eleuthero, Holy Basil, Maca, Chicory Root Inulin, and Amaranth. The formulation is positioned as a jitter-free, crash-free alternative to caffeine-based energy drinks, with supporting claims around energy, focus, mood, stress resilience, and gut health (4g prebiotic fiber). The product is offered in three flavor SKUs (Mandarin Orange, Mango Pineapple, Lemon Lime), with a limited-edition Huckleberry Açaí collaboration launched in 2026 with Reggie Watts.

MTE's business model is a direct-to-consumer subscription e-commerce operation run through getmte.com, with a 24-pack retail price of $77.95 reduced to $62.00 (~20.46% off) on subscription, a 6-packet sample pack at $21.95, and accessories (glass bottle, electric hand mixer). Subscription plans offer delivery every 15, 24, 30, 48, or 72 days with pause/skip/cancel controls, a 60-day money-back guarantee, and free shipping on 24-pack orders. Distribution is augmented by a physical retail store locator, and the company has secured a Health Canada Registration, with international shipping flagged as coming soon. Manufacturing is outsourced to Advanced Supplements (New York) and packaging to Lone Star Labels (Texas), with the manufacturing facility holding FDA registration, cGMP, OTC, QTC, IASC, HALAL, Kosher, Certified Organic, and Health Canada certifications, plus third-party testing for 280+ banned substances, heavy metals, and contaminants.

The go-to-market motion is product-led and community-led, leaning heavily on a high-profile ambassador roster including Dave Asprey, Ben Greenfield, Luke Storey, Bas Rutten, Mari Holden, Lina Padegimaite, and Tracey Campoli, supplemented by an organic content footprint (MTE Edit blog, Instagram, Facebook, YouTube, podcast appearances by co-founder Jeff Boyd), an email newsletter offering 15% off first order, and a 15% GoAffPro-powered affiliate program with a $20/$20 customer referral incentive. The company has reported over 1 million cumulative packets sold, 4.7/5 star ratings across 840+ reviews, and survey-reported perception outcomes of 97.7% feeling more energized, 98.8% productivity lift, 91% better mood, and 98% improved focus after 60+ days of use.

Name

MTE

Legal name

CASA MTE LLC

Website

https://getmte.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MTE (More Than Energy) is a U.S. direct-to-consumer wellness brand selling a caffeine-free daily supplement powder that combines 11 adaptogens, nootropics, and superfoods, targeting health-conscious consumers, athletes, and biohackers via subscription e-commerce and influencer-led marketing.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Caffeine-free supplements
• Nootropic energy powder
• Adaptogen wellness blends
• Dietary supplement powders
• Direct-to-consumer supplements

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: MTE generates revenue primarily through direct-to-consumer sales of its daily wellness supplement powder via getmte.com. Products are sold as one-time purchases or through subscription plans with discounted pricing (20.46% off) and free shipping on 24-pack orders.
2. Subscription Revenue: Recurring revenue from subscription model where customers receive automatic deliveries every 15, 24, or 30 days with locked-in discount and ability to pause, skip, or cancel anytime.
3. Affiliate/Referral Program: Partners earn 15% commission on successful referrals through the GoAffPro affiliate platform, with refer-a-friend program giving $20 to both referrer and referee.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MTE produces and sells a caffeine-free daily wellness supplement powder that combines 11 adaptogens, nootropics, and superfoods — including Paraxanthine (Enfinity®), Saffron (Affron®), Ashwagandha, L-Theanine, and GABA — to support energy, focus, mood, stress response, gut health, and recovery without the jitters or crashes associated with caffeine. The product is sold in single-serving stick packs through direct-to-consumer e-commerce subscriptions and one-time purchases, alongside a sample pack, reusable bottle, and electric hand mixer accessory.

Product overview

MTE (More Than Energy) is a dietary wellness supplement company offering a single core product—their daily energy and wellness powder—alongside sample packs, accessories, and specialty flavor releases. The flagship product is a caffeine-free powder blend of 11 adaptogens, nootropics, and superfoods designed for sustained energy, focus, mood support, and gut health without the crash associated with caffeine. The company operates primarily through e-commerce subscriptions (with 15% subscriber discounts) and offers sample packs for trial. Recent product launches include limited-edition flavors like Huckleberry Açaí in collaboration with Reggie Watts.

Differentiator

Problem solved

Functional benefit

Products and services

• MTE: A New Kind of Energy Caffeine-free daily wellness supplement powder combining 11 adaptogens, nootropics, and superfoods (Paraxanthine from Enfinity®, Saffron from Affron®, Ashwagandha, L-Theanine, GABA, and prebiotic fiber) for energy, focus, mood, stress response, gut health, and recovery without jitters or crash. Available in Mandarin Orange, Mango Pineapple, and Lemon Lime flavors.
• Caffeine Free Energy (Sample 6-Pack)

Quantifiable outcome

• 2X increase in BDNF vs Caffeine - supports neuroplasticity, mood and long-term brain health
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Advanced SupplementscoreImplementation/ SI/ Consulting PartnerAdvanced Supplements manufactures MTE's powder products in New York. With over 20 years of experience developing nutraceuticals and supplements, they ensure quality, safety, and innovation in state-of-the-art facilities.
• Lone Star LabelsminorOthersLone Star Labels in Texas manufactures all MTE packaging. As a global leader in providing products to the supplement and consumer goods market, they ensure utmost quality packaging.
• Gencor (Affron®)coreTechnology or IntegrationGencor produces Affron®, the high-quality standardized saffron extract used in MTE's formula. Affron® is a branded ingredient because of its standardization process.
• GoAffProcoreGTM or Marketing PartnerGoAffPro provides MTE's affiliate partner platform, enabling influencers and partners to earn 15% commission on successful referrals through shared discount codes and affiliate links.
• Enfinity® (Via Paraxanthine Supplier)coreTechnology or IntegrationEnfinity® synthesized paraxanthine so it could be used as a wellness supplement. They figured out how to make clean paraxanthine that bypasses caffeine metabolism and can be included in wellness products.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bloom Nutrition: Bloom Nutrition is a fast-growing DTC supplement brand focused on greens, protein, and women's wellness via social-led marketing. It shares MTE's influencer-driven, subscription-DTC model and the clean-ingredient positioning of modern supplement brands.
• Kin Euphorics: Kin Euphorics is a functional beverage brand positioned for mood, focus, and social occasion without alcohol or excess caffeine. It is comparable on the 'better-for-you functional drink' narrative that MTE also uses to differentiate from traditional energy drinks.
• Cured Nutrition: Cured Nutrition produces functional supplements (mushroom-based and nootropic products) for energy, calm, and sleep, sold DTC. It overlaps MTE in adaptogen/nootropic positioning and target customer (wellness-focused consumers).

Direct peers

• AG1 (Athletic Greens): AG1 sells a daily greens-and-supplement powder positioned for energy, focus, gut health, and immunity — the closest functional analogue to MTE's daily wellness powder. Both target health-optimization consumers via DTC subscription, and AG1 is the category leader MTE is most directly competing against.
• Four Sigmatic: Four Sigmatic sells mushroom coffee, elixirs, and adaptogen blends for focus and calm energy. It shares MTE's functional positioning around plant-based, nootropic, adaptogenic ingredients and has a similar DTC subscription structure.
• Ryze Superfoods: Ryze offers a mushroom-based coffee alternative focused on energy, focus, and gut health, sold DTC through subscriptions. It overlaps MTE on functional positioning (clean energy, adaptogens, nootropics) and direct-to-consumer distribution.
• MUD\WTR: MUD\WTR is a mushroom-based coffee alternative marketed for calm energy without caffeine crashes. MTE targets the same 'caffeine replacement' use case with a different (adaptogen/nootropic + paraxanthine) ingredient story and similar subscription DTC model.
• Magic Mind: Magic Mind is a productivity shot combining nootropics, adaptogens, and functional ingredients, sold via DTC subscription. It is comparable on positioning (productivity, clean energy) and business model even though its format is a shot rather than a powder.

Broad incumbents

• Celsius Holdings: Celsius is a mass-market energy drink brand competing in the functional energy category that MTE is targeting as a coffee/energy-drink replacement. It is a broader incumbent with vastly larger scale and retail distribution.

Others

• Olipop: Olipop is a better-for-you functional soda brand using prebiotic fiber and clean ingredients, sold DTC and in retail. While a beverage rather than a supplement, it shares MTE's prebiotic fiber positioning and appeal to health-conscious consumers seeking cleaner everyday products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@get_mte
• Facebookfacebook.com/GETMTE
• Instagraminstagram.com/get_mte
• Xx.com/get_mte
• LinkedInlinkedin.com/company/getmte

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTE