SocialGood App

What SocialGood App does

SocialGood, Inc. is a Tokyo-based, privately held fintech company that operates the SocialGood App, a mobile and browser-extension platform enabling consumers to earn the SocialGood (SG) cryptocurrency token as cashback for online shopping at 20,000+ partnered merchants including eBay, Best Buy, Walmart, AliExpress, Temu, Booking.com, Shopee, and Lazada. The product is built on the ERC-20 token standard and is protected by 70+ registered patents covering the core "Crypto Buyback System," which commits up to 50% of the company's advertising revenue to repurchasing SG tokens from the open market, creating a self-reinforcing price-support mechanism tied to user shopping activity. The platform is localized in 50+ languages and serves a reported user base of over 3 million across North America, South America, Europe, and Asia Pacific.

The business model is primarily advertising/affiliate-commission driven: SocialGood earns fees from merchants when users complete qualified purchases through the app or Chrome extension. Supplementary revenue streams include premium membership fees (paid in SG), Lucky Wheel and SPIN gamification purchases, and direct SG sales via Coinbase Commerce. A five-tier membership system (Bronze to Diamond) ties staking rewards (1%–15% APY) and cashback multipliers to long-term SG holdings, and a Contributor Withdrawal System prioritizes active referrers. The SG token is listed on nine cryptocurrency exchanges (including BitMart, Uniswap, Bittrex, and MEXC).

The company was founded in 2018–2019 (sources differ) and has raised approximately $15.35 million across a $14.2M Series A (Miyako Capital, March 2022) and a ¥8.8B (~$5.6M) Series B (i-nest capital, December 2025). Strategic backers include JETRO (via the GSAP program) and a capital alliance with Tokyo Stock Exchange-listed Ureru for Japanese-market expansion. The company has disclosed plans for a NASDAQ listing and recently used Series B proceeds for management and governance enhancement — signals consistent with pre-IPO positioning.

Name

SocialGood App

Legal name

SocialGood, Inc.

Website

https://socialgood.inc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SocialGood, Inc. operates a mobile and browser-extension platform that lets consumers earn its SG cryptocurrency as cashback when shopping at 20,000+ partnered online stores, with token price supported by a patented ad-revenue-funded buyback system. The Tokyo-based company serves over 3 million users globally and monetizes primarily through affiliate commissions, membership tiers, and gamified SPIN purchases.

Ownership category

akta.pro rank

Product category

Cryptocurrency Rewards Platform

NAICS

Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industry

Community/Group Buying Social Commerce (CRAFANAH)

Keywords

• Crypto cashback rewards
• Shopping reward app
• Affiliate cashback platform
• Crypto staking platform
• Utility token rewards

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Others, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Advertising / Affiliate Commissions: SocialGood, Inc. earns advertising fees from partnered e-commerce brands (e.g., eBay, Best Buy, AliExpress, Shopee, Booking.com) when users complete qualified purchases through the SocialGood App or Chrome extension. These commissions are the primary revenue source, used to fund the SG buyback program. The company targets performance-based marketing budgets worth over $10 billion in the U.S. alone.
2. SG Buyback Revenue Reinvestment: A portion (up to 50%) of advertising revenue is used to buy back SG tokens from the open market. These tokens are then distributed to users as crypto rewards, creating a closed-loop economic system where user shopping activity generates revenue, which funds buybacks, which increases SG price, attracting more users.
3. Premium Membership Fees: Users pay SG tokens to unlock premium membership, which provides higher cashback rates (up to 100%), staking bonuses (up to 15% APY), and other exclusive benefits. The SG required for membership has varied: 200 SG (original), 80,000 SG (later), 800 SG (current). Members must hold minimum SG balances to maintain status.
4. Lucky Wheel / SPIN Purchases: Users can purchase additional spins on the Lucky Wheel and other SPIN wheels. Revenue from these purchases contributes to the overall ecosystem and is directed toward the SG buyback pool, with the remainder supporting platform operations.
5. Coinbase Commerce SG Purchases: Users can buy SG directly within the SocialGood App using the Coinbase Commerce feature, purchasing with USDT, BTC, ETH, or MATIC. This enables users to accumulate larger SG balances for premium membership or staking.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels13 records

Core offering

SocialGood App is a cryptocurrency reward platform that distributes its native SG (ERC-20) token to users who shop at 20,000+ partnered online stores via the mobile app or Chrome extension. A patented Crypto Buyback System uses up to 50% of advertising revenue to repurchase SG from the market, creating upward price pressure. The platform offers staking rewards up to 15% APY, tiered membership (Bronze to Diamond), and gamified SPIN features for additional SG earnings.

Product overview

SocialGood App is a Tokyo-based cryptocurrency reward platform built around the SocialGood (SG) ERC-20 utility token. The core product is the SocialGood App (mobile), which integrates the SocialGood Chrome Extension for desktop use, enabling users to earn SG (up to 100% cashback) by shopping at partnered online stores. The platform is anchored by the Patented Crypto Buyback System that uses advertising revenue to repurchase SG from the market, sustaining token price growth. Additional modules include a tiered membership system (Bronze through Diamond), staking rewards up to 15% APY, the SPIN gamified wheel feature (Lucky Wheel, 1000x Wheel, $1M Jackpot Wheel, High Roller Wheel), and the Contributor Withdrawal System that prioritizes active ecosystem participants. The Contributor Withdrawal System works alongside regular withdrawal options to give long-term SG holders and active shoppers priority access to withdrawable SG.

Differentiator

Problem solved

Functional benefit

Brands

• SocialGood Ecosystem: The comprehensive platform including the SocialGood App, Chrome extension, and token ecosystem for earning and staking SG cryptocurrency
• Lucky Wheel
• SPIN
• Crypto Back

Products and services

• SocialGood App A free mobile application that enables consumers to earn SG cryptocurrency tokens (up to 100% cashback) by shopping at partnered online stores. Includes staking rewards up to 15% APY, a tiered membership system (Bronze through Diamond), and gamified SPIN features.
• SocialGood Chrome Extension
• SPIN (Lucky Wheel / 1000x Wheel / $1M Jackpot Wheel / High Roller Wheel) A standalone in-app gamified feature consisting of multiple spin wheels (Lucky Wheel, 1000x Wheel, $1M Jackpot Wheel, High Roller Wheel) where users purchase spins starting at $5 to win Earned SG or Withdrawable SG with prizes up to $1,000,000. Revenue from spin purchases is directed to the SG buyback pool.
• SocialGood (SG) Token A utility token built on the Ethereum blockchain (ERC-20 standard) with a capped total supply of 210 million tokens. SG is the reward token distributed to SocialGood App users, and its price is supported by a patented buyback system funded by the company's advertising revenue.

Quantifiable outcome

• SG price rose 4x in 4 months following patent introduction (June–October 2023)
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• UrerucoreStrategic or Co-development Partner · 1 January 2024Ureru is a Tokyo Stock Exchange-listed company and a leader in the Japanese marketing industry. SocialGood, Inc. formed a capital and business alliance with Ureru to release a Japanese version of the SocialGood App in the future, leveraging Ureru's market position and marketing expertise in Japan.
• JETRO (Japan External Trade Organization)coreStrategic or Co-development Partner · 1 October 2023JETRO selected SocialGood, Inc. as one of 100 startup companies for its Global Startup Acceleration Program (GSAP), which is supported by Japan's Cabinet Office and Ministry of Economy, Trade and Industry. This government-backed recognition provides support for overseas expansion.
• eBaycoreChannel Partner/ Reseller/ DistributoreBay is a flagship partnered brand where users earn up to 100%+ of their purchase amount in SG rewards. As one of the most recognized global e-commerce platforms, eBay drives significant user engagement and advertising revenue for SocialGood.
• Best BuymajorChannel Partner/ Reseller/ DistributorBest Buy is a key partnered retailer. Example cited: a $1,000 laptop purchase via the app earns $100 worth of SG. Best Buy is noted for fast purchase approval, enabling quicker SG withdrawal access.
• AliExpressmajorChannel Partner/ Reseller/ DistributorAliExpress is a major partnered e-commerce platform. Users can earn up to 300% of purchase value in SG. Fast notification (within 24 hours in many countries) and 30-day verification period make it attractive for active users.
• TemumajorChannel Partner/ Reseller/ DistributorTemu is highlighted as offering higher withdrawal amounts for SG rewards. Users shopping on Temu earn SG at rates that can exceed purchase value. Temu shoppers are specifically targeted in referral tips as high-value users for contributors.
• Hotels.commajorChannel Partner/ Reseller/ DistributorTravel partner offering SG rewards for hotel bookings. Travel merchants like Hotels.com are noted for providing higher withdrawal amounts compared to retail stores, making them attractive for users seeking larger SG withdrawals.
• ShopeemajorChannel Partner/ Reseller/ DistributorSoutheast Asian e-commerce giant partnered with SocialGood. Users in Vietnam and other Southeast Asian markets earn SG rewards when shopping on Shopee via the app. Shopee is specifically listed among flagship partner brands.
• Booking.commajorChannel Partner/ Reseller/ DistributorGlobal travel booking platform partnered with SocialGood. Users earn SG rewards when booking hotels and travel accommodations through the app. Part of the 20,000+ store network worldwide.
• LazadamajorChannel Partner/ Reseller/ DistributorSoutheast Asian e-commerce platform partnered with SocialGood. Listed among flagship partner brands alongside Shopee. Users in the region earn SG rewards for purchases made through the app.
• WalmartmajorChannel Partner/ Reseller/ DistributorGlobal retail giant partnered with SocialGood. Cited in multiple contexts as a flagship brand driving user engagement. The scale of Walmart's product catalog makes it a significant advertising partner.
• 20,000+ Partnered Stores and BrandscoreChannel Partner/ Reseller/ DistributorThe SocialGood ecosystem is partnered with over 20,000 online stores and brands worldwide, including North America, South America, Europe, Asia, and Africa. Partners include major e-commerce, travel, gaming, and retail brands. The extensive network is a key differentiator and driver of user value.
• BitMartmajorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG token is listed and tradable against USDT. One of the primary exchange listings that enables SG liquidity and price discovery.
• UniswapmajorTechnology or IntegrationDecentralized exchange (DEX) where SG is listed on Ethereum, enabling permissionless trading of the SG token. Users can swap ETH or USDT for SG directly.
• Coinbase CommercemajorTechnology or IntegrationIntegrated within the SocialGood App, allowing users to purchase SG using USDT, BTC, ETH, or MATIC. This enables users to accumulate larger SG positions for membership and staking without needing to use external exchanges.
• LatokenminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading.
• LbankminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading.
• MEXC GlobalminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading, enabling additional liquidity for SG token holders.
• Bittrex GlobalminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading.
• XT.comminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading.
• CoinstoreminorChannel Partner/ Reseller/ DistributorCryptocurrency exchange where SG is listed for trading.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lolli: Lolli is a bitcoin rewards platform that lets users earn BTC cashback for shopping at partnered retailers. It is the most direct competitor to SocialGood's model, differing mainly by paying rewards in BTC rather than a proprietary token.
• Fold: Fold is a bitcoin rewards and financial services app offering BTC cashback for shopping and dining purchases, with a debit card and a Lightning network wallet. Closely comparable shopping-cashback-for-crypto model to SocialGood.
• StormX: StormX is a crypto cashback platform that rewards users with multiple cryptocurrencies for shopping at partnered merchants. Directly competes with SocialGood on the crypto-cashback-for-shopping proposition.
• Pei: Pei is a bitcoin cashback app that rewards users in BTC for purchases at partnered retailers. Similar shopping-driven crypto reward model to SocialGood with a focus on mainstream simplicity.
• Bitrefill: Bitrefill lets users buy gift cards, mobile top-ups, and travel with cryptocurrency. Comparable in bridging crypto and everyday online spending, though focused on gift cards rather than general e-commerce cashback.

Broad incumbents

• Crypto.com: Crypto.com is a major crypto exchange and card issuer offering up to 5% cashback in CRO on everyday spending. Comparable in the crypto-rewards-for-spending category, but its core business is exchange and cards, not a merchant-cashback app.
• Rakuten: Rakuten is the world's largest cashback shopping platform with a global merchant network and has also explored crypto rewards via Rakuten Wallet. Comparable in the e-commerce cashback category, but with broader scale and a fiat reward model.
• Honey (PayPal): Honey is a browser-based coupon and cashback extension acquired by PayPal, widely adopted by online shoppers. Overlaps with SocialGood's Chrome extension and cashback category but focuses on coupons/traditional rewards rather than crypto.
• Coinbase: Coinbase is a Tier-1 US crypto exchange whose Commerce product SocialGood integrates with for in-app SG purchases. Adjacent in the crypto rewards and merchant services space but operates at a fundamentally different scale and stage.
• Binance: Binance is the world's largest crypto exchange, offering staking, launchpad, and a Binance Card with crypto cashback. Comparable in the broader crypto rewards ecosystem; its absence from SG listings is a notable gap for SocialGood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/socialgood_inc
• YouTubeyoutube.com/@socialgoodinc
• Facebookfacebook.com/socialgoodinc
• Instagraminstagram.com/socialgood.app
• TikToktiktok.com/@socialgood_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocialGood App