SmartHop
SmartHop operates an AI-powered fleet management and dispatch platform that helps small US trucking companies and owner-operators book loads, manage trips, and access fintech products including fuel cards, insurance, leasing, factoring, and payroll.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SmartHop does
SmartHop is a Miami-based software company founded in 2018 that operates an AI-powered "business-in-a-box" platform for small US trucking companies and owner-operators, defined broadly as carriers operating six or fewer trucks and independent dispatchers managing multiple motor carrier authorities. The platform combines a real-time load board aggregating DAT Freight & Analytics, Loadsmart, Parade, Redwood Logistics, CH Robinson, and Newtrul; an AI Copilot that recommends loads based on market intelligence, hot-lane prediction, and historical performance; automated dispatch and trip management tools; and a mobile application on iOS and Android. SmartHop also resells complementary fintech products — a fuel card program (SmartFuel, ~8% average discount), insurance (commercial auto and cargo, ~13% below retail), truck leasing through Ryder (SmartPay, ~18% lower total cost of ownership), factoring/QuickPay (1–2% below market), and an automatic payroll solution — turning the platform into a vertically integrated operating stack for small carriers.
The company charges a 3% per-load fee for full-service dispatching, materially below the industry benchmark of up to 10%, and monetizes the fintech products via commissions, interchange, and negotiated margin. Go-to-market is hybrid: a self-serve, product-led flow via web app and mobile app targets SMB owner-operators and solo dispatchers, while demo and consultation CTAs plus broker-side partnerships (C.H. Robinson, Coyote Logistics, Arrive, Edge, Emerge, Cargobot, CW Carriers, Reed TMS) drive two-sided network effects. SmartHop is a Delaware-incorporated private company that has raised $46.5 million in total funding across a $4.5M seed (July 2020, Equal Ventures lead), $12M Series A (February 2021, Union Square Ventures lead), and $30M Series B (April 2022, Sozo Ventures lead), with offices in Miami, New York, and Bogotá, Colombia.
SmartHop firmographics
Firmographics- Name
- SmartHop
- Legal name
- SmartHop, Inc.
- Website
- https://smarthop.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartHop operates an AI-powered fleet management and dispatch platform that helps small US trucking companies and owner-operators book loads, manage trips, and access fintech products including fuel cards, insurance, leasing, factoring, and payroll.
- Ownership category
- akta.pro rank
SmartHop industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- General Freight Trucking (4841)
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)
Keywords
Where SmartHop is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SmartHop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Load Booking Fee (Transaction Fee): SmartHop charges a 3% fee per load booked, which is described as the lowest cost in the industry for full-service dispatching. This is the primary revenue stream. The fee includes freight dispatching services, load strategy, access to the app, and around-the-clock personalized support.
- Fuel Card Program (SmartFuel): SmartHop negotiates with top fuel providers to obtain an average discount of 8% on fuel prices. Revenue generated through interchange or negotiated margins on fuel card transactions.
- Insurance Offering: SmartHop is a licensed insurance agency offering commercial auto and cargo insurance. Revenue generated through commissions from insurance carriers. Insurance offering leverages data captured by the platform to offer lower premiums.
- Truck Leasing: SmartHop's SmartPay program gives independent truckers and small fleet owners access to lower monthly and per-mile lease rates with bumper-to-bumper maintenance costs built-in via partnership with Ryder, reducing total cost of ownership by 18%.
- Load Factoring / QuickPay: SmartHop's factoring program gives truckers faster access to their money and at rates 1-2% below market. Revenue generated through factoring fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 3% per load booked — full-service dispatching |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
SmartHop product offering
Product offeringCore offering
SmartHop provides an AI-powered fleet management and dispatch platform for small U.S. trucking companies (six or fewer trucks) and owner-operators, charging a 3% fee per load booked for full-service dispatch. The platform aggregates multiple load boards into a unified interface, recommends loads via its proprietary Copilot engine, automates trip management, and embeds fintech services including a fuel card, load factoring, commercial auto and cargo insurance, truck leasing (via Ryder), and automatic payroll.
Product overview
SmartHop is a unified fleet management and dispatch platform for small trucking companies and owner-operators, offering a 'business-in-a-box' solution. The core SmartHop Fleet Management Software integrates load board aggregation (from DAT, Loadsmart, Parade, Newtrul, CH Robinson), AI-powered dispatch management, trip planning, and performance reporting. The platform is augmented by complementary modules including Automatic Payroll, Profit Optimization with market analysis, and Customer Support. SmartHop also offers financial products including SmartFuel (fuel card with ~8% discount), Load Factoring (1-2% below market rates), and Insurance (commercial auto and cargo). A mobile app provides on-the-go access to load suggestions, bidding, and business tracking. The platform charges a 3% fee per load booked for full-service dispatching, with additional services for fuel, insurance, and factoring.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartHop Fleet Management Platform Core SaaS booking and trip management platform that combines load board aggregation, AI-powered load recommendations, dispatch management, trip planning, payroll, and performance reporting for small carriers and independent dispatchers.
- SmartHop Insurance Licensed insurance agency offering commercial auto insurance (vehicle accidents and injuries) and cargo insurance (freight protection) to small carriers and owner-operators. Revenue generated through carrier commissions.
- SmartFuel Fuel Card Fuel card program accepted at most fuel stations and 45,000+ service locations, providing an average 8% discount on fuel prices with same-day approval and a simple application process.
- SmartHop Load Factoring / QuickPay Factoring program that gives truckers faster access to receivables at rates 1-2% below market, improving cash flow for small trucking companies.
- SmartHop Truck Leasing (SmartPay) Truck leasing program delivered via Ryder partnership that gives independent truckers and small fleet owners access to lower monthly and per-mile lease rates with bumper-to-bumper maintenance included, reducing total cost of ownership by 18%.
- SmartHop Mobile App Native iOS and Android application that provides truckers on-the-go access to suggested loads, load strategy maps, load details, load bidding, and driver profile metrics including miles, RPM, and earnings tracking.
- Automatic Payroll Solution Automated payroll processing solution for trucking businesses that handles driver compensation end-to-end, reducing administrative time and cost.
Quantifiable outcome
- 3% fee per load vs. industry average of up to 10%
- +10 more outcomes
Companies that use SmartHop
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SmartHop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature6 records
SmartHop partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- ParadecoreParade is the leader in capacity management for brokers. The expanded two-way integration synchronizes load opportunities directly from Parade's Digital Freight Marketplace (DFM) Syndication feature to SmartHop carriers. For brokers powered by Parade, the integration enables them to communicate, offer, plan, negotiate, book, or bid on loads directly with SmartHop-dispatched carriers. SmartHop capacity can be booked with a click of a button through Parade's platform.
- DAT Freight & AnalyticscoreDAT operates the largest truckload freight marketplace in North America with 880,000+ loads posted each business day. The partnership integrates DAT's API and data into SmartHop's platform, giving SmartHop customers the ability to streamline the load-matching process and compete with larger carriers for spot truckload freight. More than 1.5 million trucks and 100,000 carriers are on the DAT platform. SmartHop has helped customers book more than 1,200 DAT loads each month.
- RyderVentures (Ryder System)coreRyderVentures is the corporate venture capital fund of Ryder System, a leading logistics company with 90 years of experience. RyderVentures participated in SmartHop's Series A funding. SmartHop and Ryder have a strategic partnership around truck leasing through SmartHop's SmartPay program, offering independent truckers and small fleet owners access to lower monthly and per-mile lease rates with bumper-to-bumper maintenance costs built-in, reducing total cost of ownership by 18%.
- Redwood LogisticsmajorRedwood Logistics has been providing solutions for moving and managing freight for nearly 20 years. The partnership integrates Redwood's API with SmartHop's intelligent solution to streamline and offer better load opportunities for drivers and small trucking companies. The integration enables SmartHop to drive carrier utilization and provide freight opportunities to carriers of all sizes, while extending Redwood's capacity ecosystem.
- LoadsmartcoreLoadsmart is a leading digital freight and technology company with a robust load board. Their truck base skews towards carriers with 50+ trucks. This partnership extends Loadsmart's reach to smaller carriers while providing SmartHop's owner-operators and fleets with ten or fewer trucks access to Loadsmart's load offerings via SmartHop's Load Offer API.
- C.H. RobinsonmajorC.H. Robinson is one of the largest logistics providers in North America. SmartHop's integration with C.H. Robinson allows carriers dispatched by SmartHop to access loads from one of the largest freight networks. Integrating with SmartHop's technology platform allows C.H. Robinson to create a frictionless experience for the carriers they serve.
- Coyote LogisticsminorTop broker partner listed on SmartHop's broker page. Coyote Logistics, a leading logistics platform, leverages SmartHop's carrier network for capacity access.
- Arrive LogisticsminorTop broker partner listed on SmartHop's broker page. Arrive Logistics uses SmartHop's carrier network for freight capacity.
- EmergeminorTop broker partner listed on SmartHop's broker page. Emerge uses SmartHop's carrier network for freight capacity.
- Edge LogisticsminorTop broker partner listed on SmartHop's broker page. Edge Logistics uses SmartHop's carrier network.
- CargobotminorTop broker partner listed on SmartHop's broker page. Cargobot uses SmartHop's carrier network.
- CW CarriersminorTop broker partner listed on SmartHop's broker page. CW Carriers uses SmartHop's carrier network.
- Reed TMSminorTop broker partner listed on SmartHop's broker page. Reed TMS uses SmartHop's carrier network.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
SmartHop competitors and assessment
Company assessmentDirect peers
- Uber Freight: Digital freight marketplace operated by Uber that connects shippers with carriers, including small and mid-sized fleets. Directly comparable as a technology-driven freight platform targeting carrier capacity, with a similar business model of load aggregation and broker-style matching.
- Loadsmart: Digital freight and technology company operating a robust load board with API-based integrations. Direct comparable as a freight marketplace platform, and a strategic partner to SmartHop through Loadsmart's Load Offer API integration.
- Transfix: Digital freight marketplace connecting shippers with carriers via a technology platform. Comparable as a freight tech company providing load matching and brokerage services with a focus on technology-enabled carrier capacity.
- Truckstop: One of the largest load boards and freight marketplaces in North America, providing carrier and broker matching services. Direct comparable as a digital freight marketplace serving small carriers, though with a broader enterprise customer base.
- NextLoad: Digital freight marketplace and load board serving carriers and owner-operators. Direct comparable as a freight marketplace focused on connecting small carriers with available loads through a technology platform.
Broad incumbents
- DAT Freight & Analytics: Largest truckload freight marketplace in North America with 880,000+ loads posted daily and 1.5M+ trucks on platform. Comparable as the dominant load board infrastructure provider and a key SmartHop integration partner, though DAT operates more broadly across the freight ecosystem.
- J.B. Hunt 360: J.B. Hunt Transport Services' digital freight marketplace J.B. Hunt 360 serves carriers and shippers at massive scale. Comparable as a major freight platform with carrier-facing load matching, though embedded within a much larger asset-based and brokerage operation.
- RXO: Technology-driven freight brokerage spun off from XPO, offering digital load matching and carrier capacity. Comparable as a large broker building technology for carrier-sourced capacity, with overlapping freight marketplace capabilities.
- Motive (formerly KeepTruckin): Fleet management, telematics, and compliance platform serving commercial trucking fleets. Comparable as a technology platform serving small and mid-sized fleets with operational and back-office tools, though focused more on fleet operations than load matching.
- Samsara: IoT and fleet management platform providing telematics, safety, and operations solutions to commercial fleets. Comparable as a technology platform serving small and mid-sized trucking companies with operational tools, though not directly competing in freight load matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
SmartHop social profiles
Digital presenceSmartHop financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartHop leadership team
Management profileNumber of profiles
Profiles7 records
SmartHop funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartHop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartHop
What does SmartHop do?
SmartHop provides an AI-powered fleet management and dispatch platform for small U.S. trucking companies (six or fewer trucks) and owner-operators, charging a 3% fee per load booked for full-service dispatch. The platform aggregates multiple load boards into a unified interface, recommends loads via its proprietary Copilot engine, automates trip management, and embeds fintech services including a fuel card, load factoring, commercial auto and cargo insurance, truck leasing (via Ryder), and automatic payroll.
Is SmartHop a public or private company?
SmartHop is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartHop founded?
SmartHop was founded in 2018. It employs 51 to 100 people.
Where is SmartHop based?
SmartHop is headquartered in Miami, United States, in the North America region.
How does SmartHop make money?
Five revenue lines are on record. Load Booking Fee (Transaction Fee) is the primary driver. The others are fuel Card Program (SmartFuel), insurance Offering, truck Leasing and load Factoring / QuickPay.
Who are SmartHop's main competitors?
Direct peers on record are Uber Freight, Loadsmart, Transfix, Truckstop and NextLoad. Broad incumbents are DAT Freight & Analytics, J.B. Hunt 360, RXO, Motive (formerly KeepTruckin) and Samsara.
Does SmartHop have an API?
No public API is recorded for SmartHop.
What industry is SmartHop in?
SmartHop's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAMAL, Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses). Its NAICS code is 4841 and its SIC code is 4213.