Tactic
Tactic is a London-based AI-driven B2B go-to-market intelligence platform that helps sales, marketing, and RevOps teams automate target account research, customer 360 profiling, and account scoring using web, CRM, and third-party data.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tactic does
Tactic is a London-based AI-driven B2B go-to-market intelligence platform that helps sales, marketing, and revenue operations teams generate target accounts, automate prospect research, and synthesize customer insights from web, internal, and third-party data. Its core technology combines fine-tuned large language models, knowledge graph-based multi-step reasoning, and Elasticsearch-backed retrieval to produce natural language answers, customer 360 profiles, and account scoring outputs. The platform includes a no-code custom AI builder for defining proprietary data points, native two-way integrations with Salesforce and HubSpot, and a proprietary Data Marketplace for purchasing third-party datasets. Modules such as Tactic Generate (AI report builder), Account Scoring and Tiering, and 360 Customer View extend the platform from search toward end-to-end revenue intelligence.
The company employs a sales-led go-to-market motion targeting both hypergrowth startups and Fortune 500 enterprises, supplemented by product-led self-service onboarding. Revenue is generated through annual SaaS subscriptions with tiered enterprise plans (including SAML SSO and advanced security), and customer outcomes cited include 10+ hours saved per worker per week, 5x faster research, +40% efficiency, and +79% output gains. Tactic is backed by Index Ventures and Visionaries Club through a $4.5 million Series Seed round completed in March 2022, having rebranded from QuantCopy in February 2022 to align its identity with generative AI go-to-market use cases.
Tactic firmographics
Firmographics- Name
- Tactic
- Legal name
- Quantcopy Growth AI Ltd
- Website
- https://tactic.fyi
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tactic is a London-based AI-driven B2B go-to-market intelligence platform that helps sales, marketing, and RevOps teams automate target account research, customer 360 profiling, and account scoring using web, CRM, and third-party data.
- Ownership category
- akta.pro rank
Tactic industry classification
Industry- Product category
- Sales and Marketing Intelligence Software
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Tactic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tactic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual or multi-year subscription model providing access to the AI-powered customer intelligence platform with tiered pricing based on team size and feature requirements. Includes enterprise plan with SAML SSO and advanced security features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Plan with advanced security and SSO |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Tactic product offering
Product offeringCore offering
Tactic provides an AI-driven B2B go-to-market intelligence platform that aggregates data from web scraping, CRM systems (Salesforce, HubSpot), internal files, and a proprietary third-party data marketplace. The platform enables sales, marketing, and revenue operations teams to generate target accounts, build customer 360 profiles, perform natural-language search and Q&A, score and tier accounts based on external signals, and produce AI-generated reports for personalized outbound and market research at scale.
Product overview
Tactic is a unified AI-driven B2B go-to-market platform designed for sales teams, combining customer data automation, market research, and sales intelligence. The core Tactic Platform serves as the central hub for generating target accounts and automating research. The platform includes integrated modules like Tactic Generate (AI report builder), Account Scoring and Tiering (opportunity prioritization), 360 Customer View (internal data integration), and a proprietary Data Marketplace for third-party data. Key use cases span Account Targeting, Sales Intelligence, and Customer + Market Research, with features like Important Questions for comprehensive search results.
Differentiator
Problem solved
Functional benefit
Products and services
- Tactic Platform Core AI-driven B2B customer and market intelligence platform that aggregates web-scraped, CRM, and third-party data into unified customer 360 profiles, enabling sales teams to generate target accounts, automate prospect and customer data collection, and receive AI-powered insights for better targeting and reduced research time.
- Tactic Generate AI-powered report builder designed for fastest time-to-report, enabling users to quickly generate go-to-market analysis and AI-driven reports on accounts and market segments.
- Data Marketplace Proprietary marketplace where users can purchase third-party data points to complement internal data for account targeting, account scoring, and market research workflows.
- 360 Customer View Module enabling customers to import their own first-party data and combine it with external data sources to build comprehensive 360-degree customer profiles for account scoring and targeting.
Quantifiable outcome
- 10+ hours saved per worker per week
- +3 more outcomes
Companies that use Tactic
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Tactic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
Tactic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- SalesforcecoreSalesforce integration enables two-way sync of pipeline data, allowing users to import accounts and contacts into Tactic, search for insights, and continuously monitor for new content related to their CRM data.
- HubSpotcoreIntegration with HubSpot enables account data synchronization and scoring results export, expanding Tactic's CRM connectivity beyond Salesforce.
- GooglesupportingGoogle integration allows users to scrape Google data and incorporate search intelligence into their account research workflows.
- LinkedInsupportingLinkedIn integration enables contact discovery and professional network intelligence gathering for sales prospecting and persona identification.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Tactic competitors and assessment
Company assessmentEmerging players
- Bombora: B2B intent data provider; competitive with Tactic's external-signal capture and account scoring on third-party intent signals.
- Clay: AI-native data enrichment and outbound workflow tool; competes with Tactic in automating research and personalizing outreach using multi-source data aggregation.
Direct peers
- Cognism: B2B sales intelligence platform strong in EMEA (London-headquartered) with comparable contact discovery, firmographic enrichment, and CRM integration capabilities.
- Clearbit: B2B data enrichment and intelligence APIs (now part of HubSpot); comparable firmographic/contact enrichment use cases and CRM-native integration model.
- LeadIQ: Prospecting and contact data platform with Salesforce sync — overlaps Tactic's contact capture, CRM integration, and outbound enablement use cases.
- Lusha: B2B contact and company data platform with browser-extension prospecting; overlaps Tactic's contact discovery and Salesforce sync workflows.
- 6sense: Account-based marketing and intent-data platform; competes directly with Tactic's account scoring, tiering, and signal-based prioritization for revenue teams.
- Apollo.io: B2B sales intelligence and engagement platform combining prospecting data, contact enrichment, and outbound sequencing — closest direct competitor to Tactic's sales-led, mid-market positioning.
Broad incumbents
- Demandbase: Enterprise ABM platform offering account identification, intent data, and advertising — overlaps Tactic's account targeting and scoring at the high end of the market.
- ZoomInfo: Largest B2B sales intelligence and contact data platform; directly overlaps Tactic's account targeting and contact discovery use cases, with a much larger proprietary dataset and enterprise footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tactic social profiles
Digital presenceTactic compliance and trust
Trust signalCompliance4 records
Tactic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tactic leadership team
Management profileNumber of profiles
Profiles4 records
Tactic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tactic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tactic
What does Tactic do?
Tactic provides an AI-driven B2B go-to-market intelligence platform that aggregates data from web scraping, CRM systems (Salesforce, HubSpot), internal files, and a proprietary third-party data marketplace. The platform enables sales, marketing, and revenue operations teams to generate target accounts, build customer 360 profiles, perform natural-language search and Q&A, score and tier accounts based on external signals, and produce AI-generated reports for personalized outbound and market research at scale.
Is Tactic a public or private company?
Tactic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tactic founded?
Tactic was founded in 2019. It employs 1 to 10 people.
Where is Tactic based?
Tactic is headquartered in London, United Kingdom, in the Europe region.
How does Tactic make money?
One revenue line is on record: saaS Subscription.
Who are Tactic's main competitors?
Emerging players on record are Bombora and Clay. Direct peers are Cognism, Clearbit, LeadIQ, Lusha, 6sense and Apollo.io. Broad incumbents are Demandbase and ZoomInfo.
Does Tactic have an API?
No public API is recorded for Tactic.
What industry is Tactic in?
Tactic's product category is Sales and Marketing Intelligence Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.