nethansa
nethansa is a Polish SaaS and managed services company that provides an AI-powered dynamic repricing platform plus sales support services to help brands and resellers increase profits on Amazon and 14 other European marketplaces.
- Company typePrivate
- Founded2016
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What nethansa does
nethansa is a Polish-headquartered SaaS and managed services company that helps third-party sellers and brand owners generate profits on European marketplaces, primarily Amazon. The company sells a bundled platform-plus-services offering: the Nethansa Platform is a SaaS marketplace management system built for AI-powered dynamic repricing on Amazon EU storefronts (UK, DE, FR, IT, ES, NL, SE, PL) and Kaufland Global Marketplace, with features for automated listing and order management, sales forecasting, REST API/FTP integration with systems such as Baselinker, and processing speeds of up to 1,200 Events Per Minute on the enterprise tier. Layered on top is a managed services business covering reseller and vendor support on Amazon, plus dedicated service lines for Allegro, eMAG, Kaufland, Temu, EmpikPlace, and Erli, including PPC campaign management and content services (A+ Content, Brand Store, copywriting, translation) with a 24-hour response-time guarantee across 8 languages 365 days a year.
The business model combines tiered SaaS subscriptions (Starter €39-59/month, Pro €149-199/month, Leader €339-399/month, with 15% annual discounts and a 14-day free trial) with professional services revenue from account management, PPC, content production, and multilingual customer support. Go-to-market is a hybrid: direct enterprise sales with free consultations and dedicated Account Managers for mid-market and enterprise clients, a self-serve PLG motion for SMBs, and a Reseller Partner Program with named agencies (Zaufane.pl, Romicore, Taxology, Kaizen Ads, Get Noticed). Customers span resellers and brand owners across 14 European markets in industries including sports footwear, perfumes and cosmetics, leather care, and home decor, with documented outcomes including 54-500% sales or profit improvements. Nethansa is a verified Amazon Solution Provider Network, Amazon Advertising Partner, and Amazon Appstore partner, and has raised approximately $9.48M across five rounds (2017-Feb 2022) from Warsaw Equity Group, Movens Capital, Cofounder VC, and LT Capital, plus €777,727 of EU grant funding from NCBR for algorithm development.
nethansa firmographics
Firmographics- Name
- nethansa
- Legal name
- NETHANSA sp. z o.o.
- Website
- https://nethansa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- nethansa is a Polish SaaS and managed services company that provides an AI-powered dynamic repricing platform plus sales support services to help brands and resellers increase profits on Amazon and 14 other European marketplaces.
- Ownership category
- akta.pro rank
nethansa industry classification
Industry- Product category
- Marketplace Management Software
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where nethansa is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
nethansa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Monthly or annual subscription fees for access to the Nethansa Platform with tiered plans (Starter, Pro, Leader) offering different listing limits, EPM capacity, and feature sets. The platform supports dynamic pricing, order management, and sales analytics for marketplace sellers.
- Sales Support Services: Managed services including account setup, listing optimization, PPC campaign management, customer service in multiple languages, and account monitoring. These are provided alongside or separately from the platform subscription.
- Content Services: A+ Content creation, Brand Store design, product photography, and copywriting/translation services to optimize product listings on marketplaces.
- PPC Campaign Management: Paid advertising campaign services on Amazon, Allegro, eMAG, and Kaufland Global Marketplace including planning, implementation, monitoring, and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for small sellers - up to 1,000 listings, 600 EPM, 1 selected Amazon EU marketplace or Kaufland.de |
| Subscription | Monthly | Pro plan for growing sellers - up to 10,000 listings, 600 EPM, all Amazon EU marketplaces + Kaufland.de |
| Subscription | Monthly | Leader plan for large sellers - up to 100,000 listings, 1,200 EPM, all Amazon EU marketplaces + Kaufland.de |
| Freemium | Pay-as-you-go | 14-day free trial with full platform access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
nethansa product offering
Product offeringCore offering
Nethansa develops and sells the Nethansa Platform, a SaaS suite for dynamic pricing, listing management, order automation, and turnover forecasting on Amazon and European marketplaces (Kaufland Global Marketplace, Allegro, eMAG, Temu, EmpikPlace, Erli). It complements this platform with managed sales support services covering account management, customer service in 8 languages, PPC advertising, and content creation (A+ Content, Brand Store, product photography, copywriting) for resellers, brand owners and vendors operating in 14 European markets.
Product overview
Nethansa is a marketplace sales support and technology company offering a unified platform-plus-services model. The core product is the Nethansa Platform—a SaaS solution for dynamic pricing on Amazon and Kaufland Global Marketplace with features for repricing, sales forecasting, order management, and logistics automation. Complementary managed services cover marketplace sales support for Amazon (resellers and vendors), Allegro, eMAG, Kaufland Global Marketplace, Temu, EmpikPlace, and Erli. Add-on modules include Content Only services (A+ Content, Brand Store, copywriting) and PPC Only campaign management. The platform is available in three pricing tiers (Starter, Pro, Leader) based on listing volume and feature requirements. Nethansa also operates a Reseller Program for partners to distribute the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Nethansa Platform: Advanced SaaS system for dynamic pricing on marketplaces for sellers with active seller accounts on Amazon and Kaufland Global Marketplace. Enables automated price management, turnover forecasting, sales tracking, and order management.
Products and services
- Nethansa Platform SaaS suite providing AI-powered dynamic pricing, automated listing and order management, turnover forecasting, and sales potential analysis for sellers on Amazon, Kaufland Global Marketplace, Allegro, eMAG, Temu, EmpikPlace and Erli, with REST API and FTP integrations to Baselinker and external ERP systems.
- Amazon Reseller Services Managed service for resellers selling third-party brand products on Amazon, including Buy Box optimization using Nethansa Platform's dynamic repricing, account management, customer service in 8 languages, and FBA support.
- Amazon Brand Owner Services End-to-end managed service for brand owners selling their own products on Amazon, covering market entry strategy, A+ Content, Brand Store design, PPC, account management, multilingual customer service and ongoing sales acceleration in 14 European markets.
- Amazon Vendor Central Services Managed service for brand owners and suppliers using Amazon Vendor Central, supporting wholesale account operations, content optimization, advertising and account health across European Amazon storefronts.
- Allegro International Services Managed service helping international sellers enter and scale on Allegro, Poland's largest marketplace, including account setup, localization, content, customer service and integration with Nethansa Platform.
- eMAG Services Managed service for sellers expanding into eMAG and other Southeastern European marketplaces, providing account management, localization, advertising and integration with Nethansa Platform.
- Kaufland Global Marketplace Services Managed service for sellers on Kaufland Global Marketplace, combining Nethansa Platform dynamic pricing with account operations, content, advertising and customer service support.
- Temu Services Managed sales support services for sellers on Temu marketplace, covering account operations, content and customer service.
- EmpikPlace Services Managed sales support services for sellers on EmpikPlace marketplace, covering account operations, content and customer service.
- Erli Services Managed sales support services for sellers on Erli marketplace, covering account operations, content and customer service.
- Content Only Services Standalone bundle of content creation services including A+ Content, Brand Store design, product photography and copywriting, sold independently of the Nethansa Platform subscription.
- PPC Only Services Standalone PPC campaign management bundle sold independently of the Nethansa Platform subscription, covering sponsored ads on Amazon and other European marketplaces.
Quantifiable outcome
- Up to 54% additional profit through dynamic repricing (Butomania case study)
- +5 more outcomes
Companies that use nethansa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
nethansa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
nethansa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Amazon Solution Provider Network (SPN)coreNethansa is a verified Service Provider in the Amazon Solution Provider Network, Amazon Advertising Partner, and Amazon Appstore partner. This certification provides credibility, access to Amazon resources, and visibility in the Amazon partner ecosystem.
- Amazon Advertising PartnercoreVerified partner status for Amazon advertising services, enabling Nethansa to offer PPC campaign management services and access to Amazon's advertising platform features.
- Zaufane.plminorReseller partner in the Nethansa Partner Program. Zaufane.pl is a Polish e-commerce solutions provider.
- RomicoreminorReseller partner in the Nethansa Partner Program. Romicore is an e-commerce technology and services provider.
- TaxologyminorReseller partner in the Nethansa Partner Program. Taxology provides tax and compliance solutions for e-commerce.
- Kaizen AdsminorReseller partner in the Nethansa Partner Program. Kaizen Ads is a digital marketing agency.
- Get NoticedminorReseller partner in the Nethansa Partner Program. Get Noticed is an e-commerce marketing agency.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
nethansa competitors and assessment
Company assessmentDirect peers
- RepricerExpress: Automated Amazon repricing tool focused on speed and Buy Box optimization. Directly comparable as a specialized marketplace dynamic pricing SaaS.
- Jungle Scout: Amazon seller research and analytics platform with product database, sales estimator, and supplier tools. Comparable as a SaaS platform serving third-party Amazon sellers across multiple marketplaces.
- Lengow: European-based feed management and marketplace integration platform. Comparable as a SaaS solution for sellers managing listings, pricing, and orders across multiple European marketplaces.
- ChannelEngine: Marketplace integration platform enabling brands and retailers to sell across 700+ channels including Amazon and European marketplaces. Comparable as a multi-marketplace management platform with strong European presence.
- Helium 10: Leading all-in-one SaaS suite for Amazon sellers offering keyword research, listing optimization, and repricing. Directly comparable as a marketplace seller tools platform with overlapping dynamic pricing and analytics features.
- Sellics (Perpetua): Amazon advertising and analytics platform originally focused on Seller Central optimization. Now part of Perpetua, offering PPC and marketplace growth tools — comparable as a competitor for both Amazon PPC management and seller analytics.
- Feedvisor: AI-driven repricing and advertising optimization platform for Amazon sellers. Closely comparable on the dynamic repricing core feature that defines Nethansa's platform.
- SellerLogic: Amazon seller tools suite including repricing (SellerLogic Repricer), profit analytics (SellerLogic Business Analytics), and account health monitoring. Direct competitor on dynamic repricing and seller optimization.
- Quartile: Amazon advertising optimization platform using machine learning for PPC campaigns. Comparable as a specialized Amazon advertising partner and competitor in the marketplace growth services space.
Broad incumbents
- Mirakl: Enterprise marketplace platform provider enabling large retailers and brands to launch their own third-party marketplaces. Comparable as a broader marketplace infrastructure player operating in the European e-commerce ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
nethansa social profiles
Digital presencenethansa compliance and trust
Trust signalCompliance3 records
nethansa financial estimates
Financial estimateRevenue estimate
Valuation estimate
nethansa leadership team
Management profileNumber of profiles
Profiles1 record
nethansa funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nethansa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nethansa
What does nethansa do?
Nethansa develops and sells the Nethansa Platform, a SaaS suite for dynamic pricing, listing management, order automation, and turnover forecasting on Amazon and European marketplaces (Kaufland Global Marketplace, Allegro, eMAG, Temu, EmpikPlace, Erli). It complements this platform with managed sales support services covering account management, customer service in 8 languages, PPC advertising, and content creation (A+ Content, Brand Store, product photography, copywriting) for resellers, brand owners and vendors operating in 14 European markets.
Is nethansa a public or private company?
nethansa is a private company. It is classified as venture growth investor backed and is currently operating.
When was nethansa founded?
nethansa was founded in 2016. It employs 51 to 100 people.
Where is nethansa based?
nethansa is headquartered in München, Germany, in the Europe region.
How does nethansa make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are sales Support Services, content Services and PPC Campaign Management.
Who are nethansa's main competitors?
Direct peers on record are RepricerExpress, Jungle Scout, Lengow, ChannelEngine, Helium 10, Sellics (Perpetua), Feedvisor, SellerLogic and Quartile. Mirakl is listed as a broad incumbent.
Does nethansa have an API?
Yes. Nethansa Platform provides REST API and FTP integration capabilities for multi-channel service. The API enables sellers to connect their existing systems with the platform for price management, turnover forecasting, sales tracking and analysis, order and listing management, sales and logistics automation, and integration with courier services.
What industry is nethansa in?
nethansa's product category is Marketplace Management Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.