Upcall
Upcall is an omnichannel outbound calling platform that pairs B2B customers with vetted US-based freelance agents for human-powered phone, email, and SMS outreach. It serves over 4,000 companies across 10+ verticals including SaaS, Real Estate, Legal, Insurance, and Finance.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Upcall does
Upcall is an omnichannel outbound sales and marketing calling platform founded in 2016 and headquartered in Covina, California (corporate) with operations tied to San Francisco. The company connects B2B customers with a curated network of US-based freelance calling agents — branded "Upcallers" — drawn from the top 3% of US SDR applicants (less than 3% acceptance rate, 5–10 years average sales experience). Upcall's core product combines phone calls with email and SMS outreach, orchestrated through a real-time campaign dashboard that surfaces call recordings, agent performance, outcome dispositioning, and CRM sync. The technology stack includes native integrations with Salesforce, HubSpot, Pipedrive, Segment, Slack, Zapier, Google/Outlook calendars, and a REST API with Python SDK and webhook delivery, enabling both self-serve and programmatic campaign creation across at least 10 industry verticals (Real Estate, Legal, Insurance, Finance, SaaS, Fintech, Manufacturing, IT, Healthcare, Property Management).
The company's business model is hybrid: customers purchase recurring subscription plans and additionally buy Call Tokens consumed per call/referral (tokens expire at period end with no rollover, and overages auto-bill at standard rates), with optional customer-funded incentive bonuses for freelancers that yield Upcall a transaction fee. A 30-day free trial fronts the funnel, and distribution combines direct enterprise field sales with a self-serve SMB signup flow. Marquee customer logos cited include AirBnB (HotelTonight), LG, Coldwell Banker, QuickBooks, Farmers Insurance, Siemens, Sotheby's, JP Morgan (Orange County), Allstate, Keller Williams, and Buildzoom, across an installed base of 4,000+ companies and 8M+ cumulative outbound calls.
Upcall is privately held, backed by Y Combinator and a 2017 seed syndicate (Initialized Capital, Global Founders Capital, Rocket Internet, among others) that closed $2.2M — its only disclosed priced financing to date. The company is led by CEO and co-founder Samuel Devyver, with co-founder Michael Devyver serving as CTO. Headcount is reported in the 11–50 range, and the firm continues to invest in product surface (Slack and Segment integrations, email-in-sequence, AI-assisted QA and accuracy scoring) and vertical-specific landing pages rather than aggressive capital raises.
Upcall firmographics
Firmographics- Name
- Upcall
- Legal name
- Upcall Inc.
- Website
- https://upcall.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upcall is an omnichannel outbound calling platform that pairs B2B customers with vetted US-based freelance agents for human-powered phone, email, and SMS outreach. It serves over 4,000 companies across 10+ verticals including SaaS, Real Estate, Legal, Insurance, and Finance.
- Ownership category
- akta.pro rank
Upcall industry classification
Industry- Product category
- Outbound Sales Services
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)
- akta.pro secondary industries
- Outbound Lead Generation & Prospecting (BPAAADAB), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF), Customer Win-back & Reactivation Calling (BPAAADAL), Telemarketing & Survey/Market Research Calling (BPAAADAD)
Keywords
Where Upcall is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upcall business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Call Tokens: Token-based usage system where customers purchase Call Tokens based on anticipated campaign activities. Tokens are consumed per call/referral and expire at the end of the service period. Supports recurring billing with monthly or annual plans.
- Subscription Plans: Recurring subscription model with standard support and onboarding included. Plans offered with monthly or annual billing cycles, with automatic recurring charges on credit/debit/ACH.
- Incentive Bonuses: Optional customer-funded incentive bonuses for Freelancer Users who reach specific campaign goals, with Upcall taking a reasonable fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Free trial available with 30-day trial period for new customers to test the platform before committing. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Upcall product offering
Product offeringCore offering
Upcall provides a human-powered omnichannel sales outreach platform that connects businesses with vetted US-based freelance calling agents (Upcallers) to conduct outbound phone calls, email campaigns, and SMS messaging. The service is used for lead generation, appointment setting, lead qualification, warm transfers, and market research, with a real-time dashboard for campaign monitoring and native CRM integrations.
Product overview
Upcall is an omnichannel sales outreach platform that combines human expertise with technology for outbound prospecting. The core offering includes the Outbound Calling Platform with US-based Upcaller Network (top 5% vetted agents), supported by a Real-Time Dashboard for campaign monitoring. The platform offers product modules for Appointment Setting, Warm Transfer, Lead Qualification, and Market Research. Industry-specific solutions cover Real Estate, Legal, Insurance, Finance, SaaS, Fintech, Manufacturing, IT, Healthcare, and Property Management. Use case solutions include Event Attendance, Customer Win-Back, Upselling/Cross-Sell, Customer Feedback, Data Collection, Mystery Shopping, Phone Surveys, Lead Nurturing, Facebook Leads, and Appointment Confirmation. The platform integrates with major CRMs (Salesforce, HubSpot, Pipedrive), Segment, Slack, Zapier, and 1000+ lead sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Outbound Calling Platform Core platform combining human expertise with phone calls, email campaigns, and SMS messaging to create meaningful conversations with leads. Used by B2B teams for outsourced sales prospecting.
- Appointment Setting Service to schedule qualified appointments directly onto sales teams' calendars using US-based appointment setters who engage prospects via phone, email, and SMS.
- Lead Qualification Service to qualify and convert inbound leads via phone and SMS right after signup, engaging with qualified prospects to determine sales readiness.
- Warm Transfer Service to connect qualified prospects directly to a sales team in real-time during calls, enabling live handoffs of sales-ready leads.
- Market Research Service to conduct surveys and gather business data and buying signals through phone-based market research campaigns with US call professionals.
- Real Estate Call Center 24/7 US-based ISA team for real estate lead qualification, integrating with thousands of lead sources and CRMs to improve conversion rates for realtors and brokerages.
- Legal Call Center Legal lead qualification service that engages online legal leads within seconds using custom-tailored scripts and TCPA-compliant outreach for law firms and attorneys.
- Insurance Call Center Insurance lead qualification and conversion service with professional US-based ISA agents handling appointment booking, objection handling, and policy renewals.
- Finance Call Center Banking and financial services outbound calling service with internal QA system, 100% US-based agents, and customized dashboards for compliance-aware prospecting.
- Healthcare Outbound Calling Healthcare and healthtech outbound prospecting service with trained US-based agents, custom follow-up sequences, and real-time reporting for patient engagement.
Quantifiable outcome
- 5x higher conversion rates with human-powered outreach vs automated alternatives
- +4 more outcomes
Companies that use Upcall
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles5 records
Upcall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
Upcall partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Upcall competitors and assessment
Company assessmentDirect peers
- Smith.ai: Smith.ai provides virtual receptionist and outbound sales calling services using US-based agents with a software + human hybrid model. Directly comparable to Upcall in lead qualification, appointment setting, and outbound calling for SMB and mid-market customers.
- Martal Group: Martal Group is a B2B sales agency providing outsourced lead generation, outbound calling, and appointment setting for SaaS and technology companies. Directly comparable outbound sales-as-a-service model.
- SalesRoads: SalesRoads offers B2B SDR outsourcing services focused on outbound prospecting, cold calling, and appointment setting. Comparable outsourced human-powered B2B outbound motion.
- Callbox: Callbox is a B2B lead generation and appointment setting agency that combines multi-channel outreach with human calling. Highly comparable business model—outsourced outbound prospecting for B2B customers across verticals.
- Convoso: Convoso is an outbound call center software platform with workflow automation and lead management features. Comparable as a direct competitor in the outbound sales/telemarketing calling platform category that Upcall operates in.
- Belkins: Belkins is a B2B appointment setting and lead generation agency using SDRs to run outbound campaigns for SaaS and B2B clients. Comparable outsourced human-led outbound model targeting similar mid-market/enterprise customers.
- CIENCE: CIENCE is a B2B lead generation outsourcing firm combining SDR teams with technology for outbound sales campaigns. Comparable hybrid human+technology outbound sales service model.
- VSA Prospecting: VSA Prospecting provides US-based B2B outbound calling and appointment setting as an outsourced SDR service. Directly comparable outsourced human-powered outbound model serving similar B2B customer base.
Emerging players
- Orum: Orum is an AI-powered parallel dialing platform that automates outbound sales calling for SDR teams. Emerging competitor on the technology side of the same outbound calling category Upcall serves.
Broad incumbents
- Five9: Five9 is a large cloud contact center platform offering outbound calling, automation, and AI features. Broader incumbent that overlaps with Upcall in outbound dialing and contact center functionality, but serves a much larger enterprise segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Upcall social profiles
Digital presenceUpcall compliance and trust
Trust signalCompliance2 records
Upcall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upcall leadership team
Management profileNumber of profiles
Profiles2 records
Upcall funding detail
Funding detailFunding overview
Funding rounds1 record
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upcall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upcall
What does Upcall do?
Upcall provides a human-powered omnichannel sales outreach platform that connects businesses with vetted US-based freelance calling agents (Upcallers) to conduct outbound phone calls, email campaigns, and SMS messaging. The service is used for lead generation, appointment setting, lead qualification, warm transfers, and market research, with a real-time dashboard for campaign monitoring and native CRM integrations.
Is Upcall a public or private company?
Upcall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Upcall founded?
Upcall was founded in 2016. It employs 11 to 50 people.
Where is Upcall based?
Upcall is headquartered in San Francisco, United States, in the North America region.
How does Upcall make money?
Three revenue lines are on record. Call Tokens are the primary driver. The others are subscription Plans and incentive Bonuses.
Who are Upcall's main competitors?
Direct peers on record are Smith.ai, Martal Group, SalesRoads, Callbox, Convoso, Belkins, CIENCE and VSA Prospecting. Orum is listed as an emerging player. Five9 is listed as a broad incumbent.
Does Upcall have an API?
Yes. REST API for generating outbound phone calls. Allows developers to post new leads to Upcall via API and get structured results back via webhooks. Supports creating contacts in campaigns, including custom fields, and retrieving qualified answers including question/answer pairs and multiple choice responses. Email, CRM, and API webhook delivery of results. Developer documentation is at www.upcall.com/api.
What industry is Upcall in?
Upcall's product category is Outbound Sales Services. Its primary akta.pro industry code is BPAFAKAC, Telemarketing & Telesales Services (Outbound/Inbound), with a secondary code of BPAAADAB, Outbound Lead Generation & Prospecting. Its NAICS code is 56142 and its SIC code is 7370.