Accolade

What Accolade does

Accolade is a U.S.-based healthcare navigation and benefits platform serving self-insured employers, health plans, and individual members. Founded in 2007 and headquartered originally in Seattle, the company built a B2B2C model in which Care Advocates, nurses, and doctors help members understand benefits, find in-network providers, access virtual care, and obtain expert second opinions — services delivered through employer-sponsored programs, health plan partnerships (notably Blue Shield of California's Virtual Blue), and a direct-to-consumer channel via the PlushCare mobile app.

The core product is the Accolade Health Platform, anchored by the proprietary WayFinding AI navigation technology built on large language models with retrieval augmented generation (RAG) and the Databricks Mosaic AI lakehouse architecture. The platform integrates acquired assets PlushCare (virtual primary care, acquired 2021 for $450M) and 2nd.MD (expert second opinions, acquired 2021 for $460M), and bundles specialized Care Experiences for Pharmacy, Cancer, Surgery, and Weight Health, including GLP-1 management. A Trusted Partner Ecosystem (Noom, Oshi Health, Kindbody, Renalogic) extends the platform into obesity, GI, fertility, and kidney care. Mobile apps on iOS and Android and a member web portal complete the consumer-facing surface.

Accolade generates revenue primarily through per-member-per-month (PMPM) or per-employee-per-year (PEPY) subscription fees paid by self-insured employers and health plans, supplemented by PlushCare membership fees from Medicare-eligible consumers and integration/referral economics through the Trusted Partner Ecosystem. As of the April 2025 Transcarent merger, the combined entity serves over 20 million members across more than 1,700 employer and health plan clients, and Accolade now operates as a wholly-owned subsidiary under Transcarent's umbrella following a $621 million all-cash take-private transaction at a 110% premium to its pre-announcement share price.

Name

Accolade

Legal name

Accolade, Inc.

Website

https://accolade.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Accolade is a U.S. healthcare navigation and benefits platform serving self-insured employers, health plans, and individual members through AI-powered WayFinding technology, virtual primary care (PlushCare), expert second opinions (2nd.MD), and a Trusted Partner Ecosystem of specialized care providers.

Ownership category

akta.pro rank

Product category

Healthcare Benefits Navigation and Virtual Care

NAICS

Health Care and Social Assistance (62), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Membership/Subscription Concierge Virtual Care (HLALAAAH), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare navigation
• Virtual primary care
• Benefits management
• Care advocacy services
• Employer health benefits

Headquarters

HQ city

Plymouth Meeting

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Health Benefits Subscription: B2B2C model where Accolade serves as an employee benefit provided by self-insured employers and health plans. Revenue derived from per-member-per-month (PMPM) fees or per-employee-per-year (PEPY) subscriptions.
2. PlushCare Direct-to-Consumer: Virtual care services offered directly to Medicare beneficiaries nationwide through PlushCare platform. Includes membership fees and potentially visit-based fees.
3. Trusted Partner Ecosystem: Integration fees or referral arrangements through ecosystem of health solutions partners including Noom, Oshi Health, Kindbody, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Accolade provides an AI-powered personalized health and benefits navigation platform that helps employees and their families access care, understand benefits, and make informed healthcare decisions. The platform combines care advocacy with nurses and doctors, virtual primary care (PlushCare), expert second medical opinions (2nd.MD), and specialized Care Experiences (Pharmacy Care, Cancer Care, Surgery Care, Weight Health). It is delivered primarily as a B2B2C subscription to self-insured employers and health plans, with a direct-to-consumer PlushCare offering.

Product overview

Accolade operates as a unified health and care platform (now under Transcarent following the April 2025 merger) offering a comprehensive portfolio of interconnected services. The core Accolade Health Platform provides AI-powered benefits navigation and care advocacy, augmented by specialized Care Experiences including Pharmacy Care, Cancer Care, Surgery Care, and Weight Health. The platform integrates acquired brands PlushCare (virtual primary care) and 2nd.MD (second opinions), supported by a Trusted Partner Ecosystem connecting members to vetted specialists. Key features include the AI-powered WayFinding technology, AI Care Assistant, and mobile applications for both general member access and dedicated care services. Following the merger, the combined entity serves over 20 million members and 1,700+ employer and health plan clients with AI-driven care experiences spanning navigation, primary care, pharmacy, and specialized treatment pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Accolade Care: Virtual primary and mental health care services
• 2nd.MD by Accolade

Products and services

• Accolade Health Platform

Named customers5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting, core and flagship.

• Barreau du Québec Services CorporationsupportingStrategic or Co-development Partner · 16 February 2026Strategic partnership to modernize employee recognition in Quebec law firms through digital platform for automated recognition, rewards, and incentives. Note: This appears related to separate Accolad company in Canada.
• NoomcoreGTM or Marketing Partner · 1 December 2025Noom joined Trusted Partner Ecosystem to provide employers with comprehensive obesity management solution combining Noom behavior change programs with Accolade's physician-led care. Integrates Noom Med, Noom Weight, and Noom Diabetes Prevention Program.
• KindbodycoreGTM or Marketing Partner · 1 April 2025Fertility and family-building services partner integrated into Trusted Partner Ecosystem providing comprehensive care across various conditions for employers and members.
• Oshi HealthcoreGTM or Marketing Partner · 7 March 2025Virtual GI clinic partnered to expand access to whole-person digestive health care. GI diseases affect 70 million Americans annually, driving ~$136 billion in annual healthcare costs. Partnership adds to existing GI health offerings.
• RenalogicsupportingGTM or Marketing Partner · 20 October 2024Kidney disease management partner welcomed to Trusted Partner Ecosystem for comprehensive care navigation services.
• DatabrickscoreTechnology or Integration · 21 August 2024Technology partnership using Databricks Mosaic AI to consolidate fragmented data into unified lakehouse architecture. Enabled LLM with RAG techniques for rapid responses to complex member inquiries with major productivity gains.
• Blue Shield of CaliforniaflagshipStrategic or Co-development Partner · 1 January 2023Launched Virtual Blue virtual-first care program in 2023. Program serves 150,000+ members with 7-10% lower costs, $468 savings per member per year, 10%+ ER reduction, NPS of 89. Blue Shield expanding to Trio HMO plan.
• TeleMed2UcoreStrategic or Co-development Partner · 1 January 2023Partnership with TeleMed2U for Blue Shield Virtual Blue virtual-first care program providing virtual healthcare services at no extra cost to members.

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Included Health: Direct competitor offering employer-sponsored navigation plus virtual primary care and behavioral health. Closely comparable B2B2C model, target buyer (self-insured employers), and integrated clinical-plus-advocate approach.
• Quantum Health: Long-standing employer benefits navigation and care coordination provider. Comparable in serving self-insured employers with advocate-led navigation and clinical escalation pathways.
• Castlight Health: Enterprise health navigation platform for employer populations. Comparable in target market (self-insured employers) and benefits-navigation technology, though earlier-stage on clinical delivery.

Broad incumbents

• Teladoc Health: Large-scale virtual care incumbent with employer distribution. Overlaps Accolade on virtual primary care and behavioral health but is broader and less specialized in navigation advocacy.
• Personify Health (formerly Virgin Pulse): Enterprise wellbeing, navigation, and health benefits platform. Comparable buyer and overlapping navigation/wellbeing capabilities, positioned as a broader incumbent in the employer benefits stack.
• One Medical (Amazon): Membership-based primary care platform with employer and consumer distribution. Comparable on virtual primary care via PlushCare and on a membership subscription model, though anchored in brick-and-mortar clinics.

Emerging players

• Lyra Health: Employer-sponsored mental health benefits platform. Comparable buyer (employer HR/benefits) and overlapping behavioral-health offering, though narrower clinical scope than Accolade's whole-person navigation.
• Spring Health: Mental and family health benefits platform sold to employers. Comparable distribution and overlapping virtual care component, but focused on behavioral rather than full-stack navigation.
• Hinge Health: Digital musculoskeletal care platform sold to employers and health plans. Comparable buyer and emerging as a point-solution competitor for surgery/musculoskeletal spend that Accolade addresses through Surgery Care and 2nd.MD.
• Sword Health: AI-driven digital physical therapy and virtual care platform sold to employers and health plans. Comparable employer GTM and increasingly competing for the same navigation + MSK spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/transcarent
• Xx.com/accolade
• Facebookfacebook.com/AccoladeInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accolade