What Odore does

Odore is a London-headquartered B2B SaaS platform that enables beauty and consumer brands to build and manage creator communities, run digital product sampling campaigns, and operate brand advocacy programs. The platform combines an AI-powered creator discovery engine with a creator CRM, a drag-and-drop design studio, gamification tools, and end-to-end sampling logistics. It integrates natively with 250+ channels spanning social media (Meta, TikTok, Pinterest), CRM and email (Salesforce, Klaviyo, Mailchimp, SendGrid), commerce (Shopify, Amazon), retail (Selfridges, Harrods, Boots, LookFantastic), publishers (Hearst, The Telegraph, Vice), and emerging surfaces including voice (Spotify, Alexa), connected TV, and VR. The company sells primarily to enterprise beauty brands (L'Oréal, Lancôme, Dior, YSL, Armani Beauty, LVMH, Shiseido, La Roche-Posay, Obagi, Garnier, Clive Christian, Tata Harper) through a self-serve Build Your Plan flow combined with sales-assisted enterprise demos and dedicated account management. A secondary channel program offers digital agencies — including WPP, Publicis, Assembly, iProspect, and Essence — 20% lifetime recurring revenue for introducing brand clients. Odore is incorporated in England and Wales as Odore Limited (company number 10726054), co-founded by Armaan Mehta and Karan Gupta, with operational offices in London and New York alongside a registered address in Manchester. The company has raised approximately $7.5M across four funding rounds from Blackfinch Ventures, Fuel Ventures, SFC Capital, and Concept Ventures between 2019 and 2023.

Name

Odore

Legal name

Odore Limited

Website

https://odore.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Odore is a London-based B2B SaaS platform that provides beauty and consumer brands with AI-powered creator discovery, a creator CRM, digital product sampling logistics, and advocacy campaign management, integrated with 250+ martech channels and sold to enterprise beauty clients like L'Oréal, LVMH, and Dior.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Odore operates as a B2B SaaS platform providing subscription-based access to its creator management, advocacy, and digital sampling tools. The platform serves brands through a self-serve model with pricing tiers based on plan level. Additional revenue comes from agency partner subscriptions and managed services for campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Odore operates a B2B SaaS platform that enables beauty and cosmetics brands to discover, recruit, manage, and reward creators and brand advocates at scale. The platform combines AI-powered creator discovery, a creator CRM, digital product sampling with end-to-end fulfillment, brand ambassador program management, and campaign analytics across 250+ integrated digital channels. Its purpose is to allow brands to own their creator relationships directly without agency middlemen and to drive measurable ROI on advocacy and influencer marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Platform
• Digital Product Sampling
• Influencer Marketing Platform
• Brand Ambassador Program
• Creator Management Platform

Quantifiable outcome

• 15x increase in ROI for brands using the platform
• +11 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability3 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify integration allowing seamless data pull and push, enabling brands to interact with their Shopify stores directly from the Odore platform for commerce-connected campaign activation.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enabling cross-platform data synchronization and customer relationship management within the Odore platform.
• Meta (Facebook & Instagram)coreTechnology or IntegrationNative integration across Facebook, Instagram, and WhatsApp for social media campaign deployment and creator management across Meta's platforms.
• TikTokcoreTechnology or IntegrationNative integration across all TikTok ad formats for creator campaign deployment and viral content amplification on the platform.
• KlaviyocoreTechnology or IntegrationKlaviyo email marketing platform integration enabling automated email nurture workflows and customer communication directly from the Odore platform.
• GooglecoreTechnology or IntegrationPaid media integration with Google for targeted advertising and campaign deployment across Google's ad network.
• PinterestcoreTechnology or IntegrationPinterest integration for visual discovery campaigns and brand awareness targeting through the platform.
• WPPcoreChannel Partner/ Reseller/ DistributorWPP agency partnership where the agency manages multiple beauty brand client accounts using the Odore platform, with a 20% recurring revenue sharing arrangement.
• PubliciscoreChannel Partner/ Reseller/ DistributorPublicis agency partnership where the agency manages brand client accounts using the Odore platform, earning recurring revenue for client introductions.
• AssemblyminorChannel Partner/ Reseller/ DistributorAssembly agency uses the Odore platform to manage client campaigns with agency partner revenue sharing.
• iProspectminorChannel Partner/ Reseller/ DistributoriProspect agency partnership for campaign management and client service using the Odore platform.
• EssenceminorChannel Partner/ Reseller/ DistributorEssence agency partnership for media and marketing campaign management using the Odore platform.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CreatorIQ: Enterprise influencer marketing and creator management platform serving global brands including beauty, fashion, and luxury. Closest direct competitor to Odore in workflow, customer profile (enterprise brand marketers), and SaaS delivery model.
• Grin: Creator management platform focused on DTC and e-commerce brands, offering CRM, gifting, content, and affiliate workflows. Directly comparable to Odore's creator CRM and digital sampling capabilities, with significant overlap in target customers (D2C beauty and lifestyle).
• Aspire: Influencer marketing platform offering creator discovery, campaign management, and analytics for consumer brands. Overlaps with Odore on creator discovery, UGC, and brand advocacy use cases for beauty and lifestyle verticals.
• Traackr: Influencer marketing platform with strong enterprise positioning and a particular focus on the beauty, luxury, and lifestyle verticals. Direct competitor for Odore's enterprise beauty customer base, especially on creator discovery and campaign measurement.
• LTK: Creator commerce platform (formerly rewardStyle / LIKEtoKNOW.it) connecting influencers with brands for shoppable content and affiliate revenue. Comparable to Odore on creator-brand matchmaking and measurable commerce outcomes, particularly in beauty and fashion.
• Upfluence: All-in-one influencer marketing platform with creator discovery, outreach, gifting, and affiliate tools. Comparable to Odore on gifting, sampling, and creator CRM workflows targeting direct-to-consumer brands.
• Klear: Influencer marketing analytics and discovery platform used by enterprise brands and agencies. Overlaps with Odore on AI-powered creator discovery and campaign analytics, particularly for brands seeking global creator reach.

Emerging players

• Later (Later Influence): Social media marketing platform that has expanded into influencer marketing and creator management via its 'Later Influence' product. Comparable to Odore on creator workflow and social-channel integrations for consumer brands.

Broad incumbents

• Sprout Social: Broader social media management and analytics suite used by brand marketers, including some advocacy and influencer workflows. Competes with Odore on social-channel analytics, publishing, and engagement, though Odore is more specialized in creator CRM and sampling.
• Influencer.com (by impact.com): Influencer marketing and creator commerce platform within the impact.com partnership ecosystem. Comparable to Odore on creator discovery, campaign management, and commerce attribution for enterprise brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/odoreofficial
• Facebookfacebook.com/OdoreOfficial
• LinkedInlinkedin.com/company/odore
• Instagraminstagram.com/odoreofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odore