Glystn
Glystn is an AI-native social intelligence platform that analyzes TikTok, Instagram, and YouTube video transcripts to help marketing teams and agencies discover trends, vet creators, and generate conversational insights grounded in real creator content.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Glystn does
Glystn, Inc. is a San Francisco-based, privately-held AI social intelligence platform founded in 2021 that analyzes billions of creator conversations from TikTok, Instagram, and YouTube video transcripts. Its core technology uses semantic search and AI clustering to surface trends, identify creators, and generate conversational insights grounded in actual spoken content rather than captions, metadata, or pre-trained knowledge. The platform is exposed through a plain-English chat interface and a set of five use-case modules (Trend Discovery, Creator Vetting, Competitive Intelligence, Creative Strategy, Audience Insights), five sub-product tools (Social Search, Keyword Search, Trends, Discovery, Profile), two API products (public Trends API and an MCP server), and supplementary outputs including ListenBoard deep listening reports, Weekly Digests, and Trend Boards.
The business model is product-led with a freemium entry point (2 daily prompts without signup, 10 free credits on signup), tiered self-serve subscriptions at $83/month Starter (200 credits), $415/month Unlimited, and a custom-priced Enterprise tier with priority support and hands-on onboarding. Credits are usage-based, consumed per chat prompt, MCP call, creator vetting, trend board, and weekly digest, with additional creator crawl credit packs for deep vetting. Distribution combines self-serve SaaS (app.glystn.com), self-serve MCP integration into Claude Desktop, Cursor, and custom agents, and a channel partnership with Stagwell's Marketing Cloud Agent Cloud platform where Glystn is one of over 500 specialized agents.
Primary customers are marketing teams at brands and agencies who use the platform to discover emerging trends, vet creators against campaign criteria (audience fit, content style, brand safety, engagement quality), monitor competitors, and develop data-driven creative strategy. The company has raised $4 million in seed funding led by Eniac Ventures in June 2023, operates with 1-10 employees, and has shipped roughly 25 product releases between March and June 2026 across creator matching, deep vetting, community analysis, weekly digests, and API/MCP expansion.
Glystn firmographics
Firmographics- Name
- Glystn
- Legal name
- Glystn, Inc.
- Website
- https://glystn.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glystn is an AI-native social intelligence platform that analyzes TikTok, Instagram, and YouTube video transcripts to help marketing teams and agencies discover trends, vet creators, and generate conversational insights grounded in real creator content.
- Ownership category
- akta.pro rank
Glystn industry classification
Industry- Product category
- Social Media Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Glystn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glystn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Starter, Unlimited, Enterprise): Tiered subscription plans providing access to the Glystn platform with different credit allowances. Starter plan offers 200 credits/month, Unlimited provides unlimited credits, Enterprise offers unlimited credits with priority support and hands-on onboarding.
- Usage-Based Credits: Credits are consumed per action: 1 credit per chat prompt, 1 credit per MCP call, 1 credit per creator vetted, 10 credits per trend board, 10 credits per weekly digest. Creator crawl credit packs available for deep vetting at scale.
- Enterprise Custom Pricing: Enterprise tier includes priority support, feature requests, roadmap feedback, and hands-on onboarding. Pricing is quote-based and negotiated individually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier with 200 credits per month for individual users and small teams |
| Subscription | Monthly | Unlimited tier with unrestricted credit usage for power users |
| Subscription | Annual | Custom enterprise tier with dedicated support and onboarding |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Glystn product offering
Product offeringCore offering
Glystn is an AI-powered social intelligence platform that analyzes real video content (spoken transcripts) from TikTok, Instagram, and YouTube. Through a conversational chat interface, marketing teams and brands can discover emerging trends, find and vet creators based on actual content, monitor competitors, develop creative strategies, and surface audience insights. The platform is offered as a tiered SaaS subscription (Starter, Unlimited, Enterprise) and is also exposed via a public Trends API and an MCP server for developers.
Product overview
Glystn is a social intelligence platform — a single unified product with multiple integrated tools and interfaces. The core Glystn Platform provides a conversational AI chat interface that analyzes real TikTok and Instagram video content to answer questions about trends, creators, brands, and competitors. Built on top of the core platform are five use-case modules (Trend Discovery, Creator Vetting, Competitive Intelligence, Creative Strategy, Audience Insights), five sub-product tools (Social Search, Keyword Search, Trends, Discovery, Profile), and two API products (Trends API, MCP Server). Supplementary outputs include ListenBoard (Deep Listening Reports), Weekly Digests, and Trend Boards. The platform also integrates with YouTube API Services to extend content coverage to YouTube alongside TikTok and Instagram.
Differentiator
Problem solved
Functional benefit
Products and services
- Glystn Platform AI-driven social intelligence platform that analyzes real video content from TikTok, Instagram, and YouTube via a conversational chat interface. Lets marketing teams and brands explore trends, discover and vet creators, generate competitive intelligence, develop creative strategies, and surface audience insights, with every answer grounded in actual social posts and their engagement data. Sold as tiered subscriptions (Starter, Unlimited, Enterprise).
- Trends API Public REST API for asynchronous trend analysis on Glystn. Developers can create trend runs, poll status, retrieve trend clusters and insights, and fetch posts from any cluster. Rate limited to 50 runs per 24 hours for the public create endpoint and 1000 requests per hour for GET endpoints.
- MCP Server Model Context Protocol server providing programmatic access to Glystn tools including social_search, get_posts, find_similar, creator_discovery, and trends. Supports Claude Desktop, Cursor, and any MCP client, with self-serve API keys generated from Settings. MCP tool calls cost 1 credit each (unlimited on the Unlimited plan).
Quantifiable outcome
- 30% growth in monthly agent interactions to over 25,000 per month since October 2025 launch
- +2 more outcomes
Companies that use Glystn
Customer profileSegments3 records
Ideal customer profiles2 records
Glystn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature9 records
Glystn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Marketing Cloud (Stagwell)coreGlystn is integrated as a specialized AI agent within The Marketing Cloud's Agent Cloud platform, providing social intelligence and creator discovery capabilities to enterprise marketing teams. The platform has grown to over 25,000 monthly agent interactions (up 30%) and supports more than 500 custom-built agents since its October 2025 launch.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Glystn competitors and assessment
Company assessmentDirect peers
- Tubular Labs: Tubular Labs provides audience intelligence and content analytics for social video (YouTube, Facebook, Instagram, TikTok). It is a direct peer because both companies deliver AI-driven insights over creator video content for marketing and brand teams, with comparable social video intelligence positioning.
- CreatorIQ: CreatorIQ is a creator marketing platform used by brands and agencies for influencer discovery, vetting, campaign management, and performance analytics. It directly competes with Glystn's creator discovery and vetting use cases across similar brand and agency buyer segments.
- Dash Hudson: Dash Hudson offers visual marketing intelligence, influencer marketing, and social content analytics for premium brands, with AI-driven content recommendations and creator analysis. Comparable to Glystn's brand marketer and agency audience and its social-intelligence-led workflow.
- ListenFirst: ListenFirst delivers social media listening, audience intelligence, and competitive analytics for brands and agencies, with an emphasis on performance data across channels. Directly comparable to Glystn's social listening, trend discovery, and competitive intelligence offerings.
- HypeAuditor: HypeAuditor provides AI-driven influencer marketing analytics, including creator authenticity, audience quality, and campaign analytics across Instagram, TikTok, and YouTube. Directly comparable to Glystn's creator vetting and brand safety scoring capabilities for the same brand and agency buyers.
- Later: Later is a social media marketing and influencer marketing platform covering TikTok, Instagram, and YouTube with creator discovery, analytics, and link-in-bio tools. Comparable to Glystn in serving brand and agency customers on the same social platforms with overlapping creator-discovery workflows.
Broad incumbents
- Brandwatch: Brandwatch is an established enterprise consumer intelligence and social listening platform with broader coverage beyond short-form video. It competes broadly with Glystn in social and competitive intelligence but is a larger incumbent with a wider portfolio rather than a video-first specialist.
- Emplifi: Emplifi is a unified social media marketing and customer experience platform with AI-powered social intelligence, influencer marketing, and analytics. It overlaps with Glystn on social intelligence for brand marketers but addresses a much broader social-marketing cloud buyer.
- Sprinklr: Sprinklr is an enterprise customer experience management platform with a deep social media management and AI-driven social listening suite. Comparable to Glystn at the social intelligence layer but at much larger enterprise scale with a broader product portfolio.
- Sprout Social: Sprout Social is a mid-market and enterprise social media management, analytics, and listening platform. Its social listening and reporting capabilities overlap with Glystn's competitive intelligence and trend analysis, although Sprout Social is a broader management suite rather than a video-first intelligence specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glystn social profiles
Digital presenceGlystn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glystn leadership team
Management profileNumber of profiles
Profiles2 records
Glystn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glystn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glystn
What does Glystn do?
Glystn is an AI-powered social intelligence platform that analyzes real video content (spoken transcripts) from TikTok, Instagram, and YouTube. Through a conversational chat interface, marketing teams and brands can discover emerging trends, find and vet creators based on actual content, monitor competitors, develop creative strategies, and surface audience insights. The platform is offered as a tiered SaaS subscription (Starter, Unlimited, Enterprise) and is also exposed via a public Trends API and an MCP server for developers.
Is Glystn a public or private company?
Glystn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glystn founded?
Glystn was founded in 2021. It employs 1 to 10 people.
Where is Glystn based?
Glystn is headquartered in San Francisco, United States, in the North America region.
How does Glystn make money?
Three revenue lines are on record. SaaS Subscription (Starter, Unlimited, Enterprise) is the primary driver. The others are usage-Based Credits and enterprise Custom Pricing.
Who are Glystn's main competitors?
Direct peers on record are Tubular Labs, CreatorIQ, Dash Hudson, ListenFirst, HypeAuditor and Later. Broad incumbents are Brandwatch, Emplifi, Sprinklr and Sprout Social.
Does Glystn have an API?
Yes. Glystn offers a public Trends API for async trend analysis (create runs, poll status, get clusters, fetch posts), a Deep Vetting API for creator evaluation, and an MCP (Model Context Protocol) server for programmatic access to tools including social_search, get_posts, find_similar, creator_discovery, and more. Users can generate self-serve MCP API keys from Settings, plug into Claude Desktop or Cursor, and use the Trends API with up to 50 runs per 24 hours for public endpoint (create run) and 1000 requests per hour for GET endpoints. MCP tool calls cost 1 credit each. Rate limit headers are included in responses. Developer documentation is at app.glystn.com/docs.
What industry is Glystn in?
Glystn's product category is Social Media Intelligence Software. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds. Its NAICS code is 541910 and its SIC code is 7372.